{"id":18273,"date":"2022-07-18T06:11:00","date_gmt":"2022-07-18T13:11:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=18273"},"modified":"2024-06-04T19:42:17","modified_gmt":"2024-06-05T02:42:17","slug":"how-to-design-your-website-for-higher-conversions","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/","title":{"rendered":"Website Design for Higher Conversions \u2013 A Quick How-To Guide"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates-1024x512.png\" alt=\"Website Design For Higher Conversion Rates\" class=\"wp-image-35955\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It takes <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noreferrer noopener\">50 milliseconds<\/a> for visitors to form an opinion about your business from your website&#8217;s design. A poor user experience creates a negative sentiment resulting in high bounce rates and conversion loss.<\/p>\n\n\n\n<p>Understanding UX design&#8217;s impact on a website&#8217;s conversion rate is key to removing potential roadblocks, creating business value, and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\" target=\"_blank\" rel=\"noreferrer noopener\">delivering a higher ROI for design projects<\/a>. This article explores how website design impacts conversions and how design teams can improve marketing campaigns.<\/p>\n\n\n\n<p>Design better user experiences using meaningful insights from prototyping and testing your conversion rate optimization ideas in UXPin. Discover how code-based design can enhance UX workflows, increase website conversions, and create better experiences for your customers. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a>.<\/p>\n\n\n\n<section class=\"try-uxpin-banner\">\n    <div class=\"try-uxpin__container\">\n        <div class=\"try-uxpin__left\">\n            <p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n            <p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"try-uxpin__button\">Try UXPin<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}\n\n.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}\n\n.try-uxpin__left {\n    width: 54%;\n}\n\n\n.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}\n\n.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}\n\n.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}\n\n.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}\n\n.try-uxpin__button:hover {\n    cursor: pointer;\n}\n\n.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}\n\n@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }\n\n    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-website-conversion-optimization\">What is Website Conversion Optimization?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/idea-1.png\" alt=\"idea 1\" class=\"wp-image-34868\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/idea-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/idea-1-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Website conversions include successful sales, leads, form completions, and other tasks you want visitors to complete. Website conversion optimization is a practice of increasing opportunities for visitors to complete these tasks.<\/p>\n\n\n\n<p>Much of this conversion optimization comes down to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/web-design-inspiration\/\" target=\"_blank\" rel=\"noreferrer noopener\">web design<\/a> and user experience\u2013a task for UX designers. Designing for optimization means UX teams must understand what users need and how the user interface can guide them to that goal quickest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-design-important-for-conversion-rates\">Why is Design Important for Conversion Rates?<\/h2>\n\n\n\n<p>Web design plays a crucial role in conversion rates. Here are some stats to support this case:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bluecorona.com\/blog\/20-web-design-facts-small-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">38% of the website visitors<\/a> will stop engaging with a website if it has unattractive content or layout.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.bluecorona.com\/blog\/20-web-design-facts-small-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">48% of visitors<\/a> consider a website&#8217;s design the number one factor in determining a business&#8217;s credibility.<\/li>\n\n\n\n<li><a href=\"https:\/\/financesonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">68% of companies<\/a> with mobile-first web design reported increased sales.<\/li>\n\n\n\n<li><a href=\"http:\/\/interactivemarketinginc.com\/landing-pages.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Most visitors leave a website after eight seconds<\/a>, so designers must prioritize user interfaces and content to meet users&#8217; needs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-setting-the-first-impression\">Setting the First Impression<\/h3>\n\n\n\n<p>A website&#8217;s design is often the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-create-ux-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">first customer touchpoint<\/a> and how people perceive your brand. Impressing customers with an aesthetically-pleasing user interface, experience, and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-content-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> is the first step toward converting website traffic to revenue-generating customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-enhances-seo\">Enhances SEO<\/h3>\n\n\n\n<p>Search engine optimization (SEO) is vital for websites because it delivers free organic traffic. UX designers must understand how search engines crawl and index web pages to optimize content, layouts, and hierarchy.