{"id":37887,"date":"2022-12-18T21:48:18","date_gmt":"2022-12-19T05:48:18","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=37887"},"modified":"2023-09-20T18:05:58","modified_gmt":"2023-09-21T01:05:58","slug":"customer-experience-vs-user-experience-why-the-difference-matters-ja","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/customer-experience-vs-user-experience-why-the-difference-matters-ja\/","title":{"rendered":"CX \u3068 UX &#8211; \u3088\u304f\u805e\u304f\uff12\u3064\u306e\u9055\u3044\u3063\u3066\u4f55\uff1f\u628a\u63e1\u3057\u3066\u307f\u3088\u3046\uff01"},"content":{"rendered":"\r\n<figure><\/figure>\r\n<figure class=\"wp-block-image size-large\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37746\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/11\/UX-vs-CX-1024x512.png\" alt=\" CX \u3068 UX - \u3088\u304f\u805e\u304f\uff12\u3064\u306e\u9055\u3044\u3063\u3066\u4f55\uff1f\u628a\u63e1\u3057\u3066\u307f\u3088\u3046\uff01\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/11\/UX-vs-CX-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/11\/UX-vs-CX-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/11\/UX-vs-CX-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/11\/UX-vs-CX.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.nngroup.com\/\">Nielsen Norman Group<\/a>\u306e\u5275\u8a2d\u8005\u3067\u3042\u308a\u3001\u5143Apple\u306e\u526f\u793e\u9577\u3067\u3042\u308b<a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%89%E3%83%8A%E3%83%AB%E3%83%89%E3%83%BB%E3%83%8E%E3%83%BC%E3%83%9E%E3%83%B3\">\u30c9\u30f3\u30fb\u30ce\u30fc\u30de\u30f3\u6c0f<\/a>\u306f\u3001\uff19\uff10\u5e74\u4ee3\u306b\u300e UX \uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u300f\u3068\u3044\u3046\u8a00\u8449\u3092\u4f5c\u308a\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u305d\u306e\u7d04\uff12\uff10\u5e74\u5f8c\u3001\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u306e\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u793e\u306e\u30c8\u30cb\u30fc\u30fb\u30d2\u30eb\u30bd\u30f3\u6c0f\u304c\u300e CX\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u300f\u3068\u3044\u3046\u8a00\u8449\u3092\u751f\u307f\u51fa\u3057\u307e\u3057\u305f\u3002<\/span> \u00a0<\/p>\r\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u4eba\u304cCX\u3068UX\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u4e21\u8005\u306f\u30e6\u30fc\u30b6\u30fc\u3068\u9867\u5ba2\u3068\u306e\u3055\u307e\u3056\u307e\u306a\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u30ec\u30d9\u30eb\u3092\u8868\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306fCX\u3068UX\u306e\u9055\u3044\u3084\uff12\u3064\u306e\u4ea4\u308f\u308b\u70b9\u3001\u305d\u3057\u3066\u30c1\u30fc\u30e0\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u3084\u6700\u9069\u5316\u306e\u305f\u3081\u306b\u4f7f\u3046\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span> \u00a0<\/p>\r\n<p>\u00a0 \u00a0<span style=\"font-weight: 400;\">UX\u304c\u3044\u3044\u3068\u3001\u3044\u3044CX\u304c\u5b9f\u73fe\u3055\u308c\u307e\u3059\u3002\u4e16\u754c\u3067\u6700\u3082\u6d17\u7df4\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u30c4\u30fc\u30eb\u3067\u3042\u308b<\/span><a href=\"https:\/\/www.uxpin.com\/jp\/sign-up\"><span style=\"font-weight: 400;\">UXPin\u306b\u4e57\u308a\u63db\u3048<\/span><\/a><span style=\"font-weight: 400;\">\u308b\u3068\u3001\u3088\u308a\u826f\u3044\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u4f5c\u6210\u3057\u3001\u3088\u308a\u591a\u304f\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u306a\u304c\u3089\u3001\u8cb4\u91cd\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.uxpin.com\/jp\/sign-up\"><span style=\"font-weight: 400;\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306b\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7<\/span><\/a><span style=\"font-weight: 400;\">\u3057\u3066\u3001UXPin\u306e\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u305c\u3072\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\r\n<h2><b>\u00a0 UX\u00a0 \uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3068\u306f<\/b><\/h2>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">UX\uff08\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u3078\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u8868\u3059\u8a00\u8449\u3067\u3042\u308a\u3001UX\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u7d20\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3001\u60c5\u5831\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3001\u5b66\u7fd2\u6027\u3001\u8996\u899a\u7684\u968e\u5c64\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5fc5\u305a\u3057\u3082\u300c\u9867\u5ba2\u300d\u3068\u306f\u9650\u3089\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u306f\u300c\u9867\u5ba2\u300d\u3068\u300c\u8a2a\u554f\u8005\u300d\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u591a\u304f\u306e\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u7121\u6599\u30d7\u30e9\u30f3\u304c\u63d0\u4f9b\u3055\u308c\u3001\u305d\u3053\u304b\u3089\u6709\u6599\u9867\u5ba2\u3078\u306e\u8ee2\u63db\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001UX\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u3068\u540c\u6642\u306b\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span> \u00a0<\/p>\r\n<h2><b>\u00a0 CX \uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3068\u306f<\/b><\/h2>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">CX\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09\u3068\u306f\u3001\u88fd\u54c1\u306eUX\u3092\u542b\u3080\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308b\u300e\u9867\u5ba2\u300f\u3068\u300e\u30d6\u30e9\u30f3\u30c9\u300f\u3068\u306e\u7dcf\u5408\u7684\u306a\u95a2\u4fc2\u3092\u8868\u3057\u307e\u3059\u3002CX\u306b\u306f\u3001\u88fd\u54c1\u3084UX\u3060\u3051\u3067\u306a\u304f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/span> \u00a0<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d0\u30a4\u30e4\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc &#8211; <\/span><i><span style=\"font-weight: 400;\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5bfe\u4fa1\u3092\u652f\u6255\u3046\u30d7\u30ed\u30bb\u30b9<\/span><\/i><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fa1\u683c\u8a2d\u5b9a\u306e\u516c\u5e73\u6027<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224 &#8211; <\/span><i><span style=\"font-weight: 400;\">\u4eba\u306f\u3042\u306a\u305f\u306e\u88fd\u54c1\u3092\u51c4\u3044\u3068\u601d\u3063\u3066\u4f7f\u3063\u3066\u3044\u308b\u304b<\/span><\/i><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u3084\u308a\u53d6\u308a<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9 &#8211; \u8cfc\u5165\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SNS\u3078\u3068\u306e\u95a2\u308f\u308a\u5177\u5408<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e97\u8217\u3067\u306e\u4f53\u9a13\uff08\u5c0f\u58f2\u304a\u3088\u3073\u7269\u7406\u7684\u306a\u88fd\u54c1\u306e\u5834\u5408\uff09<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5546\u54c1\u306e\u914d\u9001 &#8211; \u914d\u9001\u3084\u68b1\u5305\u306a\u3069\u306e\u7269\u7406\u7684\u306a\u3082\u306e\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u306a\u3082\u306e<\/span><\/li>\r\n<\/ul>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u591a\u304f\u306b\u306f\u3001\u7d44\u7e54\u304c\u7ba1\u7406\u304a\u3088\u3073\u6700\u9069\u5316\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044UX\u304c\u3042\u308a\u307e\u3059\u3002<\/span> \u00a0<\/p>\r\n<h2><b>\u00a0CX \u3068 UX \u306e\u9055\u3044 &#8211; <\/b><b>\u91cd\u8996\u3059\u308b\u90e8\u5206\u3068\u62c5\u5f53\u5206\u91ce<\/b><\/h2>\r\n<h3><b>\u91cd\u8996\u3059\u308b\u90e8\u5206<\/b><\/h3>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u56f3\u306f\u3001UX\u3068CX\u306e\u9055\u3044\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u898b\u3066\u306e\u901a\u308a\u3001CX\u306fUX\u306e\u4e2d\u306b\u3042\u308a\u307e\u3059\u306d\u3002<\/span><b>CX\u306f\u30cf\u30a4\u30ec\u30d9\u30eb\u306a\u53d6\u308a\u7d44\u307f\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001UX\u306fWeb\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30c7\u30d0\u30a4\u30b9\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u3067\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/b><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11340\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-11-at-5.49.30-PM.png\" alt=\"CX \u3068 UX - \uff12\u3064\u306e\u9055\u3044\" width=\"627\" height=\"300\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Tesla\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u6ce8\u529b\u5206\u91ce\u3092\u5b9f\u8a3c\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u4f01\u696d\u3067\u3059\u3002\u3053\u3053\u306e