{"id":32419,"date":"2022-02-22T03:33:38","date_gmt":"2022-02-22T11:33:38","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=32419"},"modified":"2025-11-15T01:11:19","modified_gmt":"2025-11-15T09:11:19","slug":"digital-product-development-guide","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/digital-product-development-guide\/","title":{"rendered":"Digital Product Development Guide \u2013 How to Build Great Products &#038; Boost Team Collaboration"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/How-to-Build-Great-Products-Boost-Team-Collaboration-1024x512.png\" alt=\"How to Build Great Products Boost Team Collaboration\" class=\"wp-image-32420\" style=\"width:840px;height:420px\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/How-to-Build-Great-Products-Boost-Team-Collaboration-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/How-to-Build-Great-Products-Boost-Team-Collaboration-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/How-to-Build-Great-Products-Boost-Team-Collaboration-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/How-to-Build-Great-Products-Boost-Team-Collaboration.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product development process involves 7 steps: ideation, research, prototyping, UI design, validation, development, launch; nevertheless, it&#8217;s not a linear process.<\/li>\n\n\n\n<li>Before you jump into developing ideas, you need to build a strong strategy to guide your vision; figure out what you need to create and how you will measure its effectiveness.<\/li>\n\n\n\n<li>Creating prototypes is essential, they help you refine the final product and they are here to make sure you&#8217;re developing the right product.<\/li>\n\n\n\n<li>Another important aspect of product development is collaboration and transparent communication. Pick tools and a team model that supports those two things.<\/li>\n\n\n\n<li>You may encounter a few challenges along the way, involving continuous iterations, finding the balance between requirements and key objectives, etc.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-understanding-product-development-a-step-by-step-approach-to-developing-products\" data-level=\"2\">Understanding Product Development \u2013 A Step-by-Step Approach to Developing Products<\/a><ul><li><a href=\"#h-product-development-process-7-main-steps-explained\" data-level=\"3\">Product Development Process \u2013 7 Main Steps Explained<\/a><ul><li><a href=\"#h-step-1-ideation\" data-level=\"4\">Step 1: Ideation<\/a><\/li><li><a href=\"#h-step-2-research-idea-screening\" data-level=\"4\">Step 2: Research &amp; Idea Screening<\/a><\/li><li><a href=\"#h-step-3-prototyping\" data-level=\"4\">Step 3: Prototyping<\/a><\/li><li><a href=\"#h-step-4-detailed-design\" data-level=\"4\">Step 4: Detailed Design<\/a><\/li><li><a href=\"#h-step-5-validation-testing\" data-level=\"4\">Step 5: Validation &amp; Testing<\/a><\/li><li><a href=\"#h-step-6-development\" data-level=\"4\">Step 6: Development<\/a><\/li><li><a href=\"#h-step-7-launch\" data-level=\"4\">Step 7: Launch<\/a><\/li><\/ul><\/li><li><a href=\"#undefined\" data-level=\"3\">How to Come About Creating a Product Development Strategy?<\/a><ul><li><a href=\"#h-1-figure-out-what-problem-you-want-to-solve\" data-level=\"4\">1. Figure out what problem you want to solve<\/a><\/li><li><a href=\"#h-2-understand-how-you-re-going-to-solve-it\" data-level=\"4\">2. Understand how you\u2019re going to solve it<\/a><\/li><li><a href=\"#h-3-visualize-your-masterpiece\" data-level=\"4\">3. Visualize your masterpiece<\/a><\/li><li><a href=\"#h-4-measure-success\" data-level=\"4\">4. Measure success<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#undefined\" data-level=\"2\">How to Create Effective Product Prototypes? Four Tips Worth Following<\/a><ul><li><a href=\"#undefined\" data-level=\"3\">Engage in some prep-work<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">Remember about wireframing<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">Collect user feedback<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">Use the right tools<\/a><\/li><\/ul><\/li><li><a href=\"#undefined\" data-level=\"2\">How to Build an Effective Product Development Team?<\/a><ul><li><a href=\"#undefined\" data-level=\"3\">Hiring&nbsp;<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">Leadership&nbsp;<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">Internal Processes&nbsp;<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">Career Progression<\/a><\/li><\/ul><\/li><li><a href=\"#undefined\" data-level=\"2\">How to Remove Silos Between Your Design and Development Teams?<\/a><ul><li><a href=\"#undefined\" data-level=\"3\">1. Determine which setup your team most closely resembles<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">2. Make sure designers have a voice<\/a><\/li><li><a href=\"#undefined\" data-level=\"3\">3. Give designers the right tools&nbsp;<\/a><\/li><\/ul><\/li><li><a href=\"#undefined\" data-level=\"2\">Product Development and Design \u2013 Improving Design Workflow and Operations<\/a><ul><li><a href=\"#undefined\" data-level=\"3\">What can you do to enhance your design workflow and operations?