{"id":12367,"date":"2016-02-17T22:21:53","date_gmt":"2016-02-18T06:21:53","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=12367"},"modified":"2020-04-22T06:37:09","modified_gmt":"2020-04-22T13:37:09","slug":"the-missing-link-between-ux-and-copywriting","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/the-missing-link-between-ux-and-copywriting\/","title":{"rendered":"The Missing Link Between UX and Copywriting"},"content":{"rendered":"

Empathy. Communication. Storytelling. <\/p>\n

Some of the most useful UX skills in are also core writing skills. As a content strategist at UXPin<\/a>, I’ve learned that great design cannot exist without great copy. In fact, as we explained in Interaction Design Best Practices Vol. 1<\/a>, text forms the foundation for on-screen interactions. <\/p>\n

Let\u2019s explore how writing can improve how you run a design feedback session and how you design interfaces.<\/p>\n

Clarity in Communication<\/h3>\n

Communication is the heart of writing and UX design. <\/p>\n

For writing, communication means expressing your thoughts clearly, and if you can, poetically as well. For UX design, it\u2019s actually a bit looser, since there aren\u2019t as many clear-cut grammar rules nor a standard vocabulary. <\/p>\n

For the designer, writing helps in two ways: communicating decisions with fellow team members\/stakeholders, and communicating with users through interface copy. <\/p>\n

i. Communicating with the product team <\/h4>\n

Formal writing like reports, essays, arguments, etc. rely heavily on structure. <\/p>\n

In school, we’re taught the format of presenting the initial argument, rebuttal, and then final argument.<\/p>\n

\"Designer<\/p>\n

The same skills apply when giving and receiving feedback for your designs. Before a feedback session, try writing a quick cheatsheet that answers these questions: <\/p>\n