{"id":11854,"date":"2016-02-01T17:59:39","date_gmt":"2016-02-02T01:59:39","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=11854"},"modified":"2020-04-22T06:37:12","modified_gmt":"2020-04-22T13:37:12","slug":"what-is-interaction-design-the-practical-framework","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-interaction-design-the-practical-framework\/","title":{"rendered":"What is Interaction Design: The Practical Framework"},"content":{"rendered":"<p>Interaction is what gives life to products.<\/p>\n<p>It captivates and surprises\u2014and it promises us experiences uniquely responsive to our decisions and actions. In many ways, interaction design is the soul of UX design \u2026 but what exactly is it?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11861 size-full\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image06.png\" alt=\"image06\" width=\"590\" height=\"517\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image06.png 590w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image06-342x300.png 342w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Image Credit:<\/span><\/i><a href=\"http:\/\/upload.wikimedia.org\/wikipedia\/de\/4\/41\/Interaction-Design-Discipli.png\" target=\"_blank\" rel=\"noopener noreferrer\"> <i><span style=\"font-weight: 400;\">\u201cInteraction Design Disciplines\u201d, Wikipedia<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <i><span style=\"font-weight: 400;\">Creative Commons 2.0<\/span><\/i><\/a><\/p>\n<p>This article will introduce you to the core concepts of interaction design, explaining how to use them to breathe life into your product.<\/p>\n<h2><span style=\"font-weight: 400;\">What is Interaction Design?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Interaction design\u2014often shortened to <\/span><i><span style=\"font-weight: 400;\">IxD<\/span><\/i><span style=\"font-weight: 400;\">\u2014is a field dedicated to making human-to-computer interfaces feel more like human-to-human communications. This \u201chuman\u201d connection with your digital product leads to positive experiences for your users: more enjoyability, deeper comprehension of usability, faster learnability, deeper personal connection, and an increased likelihood of repeated use.<\/span><\/p>\n<p>Central to the practice of IxD is the concept of increasing this sense of human connection by adding the right elements into an interface. Features like animations, copy, colors, visuals, timing, and layout all affect how the user feels, meaning these specific responses can be strategically generated.<\/p>\n<h2><span style=\"font-weight: 400;\">The 5 Pillars of Interaction Design<\/span><\/h2>\n<p>The foundations of IxD knowledge comprise 5 \u201cpillars\u201d of focus that lead to increased effectiveness.<\/p>\n<h3><span style=\"font-weight: 400;\">1. Goal-driven Design<\/span><\/h3>\n<p>Good UIs make it easy for users to accomplish their goals. This sounds simple enough, but all too often, designers place greater emphasis on furthering their own business goals or developing flashy-but-unnecessary features.<\/p>\n<p><span style=\"font-weight: 400;\">The key to goal-driven design is understanding what your users want and their preferences for getting there\u2014in short, knowing them on a deep level. The best way to do this is through data-generating research you can use to create documents like <\/span><a href=\"http:\/\/www.uxbooth.com\/articles\/creating-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">personas<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"http:\/\/alistapart.com\/article\/product-management-for-the-web\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">user scenarios<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/adaptivepath.org\/ideas\/the-anatomy-of-an-experience-map\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer journey\/experience maps<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11856\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image011.png\" alt=\"image01\" width=\"720\" height=\"705\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image011.png 963w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image011-306x300.png 306w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(For more on these documents, read our free <\/span><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-process-documentation-best-practices\/\"><span style=\"font-weight: 400;\">UX Design Process Best Practices<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Usability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The very foundation of IxD is usability: an interface must be usable before it can be good. Usability is typically measured by how much <\/span><b>effort<\/b><span style=\"font-weight: 400;\"> the user puts in to accomplish tasks; the most usable interfaces are those with the lowest degree of friction. Designers can increase usability by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Removing unnecessary steps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designing according to user flows (as described below)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Organizing controls and features visually (e.g., color-coding)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using a visual hierarchy to draw attention to important areas.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11860\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image05.png\" alt=\"image05\" width=\"720\" height=\"345\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image05.png 1284w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image05-625x300.png 625w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image05-1024x491.png 1024w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Photo credit: <\/span><\/i><a href=\"https:\/\/www.eventbrite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">EventBrite<\/span><\/i><\/a><\/p>\n<p><a href=\"https:\/\/www.eventbrite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">EventBrite<\/span><\/a><span style=\"font-weight: 400;\"> illustrates exemplary usability. They\u2019ve streamlined a system that organizes reserved seating, simplifying an otherwise daunting task that could easily become convoluted or confusing.