{"id":1528,"date":"2013-02-06T15:46:55","date_gmt":"2013-02-06T15:46:55","guid":{"rendered":"http:\/\/proxystudio.uxpin.com\/?p=1528"},"modified":"2024-09-09T19:45:33","modified_gmt":"2024-09-10T02:45:33","slug":"the-importance-of-copywriting-in-user-experience-design","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/","title":{"rendered":"The Importance of Copywriting in User Experience Design"},"content":{"rendered":"<p><a href=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/02\/Importance-of-Great-Copy-in-UX.012-001.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1536\" style=\"padding: 0px; border: solid 1px #dedede;\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/02\/SMALL-Importance-of-Great-Copy-in-UX.012-001-copy.png\" alt=\"Importance of great copy in UX Design\" width=\"615\" height=\"714\" \/><\/a><\/p>\n<p style=\"font-size: 12px;\"><a href=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/02\/Importance-of-Great-Copy-in-UX.012-001.png\" target=\"_blank\" rel=\"noopener noreferrer\">Click to see the full size<\/a> it doesn&#8217;t get prettier, but certainly gets more readable.<\/p>\n<h2 style=\"font-size: 16px; margin-top: -2px;\">The importance of copywriting in User Experience Design<\/h2>\n<p>Importance of copywriting in User Experience Design should never be underestimated. Whether you sell books, encourage people to read your blog, or try to persuade visitors to sign up to a b2b app &#8211; great copy is absolutely indispensable. Jeff Gothelf calls copywriting <a href=\"http:\/\/http:\/\/www.jeffgothelf.com\/blog\/the-secret-weapon-of-ux-copywriting\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;The Secret Weapon of UX&#8221;<\/a> and I simply couldn&#8217;t agree more.<\/p>\n<p>Back in my UX Manager times I was dreaming about having dedicated, professional copywriter on my UX team. We&#8217;ve never found the right person, however I still think it&#8217;s the best solution for large organization. For smaller companies the only option is to encourage UX Designers to learn basics of copywriting, which really should be part of our skills.<\/p>\n<p>Copywriting is a weapon that we should use mercilessly. Would you agree?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click to see the full size it doesn&#8217;t get prettier, but certainly gets more readable. The importance of copywriting in User Experience Design Importance of copywriting in User Experience Design should never be underestimated. Whether you sell books, encourage people to read your blog, or try to persuade visitors to sign up to a b2b<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,6],"tags":[],"class_list":["post-1528","post","type-post","status-publish","format-standard","hentry","category-blog","category-collaboration-2","category-ux-design"],"yoast_title":"The Importance of Copywriting in User Experience Design | UXPin","yoast_metadesc":"The importance of copywriting in User Experience Design shouldn't be underestimated. Infographic and couple of tips for UX Designers.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Importance of Copywriting in User Experience Design | UXPin<\/title>\n<meta name=\"description\" content=\"The importance of copywriting in User Experience Design shouldn&#039;t be underestimated. Infographic and couple of tips for UX Designers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Copywriting in User Experience Design\" \/>\n<meta property=\"og:description\" content=\"The importance of copywriting in User Experience Design shouldn&#039;t be underestimated. Infographic and couple of tips for UX Designers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-06T15:46:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T02:45:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/02\/SMALL-Importance-of-Great-Copy-in-UX.012-001-copy.png\" \/>\n<meta name=\"author\" content=\"Marcin Treder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcintreder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcin Treder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/\"},\"author\":{\"name\":\"Marcin Treder\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\"},\"headline\":\"The Importance of Copywriting in User Experience Design\",\"datePublished\":\"2013-02-06T15:46:55+00:00\",\"dateModified\":\"2024-09-10T02:45:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/\"},\"wordCount\":161,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/SMALL-Importance-of-Great-Copy-in-UX.012-001-copy.png\",\"articleSection\":[\"Blog\",\"Collaboration\",\"UX Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/\",\"name\":\"The Importance of Copywriting in User Experience Design | UXPin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/SMALL-Importance-of-Great-Copy-in-UX.012-001-copy.png\",\"datePublished\":\"2013-02-06T15:46:55+00:00\",\"dateModified\":\"2024-09-10T02:45:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\"},\"description\":\"The importance of copywriting in User Experience Design shouldn't be underestimated. Infographic and couple of tips for UX Designers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/the-importance-of-copywriting-in-user-experience-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Copywriting in User Experience Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\",\"name\":\"Marcin Treder\",\"description\":\"Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley offices. Previously, he worked on projects for two companies that IPOed and managed the design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been given numerous awards, including MIT 30 under 35 for his accomplishments in design and business.\",\"sameAs\":[\"http:\\\/\\\/uxpin.com\",\"https:\\\/\\\/x.com\\\/marcintreder\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/marcintreder\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Importance of Copywriting in User Experience Design | UXPin","description":"The importance of copywriting in User Experience Design shouldn't be underestimated. Infographic and couple of tips for UX Designers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/","og_locale":"en_US","og_type":"article","og_title":"The Importance of Copywriting in User Experience Design","og_description":"The importance of copywriting in User Experience Design shouldn't be underestimated. Infographic and couple of tips for UX Designers.","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/","og_site_name":"Studio by UXPin","article_published_time":"2013-02-06T15:46:55+00:00","article_modified_time":"2024-09-10T02:45:33+00:00","og_image":[{"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/02\/SMALL-Importance-of-Great-Copy-in-UX.012-001-copy.png","type":"","width":"","height":""}],"author":"Marcin Treder","twitter_card":"summary_large_image","twitter_creator":"@marcintreder","twitter_misc":{"Written by":"Marcin Treder","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/"},"author":{"name":"Marcin Treder","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc"},"headline":"The Importance of Copywriting in User Experience Design","datePublished":"2013-02-06T15:46:55+00:00","dateModified":"2024-09-10T02:45:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/"},"wordCount":161,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/02\/SMALL-Importance-of-Great-Copy-in-UX.012-001-copy.png","articleSection":["Blog","Collaboration","UX Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/","name":"The Importance of Copywriting in User Experience Design | UXPin","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/02\/SMALL-Importance-of-Great-Copy-in-UX.012-001-copy.png","datePublished":"2013-02-06T15:46:55+00:00","dateModified":"2024-09-10T02:45:33+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc"},"description":"The importance of copywriting in User Experience Design shouldn't be underestimated. Infographic and couple of tips for UX Designers.","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/the-importance-of-copywriting-in-user-experience-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"The Importance of Copywriting in User Experience Design"}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc","name":"Marcin Treder","description":"Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley offices. Previously, he worked on projects for two companies that IPOed and managed the design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been given numerous awards, including MIT 30 under 35 for his accomplishments in design and business.","sameAs":["http:\/\/uxpin.com","https:\/\/x.com\/marcintreder"],"url":"https:\/\/www.uxpin.com\/studio\/author\/marcintreder\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/1528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=1528"}],"version-history":[{"count":1,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/1528\/revisions"}],"predecessor-version":[{"id":52999,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/1528\/revisions\/52999"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=1528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=1528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=1528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}