{"id":35181,"date":"2022-05-17T07:36:00","date_gmt":"2022-05-17T14:36:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=35181"},"modified":"2023-10-23T21:45:19","modified_gmt":"2023-10-24T04:45:19","slug":"designops-frameworks","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/designops-frameworks\/","title":{"rendered":"Top Frameworks of DesignOps \u2013 Lessons from Salome Mortazavi"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/J5xVj567qvcVKXvVA1SK_G8Uauotcq_bYIG_VZQSXBV9sau1H_pbWVKoq40ujjt54QONpUGSk0KCQKTY799E6J0T-tkOygeqebxKmwuXc1M9yp8rCEDdBKP4tvmlfoMxfEt-bB7jc_SihHmeUw\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>At UXPin&#8217;s <a href=\"https:\/\/get.uxpin.com\/design-value-conference-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Value Conference<\/a> in March 2022, we hosted <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-value-conference-2022-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">five design industry leaders<\/a> to understand Design and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/designops\/\" target=\"_blank\" rel=\"noreferrer noopener\">DesignOps<\/a> at some of the world&#8217;s biggest organizations.<\/p>\n\n\n\n<p>We were honored to have Salom\u00e9 Mortazavi share her insights and experience from working with multiple Fortune 500 organizations helping to <em>&#8220;break down silos to align teams around customer outcomes rather than outputs.&#8221;<\/em>&nbsp;<\/p>\n\n\n\n<p>Salom\u00e9 currently works as Director of DesignOps at SiriusXM. Her <a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/proving-designops-and-business-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design Value Conference talk covered proving DesignOps and business impact<\/a>\u2013a crucial factor for getting buy-in for maintaining and scaling design operations within an organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advice-for-designops-beginners\">Advice for DesignOps Beginners<\/h2>\n\n\n\n<p>Salom\u00e9 begins her talk with advice for <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/transitioning-into-designops-role\/\" target=\"_blank\" rel=\"noreferrer noopener\">DesignOps beginners<\/a>\u2013which could also apply to experienced practitioners who find themselves playing &#8220;whack-a-mole&#8221; instead of focusing on tactical and strategic initiatives.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prove DesignOps and Business Impact | Design Value Conference 2022\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/xwsHcY2sp9c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first piece of advice is to refrain from being a <em>&#8220;yes person.&#8221;<\/em> In their quest to make an impact, many DesignOps practitioners make the mistake of saying yes to everything early on. This approach pulls DesignOps in several directions, adversely affecting the team&#8217;s focus and value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-finding-value\">Finding Value<\/h3>\n\n\n\n<p><em>&#8220;At the core of everything we do, regardless of your background, everything comes down to being value-driven\u2013delivering value and business impact.&#8221;<\/em> Salom\u00e9 Mortazavi, Director of DesignOps at SiriusXM<\/p>\n\n\n\n<p>According to Salom\u00e9, everything in business value manifests itself in two ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducing costs<\/li>\n\n\n\n<li>Increasing revenue<\/li>\n<\/ul>\n\n\n\n<p>DesignOps practitioners must use the right metric to measure DesignOps&#8217; impact. <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/quantifying-designops-impact-webinar-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrizia Bertini simplifies this DesignOps framework<\/a> by defining the metric in terms of efficacy vs. efficiency.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Measuring DesignOps Impact Webinar\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/qQ2KiI4SPI8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-efficiency-vs-efficacy\">Efficiency vs. Efficacy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Efficacy:<\/strong> Qualitative metrics based on behavior and doing work the &#8220;right&#8221; way<\/li>\n\n\n\n<li><strong>Efficiency:<\/strong> Measurable and quantifiable using numbers, percentages, and ratios<\/li>\n<\/ul>\n\n\n\n<p>We recommend reading <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/quantifying-designops-impact-webinar-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>ROI of DesignOps: All You Need to Know About Quantifying DesignOps&#8217; Impact<\/em><\/strong><\/a> to go deeper into Patrizia Bertini&#8217;s framework.<\/p>\n\n\n\n<p>Even with Patrizia&#8217;s simplified framework, there is much work DesignOps practitioners must do to measure efficacy and efficiency and find focus. As Salom\u00e9 points out, 70% of DesignOps departments are a team of one\u2013making it challenging to find direction and decide where to start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listen-and-take-notes\">Listen and Take Notes<\/h3>\n\n\n\n<p>Instead of jumping in and taking action, Salom\u00e9 recommends that DesignOps practitioners take a step back and listen to design teams, including one-on-one interviews to understand the organization&#8217;s problems and identify patterns.<\/p>\n\n\n\n<p>Take a few weeks or months to understand the bigger picture, the space, the org&#8217;s baseline practices, and people, as this will expose the company&#8217;s organizational and systemic problems.