{"id":33782,"date":"2022-03-10T04:21:13","date_gmt":"2022-03-10T12:21:13","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=33782"},"modified":"2022-03-10T06:42:46","modified_gmt":"2022-03-10T14:42:46","slug":"evangelize-design-system-guide","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/evangelize-design-system-guide\/","title":{"rendered":"How to Evangelize a Design System?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/03\/evangelize-design-system-1024x512.png\" alt=\"evangelize design system\" class=\"wp-image-34281\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/03\/evangelize-design-system-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/03\/evangelize-design-system-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/03\/evangelize-design-system-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/03\/evangelize-design-system.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Adopting and scaling a design system is challenging. You must get buy-in from the entire organization, which means evangelizing your design system to persuade stakeholders, product managers, development teams, and designers of its value.<\/p>\n\n\n\n<p>Building a design system is just the first step; scaling and reaching optimal <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-system-maturity-how-to-improve-your-design-system\/\" target=\"_blank\" rel=\"noreferrer noopener\">design system maturity<\/a> costs a lot of time and money. <a href=\"https:\/\/www.uxpin.com\/evangelizing-design-system-roi-template\" target=\"_blank\" rel=\"noreferrer noopener\">Evangelizing a design system<\/a> means you have to prove it will help teams be more efficient, productive, and free to tackle complex challenges.<\/p>\n\n\n\n<p>When ExxonMobile created its design system, Unity, the company <strong>built more than 50 web apps in 10 months<\/strong>. Your goal is to demonstrate how your design system will create business value and deliver a return on investment (ROI).<\/p>\n\n\n\n<p>This article explores how to get organizational buy-in, including practical resources to help pitch your design system to stakeholders and investors.<\/p>\n\n\n\n<p>Whether you&#8217;re starting from scratch or have an existing design system, UXPin offers solutions to build, scale, and mature your design system using a single platform without plugins and extensions. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> and see how UXPin&#8217;s <a href=\"https:\/\/www.uxpin.com\/main\" target=\"_blank\" rel=\"noreferrer noopener\">code-based design tool<\/a> can enhance your UX workflow to build better product experiences for your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-you-need-to-evangelize-a-design-system\">Why Do You Need to Evangelize a Design System?<\/h2>\n\n\n\n<p>Many stakeholders see building and managing a design system as a costly distraction from designing and optimizing revenue-generating products. They can&#8217;t see how a design system will generate ROI.<\/p>\n\n\n\n<p>Designers also face the challenge of convincing other design teams, product managers, and engineers to adopt a single design system. When Spotify built its design system, <a href=\"https:\/\/spotify.design\/article\/reimagining-design-systems-at-spotify\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Encore<\/a>, in 2018, they had <em>&#8220;22 different design systems floating around.&#8221;<\/em> (And by around, they&#8217;re talking about spread across multiple continents!).<\/p>\n\n\n\n<p>So, designers must evangelize a design system for two primary reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Business value for stakeholders<\/li><li>Reducing workload and increasing productivity for designers, product teams, and engineers<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-s-responsible-for-getting-design-system-buy-in\">Who\u2019s Responsible for Getting Design System Buy-In?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/responsive-screens-prototyping.png\" alt=\"responsive screens prototyping\" class=\"wp-image-32522\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/responsive-screens-prototyping.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/11\/responsive-screens-prototyping-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><strong><em>Who<\/em><\/strong> is responsible for getting design system buy-in depends on the organization and the structure of your design department. The call can come from a product manager, web manager, design lead, <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/quantifying-designops-impact-webinar-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">DesignOps leader<\/a>, or a lonely UX designer in a startup.<\/p>\n\n\n\n<p>Eightshapes founder Nathan Curtis identifies <a href=\"https:\/\/medium.com\/eightshapes-llc\/team-models-for-scaling-a-design-system-2cf9d03be6a0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">three common design team structures<\/a> and how they are responsible for scaling a design system:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Solitary Team Model:<\/strong> You typically have <strong>a lone UX designer<\/strong> who might work with contractors and freelancers in a startup environment. They might pitch the need for a design system to manage consistency and minimize contractor (and future employee) onboarding.<\/li><li><strong>Centralized Team Model:<\/strong> A typical team setup in medium to large organizations with <strong>a centralized team<\/strong> making design decisions. They often manage the design decisions for multiple products.<\/li><li><strong>Federated Team Model:<\/strong> An <strong>enterprise structure<\/strong> where a committee of designers from across platforms and product lines collaborate to make design decisions collectively for a set period\u2013similar to representatives in the US Senate.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-do-you-pitch-a-design-system-to-stakeholders\">When Do You Pitch a Design System to Stakeholders?<\/h2>\n\n\n\n<p>The longer you delay building a design system, the more time and money it takes to implement one. The problem is that most organizations (including multinationals like <a href=\"https:\/\/airbnb.design\/the-way-we-build\/\" target=\"_blank\" rel=\"noreferrer noopener\">Airbnb<\/a> and <a href=\"https:\/\/spotify.design\/article\/reimagining-design-systems-at-spotify\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>) realize this too late, which ends up costing a lot of money.