{"id":37841,"date":"2022-12-06T03:58:34","date_gmt":"2022-12-06T11:58:34","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=37841"},"modified":"2022-12-09T01:50:20","modified_gmt":"2022-12-09T09:50:20","slug":"ux-content-strategy","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/ux-content-strategy\/","title":{"rendered":"UX Content Strategy \u2013 How to Create and Track it"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/UX-Content-Strategy-1024x512.png\" alt=\"UX Content Strategy\" class=\"wp-image-37842\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/UX-Content-Strategy-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/UX-Content-Strategy-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/UX-Content-Strategy-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/UX-Content-Strategy.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Content exists across multiple touchpoints sourced from numerous creators. A UX content strategy ensures content production and governance remain high quality and consistency to enhance a product&#8217;s user experience while meeting business goals.<\/p>\n\n\n\n<p>We&#8217;ll explore two significant factors in developing and maintaining a content strategy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The content lifecycle<\/li>\n\n\n\n<li>The four elements of a content strategy<\/li>\n<\/ol>\n\n\n\n<p>A content strategy team uses these facets to create a framework for creating and maintaining a product&#8217;s content.<\/p>\n\n\n\n<p>Scale design and improve collaboration across product design and development with UXPin&#8217;s Merge technology. Review content of your prototypes easily, speed up design iterations, and share a single source of truth between design and development. <a href=\"https:\/\/www.uxpin.com\/merge\">Visit our Merge page<\/a>.<\/p>\n\n\n\n<section class=\"discover-merge\">\n    <div class=\"discover-merge__container\">\n        <div class=\"discover-merge__left\">\n            <p class=\"discover-merge__heading\">Reach a new level of prototyping<\/p>\n            <p class=\"discover-merge__text\">Design with interactive components coming from your team&#8217;s design system.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"discover-merge__button\">Discover UXPin Merge<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-merge.png\" class=\"discover-merge__image\" alt=\"\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.discover-merge {\n    margin: 40px 8px;\n}\n\n.discover-merge__container {\n    display: flex;\n    max-width: 690px;\n    height: 200px;\n    padding: 20px;\n    padding-left: 24px;\n    border-radius: 4px;\n    background-color: black;\n    box-shadow: 10px 10px #9999ff;\n    align-items: center;\n    justify-content: space-between;\n}\n\n.discover-merge__left {\n    width: 50%;\n}\n\n.discover-merge__left p {\n    margin: 10px 0px !important;\n    color: white !important;\n    font-size: 18px !important;\n}\n\n.discover-merge__heading {\n    font-weight: bold !important;\n    color: white !important;\n    font-size: 18px !important;\n}\n\n.discover-merge__text {\n    margin: 0 !important;\n    line-height: 22px !important;\n}\n\n.discover-merge__button {\n    width: 174px;\n    height: 44px;\n    margin: 10px 0px;\n    border: none;\n    border-radius: 2px;\n    background: white;\n    color: black;\n    font-size: 16px;\n    text-align: center;\n}\n\n.discover-merge__button:hover {\n    cursor: pointer;\n}\n\n.discover-merge__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -19px;\n}\n\n@media (max-width: 760px) {\n    .discover-merge__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .discover-merge__container {\n        flex-direction: column;\n    }\n\n    .discover-merge__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-a-ux-content-strategy\" data-level=\"2\">What is a UX Content Strategy?\u00a0<\/a><ul><li><a href=\"#h-who-is-responsible-for-the-ux-content-strategy\" data-level=\"3\">Who is responsible for the UX content strategy?<\/a><\/li><li><a href=\"#h-what-does-a-content-strategist-do\" data-level=\"3\">What does a Content Strategist do?<\/a><\/li><li><a href=\"#h-who-creates-the-content\" data-level=\"3\">Who creates the content?<\/a><\/li><\/ul><\/li><li><a href=\"#h-the-content-lifecycle-in-5-steps\" data-level=\"2\">The Content Lifecycle in 5 Steps<\/a><ul><li><a href=\"#h-audit\" data-level=\"3\">Audit<\/a><\/li><li><a href=\"#h-strategy\" data-level=\"3\">Strategy<\/a><\/li><li><a href=\"#h-plan\" data-level=\"3\">Plan<\/a><\/li><li><a href=\"#h-create\" data-level=\"3\">Create<\/a><\/li><li><a href=\"#h-maintain\" data-level=\"3\">Maintain<\/a><\/li><\/ul><\/li><li><a href=\"#h-the-four-elements-of-content-strategy\" data-level=\"2\">The Four Elements of Content Strategy<\/a><ul><li><a href=\"#h-editorial-strategy\" data-level=\"3\">Editorial strategy<\/a><\/li><li><a href=\"#h-experience-design\" data-level=\"3\">Experience design<\/a><\/li><li><a href=\"#h-structure-engineering-content-engineering\" data-level=\"3\">Structure engineering (content engineering)<\/a><\/li><li><a href=\"#h-process-design\" data-level=\"3\">Process design<\/a><\/li><\/ul><\/li><li><a href=\"#h-prototype-test-and-iterate-with-uxpin-merge\" data-level=\"2\">Prototype, Test, and Iterate With UXPin Merge<\/a><\/li><\/ul><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-ux-content-strategy\">What is a UX Content Strategy?