{"id":11008,"date":"2015-12-21T19:40:33","date_gmt":"2015-12-22T03:40:33","guid":{"rendered":"http:\/\/proxystudio.uxpin.com\/?p=11008"},"modified":"2021-07-21T23:57:12","modified_gmt":"2021-07-22T06:57:12","slug":"what-it-takes-to-succeed-as-a-product-designer-part-2","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/what-it-takes-to-succeed-as-a-product-designer-part-2\/","title":{"rendered":"What It Takes to Succeed As a Product Designer (Part 2)"},"content":{"rendered":"<p>In <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-it-takes-to-succeed-as-a-product-designer-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">part 1<\/a>, we described the overall attributes of great product designers. We also dove into tips for fulfilling user goals and business goals, shipping products, and focusing on the right problems.<\/p>\n<p>Now, we&#8217;ll explore tips and resources for the following areas:<\/p>\n<ul>\n<li>How to refine your design decisionmaking<\/li>\n<li>Killing the designer ego<\/li>\n<li>Prioritizing features properly<\/li>\n<li>Communicating clearly with stakeholders<\/li>\n<li>Running effective usability tests in a hurry<\/li>\n<\/ul>\n<h2>Develop Fast Thinking and Decision-Making<\/h2>\n<p>In a perfect world, you\u2019d have unlimited resources of money, talent and time. Reality, however, dictates that you\u2019ll must triangulate design decisions based on best practices, your gut instinct, data, and user feedback.<\/p>\n<p>The pitfall here is that you don\u2019t want to miss economical, social and business trends that are shaping the world and changing the behaviour and psychology of your users.<\/p>\n<p>The solution is to <a href=\"http:\/\/despreneur.com\/keeping-up-to-date\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep learning and stay curious<\/a>. Once you spend enough time in the industry creating, experimenting and constantly learning, your gut will help you to make better decisions through thin-slicing.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Thin-slicing\" target=\"_blank\" rel=\"noopener noreferrer\">Thin-slicing<\/a> is a term used in psychology and philosophy to describe the ability to find patterns in events based only on &#8220;thin slices,&#8221; or narrow windows, of experience. The term means making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information.<\/p>\n<p>Below are some of the best resources for design patterns and resources for product designers to refine their judgment.<\/p>\n<p>i. <a href=\"http:\/\/littlebigdetails.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Little Big Details<\/a><\/p>\n<p>Little Big Details is a curated list of UI\/UX design inspiration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11009\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image069-1024x708.png\" alt=\"Screenshot of Little Big Details\u2019 website design\" width=\"721\" height=\"498\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image069-1024x708.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image069-434x300.png 434w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image069.png 1152w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<p>ii. <a href=\"http:\/\/pttrns.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pttrns<\/a><\/p>\n<p>Pttrns is another great curated collection of design patterns, resources and inspiration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11010\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image059-1024x680.png\" alt=\"Screenshot of IFTTT\u2019s website design\" width=\"720\" height=\"478\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image059-1024x680.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image059-452x300.png 452w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image059.png 1153w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>iii. <a href=\"http:\/\/zurb.com\/patterntap\" target=\"_blank\" rel=\"noopener noreferrer\">PatternTap<\/a><\/p>\n<p>Pattern Tap is all about collecting specific designs and user interaction patterns where designers can learn what works well and why.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11011\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image084-1024x568.png\" alt=\"Screenshot of PatternTap\u2019s website design\" width=\"716\" height=\"397\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image084-1024x568.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image084-541x300.png 541w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image084.png 1439w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>iv. UX Patterns<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11012\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image075-1024x732.png\" alt=\"Screenshot of UXPin\u2019s patterns website design\" width=\"720\" height=\"515\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image075-1024x732.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image075-420x300.png 420w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image075.png 1342w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>v. <a href=\"http:\/\/uxarchive.com\/\">UX Archive<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11015\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image114-1024x693.png\" alt=\"Screenshot of UX Archive\u2019s website design\" width=\"719\" height=\"487\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image114-1024x693.