{"id":13331,"date":"2016-03-22T16:53:43","date_gmt":"2016-03-23T00:53:43","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=13331"},"modified":"2024-06-12T20:49:28","modified_gmt":"2024-06-13T03:49:28","slug":"the-25-minute-design-sprint","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/the-25-minute-design-sprint\/","title":{"rendered":"The 25-Minute Design Sprint"},"content":{"rendered":"<h2>Can we really create great work in just 25 minutes?<\/h2>\n<p>In my earlier article \u2018<a title=\"Quality vs. Speed \u2013 the death of the designer\" href=\"http:\/\/www.christhelwell.com\/live\/quality-vs-speed-the-death-of-the-designer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quality vs. speed \u2013 The death of the designer<\/a>,\u2019 I talked about the problem designers face in the new digital world:\u00a0quality versus speed.<\/p>\n<p>We need to switch from quality-first to an approach focused on speed and learning in order to get our ideas into the marketplace sooner. The 25 minute design sprint is a technique I\u2019ve introduced into our design team at <a href=\"http:\/\/envato.com\" target=\"_blank\" rel=\"noopener noreferrer\">Envato<\/a> to help break the quality habit and to \u00a0see instant results from working and learning quickly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13448\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/TEAM_MODE_2.jpg\" alt=\"TEAM_MODE_2\" width=\"720\" height=\"381\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/TEAM_MODE_2.jpg 900w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/03\/TEAM_MODE_2-567x300.jpg 567w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>The theory is simple, we create short feedback loops in the team to design, measure and learn. We break the quality habit by forcing the designers to work very quickly and focus on what they can learn rather than what they can produce. It\u2019s based on the\u00a0<a href=\"http:\/\/www.pomodorotechnique.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pomodoro Technique<\/a>\u00a0which uses blocks of 25 minutes followed by five minute breaks to focus attention on getting something done.<\/p>\n<p>The 25 minute design sprint is really easy to do, it\u2019s ideal to use at the start of a project when exploring ideas and concept. It can be used continuously throughout a project, breaking all parts of the design work into 25 minute slices or stopped when you feel you are getting somewhere and have clear direction.<\/p>\n<h2>The Process<\/h2>\n<ul class=\"post-list\">\n<li>Using a timer, set up 25 minutes for the first sprint<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li class=\"notes-source-hasnotes\">The whole design team then works individually for 25 minutes to create and explore ideas, ideally using sketching first<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>I recommend that the 25 minutes includes at least ten minutes of researching and gaining inspiration<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>It\u2019s also a good idea to make sure the team sit together so everyone can see what everyone else is doing, this is great for creating inspiration and encouraging competition between designers<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>When the sprint ends everyone stops what they are working on (don\u2019t give in to the \u2018I just need another five minutes\u2019)<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>The whole team then comes together to discuss and share their ideas, this is where we measure success and learn<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>The team then decides if each designer needs to persevere (develop their ideas) or pivot (try something different) in the next sprint<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>We then take a five minute break away from work<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>The sprint process then starts over again<\/li>\n<\/ul>\n<h2>The Results<\/h2>\n<p>At first, the results are quite poor. But after the first few sprints, we start to see the benefits of the learning and the collaboration.<\/p>\n<p>The ideas and thinking really start to improve and the concept starts taking shape very quickly. The 25-minute design sprint has some great advantages over the unstructured approach of sit down, get on with it and show me what you have at the end of the day.<\/p>\n<ul class=\"post-list\">\n<li>Stops designers hiding in their work, forces them to\u00a0<a href=\"http:\/\/feltpresence.com\/articles\/7-designing-in-the-open\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">design in the open<\/a><\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>Encourages collaboration and sharing of ideas<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>Gives everyone in the team a voice, allowing them to show their ideas<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>Prevents time being wasted crafting the wrong thing<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>Quality actually improves as more feedback is created<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>Everyone can see how their own input has helped create the end result<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>The \u2018how we came to the solution\u2019 story can be told to the client<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li>The incremental development of the concept helps prevent the last minute rush to deliver<\/li>\n<\/ul>\n<ul class=\"post-list\">\n<li class=\"paragraph-last\">The team starts to work much quicker (even when not sprinting)<\/li>\n<\/ul>\n<p><em>Originally posted on <a href=\"http:\/\/www.christhelwell.com\/live\/the-25-minute-design-sprint\/#.VvC34GQrJN1\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Thelwell<\/a>.\u00a0<\/em><\/p>\n<p><strong><em>Editor&#8217;s Note: <\/em><\/strong><em>For more example-driven advice, check out the free 100+ page ebook <\/em><em><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-process-documentation-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX Design Process Best Practices<\/a><\/em><strong><em>.\u00a0<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-process-documentation-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12777\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/blog-book1.png\" alt=\"blog-book\" width=\"720\" height=\"330\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/blog-book1.png 720w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/02\/blog-book1-655x300.png 655w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Envato&#8217;s Head of UX Chris Thelwell explains how to break the quality-first habit. Design and learn faster. <\/p>\n","protected":false},"author":63,"featured_media":13449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_title":"","yoast_metadesc":"Envato's Head of UX Chris Thelwell explains how to break the quality-first habit. Design and learn faster.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 25-Minute Design Sprint | UXPin<\/title>\n<meta name=\"description\" content=\"Envato&#039;s Head of UX Chris Thelwell explains how to break the quality-first habit. 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