{"id":30407,"date":"2021-06-10T06:02:00","date_gmt":"2021-06-10T13:02:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=30407"},"modified":"2023-03-24T07:29:50","modified_gmt":"2023-03-24T14:29:50","slug":"how-ux-ui-designers-should-write-a-design-proposal","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/how-ux-ui-designers-should-write-a-design-proposal\/","title":{"rendered":"How UX\/UI Designers Should Write a Design Proposal?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/How-UX-UI-designers-should-write-a-design-proposal-1024x512.png\" alt=\"How UX UI designers should write a design proposal\" class=\"wp-image-30414\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/How-UX-UI-designers-should-write-a-design-proposal-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/How-UX-UI-designers-should-write-a-design-proposal-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/How-UX-UI-designers-should-write-a-design-proposal-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/How-UX-UI-designers-should-write-a-design-proposal.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The humble design proposal is, perhaps, the most crucial text a UX\/UI designer will ever write. This document outlines your specific approach to the client&#8217;s design brief \u2014 what you plan to do and how you plan to do it. If successful, your proposal will become part of the contract you sign with the client. It all starts with the first word you type.&nbsp;<\/p>\n\n\n\n<p>Many designers struggle with proposals, and for good reason. What should you say? How should you say it? It&#8217;s tough. This guide tells you how to create an incredible proposal that lands you your next design job. So read on for more and check out <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin&#8217;s blog<\/a> for further insights for designers like you.<\/p>\n\n\n\n<p>Join world-class UX designers and create advanced prototypes using UXPin, an end-to-end design tool that will help you create fully interactive prototypes without dev&#8217;s help. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try UXPin for free.<\/a><\/p>\n\n\n\n<section class=\"try-uxpin-banner\">\n    <div class=\"try-uxpin__container\">\n        <div class=\"try-uxpin__left\">\n            <p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n            <p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"try-uxpin__button\">Try UXPin<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}\n\n.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}\n\n.try-uxpin__left {\n    width: 54%;\n}\n\n\n.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}\n\n.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}\n\n.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}\n\n.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}\n\n.try-uxpin__button:hover {\n    cursor: pointer;\n}\n\n.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}\n\n@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }\n\n    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-design-proposal\"><strong>What Is a Design Proposal?<\/strong><\/h2>\n\n\n\n<p>A design proposal is a document you send to clients (and sometimes stakeholders) that sets out your ideas for a <a href=\"https:\/\/maze.co\/blog\/design-proposal\/#:~:text=A%20design%20proposal%20is%20a,different%20designers%20are%20offering%20them.\" target=\"_blank\" rel=\"noreferrer noopener\">specific design project<\/a>. It&#8217;s not a resume. Or a cover letter. And each proposal should be unique to the project you are applying for. <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-with-difficult-clients-in-ux-projects\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prospective clients<\/a> typically ask several designers to submit proposals at once and then compare these documents to determine the best person (or team) for the job.&nbsp;<\/p>\n\n\n\n<p>Some clients might receive hundreds of proposals from designers, so you need yours to stand out from the crowd and not end up in the Trash folder.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/1_25.png\" alt=\"what is design proposal\" class=\"wp-image-30408\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/1_25.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/1_25-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-to-include-in-your-design-proposal\">What to include in your design proposal<\/h3>\n\n\n\n<p>There&#8217;s no set list of rules for what to include in your document, but here are some of the most common things you&#8217;ll find in design proposals:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your approach to the project. How will you prototype? How will you design? How will you meet the client&#8217;s needs (as outlined in the brief)?<\/li>\n\n\n\n<li>A brief bio. Your design history. Your credentials. Your skills. List the most important stuff. Sell yourself.&nbsp;<\/li>\n\n\n\n<li>Contact information. Don&#8217;t forget your phone number, email address, and a link to your website.&nbsp;<\/li>\n\n\n\n<li>Timeline. How long will it take you to complete the project? Are you working alone? Or with a team?<\/li>\n\n\n\n<li>Software\/equipment. What tools will you use?<\/li>\n\n\n\n<li>Deliverables. How will you deliver the project?<\/li>\n\n\n\n<li>Testimonials from clients you have worked for<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro-tip: <\/strong>Include your <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-budgets\/\" target=\"_blank\" rel=\"noreferrer noopener\">design budget<\/a> in the proposal. It&#8217;s up to you. Some designers discuss financials later.\u00a0<\/p>\n\n\n\n<p>Your design proposal doesn&#8217;t have to be lengthy. Perhaps a page or two. You need just the right information to capture the client&#8217;s attention and convince everyone you are the right person for the project. You can detail the whats, whens, and hows of the project in your <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-research-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">user research plan<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-a-design-proposal\"><strong>Benefits of a Design Proposal<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Address the client&#8217;s needs and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-pain-points-in-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">pain points<\/a><\/li>\n\n\n\n<li>Showcase your <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/creating-ux-portfolio-4-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">skills and experience<\/a><\/li>\n\n\n\n<li>Solve a design-related problem<\/li>\n\n\n\n<li>Communicate your passion for the project<\/li>\n\n\n\n<li>You could land a dream design job with one document<\/li>\n\n\n\n<li>Introduce awkward topics like payments and deadlines<\/li>\n\n\n\n<li>Use your design skills when creating your proposal (see below)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-design-proposal-for-ux-ui-projects\"><strong>How to create a design proposal for UX\/UI projects<\/strong><\/h2>\n\n\n\n<p>Here are the most important things to consider when creating a design proposal for UX\/UI projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-adapt-your-tone-and-style-to-the-client\"><strong>Adapt your tone and style to the client<\/strong><\/h3>\n\n\n\n<p>As a designer, you know how to engage with different audiences and demographics, so think of the proposal through this same paradigm. Research the company and choose the right language and style based on its values and culture.