{"id":22421,"date":"2020-08-19T04:22:54","date_gmt":"2020-08-19T11:22:54","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=22421"},"modified":"2024-05-20T21:05:54","modified_gmt":"2024-05-21T04:05:54","slug":"user-story-mapping","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/user-story-mapping\/","title":{"rendered":"User Story Mapping: 4 Effective Examples That Create a Better User Experience"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/BlogHeader_UserMapping_1200x600-1024x512.png\" alt=\"BlogHeader UserMapping 1200x600\" class=\"wp-image-22425\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/BlogHeader_UserMapping_1200x600-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/BlogHeader_UserMapping_1200x600-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/BlogHeader_UserMapping_1200x600-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/BlogHeader_UserMapping_1200x600.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>&#8220;User story mapping is a facilitated, curated conversation that brings everyone along for the journey.&#8221;<\/em> \u2014 Nick Muldoon, Co-CEO, Easy Agile<\/p>\n\n\n\n<p>Allowing development teams and product managers to better understand the customer journey and prioritize their work, user story mapping will allow you to optimize a product or service. In doing so, this allows teams to design and build a better product based on the customer&#8217;s desired outcomes.<\/p>\n\n\n\n<p>The ultimate goal is to create a positive user experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"282\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/01_UserMapping.png\" alt=\"01 UserMapping\" class=\"wp-image-22423\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/01_UserMapping.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/01_UserMapping-700x263.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>This holistic visual view of a product often requires an all hands on deck approach. From engineering and design teams to legal and marketing teams \u2014 and everyone in between, user story mapping may be a simple concept, but the payoffs are immense.<\/p>\n\n\n\n<p>Once you have your user story, create interactive prototypes of the solutions in UXPin, an end-to-end design tool for advanced prototypes that not only look professional, but are also fully interactive. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a>.<\/p>\n\n\n\n<section class=\"try-uxpin-banner\">\n    <div class=\"try-uxpin__container\">\n        <div class=\"try-uxpin__left\">\n            <p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n            <p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"try-uxpin__button\">Try UXPin<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}\n\n.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}\n\n.try-uxpin__left {\n    width: 54%;\n}\n\n\n.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}\n\n.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}\n\n.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}\n\n.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}\n\n.try-uxpin__button:hover {\n    cursor: pointer;\n}\n\n.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}\n\n@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }\n\n    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-map-your-user-story\"><strong>Why Should You Map Your User Story?&nbsp;<\/strong><\/h2>\n\n\n\n<p>The benefits of user story mapping are vast, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ability to visualize a product from a user&#8217;s perspective. More specifically, a user story will keep your user front and center.<\/li>\n\n\n\n<li>Being able to better prioritize the necessary work in order to complete the product as anticipated \u2014 both in terms of the desired timelines and overall outcome.<\/li>\n\n\n\n<li>Your ability to achieve cross-team clarity. Knowing what to build for who, why, and when will help guide the process, allowing everyone to communicate in a way that supports the overall product journey.<\/li>\n<\/ul>\n\n\n\n<p>Bottom line: When you&#8217;re working with multiple teams, most teams will focus on their specific tasks, missing the mark in terms of the big picture. When the entire user journey is mapped out, this can also help identify any potential holes in functionality. Current and subsequent releases can also be better prioritized.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-user-story-mapping-process\"><strong>The User Story Mapping Process&nbsp;<\/strong><\/h2>\n\n\n\n<p>A user story map can be completed using either physical or digital mediums and resources. Think whiteboards and sticky notes vs software tools.