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image114-443x300.png 443w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image114.png 1172w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/p>\n<p>vi. <a href=\"https:\/\/www.useronboard.com\/\">User Onboard<\/a><\/p>\n<p>All great product designers the power of onboarding for involving users in a helpful way that also helps generate more income for the business. User Onboarding curates and analyzes the best examples from hundreds of top companies like Slack, Waze, and IFTTT.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11013\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image094-1024x652.png\" alt=\"Screenshot of Unroll Me\u2019s website design\" width=\"720\" height=\"458\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image094-1024x652.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image094-471x300.png 471w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image094.png 1667w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<h3>Let Go of Your Ego<\/h3>\n<p>No industry in the world benefits from egos taking over the employees. It\u2019s very easy to become good at what you do as you focus on stakeholders and your own ideas, but talent alone will not take you far in any business.<\/p>\n<p>Don\u2019t be the genius that nobody likes. Their initial ideas might be solid, but iteration becomes a pain since collaboration is so difficult.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11014\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image103.png\" alt=\"Photo of a man with sunglasses\" width=\"717\" height=\"559\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image103.png 640w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image103-385x300.png 385w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><\/p>\n<p>Photo credit: <a href=\"https:\/\/www.flickr.com\/photos\/cmichel67\/9428305690\/\">Christopher Michel<\/a>. <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">Creative Commons<\/a>.<\/p>\n<p>In today\u2019s world of <a href=\"http:\/\/http%3a%2f%2fstudio.uxpin.com%2fblog%2flean-ux-vs-agile-ux-is-there-a-difference%2f\">Lean and Agile design<\/a>, product design is now a completely collaborative process. Unless you empathize with your teammates the same way you empathize with users, you\u2019re designing below the curve.<\/p>\n<p>As a product designer, you work with many other professionals like data analysts, marketers, growth hackers, developers and other designers. There will be discussions, there will be arguments and situations where you will not have the right answer.<\/p>\n<p>Don\u2019t get too personal and defensive since you\u2019re working with people toward the same goal. Likewise, don\u2019t be afraid to give credit away &#8211; if an idea works, mention everyone\u2019s contributions.<\/p>\n<p>I highly recommend checking out the following resources:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.newfangled.com\/your-ego-is-a-bad-designer\/\">Your Ego Is a Bad Designer<\/a> by Christopher Butler<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/How-Win-Friends-Influence-People\/dp\/0671027034\">How to Win Friends and Influence People<\/a> by Dale Carnegie<\/li>\n<li><a href=\"http:\/\/www.amazon.com\/Emotional-Intelligence-Matter-More-Than\/dp\/055338371X\">Emotional Intelligence<\/a> by Daniel Goleman<\/li>\n<\/ul>\n<h3>Kill Your Darlings<\/h3>\n<p>The most difficult part of product design is knowing when to say \u201cno\u201d. Bad ideas, after all, are always good ideas in disguise.<\/p>\n<p>Product design is a complex process of trials and errors, but you don\u2019t want to waste your time on too many ideas. You\u2019re searching for the right idea, not the best idea. If you can\u2019t find data to validate the concepts, simply kill it and move on with your brainstorming process.<\/p>\n<blockquote><p>\u201c<i>Fall in love with a problem, not a specific solution<\/i><i>\u201c\u200a\u2014\u200a<\/i><i>Laura Javier<\/i><\/p><\/blockquote>\n<p>Most inexperienced designers fall in love with their first idea and don&#8217;t want to kill it because they fear it\u2019s the best one. Become more objective and listen carefully to the feedback you get.<\/p>\n<p>Check out the following resources to improve your product decisionmaking:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.intercom.io\/product-strategy-means-saying-no\/\">Product Strategy Means Saying No<\/a> by Intercom<\/li>\n<li><a href=\"http:\/\/https%3a%2f%2fblog.intercom.io%2frarely-say-yes-to-feature-requests%2f\">Rarely Say Yes to Feature Requests<\/a> by Intercom<\/li>\n<li><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/taming-scope-creep-in-product-design\/\">Taming Feature Creep In Product Design<\/a> by UXPin<\/li>\n<\/ul>\n<\/section><section class=\"related-books-section\"><h3>Grab design ebooks created by best designers<\/h3><p class=\"section-desc\">All for free<\/p><ul class=\"related-books-list\"><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-patterns-for-enterprises-signup\/\" class=\"action-get-ebook\" data-name=\"Interaction Design Patterns {Sign up}\"><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-patterns-for-enterprises-signup\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Interaction Design Patterns {Sign up}\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-patterns-for-enterprises\/\" class=\"action-get-ebook\" data-name=\"Interaction Design Patterns\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/11\/cover_small-262x375.