{"id":12824,"date":"2016-03-02T17:18:16","date_gmt":"2016-03-03T01:18:16","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=12824"},"modified":"2025-10-23T00:05:29","modified_gmt":"2025-10-23T07:05:29","slug":"the-elements-of-trustworthy-ui-design","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/the-elements-of-trustworthy-ui-design\/","title":{"rendered":"The Elements of Trustworthy UI Design"},"content":{"rendered":"

Spammers, scammers, and identity thieves \u2014 the world is a scary place.<\/p>\n

\"Person<\/p>\n

Photo credit: <\/em>Down the Rabbit Hole<\/em>. <\/em>Creative Commons<\/em><\/a>. <\/em><\/p>\n

It falls on the individual site or app to prove its credibility through the product design and design of marketing assets (like landing pages). Designers just can\u2019t expect the users to trust them with blind faith.<\/p>\n

In this piece, we\u2019ll discuss the best practices for ensuring that your product says what it does and does what it says.<\/p>\n

The following piece is an excerpt from the free guide The Elements of Successful UX Design<\/a>.\u00a0<\/em><\/p>\n

First Impressions Matter<\/strong><\/h2>\n

You only get one chance \u2014 and about ten seconds \u2014 to make a good first impression. The Nielsen Norman Group recounts a study<\/a> citing that users will leave your site within 10-20 seconds unless you can prove your worth. That means you don\u2019t have much time to establish credibility and clearly communicate your value.<\/p>\n

A different study from Stanford<\/a> proves that, for web users at least, visuals are the number one factor in determining credibility. Combining the two studies shows just how important your landing page\u2019s visual are to establishing trust, as quickly as possible.<\/p>\n

Polished aesthetics and intuitive usability are the two base ingredients for building trust. Good usability instills confidence, while the eye candy increases desire to use the site or app.<\/p>\n

Even if your\u00a0interface\u00a0strives for a progressive style (perhaps applying asymmetry<\/a>), you still must create a sense of order. Clean interfaces composed of universal UI patterns are stupidly simple to use.<\/p>\n

Consistency<\/strong><\/h2>\n

A good practice all around, consistency<\/a> is strongly linked to reliability. That is to say, in<\/em>consistency suggests disorganization and incompetence.<\/p>\n

\"image00\"<\/p>\n

Consistency manifests itself in two different forms. First, your design must be externally consistent<\/em> with users expectations and prior experience. Secondly, your design be internally consistent <\/em>with itself through strict adherence to style guidelines (e.g. using the same icon styles, button shapes, etc.).<\/p>\n

You can achieve external consistency through careful user research, proper UI patterns, and usability testing. You can achieve internal consistency by checking:<\/p>\n