&nbsp;<\/h2>\n\n\n\n<p>A UX content strategy defines a product&#8217;s content goals, creation, management, and distribution across multiple touchpoints, including (but not limited to):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital product user interfaces<\/li>\n\n\n\n<li>Websites<\/li>\n\n\n\n<li>Blog articles<\/li>\n\n\n\n<li>Emails (system notifications, marketing, etc.)<\/li>\n\n\n\n<li>Mobile notifications<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Ads<\/li>\n<\/ul>\n\n\n\n<p>Content strategists aim to create consistent and coherent messaging across these touchpoints to meet user needs and achieve business goals.<\/p>\n\n\n\n<p>Like a <a href=\"https:\/\/www.uxpin.com\/studio\/ux-design\/the-11-minute-guide-to-bulletproof-ux-strategy\/\">UX strategy<\/a>, a UX content strategy provides the framework for content designers and UX designers to align the product(s) and brand for a better user experience.<\/p>\n\n\n\n<p>Beyond unifying an organization&#8217;s content, UX content strategists work closely with <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-content-design\/\">content designers<\/a> and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-ux-writing\/\">UX writers<\/a> to design content that meets user needs precisely when they need it. For example, <a href=\"https:\/\/www.uxpin.com\/docs\/editor\/data-and-content\/\">UXPin&#8217;s documentation<\/a> uses written instructions, text highlights, images, and explainer videos\/GIFs to help designers understand the <a href=\"https:\/\/www.uxpin.com\/\">design tool<\/a> and its features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-is-responsible-for-the-ux-content-strategy\">Who is responsible for the UX content strategy?<\/h3>\n\n\n\n<p>The person responsible for an organization&#8217;s UX content strategy varies depending on the organizational structure. For example, many startups don&#8217;t have a dedicated content design team. In these small companies, UX designers are responsible for content.<\/p>\n\n\n\n<p>Larger organizations may have a dedicated content strategist, but often content designers will fulfill this role.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-a-content-strategist-do\">What does a Content Strategist do?<\/h3>\n\n\n\n<p>Here is an overview of a typical content strategist&#8217;s role and responsibilities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content principles:<\/strong> defines how the organization uses copy, including language, sentence structure, reading level, etc.<\/li>\n\n\n\n<li><strong>Content policies:<\/strong> the organization&#8217;s content standards and guidelines, including legal requirements like GDPR, CCPA, etc.<\/li>\n\n\n\n<li><strong>Voice and tone:<\/strong> the brand&#8217;s personality and how to speak to the target users<\/li>\n\n\n\n<li><strong>Content roadmap:<\/strong> prioritizing content, assigning tasks, etc., for creating and maintaining content<\/li>\n\n\n\n<li><strong>Content audits:<\/strong> auditing content across every touchpoint regularly to ensure its relevant and up-to-date<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-creates-the-content\">Who creates the content?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-content-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content strategists<\/a> work cross-functionally to source content from multiple sources. Here are some examples of the people responsible for creating the various types of content:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Copywriters (blogs and other long-form content)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-ux-writing\/\">UX writers<\/a> (user interface copy, messages, notifications, labels, etc.)<\/li>\n\n\n\n<li>Graphic designers (icons, infographics, maps, and other visual elements)<\/li>\n\n\n\n<li>UI designers (user interface elements and components)<\/li>\n\n\n\n<li>Video editors (sourcing and editing video content)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-content-lifecycle-in-5-steps\">The Content Lifecycle in 5 Steps<\/h2>\n\n\n\n<p>Meta (formally Facebook) Content Designer <a href=\"https:\/\/www.linkedin.com\/in\/erinscime\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Erin Scime<\/a> created the Content Lifecycle in 2009\u2013a framework <a href=\"https:\/\/www.usability.gov\/what-and-why\/content-strategy.