{"id":24426,"date":"2026-05-08T03:00:00","date_gmt":"2026-05-08T10:00:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=24426"},"modified":"2026-05-09T06:56:51","modified_gmt":"2026-05-09T13:56:51","slug":"persona-examples","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/persona-examples\/","title":{"rendered":"UX Persona Examples: 4 Ready-to-Use Templates for UI Design (2026)"},"content":{"rendered":"<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"UX Persona Examples: 4 Ready-to-Use Templates for UI Design (2026)\",\n  \"description\": \"Learn how to create user personas for UX\/UI design with 4 detailed examples, a step-by-step process, and practical tips for making personas that inform design decisions.\",\n  \"author\": {\"@type\": \"Organization\", \"name\": \"UXPin\"},\n  \"publisher\": {\"@type\": \"Organization\", \"name\": \"UXPin\", \"url\": \"https:\/\/www.uxpin.com\"},\n  \"datePublished\": \"2021-05-10\",\n  \"dateModified\": \"2026-05-08\",\n  \"mainEntityOfPage\": \"https:\/\/www.uxpin.com\/studio\/blog\/persona-examples\/\"\n}\n<\/script><br \/>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\"@type\": \"Question\", \"name\": \"What is a user persona in UX design?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A user persona is a fictional, research-based character representing a typical product user. It includes demographics, goals, frustrations, and behavioral patterns to help designers empathize and make informed design decisions.\"}},\n    {\"@type\": \"Question\", \"name\": \"How many personas should a project have?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Most projects benefit from 3 to 5 personas. Too few oversimplifies your user base; too many makes prioritization difficult. Focus on segments with meaningfully different goals and behaviors.\"}},\n    {\"@type\": \"Question\", \"name\": \"What information should a UX persona include?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"A useful persona includes: a memorable name, demographics, a representative quote, goals and motivations, frustrations and pain points, technology usage patterns, and information sources. The best personas also include behavioral insights tied to the product.\"}},\n    {\"@type\": \"Question\", \"name\": \"What is the difference between a user persona and a buyer persona?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"User personas represent product users and inform UX design. Buyer personas represent purchasing decision-makers and inform marketing and sales. In B2B, the buyer and user are often different people.\"}},\n    {\"@type\": \"Question\", \"name\": \"How do you validate user personas?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Research through interviews, surveys, and analytics. Validate by testing design decisions against persona goals during usability testing. Update regularly based on new feedback and behavioral data.\"}},\n    {\"@type\": \"Question\", \"name\": \"How can personas improve prototyping?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Personas guide which features to prioritize, which flows to test, and what content to include. In UXPin, use Variables to personalize prototypes with persona-specific data, making usability tests more realistic.\"}}\n  ]\n}\n<\/script><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/Four-persona-examples-for-UX-UI-design-1024x512.png\" alt=\"UX persona examples for UI design with templates\" class=\"wp-image-24427\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/Four-persona-examples-for-UX-UI-design-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/Four-persona-examples-for-UX-UI-design-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/Four-persona-examples-for-UX-UI-design-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/Four-persona-examples-for-UX-UI-design.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>As UX\/UI designers, we build products for real people \u2014 not abstract demographics. A <strong>user persona<\/strong> transforms research data into a human you can empathize with and design for.<\/p>\n<p>Saying &#8220;women aged 35-60&#8221; gives you a number. Saying &#8220;42-year-old Martha, married with two teenage sons, who juggles meal planning with a tight budget&#8221; gives you a person. That shift from data to story is what makes personas effective at guiding design decisions.<\/p>\n<p>This guide covers what user personas are, how to build them step by step, and <strong>4 detailed persona examples<\/strong> you can use as templates for your own projects.<\/p>\n<p>Build prototypes informed by your personas with UXPin. Use Variables and States to create personalized experiences that match specific user scenarios. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try UXPin for free<\/a>.