{"id":16154,"date":"2017-12-14T19:29:39","date_gmt":"2017-12-15T03:29:39","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=16154"},"modified":"2020-04-29T05:21:42","modified_gmt":"2020-04-29T12:21:42","slug":"free-e-book-scaling-design-thinking-enterprise","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-scaling-design-thinking-enterprise\/","title":{"rendered":"Free e-Book: Scaling Design Thinking in the Enterprise"},"content":{"rendered":"<h3>Drawing on a real-life case study, this e-book goes through the step-by-step process of transforming an enterprise through design. <\/h3>\n<p>Design thinking has a proven record for improving performance, customer satisfaction, and sales\u2026 so why is it so hard to implement in enterprises? <\/p>\n<p>If you want what\u2019s best for your company but don\u2019t know how to get your colleagues on board, this free ebook lays out everything you need to do in just 56 pages.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16156\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image2-1.png\" alt=\"teaching leadership sbook UXPin\" width=\"936\" height=\"657\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image2-1.png 936w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image2-1-427x300.png 427w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image2-1-768x539.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/p>\n<p>Rather than explaining the theory, author Julie Baher recounts her own real-life experience implementing design thinking at the million-dollar software company Citrix. Baher, currently the Senior Director of UX at Illumina, shares her 5-year journey as Group Director of CX at Citrix to show \u2014 in practical terms \u2014 how she won over an entire company to a new way of discovering and solving business problems.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16155\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image1.png\" alt=\"Informal activities abook UXPin\" width=\"932\" height=\"657\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image1.png 932w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image1-426x300.png 426w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2017\/12\/image1-768x541.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/p>\n<p>In this free e-book, you\u2019ll learn:<\/p>\n<ul>\n<li>The 3 main steps of converting your enterprise to design thinking from the ground up <\/li>\n<li>The core tenets of design thinking: what it really is, beyond all the buzzwords<\/li>\n<li>How to speak to company leaders about design thinking so that they\u2019ll actually listen<\/li>\n<li>Which company activities, formal and informal, can speed up the adoption process<\/li>\n<li>How to train coworkers in design thinking, and how to train other trainers<\/li>\n<li>Which tactics from the Lean Startup methodology can help you<\/li>\n<li>Which tools and software are invaluable during the process<\/li>\n<li>The true case study of how Baher succeeded in convincing Citrix to convert<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/scaling-design-thinking-enterprise\/\">Download this free e-book now. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peek inside this free e-book by Julie Baher, Sr. UX Director at Illumina. <\/p>\n","protected":false},"author":9,"featured_media":16157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,183,174,6],"tags":[],"class_list":["post-16154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-leadership","category-enterprise-ux","category-ux-design"],"yoast_title":"","yoast_metadesc":"Drawing on a real-life case study, this e-book goes through the step-by-step process of transforming an enterprise through design.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Free e-Book: Scaling Design Thinking in the Enterprise | UXPin<\/title>\n<meta name=\"description\" content=\"Drawing on a real-life case study, this e-book goes through the step-by-step process of transforming an enterprise through design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-scaling-design-thinking-enterprise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free e-Book: Scaling Design Thinking in the Enterprise\" \/>\n<meta property=\"og:description\" content=\"Drawing on a real-life case study, this e-book goes through the step-by-step process of transforming an enterprise through design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/free-e-book-scaling-design-thinking-enterprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-15T03:29:39+00:00\" \/>\n<meta property=\"article:modified_time\" 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