{"id":31182,"date":"2021-08-04T06:30:00","date_gmt":"2021-08-04T13:30:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=31182"},"modified":"2024-05-20T20:55:03","modified_gmt":"2024-05-21T03:55:03","slug":"splash-screen","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/splash-screen\/","title":{"rendered":"How to Design an Unforgettable Splash Screen that Delights Your Users"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/08\/How-To-Design-A-Splash-Screen-1024x512.png\" alt=\"How To Design A Splash Screen\" class=\"wp-image-31183\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/08\/How-To-Design-A-Splash-Screen-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/08\/How-To-Design-A-Splash-Screen-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/08\/How-To-Design-A-Splash-Screen-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/08\/How-To-Design-A-Splash-Screen.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cYou never get a second chance to make a first impression\u201d that\u2019s how the saying goes. This applies to interacting with new people and when users experience your application for the first time. Research shows that it takes <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">50 milliseconds<\/a> for users to decide whether they are going to stay on your app or leave.<\/p>\n\n\n\n<p>That\u2019s why splash screens are important, they set the stage for how your users are going to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/app-design-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">perceive and experience your application<\/a>. This article will discuss what splash screens are, why they are important, and the best practices for designing them.<\/p>\n\n\n\n<p>Design websites, apps, and other digital products in UXPin. Build powerful prototypes that are fully interactive and ready to share with stakeholders, developers. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try it for free<\/a>.<\/p>\n\n\n\n<section class=\"try-uxpin-banner\">\n    <div class=\"try-uxpin__container\">\n        <div class=\"try-uxpin__left\">\n            <p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n            <p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"try-uxpin__button\">Try UXPin<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}\n\n.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}\n\n.try-uxpin__left {\n    width: 54%;\n}\n\n\n.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}\n\n.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}\n\n.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}\n\n.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}\n\n.try-uxpin__button:hover {\n    cursor: pointer;\n}\n\n.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}\n\n@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }\n\n    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-splash-screen\"><strong>What is a splash screen? <\/strong><strong><\/strong><\/h2>\n\n\n\n<p>A splash screen is an introductory screen that users see when they launch your app or website. It is a chance to build your brand identity and it keeps users occupied while your app loads in the background. This screen can either be an image, graphic, logo, or animation sometimes coupled with a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-progress-trackers\/\" target=\"_blank\" rel=\"noreferrer noopener\">progress bar<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-you-need-a-splash-screen\"><strong>Why do you need a splash screen?<\/strong><\/h2>\n\n\n\n<p>Splash screens were frequently used when devices were slow and the Internet was even slower. Nevertheless, they still matter today with fast Internet and faster devices because of the following reasons.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-users-occupied-during-startup\">Keep users occupied during startup&nbsp;<\/h3>\n\n\n\n<p> <img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"241\" src=\"https:\/\/lh5.googleusercontent.com\/zMMhwXrl94r3PbjZImPfd3zI-LtMd0mGh8dm7uXIipT47JXaHwv9q4AGvCGkO6-ID5DiP46TF5NSs3n6BPem01YuowYzGH8sY2QAS0k-mrFHfkvgD_l4Bd_mkIUF9fOyAkbs-Cpr\"><\/p>\n\n\n\n<p>Even though apps have become much faster, the truth is that they still require a few seconds to set up before users can interact with them. Maybe your user needs to enter their log-in details again or some images need to be loaded or some homepage data needs to be loaded before the user enters the app. The splash screen keeps the user occupied while these background tasks are executed so that they can have a seamless experience.<\/p>\n\n\n\n<p>Plus, splash screens with progress bars reduce app abandonment. They tell the user exactly what\u2019s going on and how long they have to wait which reduces anxiety and makes the wait feel shorter.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-welcome-users-and-set-the-stage-for-their-in-app-experience\">Welcome users and set the stage for their in-app experience<\/h3>\n\n\n\n<p> <img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"241\" src=\"https:\/\/lh3.googleusercontent.com\/nmDv7SN0b6bWFpFG9Xp5U5givjep7dffMtfpYN4LUK5k3wS-YtZXrLrxg1JI_VxrejGXKrTKSMtiHed0Ihzvc6RfuZMWKCl2c4AyZocYcAreGIN-3SCDc2vSw2-UijZzkMyAbwLv\"><\/p>\n\n\n\n<p>A splash screen sets the standard of what your users should expect when they start interacting with your app. Welcoming users and setting expectations is very important because if users perceive your app positively in the early instances of interacting with it, they are likely to perceive that they had a positive experience.<\/p>\n\n\n\n<p>The splash screen serves the same purpose as the grand entrance in a hotel or a business complex. The entrance signifies that you are entering into a sophisticated and high-quality establishment. Similarly, when a user taps onto your app\u2019s icon they are immediately transported into your app\u2019s world. A splash screen is a chance to welcome the user and set the stage for a phenomenal experience.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-designing-a-splash-screen\"><strong>Best practices for designing a splash screen&nbsp;<\/strong><\/h2>\n\n\n\n<p>Before we talk about the best practices for creating a great splash screen, it\u2019s important to note that not all mobile apps need to have splash screens. Sometimes splash screens create unnecessary friction especially when an app is used often. For instance, imagine having to go through a 3-second splash screen every time you checked your WhatsApp messages (even after 3 minutes), that would be annoying right?