{"id":22992,"date":"2020-11-10T23:45:00","date_gmt":"2020-11-11T07:45:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=22992"},"modified":"2022-12-07T12:55:08","modified_gmt":"2022-12-07T20:55:08","slug":"design-thinking-ideation","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/design-thinking-ideation\/","title":{"rendered":"Ideation in Design Thinking: Importance of Approach"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/10\/BlogHeader_Ideation_1200x600-1-1024x512.png\" alt=\"BlogHeader Ideation 1200x600 1\" class=\"wp-image-22995\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/10\/BlogHeader_Ideation_1200x600-1-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/10\/BlogHeader_Ideation_1200x600-1-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/10\/BlogHeader_Ideation_1200x600-1-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2020\/10\/BlogHeader_Ideation_1200x600-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One of the most important jobs of a designer is to come up with new and innovative solutions to user problems. How can designers keep generating innovative ideas? The answer is in the design thinking ideation process. It allows designers to come up with fresh ideas by thinking outside the box, challenging assumptions, and exploring new territories. This article explains what ideation is, why it is important, the process for ideation, and how to create the right environment.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-ideation\" data-level=\"2\">What is ideation?<\/a><\/li><li><a href=\"#h-why-is-ideation-important-in-design-thinking\" data-level=\"2\">Why is ideation important in design thinking?<\/a><\/li><li><a href=\"#h-how-to-run-the-ideation-phase-of-design-thinking-a-step-by-step-guide\" data-level=\"2\">How to run the ideation phase of design thinking: a step-by-step guide<\/a><ul><li><a href=\"#h-step-1-define-the-problem\" data-level=\"3\">Step 1: Define the problem<\/a><\/li><li><a href=\"#h-step-2-choose-a-space\" data-level=\"3\">Step 2: Choose a space<\/a><\/li><li><a href=\"#h-step-3-set-time-limits\" data-level=\"3\">Step 3: Set time limits<\/a><\/li><li><a href=\"#h-step-4-select-ideation-techniques\" data-level=\"3\">Step 4: Select ideation techniques\u00a0<\/a><\/li><li><a href=\"#h-step-5-rank-the-ideas\" data-level=\"3\">Step 5: Rank the ideas<\/a><\/li><li><a href=\"#h-step-6-choose-the-ideas-that-will-move-to-the-prototyping-stage\" data-level=\"3\">Step 6: Choose the ideas that will move to the prototyping stage<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-get-your-team-into-the-right-mindset-for-ideation\" data-level=\"2\">How to get your team into the right mindset for ideation<\/a><ul><li><a href=\"#h-accept-all-ideas\" data-level=\"3\">Accept all ideas<\/a><\/li><li><a href=\"#h-stay-on-topic\" data-level=\"3\">Stay on topic<\/a><\/li><li><a href=\"#h-document-all-ideas\" data-level=\"3\">Document all ideas\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-turn-your-ideas-into-prototypes-with-the-best-design-tools\" data-level=\"2\">Turn your ideas into prototypes with the best design tools<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-ideation\"><strong>What is ideation?<\/strong><\/h2>\n\n\n\n<p>Ideation is the second stage of the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/evangelize-design-thinking-beyond-just-buzzwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">design thinking process<\/a> where participants in a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-thinking-workshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">design thinking workshop<\/a> come up with ideas on how to solve a specific user problem. The design thinking process is made up of three phases: empathize, ideate, and prototype.<\/p>\n\n\n\n<p>The ideation phase of design thinking is guided by the user problems that were defined during the empathize phase. Ideation is about the exploration and identification of potential solutions. Not all ideas will be viable solutions, and that\u2019s okay. The primary goal of ideation is to spark creativity and innovation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-ideation-important-in-design-thinking\"><strong>Why is ideation important in design thinking?<\/strong><\/h2>\n\n\n\n<p>Sometimes designers ask \u201cwhat is the purpose of ideation?\u201d The answer is that it marks the transition between understanding the problems that users have and generating solutions for these problems.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/idea-1.png\" alt=\"idea 1\" class=\"wp-image-34868\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/idea-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/idea-1-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Ideation gives designers the license to let their minds run wild, question the status quo, and look at problems from different angles. It also helps designers to collaborate and create groundbreaking solutions as a team.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-run-the-ideation-phase-of-design-thinking-a-step-by-step-guide\"><strong>How to run the ideation phase of design thinking: a step-by-step guide<\/strong><\/h2>\n\n\n\n<p>&nbsp;Here are the steps that you need to follow for a productive ideation process.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-define-the-problem\">Step 1: Define the problem<\/h3>\n\n\n\n<p>The problem or problems that were identified during the empathize phase of your design thinking process will guide your ideation session. Your team will generate ideas that will solve these problems.&nbsp;<\/p>\n\n\n\n<p>Phrase the problem using a \u2018How might we\u2019 prefix. For instance, if your team is solving the problem of poor user experience in an app, the question would be \u2018How might we create an intuitive user experience?\u2019 This phrasing focuses the ideation session while implying that there is a solution to the problem.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-choose-a-space\">Step 2: Choose a space<\/h3>\n\n\n\n<p>The location of your ideation session has a huge effect on how safe and comfortable the participants will feel. Choose a large room that has whiteboards or enough wall space for you to set up your own writing materials.&nbsp;<\/p>\n\n\n\n<p>It is a good idea to choose a space that is away from the environment where your team usually works in. Being in a new environment triggers creativity and alternative ways of thinking. It\u2019s also important to come up with a few <a href=\"https:\/\/smashingideas.com\/five-warm-ups-ignite-design-thinking-workshop\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">icebreaker activities<\/a> to help the participants loosen up.