{"id":12961,"date":"2016-03-04T17:39:00","date_gmt":"2016-03-05T01:39:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=12961"},"modified":"2021-08-15T00:44:38","modified_gmt":"2021-08-15T07:44:38","slug":"free-e-book-practical-user-research-for-enterprise-ux","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/","title":{"rendered":"All About UX Practical User Research in Enterprise"},"content":{"rendered":"<p style=\"text-align: left;\">While the details may change, user research is as important in enterprises as everywhere else. The trouble is, bigger companies mean more obstacles.<\/p>\n<p>That\u2019s why we\u2019re offering our new free e-book, <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/practical-user-research-enterprise-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Practical User Research for Enterprise UX<\/em><\/a>. The guide discusses how to tackle the nuances of enterprise user research.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12962\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/image0012.png\" alt=\"image00\" width=\"721\" height=\"508\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/image0012.png 890w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/image0012-426x300.png 426w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<p>As the Design Director at Jive Software, author Rian van der Merwe explains the actual techniques that help him conduct effective user research. Based on his 10+ years of UX experience, this book covers topics like:<\/p>\n<ul>\n<li>Practical, actionable tips on cultivating support for user research<\/li>\n<\/ul>\n<ul>\n<li>A step-by-step approach to discussing UX research with the people who matter<\/li>\n<\/ul>\n<ul>\n<li>How to write a user research plan<\/li>\n<\/ul>\n<ul>\n<li>How to choose the right user research and usability testing method<\/li>\n<\/ul>\n<ul>\n<li>Different options for recording and documenting test sessions<a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/practical-user-research-enterprise-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download this free e-book<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software. <\/p>\n","protected":false},"author":9,"featured_media":12981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,174],"tags":[],"class_list":["post-12961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-enterprise-ux"],"yoast_title":"","yoast_metadesc":"Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>All About UX Practical User Research in Enterprise | UXPin<\/title>\n<meta name=\"description\" content=\"Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All About UX Practical User Research in Enterprise\" \/>\n<meta property=\"og:description\" content=\"Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-05T01:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-15T07:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/fb-promo-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"492\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jerry Cao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jerry Cao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/\"},\"author\":{\"name\":\"Jerry Cao\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\"},\"headline\":\"All About UX Practical User Research in Enterprise\",\"datePublished\":\"2016-03-05T01:39:00+00:00\",\"dateModified\":\"2021-08-15T07:44:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/\"},\"wordCount\":144,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/fb-promo-1.png\",\"articleSection\":[\"Blog\",\"Enterprise UX\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/\",\"name\":\"All About UX Practical User Research in Enterprise | UXPin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/fb-promo-1.png\",\"datePublished\":\"2016-03-05T01:39:00+00:00\",\"dateModified\":\"2021-08-15T07:44:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\"},\"description\":\"Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/fb-promo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/fb-promo-1.png\",\"width\":940,\"height\":492,\"caption\":\"fb promo 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/free-e-book-practical-user-research-for-enterprise-ux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All About UX Practical User Research in Enterprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\",\"name\":\"Jerry Cao\",\"description\":\"Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.\",\"sameAs\":[\"http:\\\/\\\/uxpin.com\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/jerrycao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"All About UX Practical User Research in Enterprise | UXPin","description":"Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/","og_locale":"en_US","og_type":"article","og_title":"All About UX Practical User Research in Enterprise","og_description":"Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software.","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/","og_site_name":"Studio by UXPin","article_published_time":"2016-03-05T01:39:00+00:00","article_modified_time":"2021-08-15T07:44:38+00:00","og_image":[{"width":940,"height":492,"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/fb-promo-1.png","type":"image\/png"}],"author":"Jerry Cao","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jerry Cao","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/"},"author":{"name":"Jerry Cao","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18"},"headline":"All About UX Practical User Research in Enterprise","datePublished":"2016-03-05T01:39:00+00:00","dateModified":"2021-08-15T07:44:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/"},"wordCount":144,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/fb-promo-1.png","articleSection":["Blog","Enterprise UX"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/","name":"All About UX Practical User Research in Enterprise | UXPin","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/fb-promo-1.png","datePublished":"2016-03-05T01:39:00+00:00","dateModified":"2021-08-15T07:44:38+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18"},"description":"Get a sneak peek inside a new ebook by Rian van der Merwe, UX Director at Jive Software.","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/#primaryimage","url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/fb-promo-1.png","contentUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/fb-promo-1.png","width":940,"height":492,"caption":"fb promo 1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-practical-user-research-for-enterprise-ux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"All About UX Practical User Research in Enterprise"}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18","name":"Jerry Cao","description":"Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.","sameAs":["http:\/\/uxpin.com"],"url":"https:\/\/www.uxpin.com\/studio\/author\/jerrycao\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/12961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=12961"}],"version-history":[{"count":1,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/12961\/revisions"}],"predecessor-version":[{"id":31341,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/12961\/revisions\/31341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media\/12981"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=12961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=12961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=12961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}