<\/p>\n\n\n\n<p><em>&#8220;Here&#8217;s the simple truth: you can&#8217;t innovate on products without first innovating the way you build them.&#8221; <\/em>\u2013 Alex Schleifer is the VP of Design at Airbnb<\/p>\n\n\n\n<p>When <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-systems-dan-mall-superfriendly\/\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin spoke to Dan Mall<\/a> of design system specialists <a href=\"https:\/\/superfriendlydesign.systems\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Superfriendly<\/a>, we asked what size company benefits from a design system. Dan replied, <em>&#8220;I don&#8217;t think that there&#8217;s any particular size that I can pinpoint, but I think it&#8217;s about how many digital properties they maintain or intend to maintain.&#8221;<\/em><\/p>\n\n\n\n<p>Without a design system, the software development process gradually slows, and user experience suffers. You cannot hire more designers to scale design. More designers mean more &#8220;cooks in the kitchen,&#8221; resulting in a chaotic design process, inconsistencies, and design drift.<\/p>\n\n\n\n<p>Here are some questions to ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are you satisfied with the speed of product development?<\/li><li>Do our interfaces share the same design patterns, colors, typography, and other styles?<\/li><li>Do we always have enough time to deliver a quality product to meet KPIs?<\/li><li>How do departmental silos impact design?<\/li><li>How much time and money do we spend on redundant design or code tasks?<\/li><li>How much time and money do we spend cleaning up design or technical debt?<\/li><\/ul>\n\n\n\n<p>Answering these questions and highlighting design problems will help you build a case that your organization is ready for a design system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-evangelize-a-design-system\">How Do You Evangelize a Design System?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/search-files-1.png\" alt=\"search files 1\" class=\"wp-image-33351\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/search-files-1.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/01\/search-files-1-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>In our free toolkit, <a href=\"https:\/\/www.uxpin.com\/evangelizing-design-system-roi-template\" target=\"_blank\" rel=\"noreferrer noopener\">Evangelizing a Design System<\/a>, we provide you with a proven template for getting buy-in from designers. You must conduct internal research to identify the problems your design system will solve and how it will deliver an ROI.<\/p>\n\n\n\n<p>Here are 5 steps to prepare your presentation and evangelize your design system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-conduct-research\">Step 1 &#8211; Conduct Research<\/h3>\n\n\n\n<p>The first step is to conduct research to discover your company&#8217;s design pain points. You should look at the facts objectively; perhaps your organization isn&#8217;t ready for a design system. Maybe a UI kit or style guide is a more realistic and cost-effective solution?<\/p>\n\n\n\n<p>This approach might sound counter-intuitive, but remember that you&#8217;re likely to face resistance and scrutiny from stakeholders and other team members. Your goal is to ensure you have explored every avenue to prepare yourself for difficult questions.<\/p>\n\n\n\n<p>Your research should also include interviews with product managers, design leads, customer support managers, engineers, and other team members to understand the problems and challenges they face.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is the rework rate?<\/li><li>What are the issues with design handoffs?<\/li><li>How many support tickets relate to usability issues? And what is the effect on users?<\/li><li>How often does design and development experience drift?<\/li><\/ul>\n\n\n\n<p>The goal is to identify problems a design system can solve and deliver a positive ROI. Most importantly, how do these internal issues impact your customers?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-prepare-a-presentation-based-on-your-research\">Step 2 &#8211; Prepare a Presentation Based on Your Research<\/h3>\n\n\n\n<p>With over 40 slides in four sections, our <a href=\"https:\/\/www.uxpin.com\/evangelizing-design-system-roi-template\" target=\"_blank\" rel=\"noreferrer noopener\">Evangelizing a Design System<\/a> template has everything you need to build a strong presentation for implementing a design system.<\/p>\n\n\n\n<p>Our presentation template includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An introduction with facts from use cases and surveys<\/li><li>An outline of what a design system is and how it works<\/li><li>A template to calculate and present your ROI<\/li><li>A section for the next steps and how you plan to implement your design system<\/li><\/ul>\n\n\n\n<p>You&#8217;ll also need a system of governance and a design system team to maintain your design system&#8217;s consistency and integrity. Otherwise, you end up like Spotify with 22 design systems spread across the globe.<\/p>\n\n\n\n<p>The size of your design system team will depend on your company and the number of products. Here is an example design system team that Superfriendly usually recommends for a <strong>centralized team model<\/strong> (<em>see who is responsible for getting design system buy-in? above<\/em>):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Product Owner<\/li><li>Design Manager<\/li><li>Tech Director<\/li><li>Senior Designer<\/li><li>Senior Engineer<\/li><li>Senior Analyst<\/li><li>Content Strategist<\/li><li>Associate Designer<\/li><li>Associate Engineer<\/li><li>QA<\/li><\/ul>\n\n\n\n<p>In smaller companies and startups, you might only fill 2-5 of these roles.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-finding-allies-and-educating-the-team\">Step 3 &#8211; Finding Allies and Educating the Team<\/h3>\n\n\n\n<p>It&#8217;s essential to educate team members before you approach stakeholders. The more team members you get behind the project, the better your chances of convincing stakeholders.