{"id":38527,"date":"2023-01-09T08:47:47","date_gmt":"2023-01-09T16:47:47","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=38527"},"modified":"2023-10-23T20:52:23","modified_gmt":"2023-10-24T03:52:23","slug":"what-is-continuous-discovery","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/","title":{"rendered":"What is Continuous Discovery and How to Get Started?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX-1024x512.png\" alt=\"continuous discovery and why will it improve your UX\" class=\"wp-image-38528\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019ve ever heard about continuous discovery (CD), then high chances are you associate it with the work of product managers. However, this agile approach to research and project refinement isn\u2019t confined to product people work only. It\u2019s also a critical part of how design teams shape products and create value.&nbsp;<\/p>\n\n\n\n<p>CD offers a method of discovering and adapting products based on customer feedback, allowing both design and development teams to pursue results that provide value to users.&nbsp;<\/p>\n\n\n\n<p>Once you have all this feedback, time to check if you can use it to improve your product. UXPin is a collaborative, end-to-end design tool that makes it easy to create interactive prototypes that guarantee the most accurate feedback. Sign up for UXPin trial and design your first prototype right away. <a href=\"https:\/\/uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try UXPin for free<\/a>.<\/p>\n\n\n\n<section class=\"try-uxpin-banner\">\n    <div class=\"try-uxpin__container\">\n        <div class=\"try-uxpin__left\">\n            <p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n            <p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"try-uxpin__button\">Try UXPin<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}\n\n.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}\n\n.try-uxpin__left {\n    width: 54%;\n}\n\n\n.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}\n\n.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}\n\n.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}\n\n.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}\n\n.try-uxpin__button:hover {\n    cursor: pointer;\n}\n\n.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}\n\n@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }\n\n    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-continuous-discovery\">What is Continuous Discovery?&nbsp;<\/h2>\n\n\n\n<p>Traditional product release involves two main processes: discovery and development\/delivery. In the \u2018discovery\u2019 phase, product teams decide what to create<strong> <\/strong>based on customer needs and <a target=\"_blank\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-pain-points-in-ux-design\/\" rel=\"noreferrer noopener\"><u>pain points<\/u><\/a>. Simply put, you\u2019ll <em>discover <\/em>what your users need and develop solutions to those problems.&nbsp;<\/p>\n\n\n\n<p>Over time, however, your customers&#8217; needs and problems may change rapidly. And so, traditional product development doesn\u2019t allow any opportunity space to <em>iterate on&nbsp;<\/em>existing solutions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/team-collaboration-talk-communication-ideas-messsages.png\" alt=\"team collaboration talk communication ideas messsages\" class=\"wp-image-35470\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/team-collaboration-talk-communication-ideas-messsages.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/team-collaboration-talk-communication-ideas-messsages-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>In <strong>continuous discovery<\/strong>, product people and product design teams use ongoing <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/the-practical-beginners-guide-to-user-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">user research<\/a> and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-iteration-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">iterations<\/a> in order to understand and improve the user experience and business outcome.&nbsp;<\/p>\n\n\n\n<p>It integrates the \u201cdiscovery phase\u201d into the entire <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/product-development-process-a-step-by-step-approach\/\" target=\"_blank\" rel=\"noreferrer noopener\">product development process<\/a>, and makes sure that day-to-day product decisions are guided by user research and validation.&nbsp;<\/p>\n\n\n\n<p>Within this, <strong>insights are continuously discovered<\/strong> so they can be acted on immediately as they change. These include things like new <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/the-beginners-guide-to-capturing-ux-requirements\/\" target=\"_blank\" rel=\"noreferrer noopener\">requirements<\/a>, problems, or a change in user habits. As a result, you can rest assured that products stay relevant and useful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-ux-design-benefit-from-continuous-discovery\">How Can UX Design Benefit from Continuous Discovery?<\/h2>\n\n\n\n<p>Continuous discovery can guide UX design teams to create good products.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lets-designers-prioritize-work-to-align-with-users-changing-needs\">Lets designers prioritize work to align with users\u2019 changing needs<\/h3>\n\n\n\n<p>Many startups suffer from <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/taming-scope-creep-in-product-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">scope creep<\/a>, where they focus on solutions and features that aren\u2019t relevant to users. After all, it\u2019s <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/the-3-step-process-for-prioritizing-product-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">difficult to prioritize<\/a> based on your user&#8217;s needs when they change so frequently.&nbsp;<\/p>\n\n\n\n<p>Instead, why not let your users tell you their up-to-date problems and pain points? By infusing customer feedback and research into your design decisions, you can prioritize work and features to match your customers\u2019 needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/task-documentation-data.png\" alt=\"task documentation data\" class=\"wp-image-34872\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/task-documentation-data.