{"id":3032,"date":"2013-07-30T13:27:53","date_gmt":"2013-07-30T13:27:53","guid":{"rendered":"http:\/\/proxystudio.uxpin.com\/?p=3032"},"modified":"2024-05-20T21:41:33","modified_gmt":"2024-05-21T04:41:33","slug":"progress-in-design-hot-webistes-then-and-now","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/progress-in-design-hot-webistes-then-and-now\/","title":{"rendered":"Progress in Design: 22 Hot Websites Then and Now"},"content":{"rendered":"<p>I sometimes wonder, is design progressive? That\u2019s a tough question. Let\u2019s break it down a little. Maybe we could compare some big names in the online world and see how they looked at launch and what did they do with their design?<\/p>\n<p>Did they make any progress in design? You be the judge:)<\/p>\n<p><!--more--><\/p>\n<h3>1. Yahoo (website launched in 1995)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3049\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Yahoo-at-launch.jpg\" alt=\"Yahoo at launch\" width=\"590\" height=\"480\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3060\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Yahoo-design-now.png\" alt=\"Yahoo design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>2. Amazon (1995)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3053\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Amazon-design-at-launch.jpg\" alt=\"Amazon design at launch\" width=\"634\" height=\"412\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3064\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Amazon-design-now1.png\" alt=\"Amazon design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>3. eBay (earliest screen available is 1997)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3118\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/eBay-design-at-launch.jpg\" alt=\"eBay design at launch\" width=\"590\" height=\"462\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3117\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/eBay-design-now.png\" alt=\"eBay design now\" width=\"600\" height=\"313\" \/><\/p>\n<h3>4. Weather.com (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3109\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Weather-com-design-at-launch.png\" alt=\"Weather com design at launch\" width=\"600\" height=\"305\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3108\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Weather-com-design-now.png\" alt=\"Weather com design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>5. AT&amp;T (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3065\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/ATT-design-at-launch.png\" alt=\"AT&amp;T design at launch\" width=\"600\" height=\"352\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3066\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/ATT-design-now.png\" alt=\"AT&amp;T design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>6. American Express (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3057\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/American-Express-design-at-launch.png\" alt=\"American Express design at launch\" width=\"599\" height=\"325\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3058\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/American-Express-design-now.png\" alt=\"American Express design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>7. Apple (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3062\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Apple-design-at-launch.jpg\" alt=\"Apple design at launch\" width=\"460\" height=\"300\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3061\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Apple-design-now.png\" alt=\"Apple design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>8. Samsung (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3102\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Samsung-design-at-launch.png\" alt=\"Samsung design at launch\" width=\"600\" height=\"313\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3103\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Samsung-design-now.png\" alt=\"Samsung design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>9. NY Times (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3098\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/NY-Times-design-at-launch.png\" alt=\"NY Times design at launch\" width=\"600\" height=\"506\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3099\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/NY-Times-design-now.png\" alt=\"NY Times design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>10. GAP (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3085\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Gap-design-at-launch.png\" alt=\"Gap design at launch\" width=\"400\" height=\"580\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3086\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Gap-design-now.png\" alt=\"Gap design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>11. Dell (1996)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3067\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/DELL-design-at-launch.png\" alt=\"DELL design at launch\" width=\"400\" height=\"429\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3068\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Dell-design-now.png\" alt=\"Dell design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>12. Netflix (1997)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3097\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Netflix-design-at-launch.jpg\" alt=\"Netflix design at launch\" width=\"600\" height=\"513\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3096\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Netflix-design-now.png\" alt=\"Netflix design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>13. Google (1998)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3087\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Google19981.png\" alt=\"Google design at launch\" width=\"600\" height=\"334\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3088\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Google.png\" alt=\"Google design now \" width=\"600\" height=\"325\" \/><\/p>\n<h3>14. Linkedin (2002)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3115\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/LinkedIn-design-at-launch.jpg\" alt=\"LinkedIn design at launch\" width=\"590\" height=\"389\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3116\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/LinkedIn-design-now.png\" alt=\"LinkedIn design at launch\" width=\"600\" height=\"313\" \/><\/p>\n<h3>15. Myspace (2003)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3092\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Myspace-design-at-launch.png\" alt=\"Myspace design at launch\" width=\"600\" height=\"348\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3091\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Myspace-design-now.png\" alt=\"Myspace design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>16. Shutterstock (2003)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3105\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Shutterstock-design-at-launch.png\" alt=\"Shutterstock