<\/p>\n\n\n\n<p>Understanding and articulating these issues will help DesignOps practitioners build immediate trust with leaders, team members, and stakeholders\u2013creating a positive <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-designops-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">foundation for DesignOps to grow<\/a>.<\/p>\n\n\n\n<p>Salom\u00e9 says this approach works for DesignOps beginners and experts looking for a fresh start or new direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-designops-framework-design-maturity-index\">DesignOps Framework: Design Maturity Index<\/h2>\n\n\n\n<p>One of Salom\u00e9&#8217;s favorite DesignOps frameworks is the <strong>Design Maturity Index<\/strong>, specifically the New Design Frontier model, which looks at the nine dimensions of maturity:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Design Team<\/li>\n\n\n\n<li>Key Partners<\/li>\n\n\n\n<li>Executives &amp; Employees<\/li>\n\n\n\n<li>Design Operations<\/li>\n\n\n\n<li>Design Systems<\/li>\n\n\n\n<li>Design Strategy<\/li>\n\n\n\n<li>User Research<\/li>\n\n\n\n<li>Testing &amp; Learning<\/li>\n\n\n\n<li>UI Design<\/li>\n<\/ol>\n\n\n\n<p>The report looks at the most important impact design can have on an organization, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product usability<\/li>\n\n\n\n<li>Customer satisfaction<\/li>\n\n\n\n<li>Revenue<\/li>\n\n\n\n<li>Project-specific metrics<\/li>\n\n\n\n<li>Cost savings<\/li>\n\n\n\n<li>Time to market<\/li>\n\n\n\n<li>Conversions\/funnel metrics<\/li>\n\n\n\n<li>Employee productivity<\/li>\n\n\n\n<li>Brand equity<\/li>\n\n\n\n<li>Entry into new markets<\/li>\n\n\n\n<li>Design patents\/IP<\/li>\n\n\n\n<li>Valuation\/share price<\/li>\n<\/ul>\n\n\n\n<p>A Design Maturity Index produces a lot of themes and problems. Some of these the DesignOps must solve, while others will fall on design leadership.<\/p>\n\n\n\n<p>Salom\u00e9 says it&#8217;s crucial to assign these problems correctly into two or more buckets depending on your organization&#8217;s structure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>DesignOps (Design Org Ops)<\/li>\n\n\n\n<li>Design Leadership\/Design Team\/Product (Design Practice Ops)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-operational-menu-tool\">Operational Menu Tool<\/h3>\n\n\n\n<p>One way to organize your buckets is by using an operational menu tool to assign activities into several categories and subcategories. Salom\u00e9 likes to create two menus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design Org Ops:<\/strong> DesignOps activities<\/li>\n\n\n\n<li><strong>Design Practice Ops:<\/strong> Design team, leadership, and product activities<\/li>\n<\/ul>\n\n\n\n<p>We recommend watching <a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/proving-designops-and-business-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salome&#8217;s Design Value Conference talk<\/a> around 12:48 for an explanation of this operational menu tool and a graphic with the various buckets.<\/p>\n\n\n\n<p>Once you have filled your buckets, it&#8217;s time to find focus by planning your DesignOps roadmap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-designops-roadmap\">Creating a DesignOps Roadmap<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person.png\" alt=\"designops efficiency person\" class=\"wp-image-35075\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Salom\u00e9 uses an outcomes-based tool to build her DesignOps roadmap into three generalized time horizons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Now<\/li>\n\n\n\n<li>Next<\/li>\n\n\n\n<li>Later<\/li>\n<\/ul>\n\n\n\n<p>These time horizons allow DesignOps practitioners to avoid arbitrary deadlines. This flexibility enables DesignOps to experiment with solutions you&#8217;re piloting with different teams.<\/p>\n\n\n\n<p>The roadmap must include five categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Goals\/OKRs<\/li>\n\n\n\n<li>Time horizons<\/li>\n\n\n\n<li>Themes\/problems to solve<\/li>\n\n\n\n<li>Measure of success\/KRS<\/li>\n\n\n\n<li>Parking lot<\/li>\n<\/ul>\n\n\n\n<p>The parking lot is for keeping track of the tasks and activities that aren&#8217;t on your roadmap but require action at a future date.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-measure-learn\">Build, Measure, Learn<\/h3>\n\n\n\n<p>To implement her DesignOps roadmap, Salom\u00e9 uses the popular <strong><em>Build, Measure, Learn (BML)<\/em><\/strong> <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/stages-design-thinking-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">design thinking<\/a> methodology applied to operational practices.<\/p>\n\n\n\n<p>Salom\u00e9 likes to emphasize the importance of learning in BML for DesignOps practitioners to make educated decisions as they evolve a process or solution.<\/p>\n\n\n\n<p>You can <a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/proving-designops-and-business-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">watch Salom\u00e9&#8217;s presentation<\/a> at 18:00 for an example of her DesignOps framework in action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salome-s-designops-resources\">Salom\u00e9&#8217;s DesignOps Resources<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-talk.png\" alt=\"designops increasing collaboration talk\" class=\"wp-image-35079\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-talk.