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/04\/task-documentation-data-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Recent data can guide your decision-making process and improve prioritization, saving your team plenty of time and resources. You can also prioritize the product backlog based on <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/best-design-feedback-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">user feedback<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-genuinely-user-centric-products\">Build genuinely user-centric products<\/h3>\n\n\n\n<p>Engaging with customer feedback regularly helps you understand what your users want from your product. Without regular insight into user pains and expectations, you risk creating products that have no customer value.&nbsp;<\/p>\n\n\n\n<p>This is especially the case for design teams, where UX designers can get lost in what a product looks like, and focus less on how a user wants to interact with it.&nbsp;<\/p>\n\n\n\n<p>This can lead to end products that are disconnected from users&#8217; goals \u2013 and so customers simply won\u2019t find it useful enough to keep using it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reveal-interesting-new-solutions-and-features\">Reveal interesting new solutions and features<\/h3>\n\n\n\n<p>Continuous discovery can also help you build user-centric products by presenting <strong>new solutions and pain points <\/strong>they would have identified in an initial discovery phase.<\/p>\n\n\n\n<p>Design teams will often have a different understanding of their product than customers, and using data and feedback can help reveal interesting ways to solve customer needs. Sometimes, you might go as far as discovering that users have a completely different image of what your product does than product people.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/testing-user-behavior-prototype-interaction.png\" alt=\"testing user behavior prototype interaction\" class=\"wp-image-35213\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/testing-user-behavior-prototype-interaction.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/testing-user-behavior-prototype-interaction-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Also, this process may very well uncover features and approaches you wouldn\u2019t have thought of before, resulting in a more creative and resilient product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-uncover-market-and-competitive-opportunities\">Uncover market and competitive opportunities&nbsp;<\/h3>\n\n\n\n<p>When you collect feedback from users, chances are the insights you\u2019ll gain will identify gaps in your new product that direct competitors may provide.&nbsp;<\/p>\n\n\n\n<p>Staying on top of what your users want from your product can help establish yourself in a crowded market and even uncover new growth opportunities.&nbsp;<\/p>\n\n\n\n<p>For example, customer interviews uncover that users in a specific industry wish your product had a new feature that would help their workflow, focusing on this pain point may further expose your product to a new target sector.&nbsp;That\u2019s a true power of discovery work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keeping-track-of-trends\">Keeping track of trends<\/h3>\n\n\n\n<p>Continual research can help identify patterns and changes in the way your users behave and interact with your product. Identifying trends is an important step to keeping your product relevant to your core audience.&nbsp;<\/p>\n\n\n\n<p>Where do these behavioral changes come from? How can you identify them?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users asking for a missing functionality could indicate that your customer\u2019s preferences and needs may have shifted.&nbsp;<\/li>\n\n\n\n<li>Shifts in the UX design orthodoxy may change your users\u2019 expectations. For example, if customers are used to interactive experiences from other apps and services, they\u2019d love to see it in your product.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/idea-1.png\" alt=\"\" class=\"wp-image-37953\"\/><\/figure>\n\n\n\n<p>To integrate such customer input into your product roadmap, your UX design team should examine how these shifts and trends impact both user and business objectives.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementing-continuous-discovery\">Implementing Continuous Discovery<\/h2>\n\n\n\n<p>How should your UX design team approach continuous discovery? Here are a few things to include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ensure-that-you-have-a-steady-flow-of-customer-feedback\">Ensure that you have a steady flow of customer feedback<\/h3>\n\n\n\n<p>Gaining actionable insights into how your users interact with your product requires comprehensive user feedback. In essence, icorporating <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-reviews-in-design-process\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>user reviews into your design process<\/u><\/a> helps you make better products.&nbsp;<\/p>\n\n\n\n<p>Recruiting customers to participate in discovery calls or fill out customer surveys is crucial. By planning customer touchpoints, you&#8217;ll be able to find out how your product hinders or enables your customers\u2019 goals.<\/p>\n\n\n\n<p>You\u2019ll need a representative sample size for your product development team members to be confident in your insights and implement effective continuous discovery.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/search-files-1.png\" alt=\"continuous discovery helps keep track of trends\" class=\"wp-image-37957\"\/><\/figure>\n\n\n\n<p>Different users experience different usability issues and user needs. Reach out to a wide variety of customers from different backgrounds, sectors, and locations.&nbsp;<\/p>\n\n\n\n<p>The best part? Useful customer feedback doesn\u2019t just come from voluntary means. Customer-facing teams such as sales and customer support will find out useful insights every day from both thrilled and disappointed customers.&nbsp;<\/p>\n\n\n\n<p>Work with these teams to gather a list of users to contact for honest, grounded feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agree-on-the-roles-in-the-product-discovery-process\">Agree on the roles in the product discovery process<\/h3>\n\n\n\n<p>A product discovery team will often involve three departments:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designers<\/li>\n\n\n\n<li>Developers&nbsp;<\/li>\n\n\n\n<li>Product manager<\/li>\n<\/ul>\n\n\n\n<p>Each member will likely have a different point of view on how to approach the discovery process. We recommend encouraging leaders from all three of these departments to interact with customers. This will give them an accurate view of the user situation.