{"id":33454,"date":"2022-02-01T04:34:55","date_gmt":"2022-02-01T12:34:55","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=33454"},"modified":"2023-03-30T00:23:23","modified_gmt":"2023-03-30T07:23:23","slug":"enterprise-design-thinking","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-design-thinking\/","title":{"rendered":"How to Use Enterprise Design Thinking to Scale Design?"},"content":{"rendered":"\n
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Enterprise design thinking was invented by IBM to compensate for the disconnect that enterprises often experience between teams, stakeholders, and end-users. It takes IDEO’s traditional design thinking methodology and changes it in a way to tackle the unique challenges of enterprise-level projects.<\/p>\n\n\n\n

IBM’s Enterprise design thinking methodology has one major benefit. It prioritizes human connections throughout the entire process. In the end, designers get unique user insights that they cannot get from the traditional empathizing methodology.<\/p>\n\n\n\n

One of the biggest challenges for large organizations is maintaining a human connection and relationship with their customers. Many companies make the mistake of investing heavily in technology and innovation without stopping to ask, “Does this solve a human problem?”<\/em> or, “Is this product\/feature desirable? Will people want it?”<\/em><\/p>\n\n\n\n

When organizations lose touch with their customers, they prioritize innovation that fails to meet desirability<\/em><\/strong>\u2013a core principle of design thinking<\/a>.<\/p>\n\n\n\n

Apple learned this the hard way with the Apple Newton, a personal assistant device (PDA) the tech giant launched and discontinued in the 90s. Although the PDA was incredibly innovative for its time, it was too expensive, didn’t perform well, and customers saw no purpose for a bulky handheld device four times the size of today’s iPhone 13.<\/p>\n\n\n\n

There are many examples of corporations that failed to apply proper research and design thinking<\/a> to prototype and test products effectively. Enterprise design thinking aims to solve this disconnect by developing a human-centered mindset that extends beyond the UX department so that teams can empathize with customers to solve real-world problems.<\/p>\n\n\n\n

One way to improve inter-departmental collaboration and usability testing is by adopting the right design tool. UXPin is a code-based design tool built to enhance communication and collaboration between departments and stakeholders so organizations can design, test, and iterate faster.<\/p>\n\n\n\n

When paired with UXPin’s Merge technology, enterprise design teams can create fully functioning prototypes and iterate faster. Discover UXPin Merge<\/a>.<\/p>\n\n\n\n

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Reach a new level of prototyping<\/p>\n

Design with interactive components coming from your team’s design system.<\/p>\n \n