{"id":30686,"date":"2021-06-18T08:12:44","date_gmt":"2021-06-18T15:12:44","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=30686"},"modified":"2026-05-08T06:00:46","modified_gmt":"2026-05-08T13:00:46","slug":"404-page-examples","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/404-page-examples\/","title":{"rendered":"10 Error 404 Page Examples for UX Design"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/10-error-404-page-examples-for-UX-design-1024x512.png\" alt=\"10 error 404 page examples for UX design\" class=\"wp-image-30687\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/10-error-404-page-examples-for-UX-design-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/10-error-404-page-examples-for-UX-design-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/10-error-404-page-examples-for-UX-design-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/06\/10-error-404-page-examples-for-UX-design.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>These 404 page examples show how designers can turn a simple computing error into a branded user experience (UX).<\/p>\n<p>The earliest models of personal computers had 64k RAM or less. Programmers needed to keep things simple. They developed a classification system for program functions. Input errors got assigned to class 400.<\/p>\n<p>There are four class 400 input errors.<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>400 Bad Request<\/strong>. The input is in the wrong syntax.<\/li>\n<li><strong>401 Unauthorized<\/strong>. The user cannot access without a username and password.<\/li>\n<li><strong>403 Forbidden<\/strong>. The user doesn&#8217;t have permission to access the file.<\/li>\n<li><strong>404 Not Found<\/strong>. The user entered or linked to a URL that doesn&#8217;t exist.<\/li>\n<\/ol>\n<p>In the old days, users had to type in the exact URL. For example, If you wanted to visit Yahoo Finance, you had to type in the full URL address: <a href=\"http:\/\/www.finance.yahoo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">http:\/\/www.finance.yahoo.com<\/a><\/p>\n<p>If you &#8220;fat-fingered&#8221; the keyboard while entering the URL, you&#8217;d get an error code 400 or 404.<\/p>\n<p>Nowadays, browsers let you enter an abbreviated address like <em>www.finance.yahoo.com<\/em> or even <em>finance.yahoo.com<\/em>. In fact, if you enter the full address in the search bar with the syntax in the example above, the browser will redirect you.<\/p>\n<p>Why? Because it&#8217;s an old syntax using HTTP. The updated site is a more secure URL using HTTPS. The latest browsers automatically make the correction.<\/p>\n<p>The 404 error is now a landing page where you can encourage users to continue using your website. Your 404 page design should keep the user from leaving.<\/p>\n<p>Some elements you&#8217;d use might be:<\/p>\n<ul class=\"wp-block-list\">\n<li>Hyperlinks to the home page and other useful pages.<\/li>\n<li>A search bar.<\/li>\n<li>Graphic elements that reflect the site&#8217;s brand.<\/li>\n<li>A brief message to the user in the brand voice.<\/li>\n<\/ul>\n<p>In these 404 page examples, we&#8217;ll look at how different brands use these UX elements.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-404-page-examples-homepage-link\"><strong>404 page examples: homepage link<\/strong><\/h2>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-uxpin\"><strong>UXPin<\/strong><\/h3>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.43-1024x589.png\" alt=\"404 page example\" class=\"wp-image-36390\" width=\"650\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.43-1024x589.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.43-522x300.png 522w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.43-768x442.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.43-1536x883.png 1536w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.43-2048x1177.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>We&#8217;ll look at our own 404 page first.<\/p>\n<p>As you can see, we like simplicity. We have lots of white space around outer-space-themed graphics. The message is simple, &#8220;Hey, Captain! Looks like you&#8217;re heading to a wrong planet!&#8221;<\/p>\n<p>We include a call-to-action (CTA) button that takes the user back to the home page.