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"cover small\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/11\/cover_small-262x375.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/11\/cover_small-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-patterns-for-enterprises\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Interaction Design Patterns\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/designops-design-system-report-signup\/\" class=\"action-get-ebook\" data-name=\"Design System and DesignOps in Enterprise {Signup}\"><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/designops-design-system-report-signup\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Design System and DesignOps in Enterprise {Signup}\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/designops-design-system-report\/\" class=\"action-get-ebook\" data-name=\"Design Systems &#038; DesignOps in the Enterprise\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/02\/free-pdf-design-system-and-designops-report-262x375.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"free pdf design system and designops report\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/02\/free-pdf-design-system-and-designops-report-262x375.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/02\/free-pdf-design-system-and-designops-report-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/designops-design-system-report\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Design Systems &#038; DesignOps in the Enterprise\">Download<\/a><\/li><\/ul><\/section><section class=\"related-books-section-single\"><section class=\"post-content-wrapper\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/tumblr_nqx8ovsnHL1tubinno1_1280-262x375.jpg\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"tumblr nqx8ovsnHL1tubinno1 1280\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/tumblr_nqx8ovsnHL1tubinno1_1280-262x375.jpg 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/tumblr_nqx8ovsnHL1tubinno1_1280-210x300.jpg 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/figure><article><h3>Do you want to know more about UI Design?<\/h3><p>Download 'What It Takes to Succeed As a Product Designer (Part 2)' <span>FOR FREE!<\/span><\/p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-it-takes-to-succeed-as-a-product-designer-part-2\/\" class=\"btn btn-flat btn-darker action-get-ebook\">Download e-book for free<\/a><\/article><\/section><a href=\"#closeEbookPanel\" class=\"icon-close action-close-ebook-panel\">Close<\/a><\/section><section class=\"post-content-wrapper\">\n<h3>Communicate With Empathy<\/h3>\n<p>Whether you\u2019re pitching your concept or simply communicating with people outside the design world like marketers or developers , make sure that you always provide the proper context for your design decisions.<\/p>\n<ul>\n<li>When asking for feedback, don\u2019t ask directionless questions like \u201cWhat do you think?\u201d. Focus the feedback on a specific user goal, e.g. \u201cDoes this interface communicate the CTA clearly?\u201d<\/li>\n<\/ul>\n<ul>\n<li>To help clarify feedback, try Dustin Curtis\u2019 <a href=\"http:\/\/dcurt.is\/three-questions\">3 question rule<\/a>. When people start prescribing solutions, Curtis\u2019 tactic helps you better reveal the problem they wish to solve.<\/li>\n<li>Polish your copywriting skills so you can develop the copy for prototypes on your own if needed. The following tools will make you a better writer in no time: <a href=\"https:\/\/www.grammarly.com\/\">Grammarly<\/a>, <a href=\"http:\/\/coschedule.com\/headline-analyzer\">Headline Analyzer<\/a> and <a href=\"https:\/\/sumome.com\/stories\/power-words\">355+ Power Words<\/a>.<\/li>\n<\/ul>\n<h2>Prioritize Features Ruthlessly<\/h2>\n<p>You may want to add this feature and that. our co-founders may have had an epiphany and want to change everything completely.<\/p>\n<p>Your job is to stop them from becoming their own worst enemy.<\/p>\n<p>If product design is about solving business problems, you first need to decide on the most important problems to solve. I highly recommend using an impact vs. effort matrix, <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/taming-scope-creep-in-product-design\/\">as suggested by VP of UX Joe Arcuri<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11016\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image123.png\" alt=\"Diagram of an action priority matrix\" width=\"295\" height=\"293\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image123.png 295w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/image123-200x200.png 200w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/p>\n<p>Photo credit: <a href=\"http:\/\/www.timeanalyzer.com\/lib\/priority.htm\"><i>Time Analyzer<\/i><\/a><\/p>\n<p>The above matrix acts as a perfect living document for capturing all feature requests (good and bad). Anyone can see the history of product decisions, as well as determine patterns for why certain features were implemented or killed.