CX \u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u3068\u601d\u308f\u308c\u307e\u3059\uff1a<\/span> \u00a0<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8eca\u306e\u8cfc\u5165\uff08\u55b6\u696d\u30de\u30f3\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u542b\u3080<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7d0d\u8eca<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u3084\u308a\u53d6\u308a<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8eca\u306e\u5145\u96fb<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6574\u5099<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u904b\u8ee2\u4f53\u9a13<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tesla\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u53c2\u52a0\u3059\u308b<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8eca\u4e21\u306e\u6574\u5099\u3068\u66f4\u65b0<\/span><\/li>\r\n<\/ul>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u4e2d\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8907\u6570\u306e UX \u304c\u5b58\u5728\u3057\u307e\u3059\uff1a<\/span> \u00a0<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tesla\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u3066\u8eca\u4e21\u3092\u8cfc\u5165\u3059\u308b\u5834\u5408<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u3042\u3089\u3086\u308bTesla\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u307e\u305f\u306fWeb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8eca\u306e\u30c7\u30b8\u30bf\u30eb\u306e<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/automotive-ux\/\"><span style=\"font-weight: 400;\">Car\uff08\u8eca\uff09UI\uff08\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u306e\u4f7f\u7528<\/span><\/li>\r\n<\/ul>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u3001 CX\u306e\u591a\u304f\u306f\u3001Tesla\u306eUX\u3068\u306f\u5168\u304f\u307e\u305f\u306f\u307b\u3068\u3093\u3069\u95a2\u4fc2\u304c\u306a\u3044\u306e\u3067\u3059\u3002<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" class=\"wp-image-32986\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake.png\" alt=\"process problems error mistake\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n<h3><b>\u62c5\u5f53\u3059\u308b\u5206\u91ce<\/b><\/h3>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">CX\u3068UX\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6240\u6709\u3068\u8cac\u4efb\u306e\u6240\u5728\u304c\u305d\u308c\u305e\u308c\u7570\u306a\u308a\u307e\u3059\uff1a<\/span> \u00a0<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UX<\/b><span style=\"font-weight: 400;\">\uff1a\u88fd\u54c1\u958b\u767a\u30c1\u30fc\u30e0\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u30a8\u30f3\u30b8\u30cb\u30a2\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-engineer-vs-ux-designer\/\"><span style=\"font-weight: 400;\">UX\u30c7\u30b6\u30a4\u30ca\u30fc<\/span><\/a><span style=\"font-weight: 400;\">\uff09<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CX<\/b><span style=\"font-weight: 400;\">\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u30c1\u30fc\u30e0<\/span><\/li>\r\n<\/ul>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u3053\u306e\u62c5\u5f53\u5206\u91ce\u306f\u4e00\u822c\u5316\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u7d44\u7e54\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u62c5\u5f53\u5206\u91ce\u306b\u304a\u3051\u308b\u4e3b\u306a\u533a\u5206\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff1a<\/span> \u00a0<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UX<\/b><span style=\"font-weight: 400;\">\uff1a\u6280\u8853\u3084\u30c7\u30b8\u30bf\u30ebUI\u3092\u62c5\u5f53\u8005\u3059\u308b\u4eba\u305f\u3061<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CX<\/b><span style=\"font-weight: 400;\">\uff1a\u9867\u5ba2\u3068\u76f4\u63a5\u7684\u30fb\u9593\u63a5\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u4eba\u305f\u3061<\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u00a0CX \u3068UX\u306e\u985e\u4f3c\u70b9<\/b><\/h2>\r\n<h3><b>\u4eba\u9593\u4e2d\u5fc3\u3068\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/b><\/h3>\r\n<p>\u00a0 \u00a0<span style=\"font-weight: 400;\">CX \u3068UX \u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3084\u9867\u5ba2\u3068\u305d\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/the-practical-beginners-guide-to-user-research\/\"><span