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The User Experience Three. Handpicked 09/13/2013

Jerry Cao
Jerry Cao

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1. The UX University of Life

The more you experience, the more you understand, the better you design.

2. Designing The Words: Why Copy Is A Design Issue

Copywriting outside of the design context is like doing a commercial about scented liquid and forgetting the whole context of… life:

Both the poor souls behind this crime of an advert and the 15-year-old who writes poetry about how everyone is superficial except himself have the same problem. They both want to stand out, to draw prestige, to be memorable; however, whether due to youth or the fact that they sell scented liquid, they don’t actually have much to say.

3. Trending on Twitter


Jerry Cao

by Jerry Cao

Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.

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