<\/p>\n\n\n\n<p>Use more formal language for a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/fintech-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">long-standing financial company<\/a>, for example. Or adopt a casual approach when approaching a start-up in Brooklyn. This way, you can impress even the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/a-short-story-of-design-feedback-from-douche-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">most difficult clients<\/a>.<\/p>\n\n\n\n<p>Still not sure about how to approach the proposal? Discuss it with the rest of your <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-team-structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">design team<\/a> and figure out the most appropriate solution.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/2_22.png\" alt=\"adapt your design proposal's tone to the client\" class=\"wp-image-30410\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/2_22.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/2_22-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-think-about-design-all-the-time\"><strong>Think about design all the time<\/strong><\/h3>\n\n\n\n<p>Few designers pay attention to design when creating proposals and consider this document another formality. Take a fresh approach and view your proposal as an innovative way to showcase your design flair.<\/p>\n\n\n\n<p>Think about the fonts, images, logos, color schemes, shapes, contrast, and other design and graphical elements to include in your proposal. Don&#8217;t clutter the document, but include elements that highlight your value as a designer.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prove-your-worth\"><strong>Prove your worth<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/3_21.png\" alt=\"design proposal prove your worth\" class=\"wp-image-30412\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/3_21.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/3_21-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p>There&#8217;s no space in your proposal to be modest. Clients want you to get straight to the point: Tell the world why you&#8217;re the best designer for the project. If you have the right skills, list them.<\/p>\n\n\n\n<p>If you won an award for your last project, talk about it. In an ever-competitive UX design marketplace, prove your worth. It might feel uncomfortable, but you could land the biggest and best job of your career.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-write-your-design-proposal-now\"><strong>Write Your Design Proposal Now<\/strong><\/h2>\n\n\n\n<p>Spend some time on your proposal because it could change your career. Clients want to see your experience, motivations, and ideas in one document, and with competition so fierce, you need to write a document that demands attention.<\/p>\n\n\n\n<p>Impress clients even more by coupling your proposal with a user research plan that details the specifics of the design project. UXPin has user research plan templates that speed up the process.\u00a0<\/p>\n\n\n\n<p>Access templates for the most important documents in design with UXPin, the design and prototyping tool for UX\/UI professionals worldwide. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Start your free trial<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The humble design proposal is, perhaps, the most crucial text a UX\/UI designer will ever write. This document outlines your specific approach to the client&#8217;s design brief \u2014 what you plan to do and how you plan to do it. If successful, your proposal will become part of the contract you sign with the client.<\/p>\n","protected":false},"author":3,"featured_media":30414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[421],"class_list":["post-30407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-design-proposal"],"yoast_title":"","yoast_metadesc":"Our guide to writing a design proposal that satisfies every UX\/UI design brief \u2013 see which tips you should always follow","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How UX\/UI Designers Should Write a Design Proposal? | UXPin<\/title>\n<meta name=\"description\" content=\"Our guide to writing a design proposal that satisfies every UX\/UI design brief \u2013 see which tips you should always follow\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-ux-ui-designers-should-write-a-design-proposal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How UX\/UI Designers Should Write a Design Proposal?\" \/>\n<meta property=\"og:description\" content=\"Our guide to writing a design proposal that satisfies every UX\/UI design brief \u2013 see which tips you should always follow\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/how-ux-ui-designers-should-write-a-design-proposal\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T13:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-24T14:29:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/How-UX-UI-designers-should-write-a-design-proposal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"UXPin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uxpin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UXPin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-ux-ui-designers-should-write-a-design-proposal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-ux-ui-designers-should-write-a-design-proposal\\\/\"},\"author\":{\"name\":\"UXPin\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\"},\"headline\":\"How UX\\\/UI Designers Should Write a Design Proposal?\",\"datePublished\":\"2021-06-10T13:02:00+00:00\",\"dateModified\":\"2023-03-24T14:29:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-ux-ui-designers-should-write-a-design-proposal\\\/\"},\"wordCount\":912,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-ux-ui-designers-should-write-a-design-proposal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/How-UX-UI-designers-should-write-a-design-proposal.png\",\"keywords\":[\"design proposal\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-ux-ui-designers-should-write-a-design-proposal\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/how-ux-ui-designers-should-write-a-design-proposal\\\/\",\"name\":\"How UX\\\/UI Designers Should Write a Design Proposal? 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