&nbsp;<\/a><ul><li><a href=\"#h-1-let-designers-focus-on-what-they-do-best-design\" data-level=\"4\">1. Let designers focus on what they do best \u2013 design<\/a><\/li><li><a href=\"#h-2-come-up-with-good-collaboration-routines\" data-level=\"4\">2. Come up with good collaboration routines<\/a><\/li><li><a href=\"#h-3-work-towards-the-same-goal\" data-level=\"4\">3. Work towards the same goal&nbsp;<\/a><\/li><li><a href=\"#h-4-use-the-right-tools\" data-level=\"4\">4. Use the right tools&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#undefined\" data-level=\"2\">What Product Development Tools are Worth Using? Three Top Categories<\/a><\/li><li><a href=\"#undefined\" data-level=\"2\">How to Develop a Product \u2013 Summary<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Did you know that as many as <a href=\"https:\/\/pm.280group.com\/challenges-in-product-management-survey-results\" target=\"_blank\" rel=\"noreferrer noopener\">49% of companies<\/a> don\u2019t follow a consistent product management process? No wonder that 21% of them fail to create products that meet customer needs! Developing products is challenging, which is why it\u2019s crucial to approach them in a logical way, i.e., to follow a well-thought-out plan.<\/p>\n\n\n\n<p>In this guide, we\u2019re going to discuss what it takes to develop a digital product that customers will use for many years to come. We\u2019ll begin by explaining the key elements of the product development and design process, and how you can build out a bullet-proof product strategy. We\u2019ll also discuss the right approach to prototyping, how you can build the best team, and make the most of your product\u2019s potential.<\/p>\n\n\n\n<p>Buckle your seatbelt and let\u2019s begin!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-product-development-a-step-by-step-approach-to-developing-products\">Understanding Product Development \u2013 A Step-by-Step Approach to Developing Products<\/h2>\n\n\n\n<p>Before we take a deep dive into the product development and design process, allow us to first provide you with a bit of context. Namely, each product goes through its own \u201cjourney\u201d, known as the product life cycle. It\u2019s built around five key stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Introduction<\/strong>, when you first bring the product to the market and promote it among potential buyers (i.e., ideally, those who align with your <a href=\"https:\/\/about.crunchbase.com\/blog\/what-is-an-ideal-customer-profile-and-how-do-you-create-one\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ideal customer profile<\/a>.)<\/li>\n\n\n\n<li><strong>Growth<\/strong>, which comes once you\u2019ve established awareness and continuously grow your customer base. You can think of it as the time you\u2019re riding the wave and making the most of your product\u2019s sales potential.<\/li>\n\n\n\n<li><strong>Maturity<\/strong>, when your product is at its peak and has reached its full capacity. Your goal here is to keep the good fortune going for as long as possible.<\/li>\n\n\n\n<li><strong>Decline<\/strong>, when the product sees a continuous decrease in users. At this stage, you can either withdraw it from the market or redefine it entirely in an effort to stay afloat. All products come to an end, though there are many factors that will influence whether it happens within a year, ten, or in a hundred years!<\/li>\n<\/ul>\n\n\n\n<p>Now that you\u2019re aware of these steps, let\u2019s look at what happens before you bring your product to the market, as well as in its early development stages.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-development-process-7-main-steps-explained\">Product Development Process \u2013 7 Main Steps Explained<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/collaboration-team-prototyping.png\" alt=\"collaboration team prototyping\" class=\"wp-image-34016\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/collaboration-team-prototyping.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/collaboration-team-prototyping-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>While you\u2019ll find a number of different approaches online, it\u2019s important to know the most important elements of the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/product-development-process-a-step-by-step-approach\/\" target=\"_blank\" rel=\"noreferrer noopener\">product development process<\/a>. These are:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-1-ideation\">Step 1: Ideation<\/h4>\n\n\n\n<p>As the name implies, it\u2019s the process of generating and brainstorming ideas. The key here is to get together as a team and allow yourself to truly unravel your creativity.&nbsp;<\/p>\n\n\n\n<p>Here are the top three methods you can use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem analysis, <\/strong>where you seek to understand customer pain points, goals, and challenges,<\/li>\n\n\n\n<li><strong>Benefit structure analysis, <\/strong>which comes down to first identifying the key benefits of a product concept, and comparing which idea ticks the most boxes,<\/li>\n\n\n\n<li><strong>SWOT analysis, <\/strong>where you analyze the strengths, weaknesses, opportunities, and threats behind each idea.