{"id":22944,"date":"2020-10-23T04:01:14","date_gmt":"2020-10-23T11:01:14","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=22944"},"modified":"2026-03-03T16:17:17","modified_gmt":"2026-03-04T00:17:17","slug":"hero-image-banners","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/hero-image-banners\/","title":{"rendered":"Hero Image Banners \u2013 4 Effective Ways to Catch User&#8217;s Attention Before They Scroll"},"content":{"rendered":"<p>Hero image banners, also called \u201chero headers\u201d dominate the top of your website or application. Typically, they spread out over the entire horizontal space. Ideally, they have high-resolution images and calls-to-action that get attention from visitors.&nbsp;<\/p>\n<p>Creative designers have made a variety of hero image formats over the years. A hero section may include navigation buttons that rest on top of the hero image. Other hero sections <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-should-the-perfect-responsive-navigation-look-like\/\" target=\"_blank\" rel=\"noreferrer noopener\">force users to open navigation bars<\/a>.<\/p>\n<p>A hero image <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/website-checklist-for-web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">website design<\/a> may also change depending on the type of device people use. When you use a desktop computer with a large screen to access a website, the hero section may stay at the top of your screen even when you scroll down. On a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/app-design-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile device<\/a> with a smaller screen, though, the hero section may shrink &#8211; or even disappear &#8211; as you <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/4-types-creative-website-scrolling-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\">scroll down<\/a>.<\/p>\n<p>You have plenty of options when making hero image banners that effectively catch a user\u2019s attention before they scroll. Start with these four tips, but feel free to explore unique ideas that fit your product\u2019s brand.<\/p>\n<p>Build a prototype of your website with UXPin, an advanced prototyping tool that will increase design efficiency in your team. Create prototypes that stakeholders and users can interact with. Try it for free.<\/p>\n<section class=\"try-uxpin-banner\">\n<div class=\"try-uxpin__container\">\n<div class=\"try-uxpin__left\">\n<p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n<p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n<p>            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\"><br \/>\n                <button class=\"try-uxpin__button\">Try UXPin<\/button><br \/>\n            <\/a>\n        <\/div>\n<div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n<\/p><\/div>\n<\/section>\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}<\/p>\n<p>.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}<\/p>\n<p>.try-uxpin__left {\n    width: 54%;\n}<\/p>\n<p>.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}<\/p>\n<p>.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}<\/p>\n<p>.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}<\/p>\n<p>.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}<\/p>\n<p>.try-uxpin__button:hover {\n    cursor: pointer;\n}<\/p>\n<p>.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}<\/p>\n<p>@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}<\/p>\n<p>@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }<\/p>\n<p>    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}<\/p>\n<\/style>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-use-bold-colors-to-grab-the-user-s-attention\"><strong>Use Bold Colors to Grab the User\u2019s Attention<\/strong><\/h2>\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/xCoyys4kMg5ds5UyJ35AhG5qlPvvG-zkoiEhl_tuo_GxvE6qu_l3vX95nzaKV-3KC_Z92z6V5l_QNQa8I9U5edHayn9EjTm6lTg8xQDIhME6xLx1CZOSzKSUDtJyDDDICTaTVto\" alt=\"Hero banner using bold colors from You and Sundry website\" style=\"width:750px\"\/><\/figure>\n<p>You &amp; Sundry, a wellness center and barbershop made especially for LGBTQ+ individuals, offers an excellent example of <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/2020-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">using bold colors<\/a> that grab a visitor\u2019s attention.<\/p>\n<p>The bright yellow letters in the background provide an anchor for the visitor\u2019s eyes. After the eyes linger there for a bit, though, visitors can\u2019t help but look at the colorful clothing worn by the hero section\u2019s models.&nbsp;<\/p>\n<p>The diversity of color plays into the company\u2019s brand. It also contributes to a hero image website design that holds a person\u2019s attention and encourages them to explore more.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-write-ctas-that-tell-visitors-how-to-respond\"><strong>Write CTAs That Tell Visitors How to Respond<\/strong><\/h2>\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ikEvwL_bACxeOlZWVa2S76Sy84dj3E_R6hkJtxV6F8lgDW2t5CQSYqLexOeTs-3maPZNtfcjlwiocNFxawarNvmICe0rwBBHswF9CZbr_vzRVRB_9GQnWNxf7h3wu2BfgO9xHx4\" alt=\"Hero section with call-to-action button driving user engagement\" style=\"width:650px\"\/><\/figure>\n<p>Placing a CTA button inside a hero section can drive tasks completions by encouraging people to follow instructions. Depending on your page\u2019s goals, you may want to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">generate leads<\/a>, get people to sign up for a newsletter, or educate them about upcoming products from your company.&nbsp;<\/p>\n<p>Apple\u2019s page for the iPhone X includes two <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/button-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">clickable CTA buttons<\/a>. One tells visitors to learn more about the product. The other button simply says, \u201cBuy.\u201d<\/p>\n<p>These are the kinds of instructions that visitors need from CTAs. Keep messages short and to the point. Eager, impulsive shoppers will immediately head to the Buy section. Consumers who want to explore their options can follow the Learn more button. Either way, the CTAs provide clear instructions without any ambiguity.