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-talk-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Book: <a href=\"https:\/\/rosenfeldmedia.com\/books\/ux-leadership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Liftoff: Practical Design Leadership to Elevate Your Team, Your Organization, and You<\/a><\/li>\n\n\n\n<li>Book: <a href=\"https:\/\/jeffgothelf.com\/books\/#lean-ux\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lean UX<\/a><\/li>\n\n\n\n<li>Book: <a href=\"https:\/\/www.amazon.com\/Outcomes-Over-Output-customer-behavior\/dp\/1091173265\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outcomes over Outputs<\/a><\/li>\n\n\n\n<li>Report: <a href=\"https:\/\/www.invisionapp.com\/design-better\/design-maturity-model\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The New Design Frontier<\/a><\/li>\n\n\n\n<li>Community: <a href=\"https:\/\/designopsassembly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DesignOps Assembly<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Bonus resource<\/strong>s<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>eBook: <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/designops-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>DesignOps 101: Guide to Design Operations<\/strong><\/a> written by six industry experts from IBM, Salesforce, and Delivery Hero.<\/li>\n\n\n\n<li>eBook: <strong><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/designops-pillar-people-how-we-work-together\/\" target=\"_blank\" rel=\"noreferrer noopener\">DesignOps Pillar: How We Work Together<\/a><\/strong> with quotes from DesignOps leaders at Roche, Citrix, Dixa, Salesforce, etc.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/t.co\/ryoEczi99V\">https:\/\/t.co\/ryoEczi99V<\/a> \ud83d\udc48 So much knowledge for free!<br><br>Get key insights about:<br>\u2600\ufe0f Planning team structure<br>\u2600\ufe0f Facilitating collaboration<br>\u2600\ufe0f Creating an inspiring work environment<br><br>Grab it now!<a href=\"https:\/\/twitter.com\/hashtag\/designops?src=hash&amp;ref_src=twsrc%5Etfw\">#designops<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/designopspillar?src=hash&amp;ref_src=twsrc%5Etfw\">#designopspillar<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/designteam?src=hash&amp;ref_src=twsrc%5Etfw\">#designteam<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/designleadership?src=hash&amp;ref_src=twsrc%5Etfw\">#designleadership<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/uxpinmerge?src=hash&amp;ref_src=twsrc%5Etfw\">#uxpinmerge<\/a> <a href=\"https:\/\/t.co\/qLdlgmpwZB\">pic.twitter.com\/qLdlgmpwZB<\/a><\/p>&mdash; UXPin (@uxpin) <a href=\"https:\/\/twitter.com\/uxpin\/status\/1552649304468180994?ref_src=twsrc%5Etfw\">July 28, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-designops-with-uxpin-merge\">DesignOps With UXPin Merge<\/h2>\n\n\n\n<p>Finding tools to streamline design processes and workflows is crucial for implementing a successful DesignOps strategy. Design drift, collaboration, consistency, and cohesion are problems practitioners often have to overcome.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/uxpin-merge-react-sync-library-git.png\" alt=\"uxpin merge react sync library git\" class=\"wp-image-33758\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/uxpin-merge-react-sync-library-git.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/uxpin-merge-react-sync-library-git-449x300.png 449w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a> enables DesignOps to solve these core problems with a single code-based design solution. Merge allows you to sync a component library from a repository to UXPin&#8217;s editor so designers can build fully functioning high-fidelity prototypes using the same UI elements as engineers.<\/p>\n\n\n\n<p>This single source of truth means every design team works with the same component library, maximizing consistency and cohesion while eliminating design drift and reducing rework.<\/p>\n\n\n\n<p>Design handoffs run smoother with UXPin Merge because designers and engineers speak the same language, thus reducing time-to-market and creating a positive <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/quantifying-designops-impact-webinar-summary\/\">ROI for DesignOps<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Merge<\/a><\/center><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At UXPin&#8217;s Design Value Conference in March 2022, we hosted five design industry leaders to understand Design and DesignOps at some of the world&#8217;s biggest organizations. We were honored to have Salom\u00e9 Mortazavi share her insights and experience from working with multiple Fortune 500 organizations helping to &#8220;break down silos to align teams around customer<\/p>\n","protected":false},"author":3,"featured_media":35182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,439],"tags":[],"class_list":["post-35181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-collaboration-2","category-designops"],"yoast_title":"","yoast_metadesc":"One of the best DesignOps experts, Salome Mortazavi, walks you through frameworks and methods that will give you a head start in DesignOps.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Frameworks of DesignOps \u2013 Lessons from 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