&nbsp;<\/p>\n\n\n\n<p>As a result,&nbsp; all teams\u2019 perspectives are taken into account when discussing user feedback, avoiding <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/breaking-silos\/\" target=\"_blank\" rel=\"noreferrer noopener\">inefficient silos<\/a>. These leaders will then discuss the next steps jointly. In the discussion of solutions, they may bring in more members of their respective teams when needed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-a-clear-focus-on-the-outcomes-you-want-to-achieve\">Keep a clear focus on the outcomes you want to achieve<\/h3>\n\n\n\n<p>To avoid scope creep, continuous discovery should stay focused on the outcomes and business objectives that you want to meet.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where defining team goals<strong> <\/strong>is so important. We recommend using <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/6-goals-for-product-design-teams-sd\/\" target=\"_blank\" rel=\"noreferrer noopener\">OKRs (objectives and key results) methodology<\/a> to keep your team focused on metrics and goals.&nbsp;<\/p>\n\n\n\n<p>This process guides teams to both identify what the intended objectives are and keep track of progress through real data.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/designops-efficiency-arrow.png\" alt=\"designops efficiency arrow\" class=\"wp-image-37777\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/designops-efficiency-arrow.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/designops-efficiency-arrow-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>How can design teams ensure that solutions align with desired outcomes? <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPIs, or key performance indicators<\/a>, outline how you can measure whether a design decision creates business value.&nbsp;<\/p>\n\n\n\n<p>As you engage in product discovery, keeping your OKRs in mind will help you decide whether a piece of feedback from your discussions with users is critical for achieving your team-level goals and reaching crucial business objectives.<\/p>\n\n\n\n<p>Want to explore how the OKR methodology can guide your team? Read our full guide on <strong>design team goals.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-a-prototyping-tool-that-makes-continuous-delivery-easier-to-implement\">Use a prototyping tool that makes continuous delivery easier to implement<\/h3>\n\n\n\n<p>The secret to effectively adapting products based on user feedback is using a prototyping tool that allows different departments within a discovery<strong> <\/strong>to collaborate on product iterations.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/high-fidelity-prototyping-low-fidelity-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prototyping<\/a> is a crucial step in the product development process, and involving development teams, product managers, and more in this step can help iron out any potential issues later down the lifecycle.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s so important to <strong>use a prototyping tool that allows teams to work together <\/strong>collaboratively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"501\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/uxpin-design-color-mobile.png\" alt=\"uxpin design color mobile\" class=\"wp-image-35380\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/uxpin-design-color-mobile.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/uxpin-design-color-mobile-449x300.png 449w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>UXPin is a component-driven prototyping tool that lets you build prototypes that act like real products. You create products in the cloud and loop in <a href=\"https:\/\/www.uxpin.com\/design-collaboration\" target=\"_blank\" rel=\"noreferrer noopener\"><u>key team members to ask for comments and revisions<\/u><\/a>.&nbsp;<\/p>\n\n\n\n<p>This tool helps product teams <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/importance-of-design-consistency\/\" target=\"_blank\" rel=\"noreferrer noopener\">maintain UI consistency,<\/a> speed up <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/better-design-handoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">design handoff<\/a>, and help ensure that user feedback is instilled into every design decision. Designers can create <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/interactive-prototype-setting-user-interactions-without-coding\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactive prototypes<\/a> to successfully demonstrate your product\u2019s user experience.&nbsp;<\/p>\n\n\n\n<p>The increased collaboration and information flow afforded by UXPin support teams as they embrace continuous discovery as part of their process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prototype-user-centric-products-through-continuous-discovery-with-uxpin\">Prototype User-Centric Products Through Continuous Discovery with UXPin<\/h2>\n\n\n\n<p>Continuous discovery ensures that every design decision is laser-focused on improving your user experience and providing solutions to customer pain points. It keeps your digital products relevant and useful to your target user base \u2013 especially in our ever-changing digital world.&nbsp;<\/p>\n\n\n\n<p>To keep up with shifts in consumers\u2019 tastes and expectations, we recommend using this agile and adaptable approach to product development.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/design-collaboration\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Collaborative prototyping<\/u><\/a> is a crucial part of this step, allowing product discovery teams to shape and craft the user experience to address customer feedback. That&#8217;s where <a href=\"https:\/\/uxpin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>UXPin<\/u><\/a> can help. Our all-in-all prototyping tool allows you to bridge the gap between design and development so that teams can build user-centric products together. <a href=\"https:\/\/uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with <u>UXPin<\/u><\/a>.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever heard about continuous discovery (CD), then high chances are you associate it with the work of product managers. However, this agile approach to research and project refinement isn\u2019t confined to product people work only. It\u2019s also a critical part of how design teams shape products and create value.