{"id":31144,"date":"2023-07-14T05:16:16","date_gmt":"2023-07-14T12:16:16","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=31144"},"modified":"2023-07-14T05:17:50","modified_gmt":"2023-07-14T12:17:50","slug":"functional-prototypes-improve-usability-testing","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/functional-prototypes-improve-usability-testing\/","title":{"rendered":"How Functional Prototypes Improve Usability Testing?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/07\/Make-Fully-Functional-Prototypes-to-Improve-Usability-Testing-1024x512.png\" alt=\"Make Fully Functional Prototypes to Improve Usability Testing\" class=\"wp-image-31145\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/07\/Make-Fully-Functional-Prototypes-to-Improve-Usability-Testing-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/07\/Make-Fully-Functional-Prototypes-to-Improve-Usability-Testing-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/07\/Make-Fully-Functional-Prototypes-to-Improve-Usability-Testing-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/07\/Make-Fully-Functional-Prototypes-to-Improve-Usability-Testing.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Launching a successful digital product takes a lot of effort. Working hard, however, does not ensure that users will adopt your product.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">The truth is users may resign from your product, because you haven\u2019t tested the product before release.&nbsp; If you skipped creating an advanced, <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/interactive-prototypes-made-easy-shift-low-to-high-fidelity\/\" target=\"_blank\" rel=\"noreferrer noopener\">fully functional prototype<\/a> and decided to go with a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/high-fidelity-prototyping-low-fidelity-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">low-fidelity one<\/a> and then went into the development stage, there was no room for any reliable <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-run-an-insightful-usability-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">usability tests<\/a>.<\/p>\n\n\n\n<p>Only now do you realize that you spent countless hours building a product that is not as successful as you anticipated.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s learn from this hypothetical mistake by taking a closer look at the importance of usability testing and why you need functional prototypes to get accurate results from your trials.<\/p>\n\n\n\n<p>Build functional prototypes without missing deadlines. Use UXPin Merge and use functional components that can be assembled into ready-to-test prototypes in minutes instead of hours. <a href=\"https:\/\/uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Discover UXPin Merge<\/a>.<\/p>\n\n\n\n<section class=\"discover-merge\">\n    <div class=\"discover-merge__container\">\n        <div class=\"discover-merge__left\">\n            <p class=\"discover-merge__heading\">Reach a new level of prototyping<\/p>\n            <p class=\"discover-merge__text\">Design with interactive components coming from your team&#8217;s design system.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"discover-merge__button\">Discover UXPin Merge<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-merge.png\" class=\"discover-merge__image\" alt=\"\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.discover-merge {\n    margin: 40px 8px;\n}\n\n.discover-merge__container {\n    display: flex;\n    max-width: 690px;\n    height: 200px;\n    padding: 20px;\n    padding-left: 24px;\n    border-radius: 4px;\n    background-color: black;\n    box-shadow: 10px 10px #9999ff;\n    align-items: center;\n    justify-content: space-between;\n}\n\n.discover-merge__left {\n    width: 50%;\n}\n\n.discover-merge__left p {\n    margin: 10px 0px !important;\n    color: white !important;\n    font-size: 18px !important;\n}\n\n.discover-merge__heading {\n    font-weight: bold !important;\n    color: white !important;\n    font-size: 18px !important;\n}\n\n.discover-merge__text {\n    margin: 0 !important;\n    line-height: 22px !important;\n}\n\n.discover-merge__button {\n    width: 174px;\n    height: 44px;\n    margin: 10px 0px;\n    border: none;\n    border-radius: 2px;\n    background: white;\n    color: black;\n    font-size: 16px;\n    text-align: center;\n}\n\n.discover-merge__button:hover {\n    cursor: pointer;\n}\n\n.discover-merge__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -19px;\n}\n\n@media (max-width: 760px) {\n    .discover-merge__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .discover-merge__container {\n        flex-direction: column;\n    }\n\n    .discover-merge__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-most-digital-products-fail\"><strong>Most Digital Products Fail<\/strong><\/h2>\n\n\n\n<p>The odds of success are not in your favor. That\u2019s not a pessimistic outlook. That\u2019s just what the numbers say.&nbsp;<\/p>\n\n\n\n<p>Only about<a href=\"https:\/\/www.fyresite.com\/how-many-apps-fail\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> 0.5% of apps succeed<\/a>. Let that sink in. If you build 200 apps, the statistics say that only one of them will succeed. What happens to the rest of them?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>67.8% never reach 1,000 downloads.<\/li>\n\n\n\n<li>17.9% never reach 1,000 active users.<\/li>\n\n\n\n<li>5.8% don\u2019t retain users, meaning they probably get deleted and forgotten.