{"id":14928,"date":"2016-09-19T15:39:18","date_gmt":"2016-09-19T22:39:18","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=14928"},"modified":"2026-03-09T19:56:32","modified_gmt":"2026-03-10T02:56:32","slug":"right-empathy-dissecting-4-personas-real-projects","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/right-empathy-dissecting-4-personas-real-projects\/","title":{"rendered":"Persona UX: Dissecting 4 Personas From Real Projects | UXPin"},"content":{"rendered":"

How much detail do you really need in a persona?<\/p>\n

If you Google \u201cuser personas\u201d, the results page is filled with dozens of different personas, both in style and scope. Of course, many examples aren\u2019t even based on any research and may be misleading about their real-world effectiveness.<\/p>\n

What works for one project might not work for yours. Personas are not one size fits all.<\/p>\n

To counteract that trend, the following four personas were used on actual projects with specific goals in mind. They range from simple sketch personas to detailed stories. Each serve their purpose.<\/p>\n

We spoke with a couple of UX mentors from Springboard<\/a>– Danny Luber<\/a> (UX Designer at Fake Crow) and Christine Lee<\/a> (UX Designer at TheRightMargin) to deconstruct why these personas are effective for their specific contexts.<\/p>\n

1. BabyBin<\/h2>\n

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Why is it effective?<\/h3>\n

Danny Luber:<\/b> This persona is great because it takes the angle of the business — (finding the right\/healthy products for your baby) – and humanizes it with Lily Evans.<\/p>\n

Providing details like the timeline of marriage to conception might seem like over-sharing, but for a product\/business like this, it’s absolutely essential. It clues us into one of the many emotional states our users are enduring when visiting the site — and thus, gives us a direction when designing.<\/p>\n

Christine Lee:<\/b> This is a very thorough and well-rounded persona.<\/p>\n

The story portion may fare better at the bottom, so that at-a-glance the team will first see the goals, frustrations and motivators. What’s great about this persona\u2019s story is that it offers plenty of clues about her emotional state (which is extremely useful for journey mapping).<\/p>\n

Because there’s a well-rounded background for this user, one could even go as detailed as a mental model (Indi Young’s method for understanding human behavior<\/a>) if need be. The social media piece is also useful for informing the business\u2019 delivery method of information and value to the user. Two thumbs up.<\/p>\n

2.Opera Experience App<\/a><\/h2>\n

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Why is it effective?<\/h3>\n

Danny Luber:<\/b> This is a great example because it showcases someone who we might not expect to be a user of the app. (Katie Ann has never been to an opera.)<\/p>\n

When you include details like \u2018appreciates good storytelling\/plot\u2019, \u2018habits: goes out to bars\u2019, \u2018interested in finding new things to do\u2019, \u2018wants to impress friends\u2019, etc. suddenly we realize that despite Katie Ann never having been to an opera, she is certainly a potential user of the app.<\/p>\n

Christine Lee:<\/b> This hits the main characteristics you need to know to design for this type of user – why would she be interested? What does she already like that the business can offer? Through what way and how often could the app engage with someone like Katie Ann?<\/p>\n

I do, however, still find myself wondering about a couple things:<\/p>\n