{"id":35324,"date":"2022-06-06T06:23:00","date_gmt":"2022-06-06T13:23:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=35324"},"modified":"2022-05-25T01:47:32","modified_gmt":"2022-05-25T08:47:32","slug":"designops-with-engineers","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/designops-with-engineers\/","title":{"rendered":"DesignOps Beyond Design Team at PayPal: How to Work with Engineers?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/wSe_CzBa9sKWnzxTsJDbslpEgtXuwHjRZS26wAO0rD6TSKZAPT7iD1Cw6Ubp4BKpJ_TOfPbz7A3gq9nlIH5q-3lLkMQCTORwEX5o1Xy90btvTvvoA0f2TXUjbZhI2dn9y7koL7Qahvq5Y4QuEQ\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Erica Rider (UX Lead EPX @ PayPal) and PayPal are no strangers to UXPin. Erica has been very vocal in her praise for UXPin Merge over the years and how the technology <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/paypal-scaled-design-process-uxpin-merge\/\" target=\"_blank\" rel=\"noreferrer noopener\">revolutionized PayPal&#8217;s internal product development process<\/a>.<\/p>\n\n\n\n<p>At Design Value Conference 2022, <a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/designops-2-0-scaling-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erica talks about PayPal&#8217;s DesignOps 2.0<\/a>, a new framework for scaling design at the digital payment giant.<\/p>\n\n\n\n<p>UXPin Merge played a crucial role in helping PayPal develop its new product development workflow. <a href=\"https:\/\/uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Request access to UXPin Merge<\/a> and explore UXPin Merge and discover how code-based design can revolutionize your end-to-end design process. <a href=\"https:\/\/uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> and give UXPin Merge a try by designing with code components via our <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-mui\/\" target=\"_blank\" rel=\"noreferrer noopener\">integration with MUI library<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-traditional-designops-vs-designops-2-0\">Traditional DesignOps vs. DesignOps 2.0<\/h2>\n\n\n\n<p>With only five UX designers, including herself, Erica realized that a traditional DesignOps model wouldn&#8217;t fit PayPal&#8217;s needs. DesignOps&#8217; principles work well for large design orgs but wouldn&#8217;t suit a 5-person team.<\/p>\n\n\n\n<p>With more than one thousand engineers, DesignOps at PayPal had to incorporate design and development in a streamlined end-to-end product development workflow.<\/p>\n\n\n\n<p>DesignOps 2.0 had to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Provide users a consistent and predictable <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/heuristic-evaluation-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a> across all tools<\/li><li>Enable product teams to successfully deliver useful and usable products<\/li><li>Scale design significantly as efficiently as possible without adding new designers<\/li><\/ul>\n\n\n\n<p>After trying several popular <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-design-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise design<\/a> solutions, Erica and her team realized they had to create a hybrid DesignOps\/DevOps framework. Instead of creating DesignOps, Erica and her team operationalized design within DevOps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evolution-of-responsibilities\">Evolution of Responsibilities<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-group.png\" alt=\"designops increasing collaboration group\" class=\"wp-image-35087\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-group.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-group-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Erica realized one of the keys to realizing her vision was shifting the user experience responsibility from UX to the rest of the organization. Incorporating design into DevOps meant that product and engineering teams had to deliver products with a &#8220;good user experience.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-product-teams\">Product Teams<\/h3>\n\n\n\n<p>Product teams had to take on some UX responsibilities, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Deliver products with a good user experience<\/li><li>Conduct user research in collaboration with the UX team<\/li><li>Design prototypes with guidance from the UX team<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ux-teams\">UX Teams<\/h3>\n\n\n\n<p>UX designers evolved from designers to visionaries and mentors. The department&#8217;s responsibilities changed to include:<\/p>\n\n\n\n<p><strong>Enable &#8220;Self-Service UX&#8221; for product teams<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Design and research tools easy for PD teams to learn and use<\/li><\/ul>\n\n\n\n<p><strong>Provide mentorship and guidance to PD teams<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Team teams <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/stages-design-thinking-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">design thinking<\/a>, user-centered design<\/li><li>Help teams understand their place in the platform<\/li><\/ul>\n\n\n\n<p><strong>Design solutions at a platform level<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Services that can be shared or are needed by most products<\/li><\/ul>\n\n\n\n<p><strong>Solve big UX problems<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to establish trust between users and the platform<\/li><li>Build real-time <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-research-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">user research<\/a> analytics to collect both <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\" target=\"_blank\" rel=\"noreferrer noopener\">quantitive and qualitative user data<\/a> directly in the platform<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-educating-engineering-teams-about-user-experience\">Educating Engineering Teams About User Experience<\/h2>\n\n\n\n<p>Erica had to shift engineers&#8217; thinking of user experience as aesthetically-pleasing UI to problems that cause bottlenecks and roadblocks.<\/p>\n\n\n\n<p>She created a product development workflow to demonstrate the user experience from an engineer&#8217;s perspective:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Failed build\u2013don&#8217;t know why? = poor user experience for engineers<\/li><li>API contract changed\u2013didn&#8217;t know that changed; who do I talk to? = poor user experience for engineers<\/li><\/ul>\n\n\n\n<p>Erica also discussed several user experience issues with product and engineering teams, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Latency:<\/strong> If you click a button and it takes too long to load, that&#8217;s a poor user experience.<\/li><li><strong>Availability:<\/strong> If a URL doesn&#8217;t load, that&#8217;s a poor user experience.<\/li><li><strong>Security:<\/strong> If someone hacks my account, that&#8217;s a really bad user experience!<\/li><li><strong>Error messages that are not &#8220;human-readable&#8221; or have no way for the user to resolve them:<\/strong> <em>&#8220;Error Code 1578-B1273 \u2013 FAILED!