{"id":35557,"date":"2022-06-14T06:39:27","date_gmt":"2022-06-14T13:39:27","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=35557"},"modified":"2024-06-04T19:43:29","modified_gmt":"2024-06-05T02:43:29","slug":"insights-from-dave-malouf-webinar","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/insights-from-dave-malouf-webinar\/","title":{"rendered":"5 Powerful Insights About Design Value From Dave Malouf"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xIyAeUhNDIEJHdgZr7jBmtq9IKR9iWN_WDhsbwqgBvFFldN42Qjn431DLGsuAlUebbqIxyqmDQk6CfeYvbMSyb4drhZ8QpueO5AV0nkhSb-atBoOQSbSGYakAo6F8lYlQu-BPKbluu99-5thIQ\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dave Malouf is a DesignOps expert and industry veteran. He&#8217;s contributed to developing the practice, including sharing his knowledge through blog posts, interviews, and talks.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/holistic-design-operations\/\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin hosted a free webinar with Dave<\/a> where he shared his insights on a Holistic Design Operations approach to enterprise design.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a> is the ultimate DesignOps tool. Simplify and automate many DesignOps challenges with a code-based design tool that bridges the gap between designers and engineers. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> to explore UXPin&#8217;s advanced features, including its powerful Merge technology via our <a href=\"https:\/\/www.uxpin.com\/merge\/mui-library\" target=\"_blank\" rel=\"noreferrer noopener\">MUI integration<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-takeaways-from-dave-malouf-on-designops\">5 Takeaways from Dave Malouf on DesignOps<\/h2>\n\n\n\n<p>We&#8217;ve put together five ideas from Dave&#8217;s talks and blog posts to help improve your Design Operations. You can find links to all these resources at the end of this article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-create-intentional-spaces\">1 &#8211; Create &#8220;Intentional Spaces&#8221;<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/medium.com\/amplify-design\/amplify-84ae18edd25a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amplify Design<\/a>, Dave talks about how <em>&#8220;intentional spaces and processes encourage serendipity, emergence, and exploration.&#8221;<\/em> He says spaces (where teams work, collaborate, and ideate) are one of the most <em>&#8220;valuable pieces for amplifying the work of designers.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6uf1kM8XJE6_3KmmQ_d8_XQ2VG3X9FQ4BtCuFdYTvQuz1627JNZXMzU-lcGk6gM5kZjJg8hkafy8V9EhsOuFO_6nMsGIZ7cqSEHnfEjvjLhqYnfr-d-zcO-ckmWWv30BboC1ucE6A-ewiHj5Vw\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p>Dave&#8217;s favorite workspace is a team pod surrounded by whiteboards with a high-top desk or podium in the center. This setup works for both designers and cross-functional teams.<\/p>\n\n\n\n<p>Team members sit facing the whiteboards so they can focus undistracted. They can also look up at the whiteboard for notes or ideas they&#8217;ve scribbled.<\/p>\n\n\n\n<p>The high-top desk in the center encourages collaboration. Team members use the high-top to address the rest of the team with questions, ideas, or presentations. This &#8220;intensional space&#8221; facilitates work while fostering communication and collaboration.&nbsp;<\/p>\n\n\n\n<p>Dave&#8217;s intentional spaces method aligns with another DesignOps expert, Salom\u00e9 Mortazavi, who talks about a <a href=\"https:\/\/medium.com\/design-bootcamp\/be-like-water-a-practices-first-approach-to-designops-d3a85ccebde2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">practices-first approach<\/a>\u2013optimizing practices (the way people work) rather than processes.<\/p>\n\n\n\n<p>Salom\u00e9 <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/designops-frameworks\/\" target=\"_blank\" rel=\"noreferrer noopener\">presented some of her ideas about approaching design operations<\/a> at Design Value Conference that UXPin hosted in March.