{"id":38813,"date":"2023-01-31T05:26:04","date_gmt":"2023-01-31T13:26:04","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=38813"},"modified":"2023-02-08T12:36:25","modified_gmt":"2023-02-08T20:36:25","slug":"website-design-ideas","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/website-design-ideas\/","title":{"rendered":"Website Design Ideas for Practicing Design"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/website-design-ideas-1024x512.png\" alt=\"website design ideas\" class=\"wp-image-38814\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/website-design-ideas-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/website-design-ideas-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/website-design-ideas-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/01\/website-design-ideas.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We&#8217;ve put together some of the best website design ideas to delight and inspire you. We&#8217;ve also created a seven-step process to generate ideas based on your target audience&#8217;s needs and business goals.<\/p>\n\n\n\n<p>Whether you&#8217;re a design agency, startup, small business, or solopreneur looking for inspiration, this article will guide you through the best web design trends and how they solve users&#8217; problems.<\/p>\n\n\n\n<p>Prototype and test your website design ideas with UXPin\u2013<em>the world&#8217;s most sophisticated design tool.<\/em> <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> to explore UXPin&#8217;s advanced features and create better user experiences for your website&#8217;s visitors.<\/p>\n\n\n\n<section class=\"try-uxpin-banner\">\n    <div class=\"try-uxpin__container\">\n        <div class=\"try-uxpin__left\">\n            <p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n            <p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"try-uxpin__button\">Try UXPin<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}\n\n.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}\n\n.try-uxpin__left {\n    width: 54%;\n}\n\n\n.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}\n\n.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}\n\n.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}\n\n.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}\n\n.try-uxpin__button:hover {\n    cursor: pointer;\n}\n\n.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}\n\n@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }\n\n    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-website-design-ideas\">How to Create Website Design Ideas<\/h2>\n\n\n\n<p>For most businesses, the goal is to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-design-your-website-for-higher-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">attract customers using your website<\/a>. While aesthetics and visual design are essential for great website design, a user-centered mindset is crucial for your website&#8217;s success.<\/p>\n\n\n\n<p>This seven-step process will help determine which website ideas and features work best for your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-conduct-thorough-user-research\">Conduct thorough user research<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-research-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">User research<\/a> includes gathering data about your target audience, their needs, goals, and motivations. UX designers use various methods to collect this data and create user personas, including interviews, surveys, usability testing, and focus groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identify-the-website-s-main-objectives\">Identify the website&#8217;s main objectives<\/h3>\n\n\n\n<p>Use your research to determine your website&#8217;s primary goals and how it will serve users. It&#8217;ll also help you <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">create the messaging and language<\/a>. For example, a website targeting a teenage audience will look very different from one designed to attract retirees. These users will have <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">different needs and priorities<\/a>, which is why step one is so important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-a-user-journey-map\">Create a user journey map<\/h3>\n\n\n\n<p>A user journey map is a visual representation of the steps users take to achieve their goals on the website. It helps to understand the user&#8217;s perspective and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-pain-points-in-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify potential pain points<\/a> and areas for improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-generate-design-ideas\">Generate