{"id":2526,"date":"2013-06-28T12:29:05","date_gmt":"2013-06-28T12:29:05","guid":{"rendered":"http:\/\/proxystudio.uxpin.com\/?p=2526"},"modified":"2020-04-22T06:39:33","modified_gmt":"2020-04-22T13:39:33","slug":"5-dangers-of-flat-design","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/","title":{"rendered":"5 Dangers of Flat Design"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2529\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/Metro-UI-Theme-for-Windows-7-02.png\" alt=\"Metro UI Flat Design\" width=\"600\" height=\"197\"><\/p>\n<p>To say that \u201eFlat design is extremely popular\u201d is to say nothing. The Flat design took over the design world. Microsoft (since 2010), Google and Apple adapted the flat design to some extent and thousands of designers followed (check out <a href=\"http:\/\/fltdsgn.com\" target=\"_blank\" rel=\"noopener noreferrer\">the Flat Design Showcase<\/a>).<\/p>\n<p>The simple and clear aesthetics of the flat design is easy to recognize and become a brand on its own rights. Some designers though tend to see it as <strong>the beginning of the revolution<\/strong>:<\/p>\n<blockquote><p>\u201eI believe that the flat design trend is a symptom of the growing maturity in the field of web and interface design. This maturity applies to our designers \u2013 who are getting better at making interfaces that encourage interactivity and engagement \u2013 as well as to our users.\u201d \/<a href=\"http:\/\/www.forbes.com\/sites\/quora\/2013\/06\/12\/what-is-the-principle-behind-the-flat-ui-ux-design-being-adopted-by-apple-google-microsoft\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marci Ikeler, Designer and Founder of Little Arrows<\/a><\/p><\/blockquote>\n<blockquote><p>\u201eIn essence, the flat era of design has narrowed the constraints but surprisingly expanded our approach towards design. Skeuomorphic design was not a trend, it was necessary for technology to be adopted. Now that it is, flat design is another necessary step that will facilitate exploration of new design techniques that will take the industry to new heights\u201d \/<a href=\"https:\/\/medium.com\/p\/9a0b3bddfc8\">Damian Madray<\/a><\/p><\/blockquote>\n<p>If they are right, there\u2019s hardly a way back. The flat<strong> revolution will unify the digital world under a single rule.<\/strong> Whatever will be in a different aesthetics will be judged as an oddity. While all the big brands are switching to the flat, that view might be truer than ever.<\/p>\n<p>And this is exactly where I see the danger. While I admire the flat design aesthetics I\u2019m afraid that many designers might fall into the trap that will ruin their design ambitions (and life of their users in the same, unfortunate, time). Oh yes&#8230; Flat design is tricky. Let me introduce you to <strong>5 obvious dangers of Flat Design<\/strong>:<\/p>\n<ol>\n<li><strong>Forgetting Affordances<\/strong><br \/>\nIn many cases texture, gradients, drop shadows and other &#8216;non-flat&#8217; user interface elements hold an important information value. They help to create affordances in the interface. A button that looks like a button brings in the right mental model to the minds of users. That helps them understand the connection between a button and their goal &#8211; that\u2019s a highway to interface efficiency.<\/p>\n<p>If you\u2019re working on a flat design &#8211; make sure that you took care of affordances.<\/li>\n<li><strong>Misusing color &amp; contrast<\/strong><br \/>\nFlat designs must rely on color &amp; contrast as the indicator of interaction in the interface. That\u2019s not an easy task. Colors got their meanings and lead to certain physiological reactions. To master color as an obedient information carrier &#8211; that\u2019s certainly one of the biggest challenges in front of the flat design.<\/li>\n<li><strong>Lacking the beauty of typography<\/strong><br \/>\nFlat designs rely on typography as on the primary carrier of aesthetic value and information. That\u2019s absolutely great. Who doesn\u2019t love beautiful typography? Right? The only problem is that typography is the art on its own. Lack of typographic skills will be more visible than ever in a bare flat design.<\/li>\n<li><strong>Poor rather than simple<\/strong><br \/>\nOrnaments and any \u201eextra\u201d ingredients are banned in flat design. That\u2019s cool. It supposes to lead to the beauty of simplicity. The danger is though that the interface will look poor and unfinished rather than simple. Creating something beautiful, useful and simple is the ultimate design challenge.<\/li>\n<li><strong>Lost Visual Hierarchy<\/strong><br \/>\nBack in the days, designers were really concerned by the visual hierarchy of information that they are forcing on users. Having a full spectrum of effects: shadows, gradients, textures&#8230; designers could try to guide human perception of the interface. While it\u2019s still possible in the flat design, it\u2019s definitely harder.<\/li>\n<\/ol>\n<p>All 5 dangers might be summed up in a single sentence: <strong>Flat Design is hard.<\/strong><\/p>\n<p>And here\u2019s your takeaway &#8211; a handy graphic:<\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/5-dangers-of-flat-design.001.