{"id":15650,"date":"2017-05-31T19:28:45","date_gmt":"2017-06-01T02:28:45","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=15650"},"modified":"2024-06-12T20:41:29","modified_gmt":"2024-06-13T03:41:29","slug":"popular-web-animation-techniques-designers","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/popular-web-animation-techniques-designers\/","title":{"rendered":"Popular Web Animation Techniques for Designers"},"content":{"rendered":"<p>Functional and delightful, animation is one of the staples of modern web design.<\/p>\n<p>Details of interaction design is what makes a fundamental difference on modern websites. Animation can communicate status, guide the users&#8217; attention, help the user see the results of their actions and even influence behavior.<\/p>\n<p>Here are just a few examples to illustrate places where you can add some animations in your website to improve the experience.&nbsp;<\/p>\n<h2><strong>Progression<\/strong><\/h2>\n<p><i>Loading Animation<\/i><\/p>\n<p>One of the most common uses of animation for the web is to <a href=\"http:\/\/babich.biz\/progress-indicators\/\">distract the user from loading times<\/a>. Loading animation influences your users\u2019 perception of time, making it seem less than it actually is.<\/p>\n<p>You should always try to make the wait more pleasant if you can\u2019t shorten the line.&nbsp;<\/p>\n<p>Loading animations are best when they are simple. Any extra effects such as sound aren\u2019t necessary. Also, good loading animation is engaging. When your users have something interesting or fun to watch while they wait, they focus less on loading time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15660\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image10.gif\" alt=\"\" width=\"500\" height=\"250\"><\/p>\n<p>Even if the loading time is short, fun loading animations still add a little entertainment during waiting periods. Credits: Thomas Bogner<\/p>\n<h3>Progress Animation<\/h3>\n<p>Animation can show you your progression through a linear sequence. A classic \u201cloading bar\u201d is the most common example of such animation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15654\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image4.gif\" alt=\"\" width=\"535\" height=\"401\"><\/p>\n<p>Progress bar for Aviasales. Image credits: Mark<\/p>\n<p>But you can also consider using progress animation for multi-step linear process.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15651\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image1.gif\" alt=\"\" width=\"551\" height=\"413\"><\/p>\n<p>Animation can show you your progression through a linear sequence. Image credits: Joshua Sortino<\/p>\n<h3>Skeleton screens<\/h3>\n<p>A skeleton screen is essentially a blank version of a page into which information is gradually loaded. Such action creates the sense that things are happening immediately as information is incrementally displayed on the screen. Almost any site can utilize a skeleton screen together with a subtle animation when loading it\u2019s content to keep users engaged.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15653\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image3.gif\" alt=\"\" width=\"574\" height=\"540\"><\/p>\n<p>Skeleton screens complete the UI incrementally before the content is fully loaded. Image credit: tandemseven<\/p>\n<h2><strong>Visual Feedback<\/strong><\/h2>\n<p><i>Animated response to user\u2019s action<\/i><\/p>\n<p>Good interaction design provides feedback, which communicates the results of any interaction, making it visible and understandable. When a site visitor doesn\u2019t know which items are interactive, or what interactions to expect, this leads to confusion. Combat this confusion by thoughtfully designing interactions to be clear and understandable.<\/p>\n<h3>Hover Animation for Desktop\/ Elevation for Mobile<\/h3>\n<p>As a means to show an element is interactive, hover effects are one of the most common examples of visual feedback.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15657\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image7.gif\" alt=\"\" width=\"500\" height=\"272\"><\/p>\n<p>When a user is in doubt over a feature\u2019s function, they tend to move the mouse over it. You should provide hover animations an intuitive appeal. Source: codepen<\/p>\n<p>However, hover effects won\u2019t work on mobile devices because there\u2019s no mouse cursor. This means that your buttons and other interactive elements should have visual signifiers that suggest that elements are interactive before user tap them and provide <em>immediate feedback after the interaction<\/em>. Such feedback indicates to a user that their actions have triggered a response, like a button in the example below that appear to depress when activated.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15662\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image12.gif\" alt=\"\" width=\"628\" height=\"471\"><\/p>\n<p>The shading indicates that element is possible to tap. Image credits: Vadim Gromov<\/p>\n<\/section><section class=\"related-books-section\"><h3>Grab design ebooks created by best designers<\/h3><p class=\"section-desc\">All for free<\/p><ul class=\"related-books-list\"><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/web-ui-design-trends-2017\/\" class=\"action-get-ebook\" data-name=\"Web Design Trends 2017\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/01\/the-book-262x375.