<\/p>\n\n\n\n<p>Jordan Staniscia, a Senior Product Designer at Abstract, <a href=\"https:\/\/www.abstract.com\/blog\/design-system-buy-in\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recommends finding &#8220;allies&#8221;<\/a> from other departments who share your passion and vision for a design system. These ally evangelists can teach you how different departments will use a design system and how best to appeal to these team members. Employees from SurveyMonkey, HubSpot, and WeWork have all used this strategy to educate teammates.<\/p>\n\n\n\n<p>You may gain further insights during this process to strengthen your presentation to stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-presenting-to-stakeholders\">Step 4 &#8211; Presenting to Stakeholders<\/h3>\n\n\n\n<p>During your presentation to stakeholders, it&#8217;s important to present the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How design systems have helped other companies and competitors<\/li><li>The problems and pain points affecting your company<\/li><li>The cost of these inefficiencies<\/li><li>The current effect on customers<\/li><li>Feedback from team members<\/li><li>How your design system can reduce or eliminate these inefficiencies and associated ROI<\/li><li>The benefits specific to your company<\/li><li>A basic outline of the proposed design system&#8217;s structure<\/li><li>Summary of the design system&#8217;s team and governance<\/li><\/ul>\n\n\n\n<p>Our free template, <a href=\"https:\/\/www.uxpin.com\/evangelizing-design-system-roi-template\" target=\"_blank\" rel=\"noreferrer noopener\">Evangelizing a Design System<\/a>, provides space for you to present these points succinctly to stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-continuous-evangelism-outreach\">Step 5 &#8211; Continuous Evangelism &amp; Outreach<\/h3>\n\n\n\n<p>Like the design system itself, your evangelism and education are an ongoing evolution process. The design system team must continue to engage with team members.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify pain points and solutions to fix them<\/li><li>Encourage input, suggestions, and ownership<\/li><li>Educate teams about updates, scaling, and best practices<\/li><\/ul>\n\n\n\n<p>As you scale your design system, you&#8217;ll need more funding and resources. So, it&#8217;s crucial to evangelize your design system to stakeholders continuously:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Demonstrate how the design system has improved inefficiencies<\/li><li>Feedback from team members<\/li><li>Share feedback from user research related to the design system<\/li><li>How the design system improves usability and accessibility<\/li><li>The ROI<\/li><li>Your design system roadmap and how future changes will deliver business value<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-scaling-and-maturing-a-design-system-with-uxpin\">Building, Scaling, and Maturing a Design System With UXPin<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/design-system-atomic-library-components.png\" alt=\"design system atomic library components\" class=\"wp-image-32669\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/design-system-atomic-library-components.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/design-system-atomic-library-components-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Start your design system with minimal investment using UXPin&#8217;s <a href=\"https:\/\/www.uxpin.com\/docs\/design-systems\/design-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design System&#8217;s<\/a> feature. Start your <a href=\"https:\/\/www.uxpin.com\/docs\/design-systems\/design-systems\/#creating-a-design-system\" target=\"_blank\" rel=\"noreferrer noopener\">design system from scratch<\/a> with Colors, Assets, Typography, and Components. You can also manage your design system with documentation and set permissions for your new components to prevent unauthorized changes.<\/p>\n\n\n\n<p>UXPin also offers solutions for scaling and mature design systems with <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a>. Merge allows you to sync a design system to UXPin&#8217;s design editor from a repository. Designers can simply drag and drop fully functioning code components to build new products and user interfaces.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.uxpin.com\/merge\">Merge<\/a>, UX designers, product teams, and engineers all use exactly the same code components, thus creating a single source of truth across the organization.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> to start building a design system from scratch with UXPin, or for mature design systems, <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">visit our Merge page for more information<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adopting and scaling a design system is challenging. You must get buy-in from the entire organization, which means evangelizing your design system to persuade stakeholders, product managers, development teams, and designers of its value. Building a design system is just the first step; scaling and reaching optimal design system maturity costs a lot of time<\/p>\n","protected":false},"author":3,"featured_media":34281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,183,199,71,174,18],"tags":[],"class_list":["post-33782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-leadership","category-design-systems","category-documentation","category-enterprise-ux","category-process"],"yoast_title":"","yoast_metadesc":"How do you get organizational buy-in for your design system? Read our guide on how to evangelize a design system. Make others see its value.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Evangelize a Design System? | UXPin<\/title>\n<meta name=\"description\" content=\"How do you get organizational buy-in for your design system? Read our guide on how to evangelize a design system. Make others see its value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/evangelize-design-system-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Evangelize a Design System?\" \/>\n<meta property=\"og:description\" content=\"How do you get organizational buy-in for your design system? 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