<\/p>\n\n\n\n<p>The goal is to create a story arranged on a horizontal axis, showcasing the customer journey. Once complete, you can visualize all of the ways in which a user may interact with a single product<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"282\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/02_UserMapping.png\" alt=\"02 UserMapping\" class=\"wp-image-22424\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/02_UserMapping.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/08\/02_UserMapping-700x263.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consider-your-products-or-services\"><strong>Consider Your Products or Services&nbsp;<\/strong><\/h3>\n\n\n\n<p>To begin, not only should your team(s) be defined but also all of your product or service requirements. Then, your main objective should be bringing a minimal viable product (MVP) to life.<\/p>\n\n\n\n<p>This is essentially the earliest version, which will include the most critical features only. Think about your desired outcomes and create a solution.<\/p>\n\n\n\n<p>Read more:<a href=\"https:\/\/www.uxpin.com\/studio\/?s=user+story\"> How to Write a Painless User Story<\/a><\/p>\n\n\n\n<p>Please note: When considering your product or service, leverage all of the data you have on user personas. This information will serve as the core basis of your user mapping story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-develop-a-story-map-or-multiple-maps\"><strong>Develop a Story Map or Multiple Maps&nbsp;<\/strong><\/h3>\n\n\n\n<p>Once you have a clear understanding of what will be involved, it&#8217;ll be time to build the actual map.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Write user activities. Once again, these are based on your personas. These activities are the backbone of your story and will support the development of future development. Activities are broken down based on core &#8220;epics&#8221; \u2014 these are the fundamental steps of the customer journey, often represented as &#8220;high-level features.&#8221; For example, <em>Organize email \u2014 Manage email \u2014 Manage calendar<\/em>.<\/li>\n\n\n\n<li>Develop user stories. At first, these stories will be fairly minimal, expanding based on the phase of the project. Remember, the goal here is to add value and meet the users&#8217; needs. User stories are built in a grid, under epics and user activities. Based on the example above, for <em>Organize email<\/em>, user stories may include <em>Search email \u2014 File email \u2014 Compose email<\/em>. In comparison, <em>Manage calendar<\/em> may involve stories such as <em>View calendar \u2014 Create appointment \u2014 Update appointment \u2014 View appointment<\/em>.<\/li>\n\n\n\n<li>Prioritize user tasks, focusing on the tasks that are most important, this will allow you more effective plan releases. Tasks will be organized based on their releases, adapting and evolving with the product or service.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revising-your-user-story-map\"><strong>Revising Your User Story Map&nbsp;<\/strong><\/h3>\n\n\n\n<p>It&#8217;s important to remember that user story maps are a continual process. As steps are completed, new ones are added based on analytics and user feedback. For example, you&#8217;ll want to remain mindful of changing technologies, user behavior, and consumer trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-effective-ways-to-visualize-conceptualize-a-user-story\"><strong>4 Effective Ways to Visualize &amp; Conceptualize a User Story&nbsp;<\/strong><\/h2>\n\n\n\n<p>Whenever you&#8217;re creating a user story, think of the following formats in terms of user stories.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As [a persona], I can [select a need or goal], so that [I can accomplish this].<\/li>\n\n\n\n<li>As a [class of user], I want to [be able to do this] so that [I can gain some form of benefit].<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-1-e-commerce-site\"><strong>Example 1: E-commerce site<\/strong><\/h3>\n\n\n\n<p>Although not everything is necessarily linear, a user story is arranged in chronological order. Here is a fairly straightforward example in terms of an e-commerce site.<\/p>\n\n\n\n<p>Search for an item &#8211;&gt; View product &#8211;&gt; View photo to better analyze product &#8211;&gt; Select the item for purchase &#8211;&gt; Enter payment info &#8211;&gt; Enter shipping address &#8211;&gt; Confirm order<\/p>\n\n\n\n<p>In the example above, these can be grouped into the following activities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find product [Search for item]<\/li>\n\n\n\n<li>Product details [View product + View photo]<\/li>\n\n\n\n<li>Shopping cart [Select item for purchase]<\/li>\n\n\n\n<li>Checkout [Payment info + Shipping info + Confirmation]<\/li>\n<\/ul>\n\n\n\n<p>To tackle a user story, activities, tasks, and sub-tasks are clearly defined, which are then prioritized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-2-book-a-flight\"><strong>Example 2: Book a flight<\/strong><\/h3>\n\n\n\n<p>Online flight booking system.