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-2-research-idea-screening\">Step 2: Research &amp; Idea Screening<\/h4>\n\n\n\n<p>Once you\u2019ve shortlisted your ideas, it\u2019s time to engage in the initial research. We particularly recommend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running surveys to validate market demand for your product idea,<\/li>\n\n\n\n<li>Launching a PPC campaign to check if you can genuinely intrigue people and get click-throughs, and<\/li>\n\n\n\n<li>Creating a landing page, where you can see user on-site behaviour and if they\u2019re interested in the solution.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-3-prototyping\">Step 3: Prototyping<\/h4>\n\n\n\n<p>The first step where you generate visual concepts. Prototypes come in two forms \u2013 low fidelity (lo-fi) and high fidelity (hi-fi). Lo-fi prototypes have a very simplified layout, navigation, and interactivity (if any). They can be generated quickly, as they lack visual detail.<\/p>\n\n\n\n<p>Meanwhile, hi-fi prototypes are much more sophisticated, with more interactivity, colors, and branding. We discuss them in the next step.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-4-detailed-design\">Step 4: Detailed Design<\/h4>\n\n\n\n<p>High-fidelity prototypes closely emulate what your real-life product could look and feel like. Here\u2019s where you try to distinguish your solution from any competitors on the market.<\/p>\n\n\n\n<p>While they take more time to develop, there\u2019s also a possible workaround \u2013 namely, using a tool like <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a>, which allows your designers to create interactive designs by using production-ready code components (coded and built by developers).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/uxpin-merge-component-responsive-1.png\" alt=\"uxpin merge component responsive 1\" class=\"wp-image-32524\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/uxpin-merge-component-responsive-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/uxpin-merge-component-responsive-1-449x300.png 449w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-5-validation-testing\">Step 5: Validation &amp; Testing<\/h4>\n\n\n\n<p>At this stage, you engage in final validation of your product concept. One of the best ways is to do <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-run-an-insightful-usability-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">usability testing<\/a>. You can, for instance, run <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/best-practices-remote-teams-12-principles-guide-everyday-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">remote usability tests<\/a>, where you observe how people move around and comment on your product as they complete assigned tasks. Alternatively, you can engage in in-house tests, where you ask users to walk you through the product in their own way. The goal here is to give testers independence and see how they use your solution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-6-development\">Step 6: Development<\/h4>\n\n\n\n<p>A traditional step known as the \u201cdeveloper handoff\u201d. Your designers <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/better-design-handoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">hand over designs<\/a> and specifications, and your software developers use them to bring them to reality. As mentioned earlier, there are tools that could start <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/designers-developers-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">design\u2013developer communication<\/a> earlier, allowing programmers to code the solution directly from the prototype\u2019s component and copy-paste code, a process that is made possible with <a href=\"https:\/\/uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-step-7-launch\">Step 7: Launch<\/h4>\n\n\n\n<p>Finally, you prepare a go-to-market strategy and launch the product to the market. Here\u2019s where you start analyzing real-life statistics, user engagement metrics, and continuously improve upon your idea.<\/p>\n\n\n\n<p><br>There\u2019s much more to say on each of the stages above. If you\u2019d like a deeper dive, we highly recommend giving our  <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/product-development-process-a-step-by-step-approach\/\">product development process<\/a> article a read!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a Strategy as the Necessary Step to Effective Product Development<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/team-collaboration-talk-communication.png\" alt=\"team collaboration talk communication\" class=\"wp-image-34018\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/team-collaboration-talk-communication.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/team-collaboration-talk-communication-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Every successful <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/create-product-development-strategy-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">product development process requires a strategy<\/a>, i.e., a blueprint that will guide your actions and decisions regarding product development. \u00a0In some cases, this even includes adopting broader approaches like a\u00a0<a href=\"https:\/\/dashdevs.com\/blog\/super-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">super app strategy<\/a>\u00a0when building multi-service digital ecosystems. Specifically, there are three main reasons why you need to put one in place:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>To develop and communicate your vision<\/strong> \u2013 unless you want to build the product by yourself, it\u2019s worth sharing your idea and plan of action with the rest of your team. It will help you get them on board, and ensure you\u2019re all going in the same direction.