<\/p>\n<p>The matrix acts as a decision dashboard for the entire product process.<\/p>\n<p>Here\u2019s some more useful resources:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.mindtheproduct.com\/2015\/02\/just-say-no-hard-decisions-in-product-management-2\/\">Just Say No: Hard Decisions for Products<\/a> by MindTheProduct<\/li>\n<li><a href=\"https:\/\/blog.intercom.io\/prioritising-features-wholl-use-it-how-often\/\">Prioritizing Features<\/a> by Intercom<\/li>\n<li><a href=\"http:\/\/firstround.com\/review\/this-product-prioritization-system-nabbed-pandora-more-than-70-million-active-monthly-users-with-just-40-engineers\/\">This Product Prioritization Method Helped Pandora Nab $70M<\/a> by First Round Capital<\/li>\n<\/ul>\n<h3>Practice Quick &amp; Dirty Usability Testing<\/h3>\n<p>Stop the guesswork and use data to make decisions. Don\u2019t defend your ideas based only on \u201cdesign best practices\u201d since that argument doesn\u2019t always resonate with business stakeholders.<\/p>\n<p>Instead, back up your decisions with data and usability testing results. When in doubt, always have your users stand between you and stubborn stakeholders.<\/p>\n<p>Of course, product design timelines don\u2019t always afford weeks of usability testing. To make the most of your time, consider these rapid usability testing tactics as backup (or even primary) tactics:<\/p>\n<ul>\n<li>Try iterative usability testing. Once you\u2019ve created a lo-fi prototype, invite 5-6 users into your office to test your designs. Set aside 30 minutes for each session, with 15-20 minutes in between to iterate on the design based on the previous session\u2019s feedback.<\/li>\n<li>Run A\/B tests. If you\u2019re working on a web app, try a tool like <a href=\"https:\/\/www.optimizely.com\/\">Optimizely<\/a> for an easy way to test different design versions.<\/li>\n<li>Run a hallway usability test with 5 people. If your product isn\u2019t overly technical, you can test it with a few coworkers to first make sure the basic <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/creating-perfect-user-flows-for-smooth-ux\/\">user flows<\/a> make sense.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>A great product designer has the mind of an analyst, the instincts of an entrepreneur, and the heart of a psychologist.<\/p>\n<p>They understand that products are just a vessel for delivering an experience that is enriching to users and profitable to the business. They also know that great product design is defined even more by what you don\u2019t build.<\/p>\n<p>The tactics we described will all help you become less of a handoff recipient and more of a designer who defines and executes constraints based on validation.<\/p>\n<p>If you found this post useful, check out the following free e-books to learn modern techniques for designing websites, web apps, digital products, and mobile apps:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/web-ui-design-trends-2015-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web Design Trends 2015 &amp; 2016<\/a><\/li>\n<li><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-trends-2015-2016-digital-products\/\">UX Design Trends 2015 &amp; 2016<\/a><\/li>\n<li><a href=\"http:\/\/Mobile Design Trends 2015 &amp; 2016\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Design Trends 2015 &amp; 2016<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-ui-ux-design-trends-2015-2016-ebook-bundle\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10762\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/fb-promo-bundle.png\" alt=\"get a free e-book bundle\" width=\"720\" height=\"377\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/fb-promo-bundle.png 940w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/fb-promo-bundle-573x300.png 573w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Know 5 more tactics for turning your product vision into reality. By designer Tomas Laurinavicius. <\/p>\n","protected":false},"author":60,"featured_media":11017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,18,172,6],"tags":[],"class_list":["post-11008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-process","category-product-design","category-ux-design"],"yoast_title":"","yoast_metadesc":"Know 5 more tactics for turning your product vision into reality. By designer Tomas Laurinavicius.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What It Takes to Succeed As a Product Designer (Part 2) | UXPin<\/title>\n<meta name=\"description\" content=\"Know 5 more tactics for turning your product vision into reality. 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