<\/p>\n\n\n\n<p>Search for flight &#8211;&gt; View flight info &#8211;&gt; Confirm<\/p>\n\n\n\n<p>Depending on the complexity of this user story, there will be numerous releases, which are then prioritized. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search for flight<\/li>\n\n\n\n<li>Release 1 \u2014 Select by flight type &#8211; By availability &#8211; By location<\/li>\n\n\n\n<li>Release 2 \u2014 Integrate with 3rd party<\/li>\n\n\n\n<li>View flight info<\/li>\n\n\n\n<li>Release 1 \u2014 Display times and layover airports<\/li>\n\n\n\n<li>Release 2 \u2014 View additional flight options and details<\/li>\n\n\n\n<li>Release 3 \u2014 Make flight info available via API<\/li>\n\n\n\n<li>Confirm<\/li>\n\n\n\n<li>Release 1 \u2014 Fill in payment and contact info<\/li>\n\n\n\n<li>Release 2 \u2014 Incorporate PayPal<\/li>\n\n\n\n<li>Release 3 \u2014 Incorporate Google Checkout<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-3-change-a-reservation\"><strong>Example 3: Change a reservation<\/strong><\/h3>\n\n\n\n<p>If a user wanted to alter their reservation.<\/p>\n\n\n\n<p>View reservation &#8211;&gt; Change reservation &#8211;&gt; Cancel the reservation<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View reservation<\/li>\n\n\n\n<li>Release 1 \u2014 Search by reservation number<\/li>\n\n\n\n<li>Release 2 \u2014 Search by username<\/li>\n\n\n\n<li>Change the reservation<\/li>\n\n\n\n<li>Release 1 \u2014 Change the date and time<\/li>\n\n\n\n<li>Release 2 \u2014 Change reservation type\/add additional details (customizable field)<\/li>\n\n\n\n<li>Cancel the reservation<\/li>\n\n\n\n<li>Release 1 \u2014 Provide contact info to cancel<\/li>\n\n\n\n<li>Release 2 \u2014 Cancel online<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-4\"><strong>Example 4<\/strong><\/h3>\n\n\n\n<p>If a user wants to purchase a pair of shoes.<\/p>\n\n\n\n<p>Find a shoe retailer &#8211;&gt; Find shoes &#8211;&gt; Choose shoes &#8211;&gt; Purchase<\/p>\n\n\n\n<p>In this case, depending on the specific user and their goals, these activities could be further broken down into &#8220;find running shoes&#8221; or &#8220;purchase a select style for the least amount of money.&#8221;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find a shoe retailer [Open search engine and visit the retailer&#8217;s site].<\/li>\n\n\n\n<li>Release 1 \u2014 Create keywords (SEO)<\/li>\n\n\n\n<li>Release 1 \u2014 Display special deals and discounts on site<\/li>\n\n\n\n<li>Release 2 \u2014 Website homepage<\/li>\n\n\n\n<li>Find shoes [Open search bar]<\/li>\n\n\n\n<li>Release 1 \u2014 Search by style (i.e. running shoes)<\/li>\n\n\n\n<li>Release 1 \u2014 Search by size<\/li>\n\n\n\n<li>Release 2 \u2014 Search by gender<\/li>\n\n\n\n<li>Release 2 \u2014 Search by brand<\/li>\n\n\n\n<li>Choose shoes [Consider shoe details and compare shoes based on preferences]<\/li>\n\n\n\n<li>Release 1 \u2014 User reviews<\/li>\n\n\n\n<li>Release 1 \u2014 Compare offers<\/li>\n\n\n\n<li>Release 2 \u2014 Shoe details (i.e. material, technology, etc.)<\/li>\n\n\n\n<li>Purchase [Select shoes and pay for shoes]<\/li>\n\n\n\n<li>Release 1 \u2014 Color<\/li>\n\n\n\n<li>Release 1 \u2014 Pay with gift cards or credit<\/li>\n\n\n\n<li>Release 2 \u2014 Size<\/li>\n\n\n\n<li>Release 2 \u2014 Pay with Apple Pay, PayPal, etc.<\/li>\n<\/ul>\n\n\n\n<p>Ready to build a prototype to test the solution you came up with? Try UXPin for free and build a fully interactive prototype that looks and behaves like an end-product. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for free<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;User story mapping is a facilitated, curated conversation that brings everyone along for the journey.&#8221; \u2014 Nick Muldoon, Co-CEO, Easy Agile Allowing development teams and product managers to better understand the customer journey and prioritize their work, user story mapping will allow you to optimize a product or service. In doing so, this allows teams<\/p>\n","protected":false},"author":156,"featured_media":22425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-22421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_title":"4 User Story Mapping Examples to Create a Better User Experience","yoast_metadesc":"User story mapping is a facilitated, curated conversation that brings everyone along for the journey.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 User Story Mapping Examples to Create a Better User Experience<\/title>\n<meta name=\"description\" content=\"User story mapping is a facilitated, curated conversation that brings everyone along for the journey.\" \/>\n<meta name=\"robots\" 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