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-google\"><strong>Google<\/strong><\/h3>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.02-1024x453.png\" alt=\"Google error page\" class=\"wp-image-36388\" width=\"650\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.02-1024x453.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.02-678x300.png 678w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.02-768x340.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.02-1536x680.png 1536w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/08\/Zrzut-ekranu-2022-08-26-o-14.10.02-2048x907.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Google&#8217;s 404 page is also very simple and has lots of white space.<\/p>\n<p>&#8220;The requested URL was not found on this server. That&#8217;s all we know.&#8221;<\/p>\n<p>The broken-robot graphic reflects their high-tech brand. There&#8217;s no CTA, and you only discover that the Google logo is a link back to the home page if you mouseover.<\/p>\n<p>A lot of UX writers will tell you that leaving out a CTA is a big no-no, and in most cases it is. Remember, you want visitors to keep using your site.<\/p>\n<p>Google is an exception because they know their visitors will always come back.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-404-page-examples-useful-page-links\"><strong>404 page examples: useful page links<\/strong><\/h2>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-angi\"><strong>Angi<\/strong><\/h3>\n<p>Formerly HomeAdvisor, this home services contractor site has a lot of links to other useful pages.<\/p>\n<p>The message to the user is straightforward:<\/p>\n<p>&#8220;Yikes, this is awkward\u2026<\/p>\n<p>&#8220;The page you&#8217;re looking for appears to have been moved, deleted, or doesn&#8217;t exist. We apologize for the inconveniences.&#8221;<\/p>\n<p>The CTA is a list of links to suggested pages.<\/p>\n<p>In the header, you also have links to home service types and blog posts.<\/p>\n<p>The footer has links to find services in major metropolitan areas like New York, Chicago, Los Angeles, and Dallas. Other useful links are in the footer as well.<\/p>\n<p>Angi keeps everything &#8220;above the fold.&#8221; That is, you don&#8217;t have to scroll to get to any of the links.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-starbucks\"><strong>Starbucks<\/strong><\/h3>\n<p>In Starbuck&#8217;s 404 the image of a coffee ring where there used to be a cup stands as a metaphor for a page that&#8217;s not there.&nbsp;<\/p>\n<p>It offers an explanation of what might have gone wrong and some suggestions about what to do next.<\/p>\n<p>It has a link where visitors can report broken links.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-glassdoor-com\"><strong>Glassdoor.com<\/strong><\/h3>\n<p>Taking look at Glassdoor&#8217;s 404 page, the popular jobs board suggests several actions.<\/p>\n<ul class=\"wp-block-list\">\n<li>Search for jobs.<\/li>\n<li>Read employee reviews of companies.<\/li>\n<li>View employee salaries.<\/li>\n<li>See interview questions and answers.<\/li>\n<li>Look up rankings of best places to work.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-404-page-examples-graphics-focused\"><strong>404 page examples: graphics focused<\/strong><\/h2>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-ebay\"><strong>eBay<\/strong><\/h3>\n<p>A photo of a child wearing a winter coat with the hood pulled over his eyes is the focal point of eBay&#8217;s 404 page.&nbsp;<\/p>\n<p>&#8220;We looked everywhere.&#8221;<\/p>\n<p>&#8220;Looks like this page is missing. If you still need help, visit our help pages.&#8221;<\/p>\n<p>Below is a CTA button taking the visitor to eBay&#8217;s home page.<\/p>\n<p>The bottom of the page contains a scroll box with trending deals.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-lego\"><strong>Lego<\/strong><\/h3>\n<p>When you land on this 404 page, you see Emmet from <em>The Lego Movie<\/em>. He&#8217;s quoted as saying, &#8220;Everything is still awesome.&#8221;<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-404-page-examples-rotating-elements\"><strong>404 page examples: rotating elements<\/strong><\/h2>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-amazon-com\"><strong>Amazon.com<\/strong><\/h3>\n<p>Amazon&#8217;s 404 page features the search bar at the top the message suggests a search or clicking the homepage link. It has a photo of one of the &#8220;dogs of Amazon.