<\/li>\n\n\n\n<li><strong>To spot problems and prepare for them<\/strong> \u2013 let\u2019s be honest, developing products is risky. Creating a product development strategy will not only allow you to identify potential threats but also better prepare yourself to tackle them.\u00a0<\/li>\n\n\n\n<li><strong>To define and measure success<\/strong> \u2013 success means different things to different people. You need to find out what your definition of success is, and what metrics you\u2019ll use to measure it.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to Come About Creating a Product Development Strategy?<\/h3>\n\n\n\n<p>Let\u2019s now take a look at a few tips that will be a good starting point to guiding your strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-figure-out-what-problem-you-want-to-solve\">1. Figure out what problem you want to solve<\/h4>\n\n\n\n<p>To develop a product and to successfully launch it, you first have to understand the problem you want to solve. This will require detailed research. Dig into your social media, Google Analytics, talk to your prospects, check what people say about competing solutions. You get the idea. Every decision you make has to be backed up by data.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-understand-how-you-re-going-to-solve-it\">2. Understand how you\u2019re going to solve it<\/h4>\n\n\n\n<p>You identified the problem, now you need to come up with a solution. To develop a product, create a product roadmap that will list all features necessary to effectively tackle your target audience\u2019s problems. Decide on each feature through the prism of functionality, usability, and desirability.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-visualize-your-masterpiece\">3. Visualize your masterpiece<\/h4>\n\n\n\n<p>You have to go through four stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ideate <\/strong>\u2013 create concept drawings and prototypes to quickly identify strong and weak sides of your potential product,\u00a0<\/li>\n\n\n\n<li><strong>Prove <\/strong>\u2013 make sure there really is a business case for it by collecting feedback. The key is to focus on the right target audience, otherwise, all the conclusions you\u2019ll draw might be irrelevant,<\/li>\n\n\n\n<li><strong>Refine \u2013 <\/strong>based on the information you\u2019ve gathered, you can start modifying your product to better meet users\u2019 needs. Remove all unnecessary features which only clutter the user experience,<\/li>\n\n\n\n<li><strong>Build\u00a0 \u2013 <\/strong>you can finally start building your product. The success at this stage will depend on having the right team and making sure both developers and designers can effectively collaborate.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-measure-success\">4. Measure success<\/h4>\n\n\n\n<p>Your product development strategy shouldn\u2019t be set in stone, quite the opposite. Depending on your product\u2019s performance you should continuously modify it. However, first, you have to understand what success means and how to measure it. It is the number of downloads, NPS score, or maybe your retention rate?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create Effective Product Prototypes? Four Tips Worth Following<\/h2>\n\n\n\n<p>Now that you know the main product development stages and how you can approach creating a strategy, it\u2019s time to zoom in on creating prototypes.<\/p>\n\n\n\n<p>Here are several tips that will help make the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/create-product-prototype\/\" target=\"_blank\" rel=\"noreferrer noopener\">prototyping stage successful<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engage in some prep-work<\/h3>\n\n\n\n<p>Before you proceed with prototyping, make sure that you can answer the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What will the purpose of the prototype be?<\/li>\n\n\n\n<li>Is the prototype for users or stakeholders?<\/li>\n\n\n\n<li>How will testing out the prototype help us get business-oriented answers?<\/li>\n\n\n\n<li>What team setup and skills do I need to execute our vision?<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019re clear on your goals and visions, we recommend turning to the <strong>Durability, Aesthetics, and Functionality<\/strong> triangle to identify your top priorities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/01_1.png\" alt=\"01 1\" class=\"wp-image-32422\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/01_1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/01_1-450x300.png 450w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p>If you know that your prototype requires real-time updates and live data to be effective, prioritize <strong>Durability<\/strong>.<\/p>\n\n\n\n<p>If the goal is to test our new or improved features, your top objective should be <strong>Functionality<\/strong>.