{"id":31980,"date":"2021-10-15T03:19:00","date_gmt":"2021-10-15T10:19:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=31980"},"modified":"2026-02-27T23:19:22","modified_gmt":"2026-02-28T07:19:22","slug":"white-label-designs","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/white-label-designs\/","title":{"rendered":"White Label Designs \u2013 All About Implementation, Design Systems, and New Technology"},"content":{"rendered":"\n
\"White<\/figure>\n\n\n\n

White label design has emerged as a popular strategy for many design and development agencies. White labeling allows agencies to build a single product that multiple companies can buy and rebrand.<\/p>\n\n\n\n

It costs agencies a lot of time and resources to design and engineer tools, apps, and websites. So, building white label products is significantly more profitable than starting a new design every time.<\/p>\n\n\n\n

Today, we will explore white label design and demonstrate how UX teams and developers can collaborate to build amazing white-label products with UXPin. Keen to jump in and start designing?<\/em> Sign up for a 14-day free trial<\/a> to start exploring UXPin today!<\/p>\n\n\n\n

What is White Labeling<\/h2>\n\n\n\n

White labeling is the process of rebranding a single product or service for multiple companies to sell as their own. White labeling benefits the manufacturer and the reseller.<\/p>\n\n\n\n

The manufacturer can focus on production and not worry about marketing and selling, while the reseller can outsource production and focus on selling digital products<\/a> through its sales and distribution networks.<\/p>\n\n\n\n

A good example is Amazon’s Basics<\/strong> range. Amazon buys white label products from multiple manufacturers and sells them under the Basics brand. Amazon doesn’t have the means (or desire) to produce products, but they have a massive global retail network to sell Amazon Basics.<\/p>\n\n\n\n

What is White Label Design<\/h3>\n\n\n\n

White label design services follow a similar concept. A creative agency builds tools, apps, and websites (templates) that companies can purchase and rebrand.<\/p>\n\n\n\n

For example, a WordPress theme is a white label product. An agency or solo designer\/developer can build a WordPress theme and sell it on marketplaces like Themeforest<\/a>. Any company can buy what is essentially a white-label website and rebrand it accordingly\u2014changing fonts, colors, content, etc.<\/p>\n\n\n\n

Pro tip: <\/em><\/strong>Themeforest is the biggest white label product marketplace in the world. It’s a fantastic place to explore white-label product niches and see how you can improve on Themeforest’s best sellers.<\/em><\/p>\n\n\n\n

In theory, white label design sounds simple, but in practice, it’s very challenging.<\/p>\n\n\n\n

Challenges of White Label Design<\/h2>\n\n\n\n

One of the biggest challenges of white label design is making a product that appeals to a broad demographic that any company can rebrand as their own.<\/p>\n\n\n\n

Making something for everyone<\/em> is a lot harder than designing a product for a specific demographic.<\/p>\n\n\n\n

White Label Products Must be Re-brandable<\/h3>\n\n\n\n

Usually, a digital product focuses on the user. But a white label product must consider two users\u2014the end-user and the company buying the white label product.<\/p>\n\n\n\n

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So, the primary objective is to make a white label product re-brandable<\/em><\/strong>. A company must have the ability to make edits to the design system rather than compromising the brand to fit the product.<\/p>\n\n\n\n

Flexible Information Architecture<\/h3>\n\n\n\n

Another challenge for design teams is building a white label product that provides many page layouts and navigational possibilities while maintaining the flexibility to adapt to the brand’s requirements.<\/p>\n\n\n\n

Brands should have the ability to choose which pages and user flows they need to build their final product.<\/p>\n\n\n\n

Conversely, agencies must understand the final users, so they don’t provide too many redundant pages and features. Too much flexibility and customization can increase costs and possibly introduce unnecessary problems.<\/p>\n\n\n\n

Accessibility<\/h3>\n\n\n\n

UX designers must also consider accessibility, so products comply with WCAG (Web Content Accessibility Guidelines) standards<\/a>.<\/p>\n\n\n\n

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UX teams will need to test their white-label design on a diverse range of participants to ensure the product is accessible.<\/p>\n\n\n\n

The solution to these challenges (and the key to effective white-label design) is a flexible design system brands can easily customize with little or no code changes.<\/p>\n\n\n\n

White Label Design System<\/h2>\n\n\n\n

A successful white label product features a flexible, well-structured design system that can adapt to any brand’s style guide. The goal is to facilitate significant changes with the slightest design system edits.<\/p>\n\n\n\n

For example, changing the color palette with a few HEX code modifications.<\/p>\n\n\n\n

Following atomic design<\/a> principles can facilitate the flexibility required for a white label design system, starting with the smallest elements, which designers can build components for multiple page layout possibilities.<\/p>\n\n\n\n

Instead of limiting designs to specific pages, designers use components to build features and layouts\u2014providing customers with flexibility and customization through simple drag-and-drop changes.<\/p>\n\n\n\n

We can break a white label design system into three parts:<\/p>\n\n\n\n