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Prove DesignOps and Business Impact | Design Value Conference 2022\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/xwsHcY2sp9c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-define-what-designers-amplify\">2 &#8211; Define What Designers Amplify<\/h3>\n\n\n\n<p>In his famous DesignX Community talk, <a href=\"https:\/\/youtu.be\/Hepx5-rHJaQ?t=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amplifying Design Value<\/a> (<a href=\"https:\/\/medium.com\/amplify-design\/amplify-84ae18edd25a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">also published on his Medium account<\/a>), Dave outlines ways Ops can increase Design&#8217;s value within the organization through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Form giving:<\/strong> How form creates value\u2013line, layout, composition, color, type, texture, volume, negative space, juxtaposition, alignment, flow<\/li>\n\n\n\n<li><strong>Clarity:<\/strong> From information architecture that enables users to use a digital product<\/li>\n\n\n\n<li><strong>Behavioral fit:<\/strong> How design provides an intuitive user experience that streamlines or compliments a real-world activity<\/li>\n\n\n\n<li><strong>Exploration:<\/strong> How designers discover possibilities through sketching and trying ideas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-write-a-design-manifesto-for-better-futures\">3. Write a Design Manifesto for Better Futures<\/h3>\n\n\n\n<p><a href=\"https:\/\/medium.com\/amplify-design\/amplify-84ae18edd25a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dave wrote a design manifesto<\/a> to compliment <strong>form giving<\/strong>, <strong>clarity<\/strong>, <strong>behavioral fit<\/strong>, and <strong>exploration<\/strong>. The manifesto starts with the prefix; <em>Designing happens better when&#8230;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>different activities happen at their most appropriate cadence<\/li>\n\n\n\n<li>intensional spaces &amp; processes encourage serendipity, emergence, exploration<\/li>\n\n\n\n<li>a balance of both quantitive and qualitative data are synthesized into actionable insights<\/li>\n\n\n\n<li>collaboration &amp; inclusion are balanced with coordinated, focused development<\/li>\n\n\n\n<li>the exploration of a multiplicity of narratives have people gaining meaning across possible futures<\/li>\n\n\n\n<li>we understand that what attracts and motivates engaged designers is different from others<\/li>\n\n\n\n<li>we mutually understand &amp; value what quality design output, AND quality practice is<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-discover-the-four-laws-of-design-program-management\">4. Discover the Four Laws of Design Program Management<\/h3>\n\n\n\n<p>Dave has <a href=\"https:\/\/medium.com\/amplify-design\/the-four-laws-of-design-program-management-d6402579e3f2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">four vectors or laws a Design Program Manager must consider when managing design work<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Fidelity:<\/strong> Providing the right support for different fidelities in the end-to-end design process<\/li>\n\n\n\n<li><strong>Collaboration:<\/strong> Creating an environment to encourage collaboration to happen naturally and scheduling collaboration at critical parts of the design process<\/li>\n\n\n\n<li><strong>Cohesion:<\/strong> Ensuring teams and projects work cohesively towards <em>&#8220;a singular vision&#8221;<\/em><\/li>\n\n\n\n<li><strong>Reflection:<\/strong> Creating time and spaces for teams to reflect, evaluate work, thinking, and creativity<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-increase-design-value-through-designops\">5. Increase Design Value Through DesignOps<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/medium.com\/amplify-design\/how-does-designops-increase-your-design-value-7c7ace84660f\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>How does DesignOps increase your design value?<\/em><\/a> Dave identifies three areas where DesignOps leaders can amplify Design&#8217;s value:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-staff\">Staff<\/h4>\n\n\n\n<p>Hiring, developing, and retaining the best people with your available resources. When Dave talks about &#8220;hiring,&#8221; he doesn&#8217;t only refer to attracting the most experienced and expensive &#8220;rock stars.&#8221;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-group.png\" alt=\"designops increasing collaboration group\" class=\"wp-image-35087\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-group.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-increasing-collaboration-group-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Investing in employee development or finding people with the highest potential and strong leadership is often better in the long run.&nbsp;<\/p>\n\n\n\n<p>Dave looks at four aspects of people operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Onboarding:<\/strong> How quickly can you develop highly functioning employees?<\/li>\n\n\n\n<li><strong>Reward &amp; recognition:<\/strong> How does your organization recognize good work, and are the rewards relevant to each individual?<\/li>\n\n\n\n<li><strong>Developing people:<\/strong> Does your organization create paths and opportunities for growth and leadership?