{"id":11700,"date":"2016-01-25T18:05:57","date_gmt":"2016-01-26T02:05:57","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=11700"},"modified":"2020-04-29T16:08:04","modified_gmt":"2020-04-29T23:08:04","slug":"stop-gambling-your-ux-improvising-user-research-on-a-budget","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/stop-gambling-your-ux-improvising-user-research-on-a-budget\/","title":{"rendered":"How to Improvise User Research on a Budget"},"content":{"rendered":"<p>When I first started working with my client (love coach <a href=\"http:\/\/kavitajpatel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kavita J Patel<\/a>), we could barely keep up with the never-ending site changes. It seemed like we were on the whim of her demands. <\/p>\n<p>Back then, I didn&#8217;t realize she wasn\u2019t sure of her own strategy or even who exactly the user was. <\/p>\n<p>I started to ask questions such as \u201cWhy\u201d and \u201cSo what?\u201d and found that she had no good answer. A lot of the decisions were knee-jerk reactions and based on feeling. Not surprising for most UX projects. <\/p>\n<p>Of course, we needed to understand (or at least recognize) the user before we could start a meaningful discussion about strategy. We needed more data to make more informed decisions.<\/p>\n<p>Two big problems appeared (as they always do): limited time &amp; budget. We couldn&#8217;t afford to follow the standard user research process \u2013 or even half of that. <\/p>\n<p>We had to improvise.<\/p>\n<p>If you\u2019re working with a client or company with tight budgets and timelines, I\u2019ll provide some practical tips based on my own experience as a\u00a0<a href=\"http:\/\/coreyux.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX consultant<\/a>. We\u2019ll explore tactics that offer the most insights for the money and time required.<\/p>\n<h2>1. Write out your assumptions<\/h2>\n<p>To get started, first write down the assumptions about the user. This will help the whole team start to identify gaps in understanding. <\/p>\n<p>For example, we quickly unpacked the following assumptions for my client:<\/p>\n<ul>\n<li>Women in their 30\u2019s <\/li>\n<li>Looking for love<\/li>\n<li>Have tried various things to find love, but they don\u2019t work<\/li>\n<li>Believe that love is possible but distant<\/li>\n<li>Pretty tech savvy and need mobile access for all content<\/li>\n<li>Go on at least one date a week<\/li>\n<\/ul>\n<h2>2. Run a Survey<\/h2>\n<p>To start making better decisions as soon as possible, you can start by testing the most basic assumptions in a survey.<\/p>\n<h3><strong>Create the survey <\/strong><\/h3>\n<p>Keep it as short as possible. Shorter surveys that require less than 3 minutes to complete get more responses. <\/p>\n<p>Limit the number of open-ended questions. Don\u2019t forget that you still need to make sense of all that data. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11701\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image018.png\" alt=\"image01\" width=\"528\" height=\"686\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image018.png 528w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image018-231x300.png 231w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/p>\n<p><i>Sample Survey<\/i><\/p>\n<p>For example: Let\u2019s say that you assume that your audience is women in their 40\u2019s looking for love who go on a date at least once a month.<\/p>\n<p>Ask about specific past behavior rather than future or general behavior. <\/p>\n<p>Notice, we don\u2019t ask \u201chow many dates do you go on in a month?\u201d as that question asks users to generalize. We don\u2019t want users to estimate or take an average. We want the actual number. Users may realize they go on fewer dates than they imagine.<\/p>\n<h3><strong>Send out the survey <\/strong><\/h3>\n<p>Test the survey\u00a0with a few friends or coworkers first, asking them after if all the questions make sense. Check if their answers make sense based on what you know about them.<\/p>\n<h3><strong>Analyze the results<\/strong><\/h3>\n<p>Remember our sample survey? Analyze different relevant combinations until you have a clear picture of the user in terms of the measured behavior.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>We can analyze the results by counting how many women are both in their 40\u2019s and who go on a date at least once a month. \u00a0<\/li>\n<\/ul>\n<ul>\n<li>We could also analyze the opposite side of the spectrum: Women in their 40\u2019s who go on lots of dates each month<\/li>\n<\/ul>\n<p>If you are using a CRM like Marketo, you should be able to send out a survey that will tag or segment your list automatically based on their responses. \u00a0Otherwise, you can use <a href=\"https:\/\/www.google.com\/forms\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Forms<\/a>, <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurveyMonkey<\/a> or <a href=\"http:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Typeform<\/a> (just make sure your last survey field asks for the e-mail address so you can segment your list manually).