<\/p>\n\n\n\n<p>Respectively, if you\u2019re going to evaluate visuals and branding, focus on <strong>Aesthetics<\/strong>. However, don\u2019t jump to high-fidelity prototypes straight away, which brings us to the next point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remember about wireframing<\/h3>\n\n\n\n<p>Tempting as it may be, hi-fi prototypes should be developed only after you\u2019ve thoroughly tested out your concepts, such as user journeys or informational architecture. As lo-fi prototypes are quick to develop, you can get a large number of testers in a relatively short time. As a result, you\u2019ll know if each functionality or concept is not only understood by users but is also appealing to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Collect user feedback<\/h3>\n\n\n\n<p>There are a number of ways you can test out your prototypes, including surveys, live session recordings, and focus groups. This is the stage where you should value honesty and get comfortable with the uncomfortable. While collecting feedback might potentially delay your product launch or turn the entire vision upside down, ultimately, you\u2019ll end up with a more user-centric solution.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use the right tools<\/h3>\n\n\n\n<p>Without the right software, you\u2019ll have no way to design, share, and collect feedback on your prototypes. While there are a number of prototyping tools on the market, from simple wireframing web editors to complex desktop apps, we can confidently say that one solution stands out \u2013&nbsp;our very own <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a>.<\/p>\n\n\n\n<p>It functions as the link between your designers and developers. How so? Merge technology lets your designers create prototypes using \u2018live code\u2019 components, (in simple terms, the parts of software that your developers have already coded for the product).<\/p>\n\n\n\n<p>As they\u2019re using the latest version of the product to further improve upon their designs, it\u2019s easy for design and software teams to collaborate and discuss project requirements.&nbsp;<\/p>\n\n\n\n<p>Now that we\u2019ve mentioned developer\u2013designer communication, it\u2019s worth giving the topic a bit more focus in the next section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Build an Effective Product Development Team?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/idea-collaboration-design-dev-1.png\" alt=\"idea collaboration design dev 1\" class=\"wp-image-32514\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/idea-collaboration-design-dev-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/idea-collaboration-design-dev-1-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>There are four areas worth focusing on while <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/product-development-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a product development team<\/a>: hiring, leadership, internal processes, and career progression. Let\u2019s take a look at each in more detail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hiring&nbsp;<\/h3>\n\n\n\n<p>Whether you achieve success highly depends on the team you hire. Here are a few things worth keeping in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hire for both soft and hard skills<\/li>\n\n\n\n<li>Build a skills inventory \u2013 identify the skills you have as well as those that you lack<\/li>\n\n\n\n<li>Opt for the right skills assessment methods\u00a0<\/li>\n\n\n\n<li>Stay proactive \u2013 don\u2019t expect the best talent to come to you, reach out first before someone else does<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership&nbsp;<\/h3>\n\n\n\n<p>Leaders play a crucial role in making sure that their product development team achieve their full potential. Not only are they responsible for building an innovative culture, but they also set the direction for the entire organization and ensure that everyone works towards one goal. The best leaders give their talent room to grow, trust them to make their own decisions, and stay away from micromanagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Internal Processes&nbsp;<\/h3>\n\n\n\n<p>In order to allow for smooth cooperation, it\u2019s necessary to put the right internal processes in place. Here are a few aspects you should pay attention to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selecting the appropriate team structure \u2013 you can choose from a centralized, embedded, or flexible structure. We will discuss each one in more detail in the next section.\u00a0<\/li>\n\n\n\n<li>Use the right tools to boost dev-designer collaboration \u2013 you can consider Miro to facilitate your brainstorming session, and turn to UXPin Merge to make product prototyping smoother,<\/li>\n\n\n\n<li>Writing product briefs \u2013 to make sure that everyone involved in the project knows what\u2019s expected of them, it\u2019s worth creating project briefs to define the scope of work,<\/li>\n\n\n\n<li>Set up regular meetings \u2013 the best way to ascertain that progress is made and that everyone is on the same page is by meeting up regularly. Consider daily stand-ups, one-on-one\u2019s, and team meetups.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Career Progression<\/h3>\n\n\n\n<p>As you\u2019ve put a lot of effort into hiring your team, you have to give them room to grow if you want to keep them engaged. This involves designing career paths. Make sure that they align with your employee\u2019s aspirations \u2013 not everyone wants to become a team leader. Therefore, it\u2019s advisable to also include lateral career paths.