style=\"font-weight: 400;\">\u4eba\u9593\u4e2d\u5fc3\u306e\u30ea\u30b5\u30fc\u30c1<\/span><\/a><span style=\"font-weight: 400;\">\u3068<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/persona-examples\/\"><span style=\"font-weight: 400;\">\u30da\u30eb\u30bd\u30ca<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u7528\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306b\u306f\u3001\u5404\u30c1\u30fc\u30e0\u304c\u540c\u69d8\u306e\u65b9\u6cd5\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7528\u3044\u3066\u3044\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084Web\u30b5\u30a4\u30c8\u306e\u5206\u6790<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\/\u30a2\u30ab\u30a6\u30f3\u30c8\u30c7\u30fc\u30bf<\/span><\/li>\r\n<\/ul>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u307e\u305f\u3001UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-run-an-insightful-usability-test\/\"><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u3092\u901a\u3058\u3066\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3001\u4ed6\u306e\u30c1\u30fc\u30e0\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/span> \u00a0<\/p>\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" class=\"wp-image-32990\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/testing-observing-user-behavior.png\" alt=\"testing observing user behavior\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/testing-observing-user-behavior.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/testing-observing-user-behavior-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><b>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u00a0CX \u3068UX\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u60f9\u304d\u3064\u3051\u3001\u7dad\u6301\u3057\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\"><span style=\"font-weight: 400;\">\u6301\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u4f5c\u308a\u51fa\u3059<\/span><\/a><span style=\"font-weight: 400;\">\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u3001\u30c1\u30fc\u30e0\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-pain-points-in-ux-design\/\"><span style=\"font-weight: 400;\">\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066<\/span><\/a><span style=\"font-weight: 400;\">\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u4f5c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3057\u307e\u3059\uff1a<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u3042\u308b\u9867\u5ba2\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002\u5546\u54c1\u9078\u629e\u304b\u3089\u4f1a\u8a08\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u30d5\u30ed\u30fc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u308f\u308c\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u30dd\u30b8\u30c6\u30a3\u30d6\u306a<\/span><b>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13<\/b><span style=\"font-weight: 400;\">\uff08UX\uff09\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u306f\u8cfc\u5165\u3057\u3066\u304b\u3089\uff14\uff18\u6642\u9593\u4ee5\u5185\u306b\u5c0f\u5305\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u304c\u3001\u30b5\u30a4\u30ba\u304c\u9055\u3044\u307e\u3057\u305f\u3002\u3067\u3082\u540c\u793e\u306f\u8fd4\u54c1\u7528\u306e\u68b1\u5305\u6750\u3092\u540c\u68b1\u3057\u3066\u3044\u305f\u305f\u3081\u3001\u305d\u306e\u9867\u5ba2\u306f\u540c\u68b1\u306e\u888b\u306b\u5165\u308c\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff08<\/span><b>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\uff08UX\uff09<\/b><span style=\"font-weight: 400;\">\uff09\u3092\u4f7f\u3063\u3066\u8fd4\u54c1\u56de\u53ce\u306e\u4e88\u7d04\u3092\u3059\u308b\u3060\u3051\u3067\u3059\u3002<\/span><\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5b85\u914d\u4fbf\u304c\u8377\u7269\u3092\u53d7\u3051\u53d6\u308b\u3068\u540c\u6642\u306b\u3001\u4f1a\u793e\u306f\u9867\u5ba2\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30af\u30ec\u30b8\u30c3\u30c8\u3068\u3057\u3066\u4e00\u65e6\u8fd4\u91d1\u3057\u3001\u305d\u308c\u3067\u9867\u5ba2\u306f\uff08\u4ed6\u306b\u4f55\u3082\u652f\u6255\u3046\u3053\u3068\u306a\u304f\uff09\u6b63\u3057\u3044\u30b5\u30a4\u30ba\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30dd\u30b8\u30c6\u30a3\u30d6\u306a<\/span><b>\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u306e\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/span><\/li>\r\n<\/ul>\r\n<h3><b>\u30da\u30eb\u30bd\u30ca\u3068\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">UX\u3068CX\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u3001\u30da\u30eb\u30bd\u30ca\u3068\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f7f\u3044\u307e\u3059\u3002\u305d\u306e\u69cb\u9020\u3084\u7126\u70b9\u306f\u7570\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30c4\u30fc\u30eb\u3084\u65b9\u6cd5\u306f\u4f3c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<h2><b>UX \u3068 CX \u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u7406\u89e3\u3059\u308b<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001UX\u3068CX\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u4f8b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3068\u88fd\u54c1\u30c1\u30fc\u30e0\u304c\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u3046\u306e\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>CLV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/b><\/h3>\r\n<p><a href=\"https:\/\/blog.hubspot.com\/service\/how-to-calculate-customer-lifetime-value\"><span style=\"font-weight: 400;\">CLV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u3068\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3068\u306e\u53d6\u5f15\u671f\u9593\u4e2d\u306b\u3001\u4f01\u696d\u304c\u671f\u5f85\u3059\u308b\u5e73\u5747\u7684\u306a\u53ce\u76ca\u306e\u3053\u3068\u3067\u3042\u308a\u3001CX\u306e\u5c02\u9580\u5bb6\u306f\u3001\u3053\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u7528\u3044\u3066\u4e88\u7b97\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">CLV\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u7406\u89e3\u3084\u5171\u611f\u306e\u69cb\u7bc9\u306b\u76f4\u63a5\u95a2\u4fc2\u3057\u306a\u3044\u3053\u3068\u304b\u3089\u3001UX\u30c1\u30fc\u30e0\u306f\u901a\u5e38\u3001CLV\u3092\u4f7f\u3044\u307e\u305b\u3093\u3002UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u3068\u3063\u3066<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/\"><span style=\"font-weight: 400;\">UX\u30e1\u30c8\u30ea\u30af\u30b9<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3001\u611f\u3058\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3068\u304d\u306b\u3001\u3088\u308a\u4fa1\u5024\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\r\n<h3><b>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/b><\/h3>\r\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/\"><span style=\"font-weight: 400;\">NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u5927\u62b5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\/CMO\u304c\u6ce8\u610f\u6df1\u304f\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3044\u308b\u91cd\u8981\u306a\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3067\u3042\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u63a8\u85a6\u3055\u308c\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u7d44\u7e54\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u3084\u5b9f\u969b\u306e\u4f53\u9a13\u306b\u304a\u3044\u3066NPS\u30c6\u30b9\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7a7a\u6e2f\u306e\u30c8\u30a4\u30ec\u3084\u5c0f\u58f2\u5e97\u306a\u3069\u3067\u3001\u300e\u3042\u306a\u305f\u306e\u4f53\u9a13\u3092\u8a55\u4fa1\u3057\u3066\u304f\u3060\u3055\u3044\u300f\u3068\u3044\u3046\u7269\u7406\u7684\u306aNPS\u30b7\u30b9\u30c6\u30e0\u3092\u3088\u304f\u898b\u304b\u3051\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u3010\u5e78\u305b\u3011\u3010\u6e80\u8db3\u3011\u3010\u60aa\u3044\u3011\u3092\u8868\u30593\u3064\u306e\u9854\u3067\u8868\u73fe\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/IZkZ3NlfEV73wBnqhX3MIvbSo6LI4hz0BORxWvk9LiVpYGIOJ6R_V_pzrYur7zXsnJiQPQ7ubOphCkMuj7j9WBLJ-UIbTBc9_0vYIrOjRC2jmdEip2JG-syQyvSsvPGL7IMQlWaGNPBTDp-2fSbJIbjIz7CKK2QWrFYaMWvax0dItM8KbVGl25LTC9DgRA\" alt=\"nps testing in stores for better cx\" width=\"650\" \/><\/figure>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u88fd\u54c1\u306eNPS\u30b9\u30b3\u30a2\u3092\u5229\u7528\u3057\u3066\u554f\u984c\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u6a5f\u80fd\u304c\u7e70\u308a\u8fd4\u3057\u4f4e\u8a55\u4fa1\u306b\u306a\u308b\u5834\u5408\u3001UX\u30c1\u30fc\u30e0\u306f\u554f\u984c\u7279\u5b9a\u306b\u5411\u3051\u3066\u8abf\u67fb\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30c1\u30e3\u30fc\u30f3\u7387<\/b><\/h3>\r\n<p>\u00a0 <a href=\"https:\/\/www.investopedia.com\/terms\/c\/churnrate.asp\"><span style=\"font-weight: 400;\">\u30c1\u30e3\u30fc\u30f3\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u4e00\u5b9a\u671f\u9593\u5185\u306b\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u3092\u505c\u6b62\u3059\u308b\u5272\u5408\u3092\u30d1\u30fc\u30bb\u30f3\u30c8\u3067\u8868\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u3053\u308c\u3082CX\u306e\u91cd\u8981\u306a\u30e1\u30c8\u30ea\u30af\u30b9\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/span> \u00a0<\/p>\r\n<p><span style=\"font-weight: 400;\">UX\u30c1\u30fc\u30e0\u306f\u901a\u5e38\u3001\u6280\u8853\u7684\u306a\u554f\u984c\u3084\u52a3\u60aa\u306a\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u539f\u56e0\u3067\u9867\u5ba2\u304c\u4f01\u696d\u3092\u96e2\u308c\u308b\u5834\u5408\u306b\u306e\u307f\u3001\u30c1\u30e3\u30fc\u30f3\u7387\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span> \u00a0<\/p>\r\n<h3><b>\u30a8\u30e9\u30fc\u7387<\/b> \u00a0<\/h3>\r\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/\"><span style=\"font-weight: 400;\">\u30a8\u30e9\u30fc\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001UX\u306e\u4f4e\u4e0b\u306b\u7e4b\u304c\u308b\u3088\u3046\u306a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3064\u307e\u305a\u3044\u305f\u308a\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3067\u304d\u306a\u304b\u3063\u305f\u7b87\u6240\u3092\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u4f1d\u3048\u308b\u305f\u3081\u3001\u91cd\u8981\u306aUX\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/span> \u00a0<\/p>\r\n<p><span style=\"font-weight: 400;\">CX\u306e\u5c02\u9580\u5bb6\u306f\u3001\u5fc5\u305a\u3057\u3082\u30a8\u30e9\u30fc\u7387\u306b\u5f93\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u3053\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u306f\u30c1\u30e3\u30fc\u30f3\u7387\u3084NPS\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3068UX\u30c1\u30fc\u30e0\u306f\u5354\u529b\u3057\u3066\u901f\u3084\u304b\u306b\u89e3\u6c7a\u7b56\u3092\u898b\u51fa\u3055\u306a\u3044\u3068\u3044\u3051\u307e\u305b\u3093\uff01<\/span><\/p>\r\n<h3><b>\u6210\u529f\u7387<\/b><\/h3>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u6210\u529f\u7387\uff08<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E8%BF%BD%E6%B1%82%E3%81%99%E3%81%B9%E3%81%8Dux%E3%83%A1%E3%83%88%E3%83%AA%E3%82%AF%E3%82%B9%E3%81%A8%E3%81%AF%EF%BC%9F\/\"><span style=\"font-weight: 400;\">\u5b8c\u6210\u7387<\/span><\/a><span style=\"font-weight: 400;\">\uff09\u306f\u3001\u7279\u5b9a\u306e\u30bf\u30b9\u30af\u3092\u4f55\u4eba\u304c\u5b8c\u4e86\u3055\u305b\u305f\u304b\u3092\u78ba\u5b9a\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u7279\u306b\u65b0\u3057\u3044\u30ea\u30ea\u30fc\u30b9\u306e\u5f8c\u3001UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u3068\u3063\u3066\u306e\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u6210\u529f\u7387\u304c\u4e0a\u304c\u308c\u3070\u30c7\u30b6\u30a4\u30f3\u306f\u6210\u529f\u3057\u3001\u4e0b\u304c\u308c\u3070\u554f\u984c\u304c\u3042\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/span> \u00a0<\/p>\r\n<p><span style=\"font-weight: 400;\">CX\u306e\u5c02\u9580\u5bb6\u306f\u901a\u5e38\u3001\u6210\u529f\u7387\u3092\u8ffd\u3046\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30a8\u30e9\u30fc\u7387\u3068\u540c\u69d8\u3001\u6210\u529f\u7387\u306f\u4ed6\u306eCX\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/b><\/h3>\r\n<p>\u00a0 <a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%82%A6%E3%82%A7%E3%83%96%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3-%E7%B0%A1%E5%8D%98%E3%83%8F\/\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u7121\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u304c\u6709\u6599\u9867\u5ba2\u306b\u8ee2\u63db\u3059\u308b\u5272\u5408\u3092\u793a\u3059\u3001\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306aCX\u30e1\u30c8\u30ea\u30af\u30b9\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\uff11\uff10\uff10\u4eba\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\uff11\uff10\u4eba\u304c\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\uff11\uff10\uff05\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">UX\u30c1\u30fc\u30e0\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u65b0\u30ea\u30ea\u30fc\u30b9\u