&#8221;<\/em> Why are you showing this message to users without telling them what it means or how to fix it? Another poor user experience.<\/li><\/ul>\n\n\n\n<p>Erica used these examples to educate engineering teams about user experience as a full-stack problem. UX cares about these engineering issues, latency, availability, security, etc., because these all impact the user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-evolving-paypal-s-designops-2-0-process\">Evolving PayPal&#8217;s DesignOps 2.0 Process<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person.png\" alt=\"designops efficiency person\" class=\"wp-image-35075\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>When Erica introduced DesignOps 2.0 in 2019, it was to scale design and make work easier for a small design team.<\/p>\n\n\n\n<p>Now that the process is operational, Erica and her team are looking at optimizing DesignOps 2.0 for product teams to deliver better products rather than a system to reduce designer workload.<\/p>\n\n\n\n<p>Erica is working on a system to operationalize user research. The &#8220;Getting to DesignOps 2.0&#8221; roadmap still has three critical user research components to complete:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Developing an understanding of the user<\/li><li>Measure the success of UX<\/li><li>Holding PD teams accountable<\/li><\/ul>\n\n\n\n<p>Accountability is one of Erica&#8217;s biggest challenges to overcome. Most companies have a significant control\/accountability imbalance:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>UX designers have zero control<\/strong> over UX delivered to users but <strong>100% accountability<\/strong>.<\/li><li><strong>Engineers have zero accountability<\/strong> for UX delivered to users but <strong>100% control<\/strong>.<\/li><\/ul>\n\n\n\n<p>To deliver a great product with a good user experience, Erica believes designers and engineers must have balanced control and accountability. The UX team works with engineers to deliver a good user experience at PayPal, but the engineers are accountable for the final product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-the-success-of-ux\">Measuring the Success of UX<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-speed-optimal.png\" alt=\"designops efficiency speed optimal\" class=\"wp-image-35077\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-speed-optimal.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-speed-optimal-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Erica and her team developed a wizard tool that automatically tracks user behavior and success rates during the product development process. This tool allows the UX team to track and identify issues.<\/p>\n\n\n\n<p><strong>Continuous &amp; automatic collection of user metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Developers do not need to code anything special<\/li><li>Automatically feed data for every instance of the wizard component to PayPal&#8217;s dashboards<\/li><\/ul>\n\n\n\n<p><strong>Tracking time-to-complete and drop off rates:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Total time to complete the workflow<\/li><li>Time to complete each step<\/li><li>Total drop off percentage<\/li><li>Step with the highest drop off rate (used to identify step-specific issues)<\/li><\/ul>\n\n\n\n<p><strong>Real-time qualitative data with strategic interrupts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trigger interrupts when users are having trouble<\/li><li>Only when a user meets the criteria<\/li><\/ul>\n\n\n\n<p><strong>Baseline and benchmark analysis built-in:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Is your time to complete going up or down?<\/li><li>Is your drop-off rate improving?<\/li><\/ul>\n\n\n\n<p>We recommend watching <a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/designops-2-0-scaling-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Erica Rider&#8217;s 30-minute Design Value Conference talk<\/a> for an in-depth explanation and context of PayPal&#8217;s DesignOps 2.0.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DesignOps 2.0 \u2013 Scaling Design | Design Value Conference 2022\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/riMxjwv-X-o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-uxpin-merge-scaled-design-in-erica-s-team\">UXPin Merge Scaled Design in Erica&#8217;s Team<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/uxpin-merge-react-sync-library-git.png\" alt=\"uxpin merge react sync library git\" class=\"wp-image-33758\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/uxpin-merge-react-sync-library-git.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/uxpin-merge-react-sync-library-git-449x300.png 449w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a> played a pivotal role in helping Erica achieve her vision for PayPal&#8217;s new product development system.<\/p>\n\n\n\n<p>Merge allowed Erica to empower product teams to build fully functioning prototypes without endless documentation and training\u2013an impossible feat for a small UX team!<\/p>\n\n\n\n<p>PayPal syncs 63 React prototyping components from a repository to UXPin&#8217;s design editor, so product and engineering teams use exactly the same UI elements\u2013a single source of truth across the organization.<\/p>\n\n\n\n<p>Working with engineers, Erica used React component props to set constraints and allow design flexibility. These constraints enable PayPal&#8217;s product teams to deliver consistent quality across its 100+ internal products.<\/p>\n\n\n\n<p>If UXPin Merge can scale design for an enterprise organization with five designers and 1,000+ engineers, imagine what it could do for you!&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> to give a UXPin Merge a try by prototyping with an MUI library&#8217;s components synced to UXPin. <a href=\"https:\/\/uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Request an access<\/a> to see full possibilities of designing with code components.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erica Rider (UX Lead EPX @ PayPal) and PayPal are no strangers to UXPin. Erica has been very vocal in her praise for UXPin Merge over the years and how the technology revolutionized PayPal&#8217;s internal product development process. At Design Value Conference 2022, Erica talks about PayPal&#8217;s DesignOps 2.0, a new framework for scaling design<\/p>\n","protected":false},"author":3,"featured_media":35327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,183,439,174],"tags":[],"class_list":["post-35324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-collaboration-2","category-design-leadership","category-designops","category-enterprise-ux"],"yoast_title":"","yoast_metadesc":"Check out how PayPal works with engineers and implements DesignOps beyond the design team. Learn about DesignOps 2.0","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DesignOps Beyond Design Team at PayPal: How to Work with Engineers? | UXPin<\/title>\n<meta name=\"description\" content=\"Check out how PayPal works with engineers and implements DesignOps beyond the design team. 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