<\/p>\n<h2>3. Analyze Customer Support Requests<\/h2>\n<p>Your support team knows a lot about the customers. Don&#8217;t overlook them as an impromptu user research team.<\/p>\n<h3><strong>Get customer support\u2019s viewpoint<\/strong><\/h3>\n<p>You can start by asking their assumptions about users based on their experience. Take this with a grain of salt, however, since they only deal with users who reach out (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Response_bias\">response bias<\/a>). <\/p>\n<p>Ask the following questions:<\/p>\n<ul>\n<li>Who do you think the different kinds of users are?<\/li>\n<li>What is their biggest problem that we can solve?<\/li>\n<li>What is their biggest technological problem with our platform that we can improve?<\/li>\n<li>What do users appreciate most about what we do?<\/li>\n<li>What do users frequently complain about?<\/li>\n<\/ul>\n<h3><strong>Empower customer support with simple user research tools<\/strong><\/h3>\n<p>By keeping track of the nature of support requests and comments, you begin to get a data-driven picture of the user.<\/p>\n<ul>\n<li>Create a support\/comment form that customer support can help fill out for each incoming request. You can use <a href=\"https:\/\/www.google.com\/forms\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Forms<\/a>, <a href=\"http:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Typeform<\/a>, <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurveyMonkey<\/a> or any other survey tool. For small businesses, 20-30 responses starts to yield actionable data (scale up as needed).<\/li>\n<\/ul>\n<ul>\n<li>Decide what is most important about the requests that are actionable.<\/li>\n<\/ul>\n<ul>\n<li>Make it short so you don\u2019t slow down your support team.<\/li>\n<\/ul>\n<ul>\n<li>Use dropdown fields\u00a0categories wherever possible.\u00a0Open text fields are harder to analyze.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11705\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image038.png\" alt=\"image03\" width=\"601\" height=\"323\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image038.png 979w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image038-558x300.png 558w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/p>\n<h3><strong>Analyzing the support requests\/comments <\/strong><\/h3>\n<p>The survey tool should analyze the data automatically. Look at the general trends. <\/p>\n<p>For the open text fields (in this case \u201cRequest Nature\u201d) scan them and write down any patterns you see.<\/p>\n<\/section><section class=\"related-books-section\"><h3>Grab design ebooks created by best designers<\/h3><p class=\"section-desc\">All for free<\/p><ul class=\"related-books-list\"><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/guide-to-usability-testing\/\" class=\"action-get-ebook\" data-name=\"The Guide to Usability Testing\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/The-Guide-to-Usability-Testing.jpg\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"The Guide to Usability Testing\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/The-Guide-to-Usability-Testing.jpg 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/The-Guide-to-Usability-Testing-210x300.jpg 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/guide-to-usability-testing\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"The Guide to Usability Testing\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-strategy-field-guide\/\" class=\"action-get-ebook\" data-name=\"The Field Guide to UX Strategy\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"the book\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-strategy-field-guide\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"The Field Guide to UX Strategy\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/guide-to-ux-design-process-and-documentation\/\" class=\"action-get-ebook\" data-name=\"The Guide to UX Design Process &#038; Documentation\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"372\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/The-Guide-to-UX-Design-Process-Documentation-262x372.jpg\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"The Guide to UX Design Process Documentation\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/The-Guide-to-UX-Design-Process-Documentation.jpg 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/The-Guide-to-UX-Design-Process-Documentation-211x300.jpg 211w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/guide-to-ux-design-process-and-documentation\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"The Guide to UX Design Process &#038; Documentation\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-ux-design-builders-bundle\/\" class=\"action-get-ebook\" data-name=\"The UX Design Builder&#8217;s Ebook Bundle\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book_bundle.