<\/li>\n\n\n\n<li><strong>Career ladders:<\/strong> Defining criteria for growth helps manage expectations while setting standards for hiring the right team members.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-infrastructure-tools\">Infrastructure &amp; Tools<\/h4>\n\n\n\n<p>DesignOps leaders must choose tools wisely. As <a href=\"https:\/\/medium.com\/amplify-design\/how-does-designops-increase-your-design-value-7c7ace84660f\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dave points out<\/a>, <em>&#8220;in the digital world, there is a stack of tools, digital and analog, that impact the use of their tools at the point of contact of craft.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/lo-fi-pencil.png\" alt=\"lo fi pencil\" class=\"wp-image-35476\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/lo-fi-pencil.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/lo-fi-pencil-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A case in point is how Erica Rider of PayPal tested many design tools before arriving at <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin Merge<\/a>. Erica needed a design tool to empower non-designers (PayPal&#8217;s internal product team) to design, prototype, test, and handoff new products.<\/p>\n\n\n\n<p>With UXPin Merge, PayPal&#8217;s product teams drag-and-drop components to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/paypal-scaled-design-process-uxpin-merge\/\" target=\"_blank\" rel=\"noreferrer noopener\">build fully functioning prototypes 8X faster<\/a> than the experienced UX team using traditional image-based design tools.<\/p>\n\n\n\n<p>Finding tools to fit the craft is crucial for team members to produce great work.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-governance-workflow\">Governance &amp; Workflow<\/h4>\n\n\n\n<p>Bureaucracy can often impede or slow team members from working or adopting new tools and processes. DesignOps must evaluate governance and workflows, removing roadblocks to increase delivery quality and pace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more-from-dave-malouf\">Learn more from Dave Malouf<\/h2>\n\n\n\n<p>Here are some resources to learn more from Dave&#8217;s knowledge and experience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-management-and-leadership\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Guide to UX Leadership<\/a> &#8211; a free eBook from UXPin<\/li>\n\n\n\n<li><a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/holistic-design-operations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Holistic Design Operations<\/a> &#8211; a free webinar hosted by UXPin in February 2022<\/li>\n\n\n\n<li><a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/overcome-challenges-of-scaling-design-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Challenges of Scaling a Design System<\/a> &#8211; a discussion panel with top industry leaders hosted by UXPin and Whitespace<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-increase-design-s-value-with-uxpin\">Increase Design&#8217;s Value With UXPin<\/h2>\n\n\n\n<p>With <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin&#8217;s code-based design tool<\/a>, designers and engineers speak the same language\u2013facilitating better collaboration with smoother <a href=\"https:\/\/www.uxpin.com\/studio\/handoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">design handoffs<\/a>.<\/p>\n\n\n\n<p>Enhance your organization&#8217;s end-to-end design process to deliver a greater design ROI. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> to explore all of UXPin&#8217;s advanced features.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dave Malouf is a DesignOps expert and industry veteran. He&#8217;s contributed to developing the practice, including sharing his knowledge through blog posts, interviews, and talks. UXPin hosted a free webinar with Dave where he shared his insights on a Holistic Design Operations approach to enterprise design. UXPin Merge is the ultimate DesignOps tool. Simplify and<\/p>\n","protected":false},"author":3,"featured_media":35558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,183,439],"tags":[],"class_list":["post-35557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-leadership","category-designops"],"yoast_title":"","yoast_metadesc":"Want to increase design value at your org? Read how to do it and get 4 other insights from Dave Malouf, a DesignOps expert.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Powerful Insights About Design Value From Dave Malouf | UXPin<\/title>\n<meta name=\"description\" content=\"Want to increase design value at your org? 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