<\/span><\/p>\n<\/section><section class=\"related-books-section\"><h3>Grab design ebooks created by best designers<\/h3><p class=\"section-desc\">All for free<\/p><ul class=\"related-books-list\"><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-practical-interaction-design-ebook-bundle\/\" class=\"action-get-ebook\" data-name=\"The Practical Interaction Design Bundle\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/the-book_bundle2.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"the book bundle2\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/the-book_bundle2.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/the-book_bundle2-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-practical-interaction-design-ebook-bundle\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"The Practical Interaction Design Bundle\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-trends-2015-2016\/\" class=\"action-get-ebook\" data-name=\"Interaction Design Trends 2015 &#038; 2016\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/book-knowledge-262x375.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"book knowledge\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/book-knowledge-262x375.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/book-knowledge-210x300.png 210w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/12\/book-knowledge.png 332w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-trends-2015-2016\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Interaction Design Trends 2015 &#038; 2016\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-unlocked-vol-1-elements\/\" class=\"action-get-ebook\" data-name=\"Interaction Design Unlocked Vol.1: Designing the Details\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/11\/the-book-1.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"the book 1\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/11\/the-book-1.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/11\/the-book-1-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-unlocked-vol-1-elements\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Interaction Design Unlocked Vol.1: Designing the Details\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-best-practices-intangibles\/\" class=\"action-get-ebook\" data-name=\"Interaction Design Best Practices\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Best-Practices-Mastering-the-Intangibles-.jpg\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"Interaction Design Best Practices Mastering the Intangibles\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Best-Practices-Mastering-the-Intangibles-.jpg 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Best-Practices-Mastering-the-Intangibles--210x300.jpg 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-best-practices-intangibles\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Interaction Design Best Practices\">Download<\/a><\/li><\/ul><\/section><section class=\"related-books-section-single\"><section class=\"post-content-wrapper\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Best-Practices-Mastering-the-Intangibles-.jpg\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"Interaction Design Best Practices Mastering the Intangibles\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Best-Practices-Mastering-the-Intangibles-.jpg 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Best-Practices-Mastering-the-Intangibles--210x300.jpg 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/figure><article><h3>Do you want to know more about UI Design?<\/h3><p>Download 'Interaction Design Best Practices' <span>FOR FREE!<\/span><\/p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-best-practices-intangibles\/\" class=\"btn btn-flat btn-darker action-get-ebook\">Download e-book for free<\/a><\/article><\/section><a href=\"#closeEbookPanel\" class=\"icon-close action-close-ebook-panel\">Close<\/a><\/section><section class=\"post-content-wrapper\">\n<h3><span style=\"font-weight: 400;\">3. Affordances and Signifiers<\/span><\/h3>\n<p>Affordances and signifiers are a great shortcut for improving the other pillars of IxD.<\/p>\n<p><span style=\"font-weight: 400;\">An affordance is a feature\u2019s evident function (e.g., a video <\/span><i><span style=\"font-weight: 400;\">affords<\/span><\/i><span style=\"font-weight: 400;\"> playing), whereas signifiers are visual cues suggesting that feature\u2019s affordance (e.g., a play button within a screen <\/span><i><span style=\"font-weight: 400;\">signifies<\/span><\/i><span style=\"font-weight: 400;\"> that it\u2019s a playable video).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drawing on the user\u2019s previous experience with similar sites and apps (as with <\/span><a href=\"http:\/\/ui-patterns.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UI Patterns<\/span><\/a><span style=\"font-weight: 400;\">), signifiers give the interface an intuitive feel. They\u2019re meant to seem familiar to the user, like they\u2019ve used them before.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11857\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image021.png\" alt=\"image02\" width=\"720\" height=\"396\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image021.png 747w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image021-545x300.png 545w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Photo credit: <\/span><\/i><a href=\"http:\/\/www.theonion.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The Onion<\/span><\/i><\/a><\/p>\n<p>For this reason, designers shouldn\u2019t deviate too far from convention; for example, a right-facing triangle almost always represents a play button. The more a signifier deviates from convention, the more effort it takes to decipher what it is.<\/p>\n<h3><span style=\"font-weight: 400;\">5. Learnability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The time it takes for a user to figure out an interface and its controls is what\u2019s called \u201clearnability.