{"id":23445,"date":"2021-01-20T15:50:00","date_gmt":"2021-01-20T23:50:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=23445"},"modified":"2021-10-03T21:23:25","modified_gmt":"2021-10-04T04:23:25","slug":"ux-research-team-benefits","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/ux-research-team-benefits\/","title":{"rendered":"Why Do You Need a UX Researcher on Your Team?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/Why-Do-You-Need-a-UX-Researcher-on-Your-Team-1024x512.png\" alt=\"Why Do You Need a UX Researcher on Your Team\" class=\"wp-image-23446\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/Why-Do-You-Need-a-UX-Researcher-on-Your-Team-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/Why-Do-You-Need-a-UX-Researcher-on-Your-Team-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/Why-Do-You-Need-a-UX-Researcher-on-Your-Team-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/Why-Do-You-Need-a-UX-Researcher-on-Your-Team.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gone are the days when UX Design was viewed as a single domain. Back then, companies used to hire a single resource under the job title of \u2018UX Designer\u2019.&nbsp;<\/p>\n\n\n\n<p>Sometimes, we even saw the atrocious coupling of job descriptions of a UI and UX Designer under the garb of \u2018UI\/UX Developer\u2019 or \u2018UI\/UX Engineer\u2019.<\/p>\n\n\n\n<p>Gladly, we are past that stage and now the industry is catching up to the importance of UX design.&nbsp;<\/p>\n\n\n\n<p>Now, we are not only seeing the decoupling of UI and UX roles but UX design has been further divided into its distinct subcategories.<\/p>\n\n\n\n<p>This separation of UX roles has been a direct result of a broader understanding of the UX domain and it\u2019s ever-increasing importance in today\u2019s world.&nbsp;<\/p>\n\n\n\n<p>The move from a generalist UX resource to specialized UX roles is a welcome one.<\/p>\n\n\n\n<p>One of these UX design roles is that of a User Experience Researcher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Classification of UX Roles<\/h2>\n\n\n\n<p>When building a UX team, there are a number of different team structures that you may choose from. These include a centralized structure, embedded structure, and a matrix structure.<\/p>\n\n\n\n<p>The choice of structure really comes down to the way your organization operates and its defined goals. You can learn more about this topic in our detailed blog on <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-team-structure\/\">UX team structures<\/a>.<\/p>\n\n\n\n<p>Moving on to UX roles, we have the following specialized roles in UX:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>UX Designer<\/strong><\/li><li><strong>Product Designer&nbsp;<\/strong><\/li><li><strong>Visual Designer<\/strong><\/li><li><strong>UX Researcher<\/strong><\/li><li><strong>Content Strategist<\/strong><\/li><li><strong>UX Writer<\/strong><\/li><\/ul>\n\n\n\n<p>Each role requires a certain unique set of skills to perform accurately. The roles are defined based on the design process. It is a step by step approach that starts by understanding the user before moving on to design creation.<\/p>\n\n\n\n<p>Let us take a look at the design thinking process to understand these <a href=\"https:\/\/www.interaction-design.org\/literature\/article\/the-ultimate-guide-to-understanding-ux-roles-and-which-one-you-should-go-for\">UX roles<\/a> in a better way.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Design Thinking Process<\/h2>\n\n\n\n<p>The design thinking process can be summarized in 5 steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Empathize<\/strong><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/01_11.png\" alt=\"01 11\" class=\"wp-image-23447\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/01_11.png 751w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/01_11-700x281.png 700w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/figure>\n\n\n\n<p>Learning about users through user interviews, contextual inquiry, and user observation.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Define<\/strong><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/02_11.png\" alt=\"02 11\" class=\"wp-image-23448\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/02_11.png 751w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/02_11-700x281.png 700w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/figure>\n\n\n\n<p>Identifying user problems and user needs. This requires data analysis and information synthesis.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Ideate<\/strong><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/DB_01-copy.png\" alt=\"DB 01 copy\" class=\"wp-image-23449\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/DB_01-copy.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/DB_01-copy-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>In this step design ideas are generated in order to tackle the problem at hand. Brainstorming sessions are carried out along with listing out the worst possible ideas and conducting dot voting.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Prototype<\/strong><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/DB_02-copy.png\" alt=\"DB 02 copy\" class=\"wp-image-23450\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/DB_02-copy.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/DB_02-copy-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Mockups are created in this step. This starts with creating basic paper prototypes. Then we move on to wireframing and eventually create high fidelity prototypes.&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li><strong>Test<\/strong><\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/05_5.png\" alt=\"05 5\" class=\"wp-image-23451\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/05_5.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/05_5-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>The testing phase involves evaluating the designs with users with the goal of improving them. Usability tests, user tests, and heuristic evaluation are all part of the testing phase.&nbsp;&nbsp;<\/p>\n\n\n\n<p>By understanding the different steps involved in the design thinking process, it is easier to understand how difficult it is to encompass all these tasks into a singular role of a \u2018UX Unicorn\u2019. For an organization with multiple products, the division into specialized roles is absolutely necessary.&nbsp;<\/p>\n\n\n\n<p>A UX researcher plays a crucial role in the whole design thinking process.<\/p>\n\n\n\n<p>To learn how you can run your very own design thinking workshop, do check out our <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-thinking-workshop\/\">step-by-step design workshop guide<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does a UX Researcher do?<\/h2>\n\n\n\n<p>As the name suggests, a UX researcher does both qualitative and quantitative research methods in order to provide a deeper understanding of the end user.&nbsp;<\/p>\n\n\n\n<p>They are responsible for the first phase of the design thinking process and lay the groundwork using which designers can create their designs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/06-copy.png\" alt=\"06 copy\" class=\"wp-image-23452\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/06-copy.