design ideas<\/h3>\n\n\n\n<p>Use your user research and journey maps (you may have several <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/website-user-flow\/\" target=\"_blank\" rel=\"noreferrer noopener\">user flows<\/a>) to brainstorm design ideas that can help users achieve their goals and solve any pain points identified. <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-recognize-great-ux-designer\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX designers<\/a> often use sketches and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/paper-prototyping-the-practical-beginners-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">paper prototypes<\/a> to generate many ideas quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-refine-and-prioritize-the-ideas\">Refine and prioritize the ideas<\/h3>\n\n\n\n<p>Review your ideas and select those that align with the website&#8217;s objectives and offer the most value to the users. Prioritize the ideas based on their importance and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-review-template-balancing-desirability-viability-feasibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">feasibility<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-wireframes-and-prototypes\">Create wireframes and prototypes<\/h3>\n\n\n\n<p>Use the best ideas to create website wireframes and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-a-prototype-a-guide-to-functional-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">prototypes<\/a>. Wireframes help visualize the website&#8217;s structure and define the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/organizing-information\/\" target=\"_blank\" rel=\"noreferrer noopener\">information architecture<\/a>.<\/p>\n\n\n\n<p>You can use the wireframes as a foundation for <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/high-fidelity-prototyping-low-fidelity-difference\/\" target=\"_blank\" rel=\"noreferrer noopener\">high-fidelity prototypes<\/a> to test your ideas and gather feedback from your target audience, other designers, and stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iterate-and-refine\">Iterate and refine<\/h3>\n\n\n\n<p>Use the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/feedback-loops-in-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback<\/a> to make changes and refine your designs. Repeat this process until you have a final website that meets user needs while <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-roi-calculations\/\" target=\"_blank\" rel=\"noreferrer noopener\">achieving your business goals<\/a>\u2013i.e., more signups, sales, blog views, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ecommerce-website-design-ideas\">5 eCommerce Website Design Ideas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creative-hover-effects\">Creative hover effects<\/h3>\n\n\n\n<p>Ukrainian-based brand <a href=\"https:\/\/mrpops.ua\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mr. Pops<\/a> uses a clever emoji hover effect for its product images. This small design choice surprises users while creating a fun and positive brand impression\u2013<em>perfect for an ice cream store.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/W4mJNaKZIOQ_EJD0h3yQF0yYgToEGZ9uENnf6ze6ggawGsKA0i-3htwJfMSn86fK-5g4o7EYLa39bA69A62x5EnQkPuUHkZTzdbwy-pDimDfYOLACyu6706tIaoVmdom4huwSA5mgnNhX-22ga-FEm_eoUmL99CUKNRkQGM5Pj5mAkXBWgcTuEXzZC99NA\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> be detail-oriented and find subtle ways to be creative and engage users. These small details help brand awareness and encourage people to buy from your online store.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-on-brand-color-palette\">On-brand color palette<\/h3>\n\n\n\n<p>Popcorn eCommerce brand <a href=\"https:\/\/www.popcornopolis.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Popcornopolis<\/a> uses bright <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/choose-color-pallete\/\" target=\"_blank\" rel=\"noreferrer noopener\">colors<\/a> to increase brand awareness and highlight each page&#8217;s most important features. Designers have also done a fantastic job of keeping the most important content and CTAs (<a href=\"https:\/\/www.uxpin.com\/studio\/blog\/button-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">call-to-action<\/a>) above the fold on product pages, enabling users to get to the checkout and complete a purchase fast.