<\/p>\n<section class=\"try-uxpin-banner\">\n<div class=\"try-uxpin__container\">\n<div class=\"try-uxpin__left\">\n<p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n<p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n<p>            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\"><button class=\"try-uxpin__button\">Try UXPin<\/button><\/a>\n        <\/div>\n<div><img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\"><\/div>\n<\/p>\n<\/div>\n<\/section>\n<style>.try-uxpin-banner{margin:40px 0}.try-uxpin__container{display:flex;max-width:689px;height:210px;padding:20px;padding-left:24px;border:2px solid black;border-radius:4px;align-items:center;justify-content:space-between;background-color:white;box-shadow:10px 10px black}.try-uxpin__left{width:54%}.try-uxpin__heading{font-size:28px!important;font-weight:bold}.try-uxpin__left p{margin:10px 0!important;color:black!important}.try-uxpin__text{margin:0!important;font-size:18px!important;line-height:22px!important}.try-uxpin__button{width:135px;height:44px;background:black;margin:10px 0;padding:10px 20px;border:none;border-radius:2px;color:white;font-size:16px;text-align:center}.try-uxpin__button:hover{cursor:pointer}.try-uxpin__image{max-width:320px!important;height:200px;margin-right:-21px;margin-bottom:-6px}@media(max-width:760px){.try-uxpin__container{height:auto;margin:10px;align-items:left}}@media(max-width:500px){.try-uxpin__container{flex-direction:column}.try-uxpin__left{width:100%;align-items:normal}}<\/style>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-user-persona\">What Is a User Persona?<\/h2>\n<p>In UX\/UI design, a user persona is a fictional character based on real research data that represents a typical product user. Personas help designers clarify who they&#8217;re designing for and empathize with their audience&#8217;s needs, behaviors, and goals.<\/p>\n<p>A well-crafted persona captures motivations, frustrations, decision-making patterns, and technical proficiency \u2014 insights that help designers anticipate user actions and create interfaces aligned with real expectations.<\/p>\n<p>Personas are built from research: user interviews, surveys, analytics, and behavioral observation. They&#8217;re structured representations of patterns found across multiple real users \u2014 not guesses.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-build-a-user-persona\">How to Build a User Persona: Step by Step<\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-step-1-name\">Step 1: Give the Persona a Memorable Name<\/h3>\n<p>Combine a first name with their role or function for easy reference in team discussions.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/suRNVnV-7MglaHuDjRctU64CFVFLDikIufDF_peATpe_bSADJQ7hnbokqBlELgyGpBMqb-GIKuM0K5oWGui7QGl9vfVwuaEe_ottVEYVeakSqNArj58RRLsXAki284f8Y8v0fj65\" alt=\"Naming a UX persona\"\/><\/figure>\n<\/div>\n<p>Examples: &#8220;Artie the Accountant&#8221; for SaaS targeting CPAs, &#8220;Pam the Pet Groomer&#8221; for a pet care app.<\/p>\n<p><strong>Tip:<\/strong> Add a stock photo or illustration. Visual elements aid recall in workshops and reviews.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-2-demographics\">Step 2: Add Demographics and Context<\/h3>\n<ul class=\"wp-block-list\">\n<li>Age, gender, marital\/family status<\/li>\n<li>Occupation and income level<\/li>\n<li>Location and education<\/li>\n<li>Technology comfort level<\/li>\n<\/ul>\n<p>Condense their personality into a representative quote \u2014 one sentence capturing their mindset.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-3-frustrations\">Step 3: Identify Frustrations and Pain Points<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/2_14.png\" alt=\"Identifying UX persona frustrations\" class=\"wp-image-24428\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/2_14.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/2_14-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<p>Document problems the user wants to solve. These pain points become the problems your product must address.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-4-goals\">Step 4: Identify Goals and Aspirations<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/2_12-1.png\" alt=\"Identifying persona goals\" class=\"wp-image-24429\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/2_12-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/2_12-1-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<p>What does success look like for this user? Goals define the ideal experience and guide feature prioritization.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-step-5-review\">Step 5: Review and Update Regularly<\/h3>\n<p>Personas aren&#8217;t static. Refine them during usability testing and update after launch based on real user feedback and behavioral data.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-persona-examples\">4 UX Persona Examples for UI Design<\/h2>\n<p>Below are four detailed examples spanning different product types. Use them as templates for your own projects.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"190\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/4_8.png\" alt=\"UX persona template\" class=\"wp-image-24430\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/4_8.