{"id":35718,"date":"2022-07-20T23:20:00","date_gmt":"2022-07-21T06:20:00","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=35718"},"modified":"2022-07-18T10:55:01","modified_gmt":"2022-07-18T17:55:01","slug":"enterprise-design-system-webinar-recap","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-design-system-webinar-recap\/","title":{"rendered":"11 Powerful Lessons on Building and Scaling an Enterprise Design System"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Powerful-Lessons-on-Building-and-Scaling-an-Enterprise-Design-System-1024x512.png\" alt=\"Powerful Lessons on Building and Scaling an Enterprise Design System\" class=\"wp-image-35719\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Powerful-Lessons-on-Building-and-Scaling-an-Enterprise-Design-System-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Powerful-Lessons-on-Building-and-Scaling-an-Enterprise-Design-System-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Powerful-Lessons-on-Building-and-Scaling-an-Enterprise-Design-System-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/06\/Powerful-Lessons-on-Building-and-Scaling-an-Enterprise-Design-System.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In May 2022, UXPin had the pleasure of hosting the lovely Amber Jabeen, DesignOps Director at Delivery Hero MENA (talabat), for a webinar titled: <a href=\"https:\/\/www.uxpin.com\/studio\/webinars\/enterprise-design-system-webinar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enterprise Design System \u2013 How to Build and Scale<\/a>.<\/p>\n\n\n\n<p>This article summarizes part of Amber&#8217;s talk where she discusses her team&#8217;s challenges with getting <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/evangelize-design-system-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">design system buy-in<\/a> and what she would have done differently.<\/p>\n\n\n\n<p>Amber is a co-author of UXPin&#8217;s free eBook <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/designops-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">DesignOps 101: Guide to Design Operations<\/a>. The book covers six chapters and provides an introduction to DesignOps and how to implement the practice.<\/p>\n\n\n\n<p>Build, scale, share, and mature your design system in UXPin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-most-teams-do-to-win-design-system-buy-in\">What Most Teams do to Win Design System Buy-In<\/h2>\n\n\n\n<p>In 2019, Delivery Hero was undergoing the all too familiar growing pains that many startups experience. Delivery Hero had nine teams working on the product with no UI library or design system. The startup had developed silos, and there was lots of duplication, making it difficult to scale, resulting in a &#8220;highly fragmented user experience.&#8221;\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-choose-statistics-group.png\" alt=\"user choose statistics group\" class=\"wp-image-35249\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-choose-statistics-group.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-choose-statistics-group-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Amber and her team decided a design system was the best solution to their problems. So, they set about creating a case to get buy-in from stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-run-a-design-audit\">Run a Design Audit<\/h3>\n\n\n\n<p>Delivery Hero&#8217;s product team started with a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">design audit<\/a>. The audit report revealed many user interface inconsistencies, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Several different CTAs<\/li><li>No typography styling standards<\/li><li>Multiple icon styles<\/li><\/ul>\n\n\n\n<p>Amber notes in her talk, <em>&#8220;&#8230;our design language was all over the place. This was a big moment of realization.&#8221;<\/em><\/p>\n\n\n\n<p>The team used the audit report to build a business case and presented it to Delivery Hero&#8217;s leadership, resulting in buy-in to redesign the app.<\/p>\n\n\n\n<p>The product team started by redesigning key screens and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/website-user-flow\/\" target=\"_blank\" rel=\"noreferrer noopener\">user flows<\/a>. The new design was more consistent, cleaner, better aligned with the brand, and improved the user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-a-ui-library-with-ui-patterns\">Build a UI Library With UI patterns<\/h3>\n\n\n\n<p>The product team used the redesign to create a UI kit and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/style-guide-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">style guide<\/a>, including colors, typography, elevation, UI patterns, and components.<\/p>\n\n\n\n<p>Delivery Hero&#8217;s product department scaled, onboarding new designers. Amber notes that even with this growth, consistency improved across Delivery Hero&#8217;s design projects, and they were able to scale design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-first-attempts-at-building-a-component-library\">First Attempts at Building a Component Library<\/h3>\n\n\n\n<p>Having successfully designed a source of truth for designers, Delivery Hero&#8217;s product team wanted to do the same for engineering. Amber and her team put together another business case for a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ui-component-library\/\" target=\"_blank\" rel=\"noreferrer noopener\">component library<\/a>.<\/p>\n\n\n\n<p>The business case outlined the core benefits of a Delivery Hero design system:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/single-source-truth-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">single source of truth<\/a> between design and development<\/li><li>Better user experience<\/li><li>Strengthened brand affinity<\/li><li>Faster experimentation, prototyping, and testing<\/li><\/ul>\n\n\n\n<p>Delivery Hero&#8217;s leadership liked the presentation and saw value in the product team&#8217;s proposal, but the answer to building a code component library was no! There was no money or resources for a design system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-rethinking-the-approach\">Rethinking the Approach<\/h3>\n\n\n\n<p>Amber&#8217;s team went back to the drawing board. They decided to ship their new designs using the style guide to the entire app. The project took three months and was a huge success for the product development team.<\/p>\n\n\n\n<p>Over the next six months, Delivery Hero shipped lots of new features and experiments. The product team&#8217;s new designs were fresh and consistent. The problem was, without a source of truth for engineers, Delivery Hero&#8217;s final releases lacked cohesion and consistency.<\/p>\n\n\n\n<p>The product team decided to do another series of audits. They took screenshots of <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/better-design-handoff\/\">design handoff<\/a> vs. production, which revealed many inconsistencies, including missing content and UI elements. These audits showed that Delivery Hero was collecting debt with every release.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-a-convincing-case-for-delivery-hero-s-design-system\">Building a Convincing Case for Delivery Hero&#8217;s Design System<\/h3>\n\n\n\n<p>Delivery Hero&#8217;s design system team didn&#8217;t have any engineers, so they had to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-system-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner with a developer to build and test a component<\/a> for their new pitch to leadership.