&nbsp; CD offers a method<\/p>\n","protected":false},"author":3,"featured_media":38528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,18,172],"tags":[],"class_list":["post-38527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-collaboration-2","category-process","category-product-design"],"yoast_title":"","yoast_metadesc":"Discover what continuous discovery is and how design teams can help you keep your product relevant to your users.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Continuous Discovery and How to Get Started? | UXPin<\/title>\n<meta name=\"description\" content=\"Discover what continuous discovery is and how design teams can help you keep your product relevant to your users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Continuous Discovery and How to Get Started?\" \/>\n<meta property=\"og:description\" content=\"Discover what continuous discovery is and how design teams can help you keep your product relevant to your users.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-09T16:47:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T03:52:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"UXPin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uxpin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UXPin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/\"},\"author\":{\"name\":\"UXPin\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\"},\"headline\":\"What is Continuous Discovery and How to Get Started?\",\"datePublished\":\"2023-01-09T16:47:47+00:00\",\"dateModified\":\"2023-10-24T03:52:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/\"},\"wordCount\":1681,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/continuous-discovery-and-why-will-it-improve-your-UX.png\",\"articleSection\":[\"Blog\",\"Collaboration\",\"Process\",\"Product Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/\",\"name\":\"What is Continuous Discovery and How to Get Started? | UXPin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/continuous-discovery-and-why-will-it-improve-your-UX.png\",\"datePublished\":\"2023-01-09T16:47:47+00:00\",\"dateModified\":\"2023-10-24T03:52:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\"},\"description\":\"Discover what continuous discovery is and how design teams can help you keep your product relevant to your users.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/continuous-discovery-and-why-will-it-improve-your-UX.png\",\"contentUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/continuous-discovery-and-why-will-it-improve-your-UX.png\",\"width\":1200,\"height\":600,\"caption\":\"continuous discovery and why will it improve your UX\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/what-is-continuous-discovery\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Continuous Discovery and How to Get Started?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e0326509b38ce2a3ce62e40ddde9cf8e\",\"name\":\"UXPin\",\"description\":\"UXPin is a web-based design collaboration tool. We\u2019re pleased to share our knowledge here.\",\"sameAs\":[\"http:\\\/\\\/www.uxpin.com\",\"https:\\\/\\\/x.com\\\/@uxpin\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/hello\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Continuous Discovery and How to Get Started? | UXPin","description":"Discover what continuous discovery is and how design teams can help you keep your product relevant to your users.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/","og_locale":"en_US","og_type":"article","og_title":"What is Continuous Discovery and How to Get Started?","og_description":"Discover what continuous discovery is and how design teams can help you keep your product relevant to your users.","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/","og_site_name":"Studio by UXPin","article_published_time":"2023-01-09T16:47:47+00:00","article_modified_time":"2023-10-24T03:52:23+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX.png","type":"image\/png"}],"author":"UXPin","twitter_card":"summary_large_image","twitter_creator":"@uxpin","twitter_misc":{"Written by":"UXPin","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/"},"author":{"name":"UXPin","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e0326509b38ce2a3ce62e40ddde9cf8e"},"headline":"What is Continuous Discovery and How to Get Started?","datePublished":"2023-01-09T16:47:47+00:00","dateModified":"2023-10-24T03:52:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/"},"wordCount":1681,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX.png","articleSection":["Blog","Collaboration","Process","Product Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/","name":"What is Continuous Discovery and How to Get Started? | UXPin","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX.png","datePublished":"2023-01-09T16:47:47+00:00","dateModified":"2023-10-24T03:52:23+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e0326509b38ce2a3ce62e40ddde9cf8e"},"description":"Discover what continuous discovery is and how design teams can help you keep your product relevant to your users.","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/#primaryimage","url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX.png","contentUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/continuous-discovery-and-why-will-it-improve-your-UX.png","width":1200,"height":600,"caption":"continuous discovery and why will it improve your UX"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/what-is-continuous-discovery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"What is Continuous Discovery and How to Get Started?"}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e0326509b38ce2a3ce62e40ddde9cf8e","name":"UXPin","description":"UXPin is a web-based design collaboration tool. We\u2019re pleased to share our knowledge here.","sameAs":["http:\/\/www.uxpin.com","https:\/\/x.com\/@uxpin"],"url":"https:\/\/www.uxpin.com\/studio\/author\/hello\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/38527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=38527"}],"version-history":[{"count":8,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/38527\/revisions"}],"predecessor-version":[{"id":50793,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/38527\/revisions\/50793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media\/38528"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=38527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=38527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=38527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}