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/7k83_iTN7OiAq5Uh1vLTMs1pcyMnFf2VfkcvVMaXy1uFF4LX9rIOg8vrjbfDXLJODE84sf9KH1iVI2M3mq-tmhy-dLauUeEnc1Hr8nk01ARZ16eDliyCIR3wuDM-6xOHYuac59flmur37ZrCEIf3KoAVFRjvdjWsa-CkIPLjaXhLhvnSN0E4VMotNTf_mg\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> your color scheme is one of the most critical brand elements, but it must also help users complete their goals. It&#8217;s also vital to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-content-design\/\">prioritize content<\/a> and display the most important design elements above the fold to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/4-types-creative-website-scrolling-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduce scrolling<\/a>\u2013<em>this will get users to complete purchases faster<\/em>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bold-minimalist-typography\">Bold minimalist typography<\/h3>\n\n\n\n<p><a href=\"https:\/\/wukiyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wukiyo<\/a> uses <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/a-perfect-ui-pairing-minimalism-and-bold-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\">bold minimalist typography<\/a> to make text easy to read. The website also uses oversized buttons with a bright blue for the most important CTA\u2013&#8221;ADD TO CART.&#8221; The blue stands out from the website&#8217;s otherwise muted color palette.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/1kKkLCMzw3GVw8c5EHNnVozfK2PG_DkmF8nqSB-G4pFhw2NORXxgqNWI9qQGkd9fZ266-GJY0h6-US1Pb4f4h1OBgSDSQZ9WCd9VmCQHBL2JWyqrpKQUZcR3a26DvcEFj9lVBwEqOX2r_wJ9sIBp1Elr6ppdOTZzfGvbDbGOp_eXr7Vi5bIMJcqUMspLdA\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> choose a legible font that&#8217;s easy to read. You also want to prioritize content, so you only present enough for users to make decisions. And lastly, always make sure your most important CTA is prominent using size and color.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shopping-cart-drawer\">Shopping cart drawer<\/h3>\n\n\n\n<p>Premium soda brand <a href=\"https:\/\/drinkperfy.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perfy<\/a> uses bold colors and UI elements to reinforce its brand and product range. A drawer opens when someone adds a product to the cart, revealing the shopper&#8217;s basket with a CTA to checkout.<\/p>\n\n\n\n<p>The drawer also provides important messaging to help alleviate any hesitation, including Perfy&#8217;s shipping and refund policy. Below that, there are recommended products to increase business value.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/T2N_8aTIv-lEi0z2aZvnS1wkqIpPXMkFaIaNnHkd3m7xC78RBVZGRrKXAhWzr0OhvXOophZ8FwljaX3fLSVMPuKpOave8-nxdKAJ88kdj-lhFH1xOWS69weQFW3NFH6SJ66V_tKbiqv00O3hFByuY-QGkZKEO4fvc_9rsVG7H0MUakp9FDqmwAP0MhGfVQ\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> design ways to get users to checkout effortlessly while anticipating and addressing any hesitations. Make sure you use clear, succinct language so users can comprehend messaging quickly and <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/6-persuasive-ui-design-patterns-to-hook-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">make a decision<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-above-the-fold-product-page\">Above the fold product page<\/h3>\n\n\n\n<p>Like Popcornopolis, <a href=\"https:\/\/www.vervecoffee.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Verve Coffee Roasters<\/a> uses an above-the-fold, 3-column <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/web-layout-best-practices-12-timeless-ui-patterns-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">product page layout<\/a>. Ample whitespace surrounds the primary CTA with price and quantity selection to help the most important prominent. The product details use keywords rather than lengthy descriptions so that users can make a decision quickly.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/DK0HEQiVDqm2UYR8eFpjceVd7ZIGRlSXb28-YfLL8L_zmb6xNcNIugePw8XqeFwbWAWE0rw_HkRCbgVGRZkNagOtahHzj23Y4vN-NHAfLQMTvxZNfvnBi5F7RaTzCkGQw_3ceAS7I37A2k8P3bqzkeKPoOa4-A7-oR4uSvJgKoY6lqcK1AxHsa9Mit7JVg\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p>Verve&#8217;s cart drawer informs shoppers about free shipping while recommending related products to increase transaction value.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2M93jk5UbHui028l-9C3tKNLMsWD-CWDaf7BjOA4CUpUlc7vqVd1yhOIYh2ZZL7mdj2Q0myQqS9mVqsleRbyBVuxAdwMI_2exMPj9hKRi9nXJlDcnUti9pqE3u7OiBEOE7vV4hJQ-2iyRxZPaFHpg1EXQELbcbZymVuvYANK3cA79IvAB4BFkDVu34j0Ng\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> optimize product pages for <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/website-design-for-scannability\/\" target=\"_blank\" rel=\"noreferrer noopener\">scannability<\/a> and reduce the need to read whenever possible by combining text and graphics. Less is always more\u2013don&#8217;t be afraid of using <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-negative-space-in-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">white space<\/a> to make important content stand out. eCommerce web design must incorporate opportunities to increase transaction value with upsells and cross-sells.