&nbsp;<\/p>\n<p>Typically, you should think about how <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/button-design\/\">your button\u2019s design will influence visitors<\/a>. In this case, Apple wants its product to dominate the page, so it makes sense to put the CTAs inside invisible buttons.&nbsp;<\/p>\n<p>If you don&#8217;t know what text to put on a button, consult <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-content-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">content designer<\/a>. Or, learn about <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a>.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-use-strong-contrasts-to-make-ctas-stand-out\"><strong>Use Strong Contrasts to Make CTAs Stand Out<\/strong><\/h2>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/oKQnyj1QEtPi5pPjIvN0iMyzX7SMmSMXyxWuBTYau7l2b8-tMeu4GSUAdkwx8IOgSKVFCX9wxLUi1F3Fnc2cQ8DHloLwMvQRT8HFrFQaoNyxwXsR78abzzN7S82UqTf9uvh3vI0\" alt=\"Hero image with high-contrast CTA button standing out\"\/><\/figure>\n<p>CTAs can only accomplish their goals when they stand out to visitors. A hero image website design with too many colors could make the CTA difficult to read. Some visitors might skip the button completely.<\/p>\n<p>Using <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/contrast-in-web-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">strong color contrasts<\/a> will help your CTAs get noticed. The example above takes contrast to the extreme with bold, white text on a black background. The message tells the visitors, \u201clet\u2019s build something amazing together.\u201d Next, your eye gets drawn to the bright white button that says, \u201cWatch Video.\u201d&nbsp;<\/p>\n<p>Interestingly, the designer chooses to make the \u201cLearn How\u201d button a little more subdued. It doesn\u2019t grab your attention as quickly as the white button, but it does create a pleasant balance within the hero banner\u2019s composition. Without the \u201cLearn How\u201d button, the composition would feel lopsided. With the current approach, the hero banner has nice, satisfying proportions.&nbsp;<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-a-b-test-your-hero-section-to-determine-what-works\"><strong>A\/B Test Your Hero Section to Determine What Works<\/strong><\/h2>\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/hllv9BA90IKymEDaUpY1jCdZGbjBWvetn1XYypc3L0A_qyoWmoneKKPJuG8NJgNB9foC-4s_P-fOSBNP-xpgQdOugJ4cdttaNZ3t7bP_j5t4drKtfQdP8SqIB3z1IHPPwH8eXT0\" alt=\"A\/B testing hero section variations for conversion optimization\" style=\"width:750px\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/images.ctfassets.net\/zw48pl1isxmc\/4QYN7VubAAgEAGs0EuWguw\/165749ef2fa01c1c004b6a167fd27835\/ab-testing.png\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source<\/a><\/figcaption><\/figure>\n<p>You can make educated guesses about what hero image features will drive results before users scroll down. You cannot know whether your design gets the best results, though, until you <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-run-an-insightful-usability-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">perform testing<\/a>.<\/p>\n<p>In <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ab-testing-in-ux-design-when-and-why\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing, you create two versions of your hero section<\/a>. The control version consists of your original design. The variation can have one or more changes. For example, you might put the CTA button elsewhere, change the CTA\u2019s wording, or choose a different color scheme.<\/p>\n<p>Over time, you track the performance of each design to see which one drives the most results. If the control version gets more conversions or leads, then you keep using it. If the variation performs better, then you use it to replace the original.<\/p>\n<p>You can keep fine-tuning your hero design until you reach a ceiling and your results will not improve.&nbsp;<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-make-effective-hero-section-banners-with-uxpin-s-design-tool\"><strong>Make Effective Hero Section Banners With UXPin\u2019s Design Tool<\/strong><\/h2>\n<p>UXPin makes it easier than ever to design effective hero section banners. UXPin has a design tool that lets you build every aspect of your web page or application. You can use interactive elements like clickable buttons and forms that let users enter real information.&nbsp;<\/p>\n<p>Once you have a hero section you believe in, you can use UXPin\u2019s prototyping tool and share your work with others. Feedback can play an incredible role in improving your original design. You don\u2019t even have to restrict your collaboration to other people&#8217;s UXPin accounts. You can send a link to anyone for feedback.<\/p>\n<p>Are you ready to see what UXPin can do for your hero image designs? <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free 14-day trial now<\/a> so you can explore all of the features that make UXPin such an amazing tool for designing and prototyping!<\/p>\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hero image banners, also called \u201chero headers\u201d dominate the top of your website or application. Typically, they spread out over the entire horizontal space. Ideally, they have high-resolution images and calls-to-action that get attention from visitors.&nbsp; Creative designers have made a variety of hero image formats over the years. A hero section may include navigation<\/p>\n","protected":false},"author":156,"featured_media":22946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-22944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_title":"4 Effective Ways to Catch User's Attention Before They Scroll | UXPin","yoast_metadesc":"Hero image banners can drive action before users even scroll down a page. Try these four methods to catch a user\u2019s attention.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Effective Ways to Catch User&#039;s Attention Before They Scroll | UXPin<\/title>\n<meta name=\"description\" content=\"Hero image banners can drive action before users even scroll down a page. 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