<\/li>\n\n\n\n<li>5.8% don\u2019t earn any revenue. Nothing in return for all of that work!<\/li>\n\n\n\n<li>1.4% make some money but never turn a profit.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can\u2019t deny the math, but you can test your products before committing to launch. <\/p>\n\n\n\n<p>After this heavy dose of reality, you might wonder why user testing even matters. What\u2019s the point?! One out of 200 apps turns out to be successful!&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fully-functional-prototypes-give-you-perspective\"><strong>Fully Functional Prototypes Give You Perspective<\/strong><\/h2>\n\n\n\n<p>Let\u2019s put this into perspective so you can see the true benefits of working prototypes and user testing.&nbsp;<\/p>\n\n\n\n<p>First, a lot of those apps are worthless. They don\u2019t perform functions that anyone wants. If you have seen the second season of <em>Silicon Valley<\/em>, you probably remember the \u201c<a href=\"https:\/\/youtu.be\/OVoFzu-vH4o\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bro app<\/a>.\u201d All it does is send the word \u201cbro\u201d to other people who have the app. <em>Silicon Valley<\/em> did an excellent job skewering some of the insane trends in technology. With the Bro app, the show lampooned all of the meaningless products out there.<\/p>\n\n\n\n<p>The internet has thousands upon thousands of Bro apps.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/user-search-user-centered.png\" alt=\"user search user centered\" class=\"wp-image-37844\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/user-search-user-centered.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/user-search-user-centered-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Second, a lot of companies don\u2019t spend enough time developing and testing their apps. According to<a href=\"https:\/\/appinventiv.com\/blog\/how-long-does-it-take-to-build-a-mobile-app\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> appinventiv<\/a>, 24% of developers spend three months or less working on their products before launch. Some of those companies launched their apps within one month. Is it feasible to research the market, design your product, develop your product, test it for quality assurance, and launch within a month? That seems unlikely.<\/p>\n\n\n\n<p>Third \u2014 and this brings us to the heart of the matter \u2014 very few designers have the benefit of user testing with fully functional prototypes with <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/advanced-prototyping-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive features<\/a> and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/live-data-prototype\/\" target=\"_blank\" rel=\"noreferrer noopener\">real data<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/team-collaboration-talk-communication-ideas-messsages.png\" alt=\"team collaboration talk communication ideas messsages\" class=\"wp-image-35470\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/team-collaboration-talk-communication-ideas-messsages.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/team-collaboration-talk-communication-ideas-messsages-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">If you casually say to someone, \u201cI\u2019m going to make an app that sends the word \u2018Bro\u2019 to people,\u201d you\u2019ll probably get some encouragement from well-meaning friends. You\u2019ll get a much different response when you put the app in their hands and tell them how much it will cost to develop, launch, and market.<\/p>\n\n\n\n<p>With functional prototypes, you gain a perspective that you rarely get from mockups that don\u2019t do anything except sit on the page (or screen).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-early-usability-testing-saves-you-time-and-money\"><strong>Early Usability Testing Saves You Time and Money<\/strong><\/h2>\n\n\n\n<p>You\u2019re a project manager with two designers and three developers on your team. Over one year, you can expect to pay your designers about<a href=\"https:\/\/www.bls.gov\/ooh\/arts-and-design\/graphic-designers.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $53,400 each<\/a> and your developers about<a href=\"https:\/\/www.bls.gov\/oes\/current\/oes151256.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $114,300 each<\/a>. Your small team costs $449,700 per year, plus benefits. (These are the median salaries in the United States. Professionals might get paid different amounts in your area.)<\/p>\n\n\n\n<p>Obviously, you want to get as much productivity as possible from your staff. You cannot make that happen when you wait until the end of the development process to test your products. When you enter the usability testing phase, you might discover that your developers spent a week adding a feature that no one even wants to use. What a waste!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-bad-good-review-satisfaction-opinion.png\" alt=\"user bad good review satisfaction opinion\" class=\"wp-image-35479\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-bad-good-review-satisfaction-opinion.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-bad-good-review-satisfaction-opinion-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Early usability testing that happens during the design phase speeds up your process (and shifts more of the responsibility to employees who earn lower salaries). With fully functional prototypes, you might discover that an interaction doesn\u2019t perform as expected. You might learn that most users prefer one layout over another. You might find out that people despise the core concept of your product!