{"id":33967,"date":"2022-02-28T06:33:00","date_gmt":"2022-02-28T14:33:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=33967"},"modified":"2022-03-01T01:44:41","modified_gmt":"2022-03-01T09:44:41","slug":"landing-page-ui","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/landing-page-ui\/","title":{"rendered":"Landing Page UI \u2013 How to Ensure User Friendly Design"},"content":{"rendered":"\n
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Whether you design an ecommerce store or a simple website, landing pages are essential part of web design. They are often the first point of interaction between a potential customer and a brand. And you know what they say about first impressions \u2013 you can only make them once!<\/p>\n\n\n\n

Therefore, in terms of landing page UI, it\u2019s important that it\u2019s both user friendly and gives visitors a unique feel. In this article, we\u2019re going to discuss how you can design a landing page that is both appealing to the user and drives conversion rates. <\/p>\n\n\n\n

What Does a User-Friendly Design Mean?<\/h2>\n\n\n\n

\u2018User friendly\u2019 means an interface design that\u2019s simple to use. <\/p>\n\n\n\n

It all began back in the 1970s. <\/p>\n\n\n\n

As computers continued to grow in popularity, a gulf appeared between those who could code \u2013 the primary way to design interfaces with a program \u2013 and those who couldn\u2019t. With the market reaching a broader audience, it became essential to build programs that these new users could actually use. <\/p>\n\n\n\n

Arguably, the biggest jump in user friendly design at that time came with the release of the Apple Lisa<\/a>, i.e., the first publicly available computer with a graphical user interface (GUI), which is still with us today. <\/p>\n\n\n\n

Today, developers, UI and UX design teams continue to perfect the user friendly experience. Especially nowadays when poor or \u2018user-un<\/strong>friendly\u2019 design choices can hurt business<\/a>.<\/p>\n\n\n\n

A refined, user friendly web design should make the experience of using a website easier. Users should have no problems with navigating a website, a mobile app, or a game without having much cognitive load. The website should be fluid, intuitive, uncomplicated, and quick. And a UX design should be seamless and consistent across devices. <\/p>\n\n\n\n

This calls for a question:<\/p>\n\n\n\n

How to Design Landing Page UI?<\/h2>\n\n\n\n

We\u2019re going to take a look at two stages \u2013 UI design and landing page testing. Let\u2019s start with the former, that is the design stage where we will create a landing page.<\/p>\n\n\n\n

Master the UI Design Stage<\/h3>\n\n\n\n

Let’s say you’re done with UX design. Either you completed this stage or you got help from a UX designer who created the Information Architecture of the landing page based on user research and other factors.<\/p>\n\n\n\n

In the UI design stage of creating the landing page UI take care of the look of the landing page and interactions of all UI elements.<\/p>\n\n\n\n

1. Trigger the right emotions by using the right color, typography, and images<\/h4>\n\n\n\n

Your brand is one of the most important assets you have \u2013 a way of differentiating yourself from the competition in a crowded market. Your company\u2019s color palette, slogans, tone should all speak to the user. So should the imaginery, because as you might have heard a picture is worth a thousand words. All in all, a landing page should align with the visuals. <\/p>\n\n\n\n

According to design tool Canva<\/a>, \u2018research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall.\u2019<\/p>\n\n\n\n

As you begin figuring out your landing page design, ask: <\/p>\n\n\n\n