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">referenced on Usability.gov<\/a>, and content strategists still use it today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/user-search-user-centered.png\" alt=\"user search user centered\" class=\"wp-image-37844\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/user-search-user-centered.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/user-search-user-centered-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Erin&#8217;s five-step content lifecycle is an <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-iteration-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">iterative process<\/a> where content strategists regularly evaluate the organization&#8217;s content needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-audit\">Audit<\/h3>\n\n\n\n<p>A content audit works similarly to a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX audit<\/a>, including interviews and research to fully evaluate a brand&#8217;s existing content and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-goals-vs-business-goals-finding-the-ux-tipping-point\/\" target=\"_blank\" rel=\"noreferrer noopener\">business goals<\/a>. Content designers can audit a single product, project, domain, or organization. A typical content audit includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stakeholder interviews:<\/strong> understanding what key stakeholders and departments&#8217; content goals<\/li>\n\n\n\n<li><strong>Competitive analysis:<\/strong> <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/competitive-analysis-for-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">research competitors<\/a> to identify opportunities<\/li>\n\n\n\n<li><strong>Market research:<\/strong> <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-pain-points-in-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">analyze the demand<\/a> and find gaps<\/li>\n\n\n\n<li><strong>Catalog content:<\/strong> listing and categorizing all existing content<\/li>\n\n\n\n<li><strong>User research:<\/strong> evaluating user personas, user journeys, product data (analytics, heatmaps, etc.), and other <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-research-cheat-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX research<\/a> to define user needs<\/li>\n<\/ul>\n\n\n\n<p>The primary aim of a content audit is to understand the organization&#8217;s current state, identify issues and opportunities, and how these align with the content, UX, and product roadmaps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategy\">Strategy<\/h3>\n\n\n\n<p>The strategy step defines the high-level content needs and priorities, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content sourcing, production, and workflows<\/li>\n\n\n\n<li>Setting timelines and deadlines for content delivery<\/li>\n\n\n\n<li><a href=\"https:\/\/review.content-science.com\/what-is-a-taxonomy-for-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Content taxonomy<\/a> (categories, structure, metadata, etc.)<\/li>\n\n\n\n<li>Defining the voice and tone<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-plan\">Plan<\/h3>\n\n\n\n<p>The strategy phase outlines <em>what<\/em> content the organization needs, and the plan specifies <em>who, how, and when<\/em> to create it. Some examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assigning tasks for content sourcing and creation<\/li>\n\n\n\n<li>Content management system customization<\/li>\n\n\n\n<li>Metadata planning<\/li>\n\n\n\n<li>Migration plan<\/li>\n\n\n\n<li>Marketing\/ad model<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create\">Create<\/h3>\n\n\n\n<p>Teams create content according to the plan and strategy, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a governance model<\/li>\n\n\n\n<li>Copywriting, editing, and review<\/li>\n\n\n\n<li>Creating and optimizing assets<\/li>\n\n\n\n<li>Quality assurance for branding and SEO<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-maintain\">Maintain<\/h3>\n\n\n\n<p>With an actionable content roadmap, the content design team <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\" target=\"_blank\" rel=\"noreferrer noopener\">uses KPIs to monitor progress<\/a>. They also plan the next audit to repeat the process. This iterative content lifecycle ensures content stays relevant, serves users, and meets business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-four-elements-of-content-strategy\">The Four Elements of Content Strategy<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.braintraffic.