306b\u5bfe\u3059\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u3001\u3046\u307e\u304f\u3044\u3063\u305f\u30e1\u30c8\u30ea\u30af\u30b9\u3068\u3057\u3066\u4f7f\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u304ce\u30b3\u30de\u30fc\u30b9\u306e\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306b\u95a2\u3059\u308b\u554f\u984c\u3092\u4fee\u6b63\u3057\u305f\u5834\u5408\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304b\u3089\u3001\u65b0\u3057\u3044\u30ea\u30ea\u30fc\u30b9\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u6539\u5584\u3055\u308c\u305f\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\r\n<h2><b>UX\u304cCX\u3092\u4e0a\u3052\u308b\u65b9\u6cd5<\/b><\/h2>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">UX\u306f\u3001CX\u5168\u4f53\u306b\u6700\u3082\u5f37\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3082\u306e\u306e1\u3064\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u63a5\u70b9\u3067\u3001\u9867\u5ba2\u304c\u30bf\u30b9\u30af\u3092\u5b8c\u4e86\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u305d\u308c\u304c\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u9867\u5ba2\u4f53\u9a13\u3068\u306a\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u30c1\u30e3\u30fc\u30f3\u7387\u306e\u4e0a\u6607\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u6e1b\u5c11\u3001CLV\u306e\u4f4e\u4e0b\u3092\u62db\u304d\u307e\u3059\u3002<\/span> \u00a0<\/p>\r\n<h3><b>\u9867\u5ba2\u306b\u3088\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u7c21\u6613\u5316<\/b><\/h3>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u9023\u7d61\u3084\u30d8\u30eb\u30d7\u306b\u9867\u5ba2\u304c\u305f\u3069\u308a\u7740\u304d\u3084\u3059\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/jp\/blog-jp\/footer-design-best-practices-together-with-6-examples-ja\/\"><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u306e\u30d5\u30c3\u30bf\u30fc<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u30ea\u30f3\u30af\u3092\u8ffd\u52a0\u3057\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u304a\u3088\u3073<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/mobile-app-design-examples\/\"><span style=\"font-weight: 400;\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u30d8\u30eb\u30d7\u753b\u9762\u3092\u8868\u793a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\r\n<h3><b>\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30af\u30ed\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4f53\u9a13\u306e\u30c7\u30b6\u30a4\u30f3<\/b><\/h3>\r\n<p>\u00a0 <span style=\"font-weight: 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400;\">\u3053\u306e\u5236\u9650\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30e9\u30a4\u30e9\u304c\u52df\u308a\u3001UX\u3084CX\u304c\u4f4e\u4e0b\u3059\u308b\u306a\u3069\u306e\u60aa\u5f71\u97ff\u304c\u51fa\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\r\n<h3><b>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6700\u9069\u5316<\/b><\/h3>\r\n<p>\u00a0 <span style=\"font-weight: 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CX\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u3088\u308a\u591a\u304f\u5f97\u3066\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u6539\u5584\u3059\u308b\u306e\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u3092<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-sprints\/\"><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u30b9\u30d7\u30ea\u30f3\u30c8<\/span><\/a><span style=\"font-weight: 400;\">\u306b\u53c2\u52a0\u3055\u305b\u308b\u306e\u3082\u3044\u3044\u3067\u3059\u306d\u3002<\/span><\/p>\r\n<h3><b>\u30c7\u30b6\u30a4\u30f3\u63d0\u5531<\/b><\/h3>\r\n<p>\u00a0 <span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u63d0\u5531<\/span><span style=\"font-weight: 400;\">\u3068\u306f\u3001<\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/stages-design-thinking-process\/\"><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u601d\u8003<\/span><\/a><span style=\"font-weight: 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free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nielsen Norman Group\u306e\u5275\u8a2d\u8005\u3067\u3042\u308a\u3001\u5143Apple\u306e\u526f\u793e\u9577\u3067\u3042\u308b\u30c9\u30f3\u30fb\u30ce\u30fc\u30de\u30f3\u6c0f\u306f\u3001\uff19\uff10\u5e74\u4ee3\u306b\u300e UX 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