<\/p>\n\n\n\n<p>Read more about <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-seo-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX and SEO on our blog<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accessibility\">Accessibility<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/accessibility.png\" alt=\"accessibility\" class=\"wp-image-33901\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/accessibility.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/accessibility-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/web-accessibility-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web accessibility<\/a> is another SEO factor, but it&#8217;s also critical for creating inclusive website experiences. UX designers must factor in disabilities like low vision, color blindness, blindness, cognitive disabilities, deafness or hearing impairment, and mobility impairments to ensure websites meet <a href=\"https:\/\/www.w3.org\/TR\/WCAG21\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Web Content Accessibility Guidelines (WCAG)<\/a>\u2013a legal requirement in many jurisdictions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promotes-trust\">Promotes Trust<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.quickanddirtytips.com\/tech\/web\/4-simple-ways-to-build-trust-and-improve-website-conversions-in-2021\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trust is a significant factor in converting visitors<\/a>. Customers want to know they can trust your company and website before handing over money or personal information. Good web design tells customers you care about your brand, value their business, and want to give them a good user experience\u2013like welcoming people into a physical store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-design-roi\">Design ROI<\/h3>\n\n\n\n<p>Aside from user experience, designers must also recognize the importance of increasing conversions for <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\" target=\"_blank\" rel=\"noreferrer noopener\">design&#8217;s return on investment<\/a>. Increasing opportunities and conversions establishes design&#8217;s value within the organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-tips-and-ui-patterns-that-boost-conversions\">Design Tips and UI Patterns That Boost Conversions<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/testing-user-behavior-pick-choose-1.png\" alt=\"testing user behavior pick choose 1\" class=\"wp-image-34888\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/testing-user-behavior-pick-choose-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/testing-user-behavior-pick-choose-1-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-call-to-action-cta\">1. Call to Action (CTA)<\/h3>\n\n\n\n<p>CTAs are crucial for conversion optimization. They grab users&#8217; attention with an offer with a UI element to take the desired action\u2013like call-to-action <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/button-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">buttons<\/a> or an email form. CTA buttons are usually colorful and larger than other content to signify their importance and encourage engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-landing-pages\">2. Landing pages<\/h3>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/15424\/The-Key-to-More-Leads-Create-More-Targeted-Conversion-Opportunities-Data.aspx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">According to HubSpot research<\/a>, <em>&#8220;more landing pages a business has on its website, the more leads it generates.&#8221;<\/em> Designers and marketers can collaborate to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/landing-pages-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">design high-quality, lead-generating landing pages<\/a>.<\/p>\n\n\n\n<p>Unlike regular web pages, landing pages remove all navigation and links to eliminate distractions and focus users on a single product or CTA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-testimonials\">3. Testimonials<\/h3>\n\n\n\n<p>Testimonials or reviews are vital for displaying social proof, especially if they&#8217;re from prominent figures or brands. Testimonials tell website visitors that others are using your product and are happy with what they received.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/service\/customer-reviews-testimonials\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">According to marketing software giant HubSpot<\/a>, <em>&#8220;People consult reviews and testimonials to determine whether or not they trust a product, service, and even a seller.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-value-proposition\">4. Value Proposition<\/h3>\n\n\n\n<p>Your value proposition tells customers what problem your product solves. For example, if you&#8217;re selling high-speed internet, your value proposition is that customers can<em> &#8220;stream Netflix and YouTube videos with no buffering or interruptions.&#8221;<\/em> Nowhere do you mention high speed or internet; you&#8217;re selling the solution.<\/p>\n\n\n\n<p>Marketers generally put value propositions above the fold, next to the CTA. Customers see the solution (value proposition) to their problem and follow the link to sign up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-contact-information\">5. Contact Information<\/h3>\n\n\n\n<p>People often visit business websites to find contact information like email addresses and phone numbers. Many websites include these contact details in a header bar above the main navigation, so users don&#8217;t have to scroll or navigate to another page to find them.