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/4_8-700x177.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-example-1-supermarket\">Persona Example 1: Mobile Website for a Supermarket<\/h3>\n<p><strong>Product:<\/strong> A mobile site showing store inventory, aisle locations, and user shopping lists.<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-helen-homemaker\">Helen the Homemaker<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Age:<\/strong> 35 | <strong>Gender:<\/strong> Female | <strong>Status:<\/strong> Married<\/li>\n<li><strong>Children:<\/strong> Two girls, ages 7 and 9<\/li>\n<li><strong>Occupation:<\/strong> Stay-at-home parent<\/li>\n<li><strong>Education:<\/strong> Associate&#8217;s degree | <strong>Income:<\/strong> $65,000\/year household<\/li>\n<li><strong>Location:<\/strong> Joplin, Missouri<\/li>\n<li><strong>Quote:<\/strong> &#8220;Family comes first.&#8221;<\/li>\n<li><strong>Sources:<\/strong> Social media groups, blogs, TV, radio<\/li>\n<li><strong>Goals:<\/strong> Quality groceries on budget<\/li>\n<li><strong>Frustrations:<\/strong> Juggling tasks, wasting time searching for items<\/li>\n<li><strong>Aspirations:<\/strong> Efficient meal planning to focus on family<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"190\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/6_1.png\" alt=\"University UX persona\" class=\"wp-image-24431\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/6_1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/6_1-700x177.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-example-2-university\">Persona Example 2: University Website<\/h3>\n<p><strong>Product:<\/strong> Responsive university site with schedules, syllabi, events, and campus activities.<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-freddie-freshman\">Freddie the Freshman<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Age:<\/strong> 18 | <strong>Gender:<\/strong> Male | <strong>Status:<\/strong> Single<\/li>\n<li><strong>Occupation:<\/strong> Full-time student<\/li>\n<li><strong>Education:<\/strong> High school diploma | <strong>Income:<\/strong> $500\/month allowance<\/li>\n<li><strong>Location:<\/strong> Austin, TX<\/li>\n<li><strong>Quote:<\/strong> &#8220;Make the most of it while you can.&#8221;<\/li>\n<li><strong>Sources:<\/strong> Social media, university newspaper, campus apps<\/li>\n<li><strong>Goals:<\/strong> Balance academics with social life<\/li>\n<li><strong>Frustrations:<\/strong> Competing activities, missing deadlines<\/li>\n<li><strong>Aspirations:<\/strong> Full college experience \u2014 academic and social<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"190\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/5.png\" alt=\"Rental car UX persona\" class=\"wp-image-24433\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/5.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/5-700x177.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-example-3-rental-car\">Persona Example 3: Rental Car Virtual Concierge App<\/h3>\n<p><strong>Product:<\/strong> Mobile app for reservations, digital check-in\/check-out, and trip assistance.<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-business-ben\">Business Class Ben<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Age:<\/strong> 43 | <strong>Gender:<\/strong> Male | <strong>Status:<\/strong> Married<\/li>\n<li><strong>Children:<\/strong> Three daughters (13, 15, 16)<\/li>\n<li><strong>Occupation:<\/strong> Manufacturing equipment sales | <strong>Education:<\/strong> MBA<\/li>\n<li><strong>Income:<\/strong> $140,000\/year<\/li>\n<li><strong>Location:<\/strong> Based in Illinois \u2014 travels U.S., Canada, U.K.<\/li>\n<li><strong>Quote:<\/strong> &#8220;You have to make sacrifices to get ahead.&#8221;<\/li>\n<li><strong>Sources:<\/strong> Business news, industry publications, sales blogs<\/li>\n<li><strong>Goals:<\/strong> Minimize travel friction to focus on selling<\/li>\n<li><strong>Frustrations:<\/strong> Exhausting travel, slow processes wasting time<\/li>\n<li><strong>Aspirations:<\/strong> Efficient and even enjoyable business travel<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"190\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/7.png\" alt=\"Trucking dispatch UX persona\" class=\"wp-image-24432\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/7.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/05\/7-700x177.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-example-4-trucking\">Persona Example 4: Enterprise Trucking Dispatch System<\/h3>\n<p><strong>Product:<\/strong> Dispatch system for oversize freight: load assignments, permits, route planning, fuel optimization.