&#8221; It links to an Amazon news page about Amazon&#8217;s dog-friendly workplace.&nbsp;<\/p>\n<p>If you refresh the page, an image of a different Amazon dog appears. Refresh several times and you&#8217;ll see many random dog photos. We don&#8217;t know how many they have for the 404 page, but more than 7,000 dogs &#8220;work&#8221; for Amazon.<\/p>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-marvel-comics\"><strong>Marvel Comics<\/strong><\/h3>\n<p>Like Amazon, Marvel rotates multiple versions of its 404 page. They show images from the Marvel Comics universe with messages like:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>&#8220;Protocol missing\u2026 Exiting program\u2026&#8221;<\/li>\n<li>&#8220;Hydra is currently attacking this page!&#8221;<\/li>\n<li>&#8220;$#&amp;%, you just broke something! Just kidding.&#8221;<\/li>\n<li>&#8220;Not even the eye of Nuatu sees your request.&#8221;<\/li>\n<li>&#8220;Hydra has stolen this page from the S.H.I.E.L.D. database!&#8221;<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-imdb\"><strong>IMDB<\/strong><\/h3>\n<p>Another rotating 404 page from the International Movie Database (IMDB). They stay on brand and offer familiarity to their fans by offering up movie quotes.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>&#8220;Webpages? Where we&#8217;re going we don&#8217;t need webpages.&#8221; \u2013 Dr. Emmett Brown, <em>Back to the Future<\/em>.<\/li>\n<li>&#8220;Someday we&#8217;ll find it\u2026 the website connection.&#8221; \u2013 Kermit the Frog, <em>The Muppet Movie<\/em>.<\/li>\n<li>&#8220;Surely, you can&#8217;t be serious.&#8221; &#8220;I am serious. And don&#8217;t call me Shirley.&#8221; \u2013Ted Striker and Rummack, <em>Airplane<\/em>.<\/li>\n<li>&#8220;What we&#8217;ve got here&#8230; is a failure to communicate.&#8221; \u2013 Captain, <em>Cool Hand Luke<\/em>.<\/li>\n<li>&#8220;Page not found? INCONCEIVABLE!&#8221; \u2013 Vizzini, <em>The Princess Bride<\/em>.<\/li>\n<li>&#8220;I&#8217;ve got a feeling we&#8217;re not in Kansas anymore.&#8221; \u2013 Dorothy, <em>The Wizard of Oz<\/em>.<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-prototype-your-404-page-in-uxpin\">Prototype Your 404 Page in UXPin<\/h2>\n<p>UXPin is a full-stack UX\/UI design program that gives you the tools to take any project from<a href=\"https:\/\/www.uxpin.com\/studio\/blog\/conceptual-model\/\" target=\"_blank\" rel=\"noreferrer noopener\"> concept<\/a> to product<a href=\"https:\/\/www.uxpin.com\/studio\/blog\/agile-ux-for-product-team-part-three-launching-your-product\/\" target=\"_blank\" rel=\"noreferrer noopener\"> launch<\/a> in a single app. If you&#8217;re building web applications and need to prototype comprehensive user flows, <a href=\"https:\/\/www.adalo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Adalo<\/a> offers a no-code app builder that lets you design and test entire database-driven interfaces alongside your wireframes and prototypes.<\/p>\n<p>When designing a 404 page, you can share with collaborators and stakeholders in real-time straight from the platform. They can add their comments to make iterations smoother, instead of lots of back-and-forth emails. Start your<a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\"> free trial<\/a> today.<\/p>\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>These 404 page examples show how designers can turn a simple computing error into a branded user experience (UX). The earliest models of personal computers had 64k RAM or less. Programmers needed to keep things simple. They developed a classification system for program functions. Input errors got assigned to class 400. There are four class<\/p>\n","protected":false},"author":3,"featured_media":30687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[425,424],"class_list":["post-30686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-404-page-examples","tag-design-examples"],"yoast_title":"","yoast_metadesc":"These error 404 page examples show how they can function as a landing page to keep visitors engaged with your website.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Error 404 Page Examples for UX Design | UXPin<\/title>\n<meta name=\"description\" content=\"These error 404 page examples show how they can function as a landing page to keep visitors engaged with your website.\" \/>\n<meta name=\"robots\" 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