<\/p>\n\n\n\n<p>Designers must instruct engineers include a <em>&#8220;tel:&#8221;<\/em> or <em>&#8220;mailto:&#8221;<\/em> HTML link attributes so users can click to email or call.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-pricing\">6. Pricing<\/h3>\n\n\n\n<p>Pricing is another reason people visit company websites, particularly SaaS and other service-based businesses. A pricing table UI pattern comparing your product&#8217;s plans is helpful for users, and the transparency builds trust. Designers must always include CTAs for users to sign up for their preferred option and begin the onboarding process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-human-faces\">7. Human Faces<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/user-laptop-computer.png\" alt=\"user laptop computer\" class=\"wp-image-34777\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/user-laptop-computer.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/user-laptop-computer-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Using relevant human faces for product images is crucial for creating a human connection while making the content relatable. Your about page must also include profile images of team members to give your brand a personal touch.<\/p>\n\n\n\n<p>Onextrapixel has an interesting article, <em>&#8220;<\/em><a href=\"https:\/\/onextrapixel.com\/6-tips-use-human-face-improve-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>On How To Use Human Face To Improve User Experience<\/em><\/a><em>,&#8221;<\/em> with examples from some of the biggest brands&#8217; websites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-negative-space\">8. Negative Space<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-negative-space-in-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Negative space<\/a> or whitespace is an excellent web design technique for drawing attention to specific content, like a CTA, important elements, or copy. Designers must also use appropriate negative space for text and UI elements to enhance readability and separate content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-case-studies\">9. Case Studies<\/h3>\n\n\n\n<p>Case studies are essential for B2B websites to demonstrate how your product solves problems and delivers results.<\/p>\n\n\n\n<p>For example, our UXPin blog features a case study about <em>&#8220;<\/em><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/paypal-scaled-design-process-uxpin-merge\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored\"><em>How PayPal scaled How PayPal Scaled Their Design Process with UXPin Merge<\/em><\/a><em>.&#8221;<\/em> Adoption from one of the biggest tech companies in the world gives Merge significant credibility and demonstrates that the product works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-loading-speed\">10. Loading Speed<\/h3>\n\n\n\n<p>While loading speed optimization is typically the engineering team&#8217;s responsibility, designers can do a lot to reduce the page load time, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/best-practices-examples-of-excellent-responsive-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive design<\/a> best practices and optimize layouts and content for desktop, tablet, and mobile devices.<\/li>\n\n\n\n<li>Eliminate unnecessary &#8220;nice-to-have&#8221; features and functionality that don&#8217;t get users to their goals faster.<\/li>\n\n\n\n<li>Find ways to reuse components and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/microinteractions-for-protypes\/\" target=\"_blank\" rel=\"noreferrer noopener\">microinteractions<\/a> to minimize CSS and Javascript file sizes.<\/li>\n\n\n\n<li>Use JPG rather than PNG and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/responsive-images-the-designers-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">scale and optimize images<\/a> according to placement and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/web-layout-best-practices-12-timeless-ui-patterns-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">web layout<\/a>.<\/li>\n\n\n\n<li>Use SVG for logos, icons, and other graphics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conversion-rate-optimization\">Conversion Rate Optimization<\/h2>\n\n\n\n<p>Here are some tips design teams can use to analyze and optimize a website&#8217;s conversion rate. Designers can use these tests for existing websites or test new ideas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-b-testing\">A\/B testing<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ab-testing-in-ux-design-when-and-why\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing (split testing)<\/a> is a technique for comparing two designs to determine which performs better. It&#8217;s an iterative process where UX designers make small changes to optimize websites and landing pages.<\/p>\n\n\n\n<p>The secret to successful A\/B testing is to compare minor changes, like color, copy phrasing, fonts, images, etc. Comparing two completely different designs makes it difficult to tell what specifically increased conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-multivariate-testing\">Multivariate Testing<\/h3>\n\n\n\n<p><a href=\"https:\/\/vwo.com\/blog\/multivariate-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Multivariate testing<\/a> is similar to A\/B testing, but design teams test multiple designs instead of only two variations. Designers can test multiple layouts simultaneously to arrive at the best option faster.