{"id":12105,"date":"2016-02-09T16:44:56","date_gmt":"2016-02-10T00:44:56","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=12105"},"modified":"2020-04-22T06:37:10","modified_gmt":"2020-04-22T13:37:10","slug":"product-manager-vs-project-manager-why-great-ux-demands-both","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/product-manager-vs-project-manager-why-great-ux-demands-both\/","title":{"rendered":"Product Manager vs. Project Manager: Why Great UX Demands Both"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the rise of Agile and Lean methodologies, companies are clamoring to redesign their infrastructures in a simpler and more efficient way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Project managers and product managers are usually tasked with rallying the team behind these new workflows. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this piece, we\u2019ll clear up any misunderstanding around project managers and product managers. The two roles, while related, handle completely different responsibilities (which means the same person shouldn\u2019t perform double duty). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with a crash course.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a Product Manager?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The product manager handles the <\/span><b>big picture<\/b><span style=\"font-weight: 400;\"> of the product development. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re like the \u201cgodfathers\u201d of the product. Often the product itself is their brainchild, and their focus is less on the day-to-day endeavors and more on the overall strategies to make the product successful in the market. <\/span><\/p>\n<p><b>A product manager\u2019s skill set lies within understanding the market and the customers<\/b><span style=\"font-weight: 400;\">. They are typically the advocate of the end user in business discussions \u2014 after all, the product\u2019s success hinges on widespread adoption. Consequently, they\u2019re in charge of knowing what the user needs, both in the product\u2019s overall service and in a focused feature set. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product manager is the one who asks, \u201cWhat problem does the product solve?\u201d In this role, they deal closely with UX and user flows. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As explained in <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/guide-to-ux-design-process-and-documentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Guide to UX Design Process<\/a>, their main responsibilities include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Strategic idea creation \u2014 <\/b><span style=\"font-weight: 400;\">Drawing on their knowledge of the market and customer base, they must brainstorm new product ideas to target business goals.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Feature creation \u2014<\/b><span style=\"font-weight: 400;\"> Likewise, they suggest the features to increase the chances of success.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Staying current with market trends \u2014<\/b><span style=\"font-weight: 400;\"> Basic marketing skills.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Direct contact with the customer \u2014<\/b><span style=\"font-weight: 400;\"> Speaking directly with target customer groups to deliver what they want with more precision.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Dictate KPIs \u2014<\/b><span style=\"font-weight: 400;\"> State the performance indicators on which a product\u2019s development and success can be measured.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Prioritize release dates \u2014<\/b><span style=\"font-weight: 400;\"> For products, features, and updates.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Create \u201cblueprint\u201d documentations \u2014<\/b><span style=\"font-weight: 400;\"> i.e., use cases or user flows.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Prioritize bug lists \u2014 <\/b><span style=\"font-weight: 400;\">Determining which bugs needs to be fixed first, and which can wait.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Work with engineering \u2014<\/b><span style=\"font-weight: 400;\"> To make sure their ideas are feasible.<\/span><\/li>\n<\/ul>\n<p>The success of a product manager is the success of the product itself.<span style=\"font-weight: 400;\"> Success is triangulated through sales volume, user feedback, and technical performance.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a Project Manager?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Project managers\u00a0deal with the logistics: financial concerns, team resourcing, and meeting deadlines and scope. While they keep their distance from the actual design details, project managers look after the project as a whole and keep it on track.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product managers create the roadmap communicating product strategy. Project managers create the timeline to execute each necessary step. \u00a0<\/span><\/p>\n<p>A project manager\u2019s most important skill set lies within understanding and organizing the team<span style=\"font-weight: 400;\">. Good project managers are masters of logistics. Great project managers are masters of relationships. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Main responsibilities include: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Setting schedules and deadlines \u2014<\/b><span style=\"font-weight: 400;\"> With their understanding of their team\u2019s abilities and limitations, they set realistic project milestones.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Monitoring the budget \u2014 <\/b><span style=\"font-weight: 400;\">They keep the teams within financial constraints.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cross-team organization \u2014<\/b><span style=\"font-weight: 400;\"> They act as liaison between all departments, both as manager and messenger.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Resource management \u2014<\/b><span style=\"font-weight: 400;\"> Determining where resources are needed and allocating them.