&nbsp;<\/p>\n\n\n\n<p>Here are the best practices for creating splash screens that welcome your visitors and create a great first impression.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-make-it-as-short-as-possible\">Make it as short as possible<\/h3>\n\n\n\n<p>Splash screens should follow the 3-second rule which states that they should not last for more than 3 seconds. If your splash screen lasts for more than 3 seconds, then it will frustrate regular app users and take away from the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-story-mapping\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>. Additionally, if you expect users to use your app regularly (at least once a day, like messenger apps) then use the 1-second rule or eliminate it altogether.&nbsp;<\/p>\n\n\n\n<p>If your application takes longer than 3 seconds to load, use a skeleton screen instead of a splash screen. Skeleton screens show a skeleton of the final <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ui-design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">user interface<\/a> which reduces user anxiety. <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> uses skeleton screens very well.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/fsuEEcdLTDXyY5XQLH2VuzEHQQyIELNDYfg8uU4Af6n_LjP5GiiVEnMtDCs6d2lh6MLT6maQL6jCjaJpXJPol-Z0F6ZqdOrksOWoB0SX6wGZV2Xz0RkVHS54nSpK25Fw5w3-lxPR\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-simple-but-memorable\">Keep simple but memorable&nbsp;<\/h3>\n\n\n\n<p>Since you only have 3 seconds to make an unforgettable first impression, use simple but bold designs. You need to strike a delicate balance between overloading your users with a million different animations and creating a cold and sterile splash screen.&nbsp;<\/p>\n\n\n\n<p>Most designers use <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/choose-color-pallete\/\">bold colors<\/a>, arresting images, and animated logos on their splash screens. <a href=\"https:\/\/www.amazon.com\/Kindle-Now-with-Built-in-Front-Light\/dp\/B07978J597\" target=\"_blank\" rel=\"noreferrer noopener\">Kindle<\/a> app is a great example of a simple but eye-catching splash screen. Avoid putting adverts and other self-serving messages that users don\u2019t care about on your splash screen.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/9MZq7zIhvxSO3TU6q50hH6FFr5Bo5gWUN7B0slj8lPr5QZK6UBIidgYXHcOtHc3pcnHbIzjniLgQZ75wBL1niuSNGZROFDqRD9qRdjAQkFXITQFamYImD7tfgNRYnybBYWbp1IyU\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reduce-wait-time-anxiety\">Reduce wait time anxiety<\/h3>\n\n\n\n<p>When users don\u2019t know if your app has crashed or if it is still loading, there is a high chance that they will abandon it. That\u2019s why progress bars and progress animations are very useful in reducing user anxiety. They let users know how long they need to wait which reduces the chances of them abandoning your app. If your app has a short wait time, you can use spinners but if it has a longer wait time, progress bars are more appropriate because spinners can cause frustration when they seem to be spinning forever. <a href=\"https:\/\/workspace.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Workspace<\/a> uses a progress bar very well.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/fQDvg066JIkskALfoPcoStRQXkKRzWWWuer3QdVShh0Sy2o99EjHSMzMvr44dBmEawV1GIIS_GrTQfjE_EHhq0dbC5CfNpDwYIRFrtkpWzBoB5WsVEZTU6RRav_yR9--FWOiMUnv\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-add-an-element-of-surprise-and-delight\">Add an element of surprise and delight&nbsp;<\/h3>\n\n\n\n<p>If you have enough time and budget on your hands, you can add some fun and personality to your splash screen. Fun animations and splash screens that fade seamlessly into the UI are some of the ways that you can delight your users. As always, be careful of going overboard.<\/p>\n\n\n\n<p>A great way of doing this is by making the elaborate splash screen appear only when the user first launches the app. Check out these examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/dribbble.com\/shots\/11602073-Splash-screen\" target=\"_blank\" rel=\"noreferrer noopener\">Minh Pham&#8217;s Dribbble<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dribbble.com\/shots\/5960138-Restaurant-App-Welcome-Animation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tubik&#8217;s Welcome Animation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/dribbble.com\/shots\/14861156-App-Onboarding-Interaction\" target=\"_blank\" rel=\"noreferrer noopener\">Sajjad Mohammadi Nia&#8217;s Onboarding<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-unforgettable-splash-screens\"><strong>Design unforgettable splash screens&nbsp;<\/strong><\/h2>\n\n\n\n<p>A splash screen is a gateway that opens up your app to your users. A great splash screen can increase user perceptions of your app and strengthen your brand awareness. Design an unforgettable welcome screen with UXPin\u2019s all-in-one tool that merges design and engineering.&nbsp;<a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try UXPin for free<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cYou never get a second chance to make a first impression\u201d that\u2019s how the saying goes. This applies to interacting with new people and when users experience your application for the first time. Research shows that it takes 50 milliseconds for users to decide whether they are going to stay on your app or leave.<\/p>\n","protected":false},"author":3,"featured_media":31183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-31182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ui-design"],"yoast_title":"Design an Unforgettable Splash Screen for Your Users | UXPin","yoast_metadesc":"A splash screen is an introductory screen user sees when they launch your app. It builds brand identity so learn how to do it right.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Design an Unforgettable Splash Screen for Your Users | UXPin<\/title>\n<meta name=\"description\" content=\"A 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