<\/p>\n\n\n\n<p>It\u2019s always better to learn these things early in the process. If usability testing shows that you have a terrible concept, throw it out now before you dedicate more money toward it. You can always come up with a better idea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Calming-App-Design-Fast-Example-1024x468.png\" alt=\"Calming App Design Fast Example\" class=\"wp-image-35681\" width=\"650\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Calming-App-Design-Fast-Example-1024x468.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Calming-App-Design-Fast-Example-657x300.png 657w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Calming-App-Design-Fast-Example-768x351.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Calming-App-Design-Fast-Example-1536x702.png 1536w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Calming-App-Design-Fast-Example-2048x936.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By creating<a href=\"https:\/\/www.uxpin.com\/studio\/blog\/interactive-components\/\" target=\"_blank\" rel=\"noreferrer noopener\"> interactive components in your prototypes<\/a> with states, conditions, and interactions, you do not need to rely on your developers to create a feature before you test it. <\/p>\n\n\n\n<p>Also, you can<a href=\"https:\/\/www.uxpin.com\/studio\/design-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\"> send your prototype to anyone<\/a>. They don\u2019t need UXPin accounts. As long as someone has the right link to your project, they can interact with the prototype and leave comments.<\/p>\n\n\n\n<p><em>Not sure how to improve product usability? Start with these<\/em><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/heuristic-evaluation-design\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em> 5 User Experience Principles to Help Guide Your Work<\/em><\/a><em>. Nothing\u2019s more effective than doing the job right the first time.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-prototypes-break-down-barriers-between-designers-and-developers\"><strong>Working Prototypes Break Down Barriers Between Designers and Developers<\/strong><\/h2>\n\n\n\n<p>You might worry that your prototype \u2014 as functional as it seems \u2014 might not perform as precisely as your end product does.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/10\/logo-uxpin-merge-1.png\" alt=\"logo uxpin merge 1\" class=\"wp-image-37006\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/10\/logo-uxpin-merge-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/10\/logo-uxpin-merge-1-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Merge eliminates your concerns as each component is fully coded. No, you don\u2019t need to know how to write a single line of code! It\u2019s easy because as a designer you look at the interactive UI and developer looks at the production-ready code of the same component. One element, yet two perspectives.<\/p>\n\n\n\n<p>Merge\u2019s code-based approach to design also means that your developers can create new products from existing components. You already know how the features behave, so you can fit them together in inventive ways and offer your users new tools. Once you have a library of<a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-react\/\" target=\"_blank\" rel=\"noreferrer noopener\"> React components<\/a> or <a href=\"https:\/\/www.uxpin.com\/merge\/storybook-integration\" target=\"_blank\" rel=\"noreferrer noopener\">a Storybook<\/a>, it\u2019s easy to put them together and know how they will interact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-merge-to-test-fully-functional-prototypes\"><strong>Get started with Merge to test fully functional prototypes<\/strong><\/h2>\n\n\n\n<p>Merge isn\u2019t one of those prototyping tools that only give you an imitation of the final product. You get fully functional prototypes that you can start testing immediately. What\u2019s most important, it takes you 10x faster to build a hi-fi prototype to test out.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with Merge today<\/a> so you can see how much easier, faster, and less expensive digital products become when you can improve usability testing with prototypes that work just like the final product.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Merge<\/a><\/center><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Launching a successful digital product takes a lot of effort. Working hard, however, does not ensure that users will adopt your product.&nbsp; The truth is users may resign from your product, because you haven\u2019t tested the product before release.&nbsp; If you skipped creating an advanced, fully functional prototype and decided to go with a low-fidelity<\/p>\n","protected":false},"author":3,"featured_media":31145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,442],"tags":[],"class_list":["post-31144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-component-driven-prototyping"],"yoast_title":"","yoast_metadesc":"Use Merge to create fully functional prototypes. You\u2019ll improve your usability testing, save time, and keep your projects under budget.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Functional Prototypes Improve Usability Testing? | UXPin<\/title>\n<meta name=\"description\" content=\"Use Merge to create fully functional prototypes. 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