<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-heavy-haul-henry\">Heavy Haul Henry<\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Age:<\/strong> 51 | <strong>Gender:<\/strong> Male | <strong>Status:<\/strong> Divorced<\/li>\n<li><strong>Children:<\/strong> One daughter, age 22<\/li>\n<li><strong>Occupation:<\/strong> Truck driver, oversize load specialist<\/li>\n<li><strong>Education:<\/strong> Some college | <strong>Income:<\/strong> $112,000\/year<\/li>\n<li><strong>Location:<\/strong> Based in Tulsa, OK \u2014 travels U.S. and Canada<\/li>\n<li><strong>Quote:<\/strong> &#8220;Six days on the road \u2014 just get me home safe.&#8221;<\/li>\n<li><strong>Sources:<\/strong> Radio, trade publications, word of mouth<\/li>\n<li><strong>Goals:<\/strong> Safe routes and correct permits without hassle<\/li>\n<li><strong>Frustrations:<\/strong> Inaccurate maps, dead spots, complex permits<\/li>\n<li><strong>Aspirations:<\/strong> Easy tools for routing, fuel stops, overnight parking<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-using-personas-prototyping\">From Personas to Prototypes: Bringing Users Into Your Design Process<\/h2>\n<p>Personas only create value when they actively influence design decisions:<\/p>\n<p><strong>Prioritize features by persona goals.<\/strong> If your primary persona&#8217;s top frustration is slow checkout, that flow gets attention first.<\/p>\n<p><strong>Personalize prototype testing.<\/strong> <a href=\"https:\/\/www.adalo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Adalo<\/a> and other no-code tools help teams quickly build persona-driven prototypes, while UXPin&#8217;s <a href=\"https:\/\/www.uxpin.com\/docs\/editor\/variables\/\" target=\"_blank\" rel=\"noreferrer noopener\">Variables<\/a> let you populate prototypes with persona-specific data \u2014 names, locations, preferences \u2014 making tests realistic.<\/p>\n<p><strong>Test against persona scenarios.<\/strong> &#8220;Helen needs to find whether organic eggs are in stock and add them to her shopping list&#8221; is far more actionable than &#8220;test the search feature.&#8221;<\/p>\n<p><strong>Generate persona-driven layouts with AI.<\/strong> <a href=\"https:\/\/www.uxpin.com\/forge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Forge<\/a> lets you describe a persona&#8217;s scenario and generate an interface using your production component library \u2014 fast exploration of different design approaches for different user types.<\/p>\n<p>For teams using <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a>, prototypes use the same code-backed components that ship to production \u2014 no fidelity gap between testing and the final product.<\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try UXPin for free<\/a> and create persona-driven interactive prototypes today.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-persona-faq\">Frequently Asked Questions About UX Personas<\/h2>\n<h3 class=\"wp-block-heading\">What is a user persona in UX design?<\/h3>\n<p>A fictional, research-based character representing a typical product user, including demographics, goals, frustrations, and behavioral patterns to inform design decisions.<\/p>\n<h3 class=\"wp-block-heading\">How many personas should a project have?<\/h3>\n<p>3 to 5 personas. Too few oversimplifies; too many makes prioritization difficult. Focus on segments with meaningfully different goals.<\/p>\n<h3 class=\"wp-block-heading\">What information should a persona include?<\/h3>\n<p>Memorable name, demographics, representative quote, goals, frustrations, technology comfort, information sources, and behavioral insights tied to your product.<\/p>\n<h3 class=\"wp-block-heading\">What&#8217;s the difference between user and buyer personas?<\/h3>\n<p>User personas represent people who use the product (informing UX). Buyer personas represent purchasers (informing marketing\/sales). In B2B, they&#8217;re often different people.<\/p>\n<h3 class=\"wp-block-heading\">How do you validate personas?<\/h3>\n<p>Research through interviews, surveys, and analytics. Validate by testing designs against persona goals. Update regularly based on new feedback and data.<\/p>\n<h3 class=\"wp-block-heading\">How can personas improve prototyping?<\/h3>\n<p>They guide feature prioritization, flow testing, and content inclusion. In UXPin, use Variables to personalize prototypes with persona data for realistic testing.<\/p>\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As UX\/UI designers, we build products for real people \u2014 not abstract demographics. A user persona transforms research data into a human you can empathize with and design for. Saying &#8220;women aged 35-60&#8221; gives you a number. Saying &#8220;42-year-old Martha, married with two teenage sons, who juggles meal planning with a tight budget&#8221; gives you<\/p>\n","protected":false},"author":3,"featured_media":24427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[375,376],"class_list":["post-24426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-persona-examples","tag-ux-persona"],"yoast_title":"","yoast_metadesc":"As UX\/UI designers, it\u2019s easy to forget that we\u2019re designing for real people. 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