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person.png\" alt=\"designops efficiency person\" class=\"wp-image-35075\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/designops-efficiency-person-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Amber&#8217;s team built a component for Delivery Hero&#8217;s &#8216;No results&#8217; screen and experimented with vs. without a design system:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Building without a design system &#8211; total time: 7.5 hours<\/li><li>Building as a reusable component &#8211; total time: 3.25 hours<\/li><\/ul>\n\n\n\n<p>The product team only recorded front-end development time. The experiment demonstrated a 57% time reduction in front-end effort and zero percent debt with a reusable component.<\/p>\n\n\n\n<p>Amber&#8217;s team used this new data to present another case for building a component library. Delivery Hero&#8217;s leadership was impressed by the results and gave the go-ahead to develop a design system.<\/p>\n\n\n\n<p>Today, Delivery Hero&#8217;s design system, Marshmallow, has 30+ components in its UI kit and code UI library managed by a dedicated design system team\u2013unifying design and development with a single source of truth.<\/p>\n\n\n\n<p>Marshmallow includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/7-great-design-system-management-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">design system website<\/a><\/li><li>A dedicated Slack channel<\/li><li>Guidelines (brand, code, design, copy, etc.)<\/li><li>Design language<\/li><li>Protocols for working and communicating<\/li><li>A code component library<\/li><li>An icon template<\/li><li>A UI kit<\/li><li>UI examples<\/li><li><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-system-governance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design system governance<\/a> procedures<\/li><\/ul>\n\n\n\n<p><em>Learn how to create a design system from scratch here: <\/em><a href=\"https:\/\/www.uxpin.com\/create-design-system-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Design Systems: Step-by-Step Guide to Creating Your Own<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-buy-in-and-scaling-for-building-an-enterprise-design-system\">Getting Buy-In and Scaling for Building an Enterprise Design System<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/mobile-screens-pencils-prototyping.png\" alt=\"mobile screens pencils prototyping\" class=\"wp-image-34093\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/mobile-screens-pencils-prototyping.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/02\/mobile-screens-pencils-prototyping-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Reflecting on lessons learned, Amber offers six pieces of advice for getting buy-in for an <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-system-enterprise-webinar-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise design system<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-start-with-a-real-pain-point\">Start with a <em>real<\/em> pain point<\/h3>\n\n\n\n<p>Identifying a pain point that&#8217;s adversely impacting the product, users, and business is a crucial first step. Amber and her team used an auditing system to identify a significant drift between design and development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-the-value-proposition\">Build the value proposition<\/h3>\n\n\n\n<p>Use the pain point(s) to build a value proposition for your business case. Your solution must solve the problem and deliver a return on investment for stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-your-biggest-supporters-and-sponsor\">Identify your biggest supporters and sponsor<\/h3>\n\n\n\n<p>Amber recommends finding support from other departments to back your design system pitch. These advocates will support your claim that 1, <em>&#8220;this is a real problem for the company,&#8221;<\/em> and 2, <em>&#8220;this is the best solution.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-show-before-you-tell\">Show before you tell<\/h3>\n\n\n\n<p>Amber says the mistake she made in her first pitch was telling a story without proof. When the team <strong><em>showed<\/em><\/strong> stakeholders what a component library could do, their story became more compelling, and the business case was convincing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-talk-business-metrics\">Talk business metrics<\/h3>\n\n\n\n<p><em>&#8220;If we don&#8217;t tie the business case of the narrative with KPIs or the metrics that impact business, then the story is not complete.&#8221;<\/em> Amber Jabeen<\/p>\n\n\n\n<p>Amber says your business case <strong><em>must<\/em><\/strong> include <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-system-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">design system metrics<\/a> to demonstrate <strong>how the problem costs the company resources<\/strong> and <strong>what the solution will do to help<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-don-t-go-alone-build-your-network\">Don&#8217;t go alone &#8211; build your network<\/h3>\n\n\n\n<p>Pitch your business case as a network of cross-functional partners, including tech, design, product, marketing, customer services, etc., to <strong>demonstrate that your design system is a solution for the organization<\/strong> and not just something to make the design team&#8217;s life easier.<\/p>\n\n\n\n<p>Watch Amber&#8217;s entire one-hour webinar on YouTube.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Enterprise Design System \u2013 How to Build and Scale Webinar\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/in4axiKk-uE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-code-based-design-systems-with-uxpin\">Code-Based Design Systems With UXPin<\/h2>\n\n\n\n<p>Sync your design system&#8217;s component library with UXPin&#8217;s editor to create a single source of truth between design and development using our proprietary <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Merge technology<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In May 2022, UXPin had the pleasure of hosting the lovely Amber Jabeen, DesignOps Director at Delivery Hero MENA (talabat), for a webinar titled: Enterprise Design System \u2013 How to Build and Scale. This article summarizes part of Amber&#8217;s talk where she discusses her team&#8217;s challenges with getting design system buy-in and what she would<\/p>\n","protected":false},"author":3,"featured_media":35719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,183,199,174],"tags":[],"class_list":["post-35718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-design-leadership","category-design-systems","category-enterprise-ux"],"yoast_title":"11 Tips on Building an Enterprise Design System","yoast_metadesc":"Here's a recap of the webinar about building and scaling design systems in enterprises. Discover 11 lessons that will help you make one.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 Tips on Building an Enterprise Design System<\/title>\n<meta name=\"description\" content=\"Here&#039;s a recap of the webinar about building and scaling design systems in enterprises. 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