design at launch\" width=\"600\" height=\"325\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3104\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Shutterstock-design-now.png\" alt=\"Shutterstock design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>17. Digg (2004)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3081\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Digg-design-at-launch.png\" alt=\"Digg design at launch\" width=\"600\" height=\"327\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3080\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Digg-design-now.png\" alt=\"Digg design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>18. Vimeo (2004)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3107\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Vimeo-design-at-launch.png\" alt=\"Vimeo design at launch\" width=\"600\" height=\"327\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3106\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Vimeo-design-now.png\" alt=\"Vimeo design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>19. Facebook (2004)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3082\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Facebook-design-at-launch.jpg\" alt=\"Facebook design at launch\" width=\"600\" height=\"415\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3083\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Facebok-design-now.png\" alt=\"Facebok design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>20. Youtube (2005)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3111\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Youtube-design-at-launch.jpg\" alt=\"Youtube design at launch\" width=\"600\" height=\"413\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3110\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/YouTube-design-now.png\" alt=\"YouTube design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>21. Huffington post (2005)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3089\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Huffington-Post-design-at-launch.png\" alt=\"Huffington Post design at launch\" width=\"600\" height=\"419\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3090\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Huffington-Post-design-now.png\" alt=\"Huffington Post design now\" width=\"600\" height=\"327\" \/><\/p>\n<h3>22. Twitter (2006)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3113\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Twitter-design-at-launch.jpg\" alt=\"Twitter design at launch\" width=\"460\" height=\"300\" \/><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3112\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2013\/07\/Twitter-design-now.png\" alt=\"Twitter design now\" width=\"600\" height=\"327\" \/><\/p>\n<p>A crazy adventure, wasn&#8217;t it! I remember that seeing those sites live \u201cback in the day\u201d was a completely different experience than looking back at them from a years perspective. Maybe you had a similar feeling that back then, <strong>what you see above was completely normal, even typical<\/strong>. Really, those sites aren\u2019t the ugliest, crappiest websites of the 90s &#8211; this is how the online world looked. Seeing them now is like living in a world where nobody cares about user experience, all visual designers became radical bohema and no machine couldn\u2019t handle the convoluted gears of CSS.<\/p>\n<p><strong>What would make a difference back then would be a reference to good website design<\/strong> (which unfortunately was hard to find). Come to think of it, the reference to designs that feel way better is the main factor that makes the oldies look so silly now. We compare them to standards of modern times where things changed dramatically. Remember, this was a very early market!<\/p>\n<p>Not only technology enabled more daring and dazzling design. <strong>The reference principle moved on as well.<\/strong> <strong>In market terms, the reference is competition.<\/strong> The mentioned websites exist in quite competitive markets; they are constantly compared to other. That is why they change and that is why they would lose once stopped to evolve.<\/p>\n<p>A fun experiment to make that thought resonate. Go back to the design comparisons and imagine that this is not history but contemporary times and the old designs are competitive services that try to take on the sites as we know them:) Try to imagine that the old Amazon is really a startup called Nozama and it tries to take win your heart and mind in competition with Amazon.com. Which would better serve your demand?<\/p>\n<p>One final thought. If YouTube stopped at those first 20 videos, I would risk a thesis that no one would care about its design, because nobody would care for YouTube in the first place.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/uImk2RgCq_U?rel=0\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\"><\/iframe><\/p>\n<p>So what do you think about design progress of those sites? Share your thoughts with others in the comments below. <strong>Also you should check out our design companions that will help your design compete:<\/strong><\/p>\n<ul>\n<li><a title=\"UXPin UX Design App\" href=\"https:\/\/www.uxpin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">UXPin App:<\/a> UX design tools for UX designers. Start with the free trial.<\/li>\n<li><a title=\"Get Free UX DESIGN FOR STARTUPS E-book By Marcin Treder \" href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-for-startups\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;UX Design for Startups&#8221; by Marcin Treder<\/a>: a free e-book with 127 pages of real-life based advice for startups and grown companies that want to conquer the world with stunning UX design<\/li>\n<\/ul>\n<p>Ps. KUDOS to Wayback Machine!<\/p>\n<p>Pps. the best page in the universe as in <a title=\"The Best Page in the Universe\" href=\"http:\/\/maddox.xmission.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Best Page in the Universe.<\/a>;)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How website design progressed since the early beginnings. A comparison of 22 hot websites at launch and now.<\/p>\n","protected":false},"author":5,"featured_media":3498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-3032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ux-design"],"yoast_title":"","yoast_metadesc":"How website design progressed since the early beginnings. A comparison of 21 hot websites at launch and now.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Progress in Design: 22 Hot Websites Then and Now | UXPin<\/title>\n<meta name=\"description\" content=\"How website design progressed since the early beginnings. A comparison of 21 hot websites at launch and now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/progress-in-design-hot-webistes-then-and-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progress in Design: 22 Hot Websites Then and Now\" \/>\n<meta property=\"og:description\" content=\"How website design progressed since the early beginnings. 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