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brain Traffic<\/a>, a leading content strategy consultancy founded by content design pioneer <a href=\"https:\/\/www.linkedin.com\/in\/kristinahalvorson\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kristina Halvorson<\/a>, developed the Content Strategy Quad, which the company <a href=\"https:\/\/www.braintraffic.com\/insights\/new-thinking-brain-traffics-content-strategy-quad\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">published in a 2018 blog post<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/color-sample-library.png\" alt=\"color sample library\" class=\"wp-image-37846\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/color-sample-library.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/color-sample-library-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>The Content Strategy Quad uses four elements divided into two parts:<\/p>\n\n\n\n<p><strong>Content design:<\/strong> solving user problems through content and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-strategy-design-leadership-4-step-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX design strategies<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editorial strategy<\/li>\n\n\n\n<li>Experience design<\/li>\n<\/ul>\n\n\n\n<p><strong>System design:<\/strong> the systems, architecture, interfaces, and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-review-template-balancing-desirability-viability-feasibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">technical constraints<\/a> content designers must work within.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structure engineering<\/li>\n\n\n\n<li>Process design<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-editorial-strategy\">Editorial strategy<\/h3>\n\n\n\n<p>The editorial strategy focuses on visual content and copy guidelines, including principles, voice, tone, brand, grammar, etc. If your product uses a <a href=\"https:\/\/www.uxpin.com\/create-design-system-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">design system<\/a>, the content team will define these guidelines in the documentation.<\/p>\n\n\n\n<p>A great example is Stack Overflow&#8217;s <a href=\"https:\/\/stackoverflow.design\/content\/guidelines\/principles\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Content Guidelines in the company&#8217;s Stacks Design System<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/zZNHD4rPicHkikTo0hi56baMd1HDaoeS3ylG2WLS3N92AIkVHgqqZZ8QM_hQNOacsP1Fmfo1NoIEnMxbhoWXTwXSL2vHuCiTddrG6yl-3aSJHyv5zn4lruXGlA5AoBaycmohvVHtujqNrlBU78UzaT8RenOSDWS_4zWHJmwiao38luSWqCcAdC2g6W-Ptw\" alt=\"Stack Overflow design system outlines ux design strategy\" width=\"650\"\/><\/figure>\n\n\n\n<p>A clear editorial strategy published through a style guide or design system ensures creators deliver consistent content that aligns with brand values and user needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.braintraffic.com\/insights\/new-thinking-brain-traffics-content-strategy-quad\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">According to Brain Traffic<\/a>, the editorial strategy answers the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is our editorial mission?<\/li>\n\n\n\n<li>Who are our target audiences?<\/li>\n\n\n\n<li>What is our point of view?<\/li>\n\n\n\n<li>What are our voice and tone?<\/li>\n\n\n\n<li>What brand and language standards must we comply with?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-experience-design\">Experience design<\/h3>\n\n\n\n<p>Experience design analyzes a product&#8217;s user experience and its relation to content. Content designers must assess the product&#8217;s different audiences, <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/customer-journey-mapping-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer journey maps<\/a>, and user needs to understand what problems they must solve.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.braintraffic.com\/insights\/new-thinking-brain-traffics-content-strategy-quad\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brain Traffic&#8217;s Experience Design<\/a> aims to answer the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are our users&#8217; needs and preferences?<\/li>\n\n\n\n<li>What does our content ecosystem look like?<\/li>\n\n\n\n<li>What are our customers&#8217; journeys?<\/li>\n\n\n\n<li>What content formats do we need?<\/li>\n\n\n\n<li>How will our design patterns shape content across platforms\u2013web, mobile, tablet, etc.?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-structure-engineering-content-engineering\">Structure engineering (content engineering)<\/h3>\n\n\n\n<p>Structure engineering looks at a product&#8217;s information architecture, each interface&#8217;s layout\/structure, and how users engage with content.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.braintraffic.com\/insights\/new-thinking-brain-traffics-content-strategy-quad\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brain Traffic&#8217;s Content Engineering quadrant<\/a> aims to answer the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How will we organize content for browse-and-find?