If your next assigment is to leverage the conversion of a lanidng page, this is a good starting point. Brought to you by the amazing bloggers at Hubspot.
Does the following ouccur in your organisation (be honest)?
- “It’s hard to make my organization value UX.”
- “I can’t convince my clients that we need to do user research.”
- “My organization constantly cuts the amount of user experience work we should be doing.”
- “I feel trumped by the business and technology teams. How can I make them invest more in user experience?”
In this article Catriona Cornett describes how these obstacles for UX development can be affected through rational, emotional and enviromental factors.
The future of UX design: http://t.co/kVYNGnwhyn
— Fast Company (@FastCompany) July 3, 2013
For those who are dare enough to explore new user experience galaxies – not even small but tiny humanizing details (or microinteractions) is the newly discovered frontier.