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-set-time-limits\">Step 3: Set time limits<\/h3>\n\n\n\n<p>Decide beforehand how long the ideation session for each problem is going to last. Set the number of ideas that the session should generate for each problem. These limits will give the session momentum, create energy, and an adrenaline rush which will spark even more creativity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-select-ideation-techniques\">Step 4: Select ideation techniques&nbsp;<\/h3>\n\n\n\n<p>There are several ideation techniques that you can use to help your team come up with ideas. The most common ones include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brainstorming<\/strong>&#8211; verbally sharing ideas within the group.<\/li>\n\n\n\n<li><strong>Mind mapping<\/strong>&#8211; visually ideating by starting with a keyword that is related to the problem and then writing all the ideas associated with it around it.&nbsp;<\/li>\n\n\n\n<li><strong>Storyboarding<\/strong>&#8211; creating visual storylines of how users might go about solving the problem.<\/li>\n\n\n\n<li><strong>Worst possible idea<\/strong>&#8211; coming up with the worst possible ideas to remove creative blocks.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake.png\" alt=\"process problems error mistake\" class=\"wp-image-32986\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Don\u2019t limit your ideation session to one technique, you are free to use more than one technique. This will ensure that your team generates the highest number of ideas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-rank-the-ideas\">Step 5: Rank the ideas<\/h3>\n\n\n\n<p>If your ideation session has gone according to plan, you will end up with lots of ideas. Some will be promising, others will be outrageous and others will be crazy. Together with the participants sort the ideas according to different categories such as promising, interesting, unconventional, or crazy. For each category, rank the ideas. Don\u2019t throw away any ideas as they might be useful in the future or in other design projects.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-choose-the-ideas-that-will-move-to-the-prototyping-stage\">Step 6: Choose the ideas that will move to the prototyping stage<\/h3>\n\n\n\n<p>The end goal of the ideation in design thinking is to come up with ideas that can be prototyped and tested. Choose the ideas that are going to be prototyped and maintain a record of those that didn\u2019t make the final cut.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-your-team-into-the-right-mindset-for-ideation\"><strong>How to get your team into the right mindset for ideation<\/strong><\/h2>\n\n\n\n<p>The success or failure of your design thinking ideation process will depend on how you approach it and the atmosphere that you create. You need to create a safe judgment-free environment that will give all the participants the chance to express their ideas including the most outrageous or unconventional. Here\u2019s how to create the right atmosphere:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-accept-all-ideas\">Accept all ideas<\/h3>\n\n\n\n<p>To encourage creativity and open mindedness, do not reject any ideas. If you do, you will dampen the mood of the session. Remember that the aim is to generate as many ideas as possible. On top of accepting all ideas, encourage participants to build on the ideas of others by using the \u2018yes and&#8230;\u2019 phrase. This will lead to interesting ideas and perspectives.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-on-topic\">Stay on topic<\/h3>\n\n\n\n<p>During a high energy ideation session, your team can easily get derailed and start ideating on other issues that are not related to the problem. As the facilitator, it is your job to guide the session and refocus the ideation session. Should your team come up with a&nbsp; juicy idea that is not related to the problem, note it down for future reference and then guide the session back to the problem at hand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-document-all-ideas\">Document all ideas&nbsp;<\/h3>\n\n\n\n<p>Ensure that you log all the ideas produced during the session. The facilitator can act as a secretary by writing the ideas down on a whiteboard. Alternatively, the participants can also document their ideas by writing them on sticky notes or on the whiteboard.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/search-files-1.png\" alt=\"search files 1\" class=\"wp-image-33351\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/search-files-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/search-files-1-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>When documenting ideas, summarize them, and record the key point. For instance, if a participant suggests \u201cwe could create an interactive story-based app to improve user&nbsp; experience\u201d document \u201ccreate an interactive story-based app.\u201d To ensure that you don\u2019t miss any ideas, work on ideas one at a time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-your-ideas-into-prototypes-with-the-best-design-tools\"><strong>Turn your ideas into prototypes with the best design tools<\/strong><\/h2>\n\n\n\n<p>The ideation phase of design thinking helps your design team to come up with innovative solutions to design problems. Use UXPin to create prototypes of the ideas you come up with during ideation sessions. Transform your ideas into lifelike prototypes when you sign up for <a href=\"https:\/\/www.uxpin.com\/sign-up\">a free trial of UXPin<\/a> today.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the most important jobs of a designer is to come up with new and innovative solutions to user problems. How can designers keep generating innovative ideas? The answer is in the design thinking ideation process. It allows designers to come up with fresh ideas by thinking outside the box, challenging assumptions, and exploring<\/p>\n","protected":false},"author":156,"featured_media":22994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-22992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_title":"","yoast_metadesc":"Design thinking ideation process is how designers come up with ideas on how to solve a specific user problem. Ideation is about the exploration and identification of potential solutions.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ideation in Design Thinking: Importance of Approach | UXPin<\/title>\n<meta name=\"description\" content=\"Design thinking ideation process is how designers come up with ideas on how to solve a specific user problem. 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