The Demand Gen Marketing Manager is responsible for producing predictable volume and quality of new sales and revenue pipeline. You will be responsible for planning, execution and optimization of digital demand generation via various channels including email, social marketing, events, website, and more, to build a comprehensive demand generation portfolio. With your expertise, you will participate in building the demand generation and overall marketing strategy.
Who we are?
UXPin is a collaborative UX design platform used by the best designers in over 150 countries worldwide. From wireframing to prototyping and hi-fidelity mockups, UXPin empowers the creative work of tech and media companies.
With offices in Silicon Valley (Mountain View) and Poland (Gdańsk), you will get the opportunity to work in an international team of passionate and talented individuals.
UXPin raised capital from Andreessen/Horowitz (Facebook, Airbnb, Lyft…), Freestyle Capital (Typekit, Intercom, About.me…), Gil Penchina (LinkedIn, Paypal) and others to conquer the market of design tools.
We’re proud design enthusiasts and want to empower businesses and individuals all over the world with the ease of our creative process.
Demonstrated ability to work closely across departments like sales, product and design
Develop and maintain a quarterly demand generation plan
Build and execute demand generation programs including writing, creative coordination, vendor/contract management and campaign setup in marketing systems
Write effective demand generation collateral such as landing pages, emails and display ads
Consistently meet goals: Manage growth and optimization of online marketing programs to meet lead, CPA and revenue goals
Investigate new demand generation tactics, technology and processes to drive greater effectiveness and efficiency
Identify optimization opportunities, implement testing to identify new best practices, report and adopt findings
Execute campaigns on time, on target and on budget through effective planning, logistics and implementation
Report on results and present plans to senior management, and deliver presentations to keep company aligned across all departments
Develop audience segmentation definitions in coordination with Product Marketing and Sales
Help drive creation of effective demand assets and offers
Coordinate effective lead management processes
Work closely with the Head of Marketing, Content Strategist and Performance Marketing Specialist to strategize and execute marketing campaigns to meet weekly unique visitor, trial and MQL goals
Knowledge, Skills and Abilities
Required skills and experience include:
Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred
3+ years of experience in B2B demand generation marketing, directly managing marketing programs—experience in SaaS strongly preferred
Experience with all forms of digital marketing channels
Proven ability to significantly increase sales and maximize efficiency
Experience managing third-party vendors/agencies
Strong analytical skills including the ability to critically read and interpret reporting and provide recommendations
Significant experience with executing campaign logistics and reporting data from web analytics, marketing automation tools, and CRM systems
Self-motivated to take initiative in a challenging, fast-paced, matrixed environment with the ability to prioritize many tasks across various teams within the organization
Strong oral and written communication skills
Familiarity with the latest trends in demand generation
What you’ll get
Competitive salary with meaningful equity
Flexible vacation policy (work/life balance is an absolute must for us!)
Health insurance: We cover full medical/dental/vision insurance costs for our employees and 50% coverage for their dependents.
401(k) plan: With a 3% straight employer match after 90 days of employment that is 100% vested immediately.
Company lunches: We offer free lunches every day of the week through a service called EATClub. Gluten free, Paleo, vegetarian, and vegan options are always available.
Spotify Premium subscription and Headphones: We will provide you with a one-time Spotify Premium subscription with headphones of your choice (up to $75) to make sure there is always music in your life.