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"the book bundle\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book_bundle.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book_bundle-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-ux-design-builders-bundle\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"The UX Design Builder&#8217;s Ebook Bundle\">Download<\/a><\/li><\/ul><\/section><section class=\"related-books-section-single\"><section class=\"post-content-wrapper\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book_bundle.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"the book bundle\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book_bundle.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/the-book_bundle-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/figure><article><h3>Do you want to know more about UI Design?<\/h3><p>Download 'The UX Design Builder&#8217;s Ebook Bundle' <span>FOR FREE!<\/span><\/p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-ux-design-builders-bundle\/\" class=\"btn btn-flat btn-darker action-get-ebook\">Download e-book for free<\/a><\/article><\/section><a href=\"#closeEbookPanel\" class=\"icon-close action-close-ebook-panel\">Close<\/a><\/section><section class=\"post-content-wrapper\">\n<h2>4. Give your data meaning<\/h2>\n<p>By synthesizing the data into personas, you create a visual document that\u2019s easily understood by other designers and your client or stakeholder. <\/p>\n<p>We\u2019ll do some affinity diagramming to create fast personas:<\/p>\n<p><span style=\"line-height: 1.5;\">i. Write out a list of your different user groups (e.g. \u201cSingle but dating\u201d). Number the post-it, or use a different color to represent a different user group. Write out each relevant finding from all your data on the Post-it notes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11702\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image0010.png\" alt=\"image00\" width=\"334\" height=\"324\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image0010.png 334w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image0010-309x300.png 309w\" sizes=\"auto, (max-width: 334px) 100vw, 334px\" \/><\/p>\n<p>ii.\u00a0Within each user group, start clustering similar behaviors together. Now you can start to see trends for each user type. You can summarize the behaviors and characteristics in a persona for each user group. \u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11704\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image028.png\" alt=\"image02\" width=\"600\" height=\"319\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image028.png 609w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image028-564x300.png 564w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><i>Quick Affinity Diagram<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11709\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image072.png\" alt=\"image07\" width=\"600\" height=\"237\" \/><\/p>\n<p><i>Sample Persona<\/i><\/p>\n<h3><strong>Need some empathy?<\/strong><\/h3>\n<p>Another way to summarize each user group is through an empathy map. <\/p>\n<p>In these maps you describe what the user is thinking, hearing, feeling, doing, saying and seeing. When you are designing or writing copy, it may be easier to look at a user in this way rather than the above format. <\/p>\n<p>If you want to give it a shot, \u00a0check out the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/the-practical-guide-to-empathy-maps-creating-a-10-minute-persona\/\" target=\"_blank\" rel=\"noopener noreferrer\">10-Minute Guide to Empathy Maps.<\/a><\/p>\n<h3><strong>Keep user documents handy<\/strong><\/h3>\n<p>Whether you have a persona or empathy map, keep them out when your team is meeting, designing, copywriting, answering support requests, or doing anything related to the user. <\/p>\n<p>Let them become an organizational tool outside of immediate UX design. For example, sales teams might \u00a0find great value in the customer research when they\u2019re contacting prospects based on pain points. <\/p>\n<p>Share the user documents with everyone on your Google Drive so they can print them out for easy access.<\/p>\n<h2>5. Run A\/B Testing<\/h2>\n<p>Once you\u2019ve created the personas, you can start quickly prototyping targeted solutions. Ideally, you can run a usability test on each prototype iteration. <\/p>\n<p>If your timeline doesn\u2019t allow for that at all, you can push small changes live and A\/B test. <\/p>\n<p>Just remember that A\/B testing is great for finding out what users \u201clike\u201d but it doesn\u2019t tell you why. <\/p>\n<p>It can help when you are trying to do the following:<\/p>\n<ul>\n<li>Adding a feature or test if increases engagement or conversions<\/li>\n<li>Seeing which copy results in more engagement or conversions<\/li>\n<li>Seeing if users like a particular design vs. another design<\/li>\n<\/ul>\n<p>Your developer or engineer can do A\/B testing for web sites or apps. Some e-mail platforms let you A\/B test e-mails and many advertising platforms let you A\/B test different creative. <\/p>\n<h3><strong>For example: <\/strong><\/h3>\n<p>We added a persistent navigation to my client\u2019s sales page to see if we could increases conversions. <\/p>\n<p>We hoped the persistent navigation would help users understand what is on the sales page and get a better sense of the product. Therefore, you A\/B test one page with the navigation and another without.