<\/p>\n\n\n\n<p>These tests only work for high-traffic websites where designers can split visitors into multiple groups and still have a large enough sample size to achieve accurate results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-heatmaps\">Heatmaps<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"225\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/03\/image5.png\" alt=\"image5\" class=\"wp-image-34627\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/creating-heatmaps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heatmaps<\/a> provide insights into how website visitors engage with a webpage and content, notably hover, scroll, and click\/tap interactions. Design teams use this data to determine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are CTAs and user journeys obvious?<\/li>\n\n\n\n<li>What navigational links are most important?<\/li>\n\n\n\n<li>How far do users scroll?<\/li>\n\n\n\n<li>Are there any UI elements distracting visitors from desired actions?<\/li>\n\n\n\n<li>Is there a link or content further down the page that users find more valuable than what&#8217;s above the fold? i.e., does the visual hierarchy match user behavior?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-analytics-for-designers\">Google Analytics for Designers<\/h3>\n\n\n\n<p>Google Analytics (GA) can tell designers a lot about demographics, user flows, traffic sources (organic, social media, referrals, etc.), and behavior. It&#8217;s a fantastic tool for identifying the best and worst-performing pages and where users often exit funnels. Designers can use GA data to identify issues and run tests and interviews with end-users to pinpoint the problem.<\/p>\n\n\n\n<p>We recommend reading Alice Walker&#8217;s <em>&#8220;<\/em><a href=\"https:\/\/uxdesign.cc\/google-analytics-ux-alice-emma-walker-958d6f0f0af3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>The ultimate guide to Google Analytics for UX designers<\/em><\/a><em>&#8220;<\/em> to understand the tool and its capabilities better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-prototyping-and-testing-to-enhance-website-conversions-in-uxpin\">Improve Prototyping and Testing to Enhance Website Conversions in UXPin<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/collaboration-team-prototyping.png\" alt=\"collaboration team prototyping\" class=\"wp-image-34016\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/collaboration-team-prototyping.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/collaboration-team-prototyping-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>One of the challenges UX teams have when prototyping and testing website designs are that image-based design tools lack fidelity and functionality.<\/p>\n\n\n\n<p>Without replicating a user flow or code&#8217;s fidelity and functionality, UX designers cannot get accurate feedback and insights. They must rely on front-end developers to program code-based prototypes.<\/p>\n\n\n\n<p>With UXPin&#8217;s <a href=\"https:\/\/www.uxpin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">code-based design tool<\/a>, designers can achieve the same fidelity and functionality without writing a single line of code. UXPin prototypes deliver accurate, actionable results during testing, allowing designers to solve more usability issues before the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/better-design-handoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">design handoff<\/a>.<\/p>\n\n\n\n<p>Designers can build exact replicas of website user flows, landing pages, eCommerce checkouts, and more to test, iterate, and optimize prototypes with real end-users.<\/p>\n\n\n\n<p>Get a clearer picture of your website&#8217;s user experience with accurate prototyping and testing in UXPin. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> to discover how code-based design can optimize your website design for higher conversion rates.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It takes 50 milliseconds for visitors to form an opinion about your business from your website&#8217;s design. A poor user experience creates a negative sentiment resulting in high bounce rates and conversion loss. Understanding UX design&#8217;s impact on a website&#8217;s conversion rate is key to removing potential roadblocks, creating business value, and delivering a higher<\/p>\n","protected":false},"author":3,"featured_media":35955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,15,4,6,7],"tags":[],"class_list":["post-18273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-responsive-web-design","category-ui-design","category-ux-design","category-web-design"],"yoast_title":"How to Design A Website for Higher Conversions and Optimize it","yoast_metadesc":"A business website is no less than a storefront. Read how to design your website so that it brings you conversions. Learn the art of CRO.