&nbsp;<\/p>\n\n\n\n<p>Now that you know how to build a team, let\u2019s move on to another critical organizational question:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Remove Silos Between Your Design and Development Teams?<\/h2>\n\n\n\n<p>How designers communicate with software developers largely depends on the product development team setup. There are four key structures (if you\u2019ve worked for a number of companies, high chances are, you\u2019ve seen all of them!):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralized<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/image2.png\" alt=\"image2\" class=\"wp-image-32426\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/image2.png 751w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/image2-700x281.png 700w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n\n\n<p>Designers work on a number of projects under the same manager, who, themselves, report to the UX or Design Director. This structure is good for maintaining a cohesive product vision, but tends to be slow when it comes to roadmap execution.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Embedded<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/oWvJWX1qLOL_vQ5R4HCtL288O7PJ3XX0CqZkx3T2xP3Z4zZhRuuetK2_fpXXVaE2pe5bBXN2jsnzk6CHoztsCZSU0R9X-pfZUFTwvynB24vqx0EmOVngwufl_A4L65bBKOiTGkc1\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>These teams are cross-functional, i.e., they have members of different departments (developers, designers, QAs, and others) on the same project. This model is popular, as it creates a sense of common purpose among employees from different disciplines.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexible<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"751\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/image3.png\" alt=\"image3\" class=\"wp-image-32428\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/image3.png 751w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/image3-700x281.png 700w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/figure>\n<\/div>\n\n\n<p>Each member reports to their direct manager (for example, the Design Team Leader), but collaborates with the project manager on a daily basis. This can disrupt work, as employees might hesitate which topics should be raised to their superiors, and which ones should be brought to the attention of the PM.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contractual<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/a76UdKqTqZ_2WFO8mOsdVeuzfETaQHTBmLH6ivGh6NL9JWk2GD_EUKFm1GuQNFMq3iNuAEXzfnY7qMdpfnm1A_hUfJOVGixBNs5Vaxqm-rzqDjJaloR641suTr7Xcw5cQ_c9J_rS\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p>Contractual teams are built of external contributors, who report to a specific in-house employee who oversees the project. These individuals might be in touch with one another, but ultimately, it\u2019s the project lead who makes the final call.<\/p>\n\n\n\n<p>As you can see, certain models are more prone to silos than others. That being said, there are some tips that will help ensure the right collaboration among teams, regardless of their setup. These are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Determine which setup your team most closely resembles<\/h3>\n\n\n\n<p>How many designers are there on the team? How often do they communicate with developers on tasks? Consider where the current structure performs well and which areas require improvement. Don\u2019t be afraid to question the status quo, and consider reorganizing the project structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Make sure designers have a voice<\/h3>\n\n\n\n<p>Usually, designers are outnumbered by developers on projects (just as in <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/paypal-scaled-design-process-uxpin-merge\/\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal&#8217;s case<\/a>). As a result, their opinions might not resonate strongly with the team. In the long run, this will not only <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/breaking-silos\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead to silos<\/a> but also push user-centricity to the back seat. This would be catastrophic for your product. Leaders should advocate for all perspectives, even from single team members.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Give designers the right tools&nbsp;<\/h3>\n\n\n\n<p>To ensure effective collaboration with developers, it\u2019s important that designers use UX, UI, and prototyping tools that help them find common ground with tech team members. Here\u2019s where UXPin Merge will work amazingly well, as it allows your designers to use real-life code components imported from Git or Storybook. This will result in at least two benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your designers will speed up their work on designs, as they won\u2019t have to create visuals from scratch,<\/li>\n\n\n\n<li>The visuals will be more relatable to devs, as they\u2019ll be based on the code they\u2019ve developed.