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Problem resolution \u2014<\/b><span style=\"font-weight: 400;\"> Smoothing over any personal or process issues.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Status updates \u2014 <\/b><span style=\"font-weight: 400;\">Keeping stakeholders, as well as other departments, informed on the the product\u2019s status.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Risk management \u2014<\/b><span style=\"font-weight: 400;\"> Foreseeing and avoiding potential risks or setbacks.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Scope management \u2014 <\/b><span style=\"font-weight: 400;\">Making the tough calls to balance time, cost, and quality.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Their duty is less about the product itself, and more about the procedure. Even if the product is a flop, a project manager is technically successful if the team came through on time, under budget, and met their KPIs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product manager, however, will have failed. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why You Need Both<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, the responsibilities overlap between the two positions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both require excellent management and organization skills. Both require communication skills, to properly convey their ideas to multiple departments. And both require creating and meeting deadlines, though in different ways: Product managers consider market sensibilities for the timing of releases; project managers consider day-to-day deadlines to keep the entire project on schedule. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the similarities, though, you still should have two different people fill each position. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? The short answer is that you can\u2019t set aside enough hours in a day for a single person to fulfill the\u00a0product strategy and product development process. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both jobs require different types of thinking as well: \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product managers lean towards the abstract and creative. Their duties involve coming up with new, never-before-seen ideas (although grounded in the realities of the market and user needs). This generally involves a looser, more open mindset.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Project managers, on the other hand, seem to be the exact opposite. They think in concrete and logical terms, taking the abstract ideas handed to them and turning them into realities. While the product managers are asking, \u201cWhat if\u2026\u201d project managers are asking, \u201cHow should\u2026\u201d They act as a reality check on the product manager, internal stakeholders, and the designers themselves.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The two roles complement each other. They examine the project from two different perspectives: one from the view of external success, the other from internal success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great product design is the equal result of tension and collaboration. The same person working\u00a0for both sides may create a conflict of interest that&#8217;s hard to detect until revealed in the product .\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product managers and UX teams should push the the boundaries of what an organization can deliver to meet market demand. Project managers, on the other hand, need to then push back on that vision to ensure the team doesn\u2019t burn out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the middle of that viability vs. feasibility debate is where true product innovation starts to take shape.\u00a0<\/span><\/p>\n<p><em>For more UX and product management advice, check out the free <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/agile-ux-in-the-enterprise\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agile UX Survival Guide<\/a>. The book is written by Germaine Satia, a product manager with nearly a decade of experience.\u00a0<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-12107\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-09-at-4.43.03-PM.png\" alt=\"Screen Shot 2016-02-09 at 4.43.03 PM\" width=\"721\" height=\"327\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-09-at-4.43.03-PM.png 856w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-09-at-4.43.03-PM-662x300.png 662w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/agile-ux-in-the-enterprise\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download the e-book now.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Know the difference and why both roles can&#8217;t be fulfilled by same person. <\/p>\n","protected":false},"author":9,"featured_media":12106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,18,6],"tags":[],"class_list":["post-12105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-collaboration-2","category-process","category-ux-design"],"yoast_title":"Product Manager vs. Project Manager: Great UX Needs Both","yoast_metadesc":"Know the difference and why both roles can't be fulfilled by same person.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Manager vs. Project Manager: Great UX Needs Both<\/title>\n<meta name=\"description\" content=\"Know the difference and why both roles can&#039;t be fulfilled by same person.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.","sameAs":["http:\/\/uxpin.com"],"url":"https:\/\/www.uxpin.com\/studio\/author\/jerrycao\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/12105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=12105"}],"version-history":[{"count":0,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/12105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media\/12106"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=12105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=12105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=12105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}