<\/li>\n\n\n\n<li>What tags are most intuitive for users?<\/li>\n\n\n\n<li>How will we categorize content for efficient management?<\/li>\n\n\n\n<li>How will we structure our content for future reuse?<\/li>\n\n\n\n<li>What are the requirements for personalization, dynamic delivery, and information architecture?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-process-design\">Process design<\/h3>\n\n\n\n<p>Process design focuses on content governance\u2013creation, reviewing, editing, and approval. What is the workflow for the content lifecycle? Who is responsible for each facet of the UX content strategy?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.braintraffic.com\/insights\/new-thinking-brain-traffics-content-strategy-quad\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brain Traffic&#8217;s Process Design<\/a> focuses on the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How will content move through its lifecycle?<\/li>\n\n\n\n<li>What tools will we use to create, deliver, and maintain content?<\/li>\n\n\n\n<li>Who is responsible and accountable for content? Who needs to be consulted and informed along the way?<\/li>\n\n\n\n<li>What standards and metrics will we use to measure our content quality and performance?<\/li>\n\n\n\n<li>How and when do we care for our existing content?<\/li>\n\n\n\n<li>Who gets to say no?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prototype-test-and-iterate-with-uxpin-merge\">Prototype, Test, and Iterate With UXPin Merge<\/h2>\n\n\n\n<p>The content design process is no different from a typical user experience design workflow. Content designers must prototype, test, and iterate to find content solutions that meet user needs.<\/p>\n\n\n\n<p>While traditional design tools enable designers to build aesthetically-pleasing user interfaces, they don&#8217;t provide the fidelity or functionality for accurate prototyping and testing. Many content designers and UX writers don&#8217;t have the skills to use these tools, limiting their prototyping ability.<\/p>\n\n\n\n<p>With UXPin Merge, content designers can sync their product&#8217;s design system, including components, patterns, and templates, with UXPin&#8217;s design editor to build prototypes that look and feel like the final product.<\/p>\n\n\n\n<p>These ready-made components mean content designers don&#8217;t have to worry about designing from scratch, allowing them to focus on dragging-and-dropping UI elements to build fully interactive prototypes to test with end users.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/teampassword-uxpin-merge-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">TeamPassword is a fantastic example of how non-designers can leverage UXPin Merge to test a product&#8217;s user experience<\/a>. TeamPassword doesn&#8217;t have a UX department, so engineers with no design tool experience <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">build and test prototypes using UXPin Merge<\/a>.<\/p>\n\n\n\n<p>Users can interact with Merge prototypes like they would using the final product, giving content designers accurate data to test and iterate\u2013for example, fully functioning, dynamic form fields to test error messages based on user engagement.<\/p>\n\n\n\n<p>Get accurate feedback during testing to create meaningful content that solves user needs with the world&#8217;s most advanced prototyping tool. <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Visit our Merge page<\/a> for more details and how to request access.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Merge<\/a><\/center><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content exists across multiple touchpoints sourced from numerous creators. A UX content strategy ensures content production and governance remain high quality and consistency to enhance a product&#8217;s user experience while meeting business goals. We&#8217;ll explore two significant factors in developing and maintaining a content strategy: A content strategy team uses these facets to create a<\/p>\n","protected":false},"author":3,"featured_media":37842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,18],"tags":[],"class_list":["post-37841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-collaboration-2","category-process"],"yoast_title":"","yoast_metadesc":"Read our guide that will teach you how to create UX content strategy and how to keep track of content lifecycle. Learn the ropes!","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UX Content Strategy \u2013 How to Create and Track it | UXPin<\/title>\n<meta name=\"description\" content=\"Read our guide that will teach you how to create UX content strategy and how to keep track of content lifecycle. 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