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11708\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image064-847x1024.png\" alt=\"image06\" width=\"600\" height=\"725\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image064-847x1024.png 847w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image064-248x300.png 248w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image064.png 979w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><i>A\/B testing the gray persistent navigation on the left<\/i><\/p>\n<p><b>Result<\/b>: A\/B testing concluded that users engaged the page more with the persistent navigation. In this example, we defined more engagement as: \u201cusers spent more time on the page and clicked more\u201d.<\/p>\n<p>Again, it doesn\u2019t tell you <i>why<\/i> you have more or less engagement. <\/p>\n<p>To determine the rationale, you can examine your site analytics, customer support data and survey data. Even better, you could test the new version (in this case, the persistent navigation) with 5 users either in your office or remotely. Tools like <a href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Usertesting<\/a>, in fact, can help you recruit users and run a test for as little as $50. <\/p>\n<p>If you\u2019d like to learn more about 30+ other ways to\u00a0conduct an insightful usability test, check out the free<a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/guide-to-usability-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Guide to Usability Testing.<\/a><\/p>\n<h2>6. Reframe the conversation<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11707\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image057.png\" alt=\"image05\" width=\"602\" height=\"164\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image057.png 972w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/image057-700x191.png 700w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p>Now that you know who the user is and you\u2019ve tested some changes, you can start defending design decisions based on real data. When it comes to business stakeholders, nothing proves more convincing than real data. \u00a0<\/p>\n<p>Start by reframing questions and statements you or the client may have. Note whether your target audience in mind is a specific persona or all of your personas.<\/p>\n<p>Here are some examples:<\/p>\n<ul>\n<li>Instead of asking a client or stakeholder \u201cDo you guys like this?\u201d, ask \u201cWould the target user for this campaign like it?\u201d<\/li>\n<\/ul>\n<ul>\n<li>If you hear \u201cI hate how this looks\u201d, ask \u00a0\u201cHave we tested user engagement for this design?\u201d<\/li>\n<\/ul>\n<ul>\n<li>Instead of just asking \u201cDo you guys like this copy?\u201d, try saying \u201cLet\u2019s A\/B test it!\u201d or \u201cBased on our user data, it wouldn\u2019t make sense to that user.\u201d<\/li>\n<\/ul>\n<ul>\n<li>If you hear \u201cI want to make this header bigger.\u201d, you could counter with \u201cThere is more than sufficient visual contrast that makes the header stand out. A quick usability test revealed that people can remember the header after looking at the page.\u201d<\/li>\n<\/ul>\n<p>Of course you won\u2019t win all the time, but choose your battles wisely. Rely on user data to backup decisions you make when possible. Argue over what the data <i>means<\/i> rather than what you <i>believe<\/i>. <\/p>\n<p>And just like that, you\u2019re on a clearer path to user-centered design without breaking your budget.<\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/guide-to-usability-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2014\/12\/blog2.png\" alt=\"\" width=\"720\" height=\"330\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A UX practitioner&#8217;s guide to running fast yet effective user research. Know the 6 steps of budget-friendly user research.<\/p>\n","protected":false},"author":66,"featured_media":11711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,21,176,6],"tags":[],"class_list":["post-11700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-usability-2","category-user-research","category-ux-design"],"yoast_title":"","yoast_metadesc":"A UX practitioner's guide to running fast yet effective user research. Know the 6 steps of budget-friendly user research.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Improvise User Research on a Budget | UXPin<\/title>\n<meta name=\"description\" content=\"A UX practitioner&#039;s guide to running fast yet effective user research. 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