{"id":11828,"date":"2016-01-29T15:06:55","date_gmt":"2016-01-29T23:06:55","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=11828"},"modified":"2020-04-22T06:37:12","modified_gmt":"2020-04-22T13:37:12","slug":"free-e-book-the-field-guide-to-ux-strategy","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-the-field-guide-to-ux-strategy\/","title":{"rendered":"Free e-Book: The Field Guide to UX Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The new <\/span><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-strategy-field-guide\/\"><span style=\"font-weight: 400;\">Field Guide to UX Strategy<\/span><\/a><span style=\"font-weight: 400;\"> takes you through defining, planning, and executing on a high-speed UX strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Written in a how-to format, this no-nonsense, 92-page guide offers practical, everyday tips and techniques. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11833\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-29-at-3.01.53-PM.png\" alt=\"Screen Shot 2016-01-29 at 3.01.53 PM\" width=\"355\" height=\"504\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-29-at-3.01.53-PM.png 413w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-29-at-3.01.53-PM-211x300.png 211w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11832\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-29-at-3.02.01-PM.png\" alt=\"Screen Shot 2016-01-29 at 3.02.01 PM\" width=\"355\" height=\"505\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-29-at-3.02.01-PM.png 413w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-29-at-3.02.01-PM-211x300.png 211w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/01\/Screen-Shot-2016-01-29-at-3.02.01-PM-210x300.png 210w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These guidelines come straight from Robert Hoekman, Jr, author of 8 UX design ebooks like<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">Web Anatomy (<\/span><\/i><span style=\"font-weight: 400;\">co-written\u00a0withJared Spool). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoekman brings his 15 years of design experience from companies like Adobe, Intuit, Dodge, Rackspace, Edmunds, and more, and explains methods he\u2019s found most useful in the field. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this free ebook, you\u2019ll find:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The mechanics of a kickoff meeting \u2014 what to discuss and who to bring<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What you need to know before starting the actual design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The 4 elements of strategy: vision, circumstances, design criteria, and success metrics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instructions on how to build momentum during the design process<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why and when to validate your UX strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pros and cons of live products and pre-launch design artifacts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tracking and testing UX strategy after implementation<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-strategy-field-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Download this free ebook now.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Know how to define, plan, and execute a high-speed UX strategy. By Robert Hoekman Jr. (15 years of design experience from companies like Adobe, Intuit)<\/p>\n","protected":false},"author":9,"featured_media":11834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,18,6],"tags":[],"class_list":["post-11828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-collaboration-2","category-process","category-ux-design"],"yoast_title":"Free e-book: The Field Guide to UX Strategy","yoast_metadesc":"Know how to define, plan, and execute a high-speed UX strategy. 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By Robert Hoekman Jr. (15 years of design experience from companies like Adobe, Intuit)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-the-field-guide-to-ux-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free e-Book: The Field Guide to UX Strategy\" \/>\n<meta property=\"og:description\" content=\"Know how to define, plan, and execute a high-speed UX strategy. 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