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"the book\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/01\/the-book-262x375.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/01\/the-book-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/web-ui-design-trends-2017\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Web Design Trends 2017\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/futureproof-responsive-web-design-ebook-bundle\/\" class=\"action-get-ebook\" data-name=\"The Futureproof Responsive Web Design Bundle\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/08\/the-book_bundle.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"the book bundle\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/08\/the-book_bundle.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/08\/the-book_bundle-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/futureproof-responsive-web-design-ebook-bundle\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"The Futureproof Responsive Web Design Bundle\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/real-life-ux-process\/\" class=\"action-get-ebook\" data-name=\"Real-Life UX Design Processes\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"334\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/05\/ebook-cover-1.jpg\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"ebook cover 1\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/05\/ebook-cover-1.jpg 236w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2016\/05\/ebook-cover-1-212x300.jpg 212w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/real-life-ux-process\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Real-Life UX Design Processes\">Download<\/a><\/li><li><figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/curated-interaction-design-animations\/\" class=\"action-get-ebook\" data-name=\"Interaction Design &#038; Complex Animations\"><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Complex-Animations.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"Interaction Design Complex Animations\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Complex-Animations.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Complex-Animations-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a><\/figure><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/curated-interaction-design-animations\/\" class=\"btn btn-ghost action-get-ebook\" data-name=\"Interaction Design &#038; Complex Animations\">Download<\/a><\/li><\/ul><\/section><section class=\"related-books-section-single\"><section class=\"post-content-wrapper\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"262\" height=\"375\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Complex-Animations.png\" class=\"attachment-ebook-cover size-ebook-cover wp-post-image\" alt=\"Interaction Design Complex Animations\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Complex-Animations.png 262w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/09\/Interaction-Design-Complex-Animations-210x300.png 210w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/figure><article><h3>Do you want to know more about UI Design?<\/h3><p>Download 'Interaction Design &#038; Complex Animations' <span>FOR FREE!<\/span><\/p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/curated-interaction-design-animations\/\" class=\"btn btn-flat btn-darker action-get-ebook\">Download e-book for free<\/a><\/article><\/section><a href=\"#closeEbookPanel\" class=\"icon-close action-close-ebook-panel\">Close<\/a><\/section><section class=\"post-content-wrapper\">\n<h2 id=\"attractingattention\">Attracting Attention<\/h2>\n<p>It\u2019s well known fact that human eye is attracted to motion. This makes animation the perfect tool for <em>drawing attention<\/em> and <em>reinforcing the actions a user is preforming<\/em>.<\/p>\n<p>For example, form entry can be greatly enhanced with some animation. If correct data has been entered, a simple \u2018nod\u2019 animation can be introduced upon completion. Whereas a horizontal shake can be used when denying the input. When users notice such animation they instantly understand the action.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15656\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image6.gif\" alt=\"\" width=\"349\" height=\"407\"><\/p>\n<p>The form is basically shaking its head at you. Image credit: Micha\u00ebl Villar<\/p>\n<h2 id=\"navigation\">Navigation<\/h2>\n<p><em>Relationship and transition<\/em><\/p>\n<p>A recent trend is hidden navigation menus that reveal themselves upon clicking on buttons like the <a href=\"http:\/\/babich.biz\/basic-patterns-for-mobile-navigation\/\">hamburger icon<\/a>. Animation is essential in <em>establishing a connection between the two states<\/em> and preventing a jarring transition. A well-designed transition enables the user to clearly understand where their attention should be focused.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15661\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image11.gif\" alt=\"\" width=\"605\" height=\"454\"><\/p>\n<p>Animation can be used to make transitions more obvious, so it\u2019s clear what happened between where the user started and ended up. Credits: codyhouse<\/p>\n<p>Below is an example of Brian Hoff Design website. When the user clicks on the circular arrow button, an oversized menu box pops out from the right. The \u201cpop out\u201d animation makes the menu appear as if it slides in from offscreen and makes the whole interaction run smoothly.