{"id":24353,"date":"2021-04-21T07:00:00","date_gmt":"2021-04-21T14:00:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=24353"},"modified":"2024-09-09T07:40:03","modified_gmt":"2024-09-09T14:40:03","slug":"benefits-videos-in-prototype","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/benefits-videos-in-prototype\/","title":{"rendered":"Your Prototype Videos Could Come With Big Benefits"},"content":{"rendered":"\n<p><strong><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"312\" src=\"https:\/\/lh5.googleusercontent.com\/e5vkNrJXC-UHgFpm0CIzV-QvM2VXCUKxmXHwLPUwgxZpCe7_v9Hmve4MMqh51SZ012hUW2cCvFAw0mMn3eK3FVQXO6XEURSv4R2SYDzLIPSsL4Uz3M15BPWE4QBuyzYg-ftFky4L\"><\/strong><\/p>\n\n\n\n<p>The amount of online video has grown tremendously in recent years. In 2020, <a href=\"https:\/\/www.statista.com\/topics\/1137\/online-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">239 million people<\/a> viewed digital videos. Google Sites, which includes YouTube, had 205 million unique views in January 2021.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/r_0kVLwmHnpjL9zbaUbWzDlG5KdvgEKbJbpH2zJvdpj2v15AdznzS1yaiKEdYofJQy08cz4dayqNxHKSw3Tq0595AS8Tvlq3ojI4u1lYgdxpG5ec5loI9o_20r3R8fU4uca85TyJ\" alt=\"video content in prototypes\"\/><\/figure>\n\n\n\n<p>Obviously, people enjoy video content. Many companies, however, do not add videos to their products until right before their release dates. It makes more sense to add videos to your prototypes, especially when you use a prototyping tool that works just like the final product.<\/p>\n\n\n\n<p>When you know that your videos work well within your prototype, you can expect to reap several benefits when you release your product.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-can-increase-your-conversion-rates\"><strong>Video can increase your conversion rates<\/strong><\/h2>\n\n\n\n<p>Practically any type of movement can increase conversions of landing pages. Recent <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/landing-page-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page trends<\/a> that increase conversions include <a href=\"https:\/\/www.movavi.com\/support\/how-to\/how-to-change-video-background.html\">adding background videos<\/a>, intro videos, autoplay videos, and animated videos. Even animated page elements could give your conversation rate a boost.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/5KLx38-F9vvUZyGqAilyfTZ_t8aetsHX1SeADdw97ccnL2lGW5FvFpJ2vEoONykvmHJeVGb6RCBVlbcPlKESjL4h4-tuSkXm2MXdAgE1R3kI0eVsl4lopxYN_cNNnIUgr5oLD1TK\" alt=\"\"\/><\/figure>\n\n\n\n<p>Marketer extraordinaire Neil Patel says that viewers are <a href=\"https:\/\/neilpatel.com\/blog\/product-videos-conversion\/\" target=\"_blank\" rel=\"noreferrer noopener\">64 to 85 percent<\/a> more likely to purchase products after they watch videos. Higher conversion rates make sense when you consider that video can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Demonstrate a product\u2019s use.<\/li><li>Show consumers how to use a product.<\/li><li>Grab a viewer\u2019s attention to keep them interested for longer than text or static images.<\/li><li>Include compelling messages that pique the viewer\u2019s interest.<\/li><li>Add to a brand\u2019s personality.<\/li><\/ul>\n\n\n\n<p>A video can only increase conversions when it works well, though. By including video in your prototype, you can test every feature before releasing it to the world.&nbsp;<\/p>\n\n\n\n<p>Can viewers interact with the video? Do embedded buttons work? Can people enlarge and shrink the video? You can only answer these questions through testing. That either happens in the prototyping phase or right before you release your product. Testing the prototype will give you more opportunities to optimize performance and avoid unexpected delays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-video-improves-user-engagement\"><strong>Video improves user engagement<\/strong><\/h2>\n\n\n\n<p>Video does more than convert website and app users. Videos can also double user engagement.<\/p>\n\n\n\n<p>Improving user engagement, of course, often leads to more sales. Not all digital products make money through sales, though. By adding video to your app or website, you can keep people looking at the screen longer. That often means increased advertising revenue, better brand authority, and future willingness to interact with content.