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Design A Website for Higher Conversions and Optimize it<\/title>\n<meta name=\"description\" content=\"A business website is no less than a storefront. Read how to design your website so that it brings you conversions. Learn the art of CRO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Design for Higher Conversions \u2013 A Quick How-To Guide\" \/>\n<meta property=\"og:description\" content=\"A business website is no less than a storefront. Read how to design your website so that it brings you conversions. Learn the art of CRO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T13:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T02:42:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"UXPin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uxpin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UXPin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/\"},\"author\":{\"name\":\"UXPin\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\"},\"headline\":\"Website Design for Higher Conversions \u2013 A Quick How-To Guide\",\"datePublished\":\"2022-07-18T13:11:00+00:00\",\"dateModified\":\"2024-06-05T02:42:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/\"},\"wordCount\":1646,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Website-Design-For-Higher-Conversion-Rates.png\",\"articleSection\":[\"Blog\",\"Responsive Web Design\",\"UI Design\",\"UX Design\",\"Web Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/\",\"name\":\"How to Design A Website for Higher Conversions and Optimize it\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Website-Design-For-Higher-Conversion-Rates.png\",\"datePublished\":\"2022-07-18T13:11:00+00:00\",\"dateModified\":\"2024-06-05T02:42:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\"},\"description\":\"A business website is no less than a storefront. Read how to design your website so that it brings you conversions. Learn the art of CRO.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Website-Design-For-Higher-Conversion-Rates.png\",\"contentUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Website-Design-For-Higher-Conversion-Rates.png\",\"width\":1200,\"height\":600,\"caption\":\"Website Design For Higher Conversion Rates\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-to-design-your-website-for-higher-conversions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Design for Higher Conversions \u2013 A Quick How-To Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\",\"name\":\"UXPin\",\"description\":\"UXPin is a web-based design collaboration tool. We\u2019re pleased to share our knowledge here.\",\"sameAs\":[\"http:\\\/\\\/www.uxpin.com\",\"https:\\\/\\\/x.com\\\/@uxpin\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/hello\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Design A Website for Higher Conversions and Optimize it","description":"A business website is no less than a storefront. Read how to design your website so that it brings you conversions. Learn the art of CRO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/","og_locale":"en_US","og_type":"article","og_title":"Website Design for Higher Conversions \u2013 A Quick How-To Guide","og_description":"A business website is no less than a storefront. Read how to design your website so that it brings you conversions. Learn the art of CRO.","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/","og_site_name":"Studio by UXPin","article_published_time":"2022-07-18T13:11:00+00:00","article_modified_time":"2024-06-05T02:42:17+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates.png","type":"image\/png"}],"author":"UXPin","twitter_card":"summary_large_image","twitter_creator":"@uxpin","twitter_misc":{"Written by":"UXPin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/"},"author":{"name":"UXPin","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e0326509b38ce2a3ce62e40ddde9cf8e"},"headline":"Website Design for Higher Conversions \u2013 A Quick How-To Guide","datePublished":"2022-07-18T13:11:00+00:00","dateModified":"2024-06-05T02:42:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/"},"wordCount":1646,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates.png","articleSection":["Blog","Responsive Web Design","UI Design","UX Design","Web Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/","name":"How to Design A Website for Higher Conversions and Optimize it","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates.png","datePublished":"2022-07-18T13:11:00+00:00","dateModified":"2024-06-05T02:42:17+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e0326509b38ce2a3ce62e40ddde9cf8e"},"description":"A business website is no less than a storefront. Read how to design your website so that it brings you conversions. Learn the art of CRO.","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/#primaryimage","url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates.png","contentUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/07\/Website-Design-For-Higher-Conversion-Rates.png","width":1200,"height":600,"caption":"Website Design For Higher Conversion Rates"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"Website Design for Higher Conversions \u2013 A Quick How-To Guide"}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e0326509b38ce2a3ce62e40ddde9cf8e","name":"UXPin","description":"UXPin is a web-based design collaboration tool. We\u2019re pleased to share our knowledge here.","sameAs":["http:\/\/www.uxpin.com","https:\/\/x.com\/@uxpin"],"url":"https:\/\/www.uxpin.com\/studio\/author\/hello\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/18273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=18273"}],"version-history":[{"count":7,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/18273\/revisions"}],"predecessor-version":[{"id":53358,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/18273\/revisions\/53358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media\/35955"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=18273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=18273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=18273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}