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-saas-digital-product-web-design-ideas\">5 SaaS\/Digital Product Web Design Ideas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-minimalist-pricing-page-design\">Minimalist pricing page design<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.11sight.io\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">11Sight&#8217;s pricing page<\/a> uses a black-and-white design with bright green accents to highlight important content and actions. Designers also use a contrasting layout to draw attention to the product&#8217;s premium plan, which offers the most value to users and the business.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/rkNLqDURivtN428rx5yltEANEWdSreisAZT1UF8NJ5UGxy5xqVvqMvMJYd7PK6wSzTJMdJIQi4IdFL1rAYEJt4pM9tV_n6P1z1VrmL7SG1J5pDYe4YjaSwWx94I9f5Oq01PwRJSN0KPD2DhTENE5-S4gRC863vfxs6jbdJbFRaVXb2qzZntEDdg4bqYYJg\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> design pricing pages that are easy for&nbsp;<\/p>\n\n\n\n<p>website visitors to understand with minimal text and distractions, and prominent CTAs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-draw-attention-with-white-space\">Draw attention with white space<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Agorapulse&#8217;s homepage<\/a> uses a single-column design with lots of white space, instantly drawing your eyes to the title and CTAs. Designers also do an excellent job summarizing the product&#8217;s key benefits from a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-testing-prototypes\/\" target=\"_blank\" rel=\"noreferrer noopener\">user&#8217;s perspective<\/a>. While there are two CTAs, it&#8217;s obvious which one is the most important with its bright background and light text.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/B2bCDw9mJenLq34qcnMwEL2GJyjc3ht94H59homirmdXDH6ZDtWNclqcUq-J4CiCHyrD9sx0Jdzkk_QxGSWTRVmUbZIUkHVgbqD6qX0FQnxY_tS-8vwN5PAmrWCL8vn2s-NBeHjfIk5vxpeDccG5egxAL-2J4Wg6lAE717HeUVmmSaLsK3rGcdSbCkk_Qg\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p>Agorapulse uses a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/navigation-ui\/\" target=\"_blank\" rel=\"noreferrer noopener\">sticky header navigation bar<\/a> to keep these CTAs visible as users scroll, so they can take action whenever they&#8217;re ready.<\/p>\n\n\n\n<p><strong>Key takeaway:<\/strong> if you have more than one CTA, always ensure the primary action is more prominent than the other. Highlight your product&#8217;s benefits over features as high on the web page as possible so your site&#8217;s visitors know precisely what your business can do for them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tell-your-story\">Tell your story<\/h3>\n\n\n\n<p>Venture capital firm <a href=\"https:\/\/nordiceye.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nordic Eye<\/a> uses video for its homepage hero to tell its brand story and connect with website visitors immediately. Video and visuals are excellent ways to tell users who you are and what you do. Short product demos, walk-throughs, etc., allow users to explore your product and determine whether it solves their problems.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/z5jbUxu01aItwpKX5m3pc7g3c3TSDI9BboZhR0sRse-3Re8PQo0v-p00qgblcTtVBwWkqYd7Kr0HTWWw4w8lU0Bv_aaGYO7wJq3vRKpXWLO8Srf5LrXsUCLJUrNDuANlTJtiMlHADTrdxHL5_1WePcsBNRzoK1w3hvG73rqtoLdwEUnXdtxjxWkJKNwMKQ\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> video is a powerful medium for creating instant connections and demonstrating your product\/company&#8217;s strengths. Learn about the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-of-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">video optimization tips for user experience<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-speak-to-your-target-audience\">Speak to your target audience<\/h3>\n\n\n\n<p>Investment app <a href=\"https:\/\/www.alinea-invest.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Alinea<\/a> speaks directly to its target Gen Z audience using relatable, empathetic language. Designers use a clever homepage hero design with a prominent CTA, an app store review widget demonstrating social proof, and leading media publications that have featured the product.