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2527\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/5-dangers-of-flat-design.small_.png\" alt=\"Flat Design InfoGraphic\" width=\"600\" height=\"450\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic). <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[54,32,31],"class_list":["post-2526","post","type-post","status-publish","format-standard","hentry","category-blog","category-ux-design","tag-design","tag-flat-design","tag-user-experience-2"],"yoast_title":"","yoast_metadesc":"Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic).","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Dangers of Flat Design | UXPin<\/title>\n<meta name=\"description\" content=\"Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Dangers of Flat Design\" \/>\n<meta property=\"og:description\" content=\"Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-28T12:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-22T13:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/Metro-UI-Theme-for-Windows-7-02.png\" \/>\n<meta name=\"author\" content=\"Marcin Treder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcintreder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcin Treder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/\"},\"author\":{\"name\":\"Marcin Treder\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\"},\"headline\":\"5 Dangers of Flat Design\",\"datePublished\":\"2013-06-28T12:29:05+00:00\",\"dateModified\":\"2020-04-22T13:39:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/\"},\"wordCount\":636,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Metro-UI-Theme-for-Windows-7-02.png\",\"keywords\":[\"design\",\"flat design\",\"user experience\"],\"articleSection\":[\"Blog\",\"UX Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/\",\"name\":\"5 Dangers of Flat Design | UXPin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Metro-UI-Theme-for-Windows-7-02.png\",\"datePublished\":\"2013-06-28T12:29:05+00:00\",\"dateModified\":\"2020-04-22T13:39:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\"},\"description\":\"Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Metro-UI-Theme-for-Windows-7-02.png\",\"contentUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Metro-UI-Theme-for-Windows-7-02.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/5-dangers-of-flat-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Dangers of Flat Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\",\"name\":\"Marcin Treder\",\"description\":\"Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley offices. Previously, he worked on projects for two companies that IPOed and managed the design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been given numerous awards, including MIT 30 under 35 for his accomplishments in design and business.\",\"sameAs\":[\"http:\\\/\\\/uxpin.com\",\"https:\\\/\\\/x.com\\\/marcintreder\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/marcintreder\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Dangers of Flat Design | UXPin","description":"Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/","og_locale":"en_US","og_type":"article","og_title":"5 Dangers of Flat Design","og_description":"Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic).","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/","og_site_name":"Studio by UXPin","article_published_time":"2013-06-28T12:29:05+00:00","article_modified_time":"2020-04-22T13:39:33+00:00","og_image":[{"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/Metro-UI-Theme-for-Windows-7-02.png","type":"","width":"","height":""}],"author":"Marcin Treder","twitter_card":"summary_large_image","twitter_creator":"@marcintreder","twitter_misc":{"Written by":"Marcin Treder","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/"},"author":{"name":"Marcin Treder","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc"},"headline":"5 Dangers of Flat Design","datePublished":"2013-06-28T12:29:05+00:00","dateModified":"2020-04-22T13:39:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/"},"wordCount":636,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/Metro-UI-Theme-for-Windows-7-02.png","keywords":["design","flat design","user experience"],"articleSection":["Blog","UX Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/","name":"5 Dangers of Flat Design | UXPin","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/Metro-UI-Theme-for-Windows-7-02.png","datePublished":"2013-06-28T12:29:05+00:00","dateModified":"2020-04-22T13:39:33+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc"},"description":"Flat design is tricky. Let me introduce you to 5 obvious dangers of the Flat Design (infographic).","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/#primaryimage","url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/Metro-UI-Theme-for-Windows-7-02.png","contentUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/06\/Metro-UI-Theme-for-Windows-7-02.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/5-dangers-of-flat-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"5 Dangers of Flat Design"}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc","name":"Marcin Treder","description":"Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley offices. Previously, he worked on projects for two companies that IPOed and managed the design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been given numerous awards, including MIT 30 under 35 for his accomplishments in design and business.","sameAs":["http:\/\/uxpin.com","https:\/\/x.com\/marcintreder"],"url":"https:\/\/www.uxpin.com\/studio\/author\/marcintreder\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/2526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=2526"}],"version-history":[{"count":0,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/2526\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=2526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=2526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=2526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}