<\/li>\n<\/ul>\n\n\n\n<p>To learn more on the subject, take a look at our <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/product-development-and-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">dedicated product development and design collaboration resource<\/a>, where we share more tips and examples from world-class brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 3 Challenges in Product Development and How to Overcome Them<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake.png\" alt=\"process problems error mistake\" class=\"wp-image-32986\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/process-problems-error-mistake-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Product development and design can prove challenging, there is no shame in admitting that. To show you that you\u2019re not alone in your struggle, we\u2019ve decided to talk to a few business experts to share the problems they had to face. Here is what they said:&nbsp;<\/p>\n\n\n\n<p>Sep Niakan from <a href=\"https:\/\/condoblackbook.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Condoblackbook<\/a> says that <strong>identifying your customer\u2019s pain points<\/strong> is a challenge he faced while developing products. He believes that product goals should revolve around the needs of your target audience. While it might sound obvious, Sep claims that many companies do the opposite, i.e., engage in market research post-product-launch which is counter-productive and costly. Product testing should take place early in the development process and shouldn\u2019t end at product launch.&nbsp;<\/p>\n\n\n\n<p><strong>Finding balance between immediate product requirements and long-term business objectives <\/strong>is a pain point that Robert Johansson from <a href=\"https:\/\/imgkits.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">imgkits<\/a> has shared. He says that it proves problematic to decide how much to invest in initial product development to still be able to meet long-term objectives. For this reason he recommends not skipping market research and prototyping as this will ensure that your money is well spent!&nbsp;<\/p>\n\n\n\n<p>Michael Varga, Senior Designer at <a href=\"https:\/\/creative.navy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Creative Navy UX Agency<\/a>, points to another common challenge \u2013 <strong>the need to adapt the product continuously<\/strong>. He says that sometimes, the team discovers a piece of insight that challenges the product vision. While it might be tempting to disregard it and stick to the original plan, he advises against it. It\u2019s important to realize that the design process, despite being systematic, also comes with its set of uncertainties. A successful product will make up the time spent on its numerous refinements.<\/p>\n\n\n\n<p>For more insights from experts, take a look at our <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/top-challenges-in-product-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">product development challenges<\/a> piece, in which 10 experts discuss the challenges and how to overcome them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product Development and Design \u2013 Improving Design Workflow and Operations<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/design-and-development-collaboration-process-product.png\" alt=\"design and development collaboration process product\" class=\"wp-image-32627\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/design-and-development-collaboration-process-product.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/design-and-development-collaboration-process-product-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>It\u2019s safe to say that DesignOps is a crucial element of effective product development. It\u2019s about improving processes, people, and technologies to boost product design and create more business value.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What can you do to enhance your design workflow and operations?&nbsp;<\/h3>\n\n\n\n<p>Let\u2019s now take a look at a few tips that will help you improve your <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/designops\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Operations<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-let-designers-focus-on-what-they-do-best-design\">1. Let designers focus on what they do best \u2013 design<\/h4>\n\n\n\n<p>It\u2019s quite common to see designers performing a variety of tasks including UX research, creating design architecture, UX writing, etc. While this scenario might be unavoidable at a smaller company with a limited budget, it\u2019s best to be avoided. Designers should be given enough time and mental space to focus on design work, as that\u2019s what they\u2019re competent in and what they were hired for.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-come-up-with-good-collaboration-routines\">2. Come up with good collaboration routines<\/h4>\n\n\n\n<p>If you want to improve your design workflow, then you have to ensure smooth collaboration between designers and developers. This calls for putting in place some <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-designops-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaboration routines <\/a>including weekly meetings, and daily standups to make sure that all team members are on the same page.