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15658\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image8.gif\" alt=\"\" width=\"615\" height=\"310\"><\/p>\n<p>Animation helped to connect the dots between two states<\/p>\n<h2 id=\"statechangewithouthardcuts\">State Change Without Hard&nbsp;Cuts<\/h2>\n<p>Transitions are invaluable for indicating changes of state. In his article Smart Transitions In User Experience Design Adrian Zumbrunnen provides a great example on how animation can help user maintain context when they click on a link that lead to the different section on the same page.<\/p>\n<p>Just compare this static instant change which feels like a hard cut:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15652\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image2.gif\" alt=\"\" width=\"309\" height=\"358\"><\/p>\n<p>Nothing feels more unnatural than a sudden change, such changes in an interface are hard for users to process. Image credit: smashingmagazine<\/p>\n<p>With an animated behavior:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15655\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image5.gif\" alt=\"\" width=\"294\" height=\"341\"><\/p>\n<p>To animate is \u201cto bring to life\u201d. Image credit: smashingmagazine<\/p>\n<p>A later example of the navigation uses subtle animations to help the user see where they are in the article in relation to the other sections.<\/p>\n<h2><strong>Creative Effects<\/strong><\/h2>\n<p>Creative animation can make your user experience truly delightful and memorable. They bring entertainment value to the interface.<\/p>\n<h3>Storytelling Long Scrolling<\/h3>\n<p>Not too long ago, the rule of above the fold was indisputable. Designers focused most of their attention on making this area full of valuable information. Luckily, we now know that \u2018above the fold\u2019 rule isn\u2019t absolutely true. In fact, \u201c66% of attention on a normal media page is spent below the fold.\u201d The shift of focus from above the scroll to below makes scrolling an essential element of interaction design.<\/p>\n<p>The storytelling potential of animations can add an emotional connection to an otherwise dull interface. Instead of the <a href=\"http:\/\/babich.biz\/best-practices-for-long-scrolling\/\">parallax animations<\/a> which is very common, opt for something subtler. Consider breaking up your site into scrollable \u201cchunks.\u201d Within each chunk, you can introduce the content through animations. Animations in the example below make the content \u201ccome alive\u201d by animating simple art illustrations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15659\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/image9.gif\" alt=\"\" width=\"533\" height=\"276\"><\/p>\n<p>Image credits: Le Mugs<\/p>\n<h2><strong>Tools and Tutorials<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/theultralinx.com\/2015\/01\/15-ui-animation-tutorials\/\">15 UI Animation Tutorials<\/a>. A guide on web animation for beginners.<\/li>\n<li><a href=\"http:\/\/w3c.github.io\/web-animations\/\">Web Animations<\/a>. Advanced guide from W3 to synchronization and timing for animation in web pages and APIs.<\/li>\n<li><a href=\"http:\/\/www.justinaguilar.com\/animations\/\">CSS3 Animation Cheat Sheet<\/a>. A useful collection of ready-made animations that lets you apply CSS classes to any element you wish.<\/li>\n<li><a href=\"https:\/\/www.templatemonster.com\/blog\/html5-animation-tools\/\">Tools To Create Animation With<\/a>. A list and analysis of 16 popular animation tools.<\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Design is more than just about visual presentation. Design is about interaction. Animation is critical to communication. We need to embrace the interactive nature of the web from the very beginning and think of it as natural part of design.<\/p>\n<p><em>For more interaction design advice, download <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-best-practices-tangibles\/\">Interaction Design Best Practices Vol.1<\/a><\/em>&nbsp;<em>for free<\/em>.<em>&nbsp;<\/em><\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/interaction-design-best-practices-tangibles\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15663\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/blog-book.png\" alt=\"\" width=\"720\" height=\"330\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/blog-book.png 720w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/05\/blog-book-655x300.png 655w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><em>Article originally published on <a href=\"http:\/\/babich.biz\/popular-web-animation-techniques\/\">babich.bz<\/a>.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web animation best practices and examples. <\/p>\n","protected":false},"author":127,"featured_media":15664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-15650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-web-design"],"yoast_title":"","yoast_metadesc":"Functional and delightful, animation is one of the staples of modern web design.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Popular Web Animation Techniques for Designers | UXPin<\/title>\n<meta name=\"description\" content=\"Functional and delightful, animation is one 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