\u201d Learnability is important for more than just convenience \u2014 if the learning curve takes too long, they\u2019ll likely give up and abandon the product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two main components of learnability are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.uxbooth.com\/articles\/consistency-key-to-a-better-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Consistency<\/b><\/a><b> \u2014 <\/b><span style=\"font-weight: 400;\">The interface behaves the same way on each page and area, including visuals<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.givegoodux.com\/predictability-5-principles-of-interaction-design-to-supercharge-your-ui-4-of-5\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Predictability<\/b><\/a><b> \u2014 <\/b><span style=\"font-weight: 400;\">The user can correctly guess the purpose of features, whether through signifiers, UI patterns, or conclusions based on previous experiences with the product. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your interface is inherently confusing and difficult to learn, you can increase learnability through <\/span><b>onboarding<\/b><span style=\"font-weight: 400;\">. (For more information, our free <\/span><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-trends-2015-2016-digital-products\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UX Design 2015 &amp; 2016<\/span><\/a><span style=\"font-weight: 400;\"> guide is a great resource and covers best practices on the topic.)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Feedback (and Response Timing)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Without feedback, there is no interaction. Think of it as a conversation between the user and the interface: the interface \u201cspeaks\u201d in response to the user\u2019s actions, meaning the user is no longer talking to themselves. At minimum, feedback is the task being performed, but going beyond this is an opportunity to improve UX, from subtle microinteractions like a cute sound effect alert, to grandiose animations that supplant the actual task as the reason to click. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11855\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image001.png\" alt=\"image00\" width=\"477\" height=\"49\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Photo credit: <\/span><\/i><a href=\"https:\/\/mail.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Gmail<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whenever dealing with feedback, it\u2019s essential to keep response time in mind. Feedback should come almost instantaneously\u2014<\/span><a href=\"https:\/\/www.nngroup.com\/articles\/response-times-3-important-limits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ideally within 0.1 seconds<\/span><\/a><span style=\"font-weight: 400;\">\u2014to make the user feel in control of the interface. Anything longer than that destroys the illusion of control and detaches the user from the system. Consider how frustrating it would be to play a guitar but not hear the notes for a full second after you plucked the strings.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Improve Your Interaction Design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are 4 general techniques that can be applied to any project to improve the interaction design. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Test Early and Often with Prototypes<\/span><\/h3>\n<p>Regular testing is the surest way to stay on track. Ideally, you\u2019ll want to test during each iteration since you\u2019ll be able to incorporate feedback every time you move forward. Prototypes are not something to be ignored or only done at the end of a project.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11862\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image07.png\" alt=\"image07\" width=\"830\" height=\"513\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image07.png 830w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image07-485x300.png 485w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image07-290x180.png 290w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Photo credit: <\/span><\/i><a href=\"https:\/\/www.uxpin.com\/\"><i><span style=\"font-weight: 400;\">UXPin<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Low-fidelity prototypes, such as paper prototypes or <\/span><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-the-guide-to-interactive-wireframing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">interactive wireframes made in UXPin<\/span><\/a><span style=\"font-weight: 400;\">, test issues like flow and navigation early on (before changes become too difficult to implement). In the later stages, high-fidelity prototypes test overall functionality of a near-finished product, as well as visual interactions and the success of signifiers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Create User Flows to Understand User Behaviors<\/span><\/h3>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/creating-perfect-user-flows-for-smooth-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">User flows<\/span><\/a><span style=\"font-weight: 400;\"> map out the step-by-step, standard actions a user takes to accomplish a goal. They\u2019re wonderful forms of documentation that can help designers better understand user behaviors and modify the interface accordingly. User flows also help by revealing unnecessary steps, highlighting places to reduce friction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We generally recommend two types of user flows: the written approach (<\/span><a href=\"https:\/\/medium.com\/@jessicadowney\/jumpstarting-your-app-conception-without-drawing-any-ui-8e5be35876c9#.2xdcubsxs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">best explained by Jessica Downey<\/span><\/a><span style=\"font-weight: 400;\">) is more detailed and can aid constructive thinking, whereas the shorthand approach (<\/span><a href=\"https:\/\/signalvnoise.com\/posts\/1926-a-shorthand-for-designing-ui-flows\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">described by Basecamp\u2019s Ryan Singer<\/span><\/a><span style=\"font-weight: 400;\">) is better for quick organization.