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-videos-can-boost-your-search-engine-ranking\"><strong>Videos can boost your search engine ranking<\/strong><\/h2>\n\n\n\n<p>Adding video content to a web page can <a href=\"https:\/\/www.searchenginewatch.com\/2018\/02\/19\/how-videos-generate-quick-seo-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve your search engine ranking<\/a> over time. When you increase engagement, keep people on your pages longer, and attract more visitors, search engines notice and reward you with higher rankings.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/oiluwQzXDG3g4XXs9QSKJP-qbh3w3has2aDNRUirrwp8Dw0qSGej3aZlllv6k_ftTDmBtTHHdb-CJg54r4iGNdSnN3lIdRpI2hfXRqKuBUpUH-3VIcDwPHfe0vMCSZLajK3DLtKf\" alt=\"video cotnent improves ranking\"\/><\/figure>\n\n\n\n<p>Video content can also appear directly on a search engine results page. When your video appears on the list of results, internet users are likely to watch it because it involves fewer steps than navigating to a website and reading text. People want to access the information they need as easily as possible. When you give them a simple way to watch a video, you will get their attention and earn their clicks.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adding-video-to-your-prototypes\"><strong>Adding video to your prototypes<\/strong><\/h2>\n\n\n\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2GZj-A3yT3UQi40au09rYIknjpptevJBE0IRyThEL82pK5kWlfFzrSHfdeFue4Y3d13GXEKexkM-2J3PJ9McIBCopm_8CMerC186o4R2gDOiAmfPzlQQY4oulROaDJYOdhdEKGrV\" width=\"624\" height=\"172\"><\/strong><\/p>\n\n\n\n<p>UXPin makes it easy for you to <a href=\"https:\/\/www.uxpin.com\/docs\/how-to\/adding-video-and-sound\/\" target=\"_blank\" rel=\"noreferrer noopener\">add videos to your designs<\/a>. You can add video files saved on your computer or network. You can also add videos from YouTube and Vimeo. Accepted video files include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>MP4<\/li><li>Ogg<\/li><li>WebM<\/li><\/ul>\n\n\n\n<p>It\u2019s great to preview your design with the added video before the product launch \u2013 just to show your team, stakeholders and developers how the final product should look and feel. Especially when you want to make the most of your design system, you can add approved videos there and add it to your design.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-making-realistic-prototypes-with-uxpin\"><strong>Start making realistic prototypes with UXPin&nbsp;<\/strong><\/h2>\n\n\n\n<p>Videos in your products can improve conversations, engagement, and search engine positioning whereas adding them to prototypes can help you check that your product will work as planned thanks to testing that in a prototype. Don\u2019t wait to implement your videos just before the launch, make sure you get them ready in your prototyping phase!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with UXPin <\/a>today to learn more about the benefits of creating prototypes that look so real!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The amount of online video has grown tremendously in recent years. In 2020, 239 million people viewed digital videos. Google Sites, which includes YouTube, had 205 million unique views in January 2021.&nbsp; Obviously, people enjoy video content. Many companies, however, do not add videos to their products until right before their release dates. It makes<\/p>\n","protected":false},"author":3,"featured_media":24354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[351,63],"class_list":["post-24353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-interactive-prototype","tag-video"],"yoast_title":"","yoast_metadesc":"Do you add videos to prototypes or wait until you release your product? Check the benefits of using video in your product and prototype!","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Prototype Videos Could Come With Big Benefits | UXPin<\/title>\n<meta name=\"description\" content=\"Do you add videos to prototypes or wait until you release your product? 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