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/06-copy-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>They \u2018empathize\u2019 with the user and properly identify the problem that the product should cater to. Research methods like user interviews, user observation, and field studies and conducted in order to achieve this objective.&nbsp;<\/p>\n\n\n\n<p>UX researchers also analyze the gathered data and use their findings to present a proposal of the design to designers and developers.<\/p>\n\n\n\n<p>The role of a UX researcher does not just end here. Along with the empathize and define phase, they also help with the testing phase. Their evaluative research (usability testing and user testing) results in the testing and improvement of designs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of having a proper UX Researcher<\/h2>\n\n\n\n<p>Contrary to popular belief, a UX researcher will save you money instead of being a burden on the company\u2019s finances.&nbsp;<\/p>\n\n\n\n<p>A UX researcher enables you to produce a product that is both attractive and practical for the user. By fulfilling the precise needs of the user, you ensure that no development effort and time is wasted.<\/p>\n\n\n\n<p>Some of the key benefits of having a UX researcher on your team include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Creating a customer-centric product<\/strong><\/li><\/ul>\n\n\n\n<p>The first and foremost benefit of having a UX researcher on your team is that you do not end up with a product that no one wants.&nbsp;<\/p>\n\n\n\n<p>Extensive user research and evaluation ensures that your organization achieves an accurate understanding of the customer and therefore creates a product that aligns perfectly with what the customer wants.&nbsp;<\/p>\n\n\n\n<p>This also leads to long term customer relations and goodwill.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Better decision making<\/strong><\/li><\/ul>\n\n\n\n<p>Instead of haphazard decision making, having a UX researcher promotes informed decision making. This is not only a more efficient way but the accuracy of the decisions is also increased manifold.&nbsp;<\/p>\n\n\n\n<p>Previously, organizations were very slow in making decisions and often reluctant to change as the cost of reverting back a decision was too high.&nbsp;<\/p>\n\n\n\n<p>With a UX researcher on your team, you can confidently make the correct decisions.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Efficiency and time saving<\/strong><\/li><\/ul>\n\n\n\n<p>The design thinking process is a tested and proven series of steps. It is widely used in the industry because it not only improves efficiency but also results in time-saving.&nbsp;<\/p>\n\n\n\n<p>As we have learned, the backbone of the design thinking process is a dedicated UX researcher. By having one on your team, you will see massive gains in overall productivity.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Stronger team culture<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/06_3.png\" alt=\"06 3\" class=\"wp-image-23453\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/06_3.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/06_3-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A great work culture will go a long way for your organization. The streamlined process and informed decision making as a result of following UX research processes will boost the confidence of the whole team.<\/p>\n\n\n\n<p>They will know that decisions are being made in an orderly manner and are intended for the ultimate benefit of the customer. This greatly helps promote a healthy work culture and improves team coordination and collaboration.<\/p>\n\n\n\n<p>When everyone is working towards a common objective in perfect harmony, the results are nothing but magical<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The advantages of hiring a UX researcher can not be denied. With the constantly increasing competition in the market and an ever-increasing focus on more user-centric products, a UX researcher is no longer an option to consider \u2013 it is a necessity!<\/p>\n\n\n\n<p>We at <a href=\"https:\/\/www.uxpin.com\">UXPin<\/a> are dedicated to making the whole design process simpler for you. Getting started has never been easier. Simply <a href=\"https:\/\/www.uxpin.com\/sign-up\">sign up<\/a> for a free trial now and take your design productivity to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the days when UX Design was viewed as a single domain. Back then, companies used to hire a single resource under the job title of \u2018UX Designer\u2019.&nbsp; Sometimes, we even saw the atrocious coupling of job descriptions of a UI and UX Designer under the garb of \u2018UI\/UX Developer\u2019 or \u2018UI\/UX Engineer\u2019. Gladly,<\/p>\n","protected":false},"author":3,"featured_media":23446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-23445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_title":"","yoast_metadesc":"Learn about the benefits of having a dedicated UX researcher and why it's essential to have a user experience research resource in 2020.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Do You Need a UX Researcher on Your Team? | UXPin<\/title>\n<meta name=\"description\" content=\"Learn about the benefits of having a dedicated UX researcher and why it&#039;s essential to have a user experience research resource in 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-research-team-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Do You Need a UX Researcher on Your Team?\" \/>\n<meta property=\"og:description\" content=\"Learn about the benefits of having a dedicated UX researcher and why it&#039;s essential to have a user experience research resource in 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-research-team-benefits\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-20T23:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-04T04:23:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/01\/Why-Do-You-Need-a-UX-Researcher-on-Your-Team.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"UXPin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uxpin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UXPin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-research-team-benefits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-research-team-benefits\\\/\"},\"author\":{\"name\":\"UXPin\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\"},\"headline\":\"Why Do You Need a UX Researcher on Your Team?\",\"datePublished\":\"2021-01-20T23:50:00+00:00\",\"dateModified\":\"2021-10-04T04:23:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-research-team-benefits\\\/\"},\"wordCount\":1152,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-research-team-benefits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/Why-Do-You-Need-a-UX-Researcher-on-Your-Team.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-research-team-benefits\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-research-team-benefits\\\/\",\"name\":\"Why Do You Need a UX Researcher on Your Team? 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