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Proactively Use White Space <\/span><\/h3>\n<p>Don\u2019t be fooled into thinking empty space is wasted space. As part of a complete composition, white space is itself a visual element\u2014not a blank canvas to be filled. Painters and visual artists have known the power of white space for years, something designers are also working to their advantage:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Improving Comprehension \u2014 <\/b><span style=\"font-weight: 400;\">Proper spacing between objects helps users process what they\u2019re seeing more quickly. This doubly applies to text, where <\/span><a href=\"https:\/\/www.smashingmagazine.com\/2009\/09\/10-useful-usability-findings-and-guidelines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">adequate white space increases legibility by up to 20%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Creating Connotations \u2014<\/b><span style=\"font-weight: 400;\"> Grouping elements together and adding more space between groups can suggest similarities within groups. For example, a clickable button close to other buttons suggests that all are clickable. <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11858\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image031.png\" alt=\"image03\" width=\"720\" height=\"333\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image031.png 1365w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image031-649x300.png 649w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/image031-1024x473.png 1024w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Photo credit:<\/span><\/i><a href=\"http:\/\/leenheyne.nl\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <i><span style=\"font-weight: 400;\">Leen Heyne<\/span><\/i><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Attracting Attention \u2014<\/b><span style=\"font-weight: 400;\"> As a general rule, the more white space surrounding an object, the more it draws the eye. It\u2019s also a powerful technique for establishing visual hierarchy, and is one of the cornerstones of minimalism.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To learn more about spacing, read the free <\/span><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/visual-web-ui-design-colors-space-contrast\/\"><span style=\"font-weight: 400;\">Web UI Design for the Human Eye: Volume I<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Apply the Practical Benefits of Animation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Animations are often used as flourishes or \u201cthat little something extra,\u201d but they have a few practical benefits, as well: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Smooth transitions \u2014<\/b><span style=\"font-weight: 400;\"> Sudden and abrupt changes in visuals can be jarring or distracting; animated effects can ease such disruptions and create a smoother, more immersive experience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Draw attention \u2014<\/b><span style=\"font-weight: 400;\"> In contrast, animations can also be used to draw attention. Consider a bouncing icon that informs users of an alert in real time.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Scrolling \u2014<\/b><span style=\"font-weight: 400;\"> With the popularity of long scrolling and single-page sites, animations like parallax effects are visually stunning alternatives to otherwise bland actions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Loading distractions \u2014 <\/b><span style=\"font-weight: 400;\">Animations are also commonly used as a distraction from inconvenient loading times. Not only do they entertain, they can also show how much time is left until completion.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Further Reading<\/span><\/h2>\n<p>Keep in mind that these are just the basics of interaction design, but you can put its powerful concepts to use right away. With new studies coming out all the time, IxD can help you improve your product and gain insights into your users.<\/p>\n<p><span style=\"font-weight: 400;\">For a complete treatment of IxD, download our free <\/span><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-practical-interaction-design-ebook-bundle\/\"><span style=\"font-weight: 400;\">Practical Interaction Design Bundle<\/span><\/a><span style=\"font-weight: 400;\">. This collection includes three full ebooks on the topic, with over 250 pages and more than 60 examples from companies like AirBnB, Netflix, Etsy, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This bundle even includes our exclusive series, Interaction Design Best Practices: Volumes I &amp; II. One of our most popular ebook series, these books thoroughly analyze the 5 pillars of IxD and how they can improve your UX, plus, they cover best practices for utilizing each, as suggested by UX experts.<\/span><\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/free-practical-interaction-design-ebook-bundle\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11863 size-full\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/blog_image.png\" alt=\"blog_image\" width=\"700\" height=\"220\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get an in-depth overview of interaction design with some practical tips and techniques. <\/p>\n","protected":false},"author":20,"featured_media":11872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,18,21,6],"tags":[],"class_list":["post-11854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-process","category-usability-2","category-ux-design"],"yoast_title":"","yoast_metadesc":"Get an in-depth overview of interaction design with some practical tips and techniques.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Interaction Design: The Practical Framework | UXPin<\/title>\n<meta name=\"description\" content=\"Get an in-depth overview of interaction design with some practical tips and techniques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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