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-work-towards-the-same-goal\">3. Work towards the same goal&nbsp;<\/h4>\n\n\n\n<p>Clearly communicate company objectives \u2013 your product development team has to know what goal they\u2019re working towards and how they can contribute to achieving it. It\u2019s best to put everything in writing. Following the OKR methodology will make the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/designops\/\" target=\"_blank\" rel=\"noreferrer noopener\">entire process more transparent and easier to execute<\/a>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-use-the-right-tools\">4. Use the right tools&nbsp;<\/h4>\n\n\n\n<p>It\u2019s hard to do your job well and to collaborate effectively without having access to the right tool stack. <a href=\"https:\/\/www.uxpin.com\/merge\">UXPin<\/a> is one of the tools worth adding to your list. It significantly shortens the time spent on prototyping as designers can design directly with elements made with real-life code. We discuss tools in more detail in the subsequent section.<\/p>\n\n\n\n<p>We\u2019ve created <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/designops\/\" target=\"_blank\" rel=\"noreferrer noopener\">an entire article dedicated to enhancing your design workflow and operations<\/a>. If you\u2019re hungry for more tips then be sure to give it a read.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Product Development Tools are Worth Using? Three Top Categories<\/h2>\n\n\n\n<p>Throughout this guide, we\u2019ve already mentioned <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/product-development-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">a few tools worth using<\/a> to ensure product success. In this section, we\u2019d like to put them into three key categories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/settings.png\" alt=\"settings\" class=\"wp-image-32992\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/settings.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/settings-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>These are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX, UI design &amp; prototyping.<\/strong> These tools let you translate concepts into visuals. While UX design tools let you evaluate workflows and layout, with <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/top-prototyping-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">UI prototyping software<\/a>, you can test branding, interactivity, and more sophisticated design concepts. Some tools, like UXPin Merge, allow you to use code components in designs (i.e., live code from the product). This greatly helps maintain the full <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/importance-of-design-consistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">consistency<\/a> of the end product.<\/li>\n\n\n\n<li><strong>Product testing &amp; feedback collection. <\/strong>There are a number of tools that let you collect product feedback \u2013 from surveys and usability testing, to live session recordings and product analytics. Ultimately, the insights you collect help you continuously refine your product before and after the launch.<\/li>\n\n\n\n<li><strong>Communication and collaboration. <\/strong>The key to successful projects also lies in <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/improve-product-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">transparency and proper teamwork<\/a>. There are a few types of software you should use \u2013 from communicators to Kanban boards and advanced workflow planning software.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019d like to read about the exact tools on the market, take a look at our <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/product-development-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">product development software piece<\/a>, where we share our top 10 recommendations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Develop a Product \u2013 Summary<\/h2>\n\n\n\n<p>As we\u2019ve discussed in this guide, while product development is a complex process, it doesn\u2019t have to be difficult if you know how to approach it! We hope that you\u2019re now excited to embark on your product development journey. If you\u2019re looking for a way to facilitate teamwork and set your digital product up for success, be sure to try out UXPin Merge \u2013 <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">learn more about the solution and request access<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: Did you know that as many as 49% of companies don\u2019t follow a consistent product management process? No wonder that 21% of them fail to create products that meet customer needs! Developing products is challenging, which is why it\u2019s crucial to approach them in a logical way, i.e., to follow a well-thought-out plan.<\/p>\n","protected":false},"author":3,"featured_media":32420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,172],"tags":[],"class_list":["post-32419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-product-design"],"yoast_title":"Digital Product Development Guide \u2013 All That's There to Know","yoast_metadesc":"Understand the stages of digital product development, get practical tips on how to overcome issues and build a great product. 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