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Ne5CYPKf5g5EpNCnx7yhnQEQ2PLokRn6ZaSIGi1kYmZXDjBThujIL4zD1COU_JI0M_pPjeD9m032MQgumzrTjGnqG2LixSJ9u-GQORvLE7f4Wimo33c8O48tv6nlQ1tSuth-NILOVv646DQvmW6Z7htYYMasP7maIAY_5qLfVVHVUf7Ozd5_xHLHc4sbVQ\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> understanding your target audience and what they value most is critical for successful web design. A homepage hero must describe why your product exists and eliminate any doubts before\u00a0website visitors will take action.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cross-functional-app-website\">Cross-functional app website<\/h3>\n\n\n\n<p>Many digital products offer web and mobile applications. <a href=\"https:\/\/weera.family\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Weera&#8217;s homepage<\/a> gives users three options to use their family-orientated app\u2013web, iOS, and Android. These choices enable users to try your product using their preferred medium, increasing the likelihood of signing up.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Ka0NbkBvYUhQ4Uuf1CFtAHbs4snCKDxoG_JmfEQk8G7E0X7gMCmb3xDP-zn5TJC3pEc4XHhzuuE-tRNcOkvOYNoQ1SaY6zxnaVZ9VZguYx9Ur-cYU8GxTrwjONXd5FU5Q04GMoCUL5YmMp7DVL8X-KiTHD_YSknkZy8GQLl_7CkRkLmQH9cYEnHf1aEdjg\" alt=\"\" width=\"650\"\/><\/figure>\n\n\n\n<p><strong>Key takeaway:<\/strong> if you have a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/cross-platform-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">cross-platform application<\/a>, allow users to choose how they want to experience your digital product. Placing these choices as high on the page as possible reduces scrolling while increasing conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-resources-for-website-design-ideas\">Resources for website design ideas<\/h2>\n\n\n\n<p>Here are some excellent resources if you&#8217;re looking for some <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/web-design-inspiration\/\" target=\"_blank\" rel=\"noreferrer noopener\">web design inspiration<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.awwwards.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Awwwards<\/a>: a vast collection of some of the world&#8217;s best web designs<\/li>\n\n\n\n<li><a href=\"https:\/\/themeforest.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Themeforest<\/a>: the world&#8217;s largest marketplace for WordPress themes, website templates, plugins, and digital tools<\/li>\n\n\n\n<li><a href=\"https:\/\/www.behance.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Behance<\/a>: a social network for designers to share UI design ideas<\/li>\n\n\n\n<li><a href=\"https:\/\/dribbble.com\/search\/web-design\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dribbble<\/a>: a Behance alternative<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-great-websites-with-uxpin\">Build Great Websites With UXPin<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">UXPin&#8217;s advanced design technology<\/a> enables designers to prototype and test their web design ideas with functionality and fidelity comparable to the final product.<\/p>\n\n\n\n<p>With UXPin, designers get meaningful feedback from end-users and stakeholders to iterate with better accuracy, delivering high-quality results.<\/p>\n\n\n\n<p>Whether you&#8217;re designing a new website, landing page, eCommerce store, or cross-platform application, UXPin offers the tools and features to create <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/interactive-prototype-setting-user-interactions-without-coding\/\">interactive <\/a><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/interactive-prototype-setting-user-interactions-without-coding\/\" target=\"_blank\" rel=\"noreferrer noopener\">p<\/a><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/interactive-prototype-setting-user-interactions-without-coding\/\">rototypes<\/a> that look and feel like the final product.<\/p>\n\n\n\n<p>Take your web development to the next level with the world&#8217;s most advanced design tool. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free trial<\/a> to explore UXPin&#8217;s advanced features.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve put together some of the best website design ideas to delight and inspire you. We&#8217;ve also created a seven-step process to generate ideas based on your target audience&#8217;s needs and business goals. Whether you&#8217;re a design agency, startup, small business, or solopreneur looking for inspiration, this article will guide you through the best web<\/p>\n","protected":false},"author":3,"featured_media":38814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,15,7],"tags":[],"class_list":["post-38813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-responsive-web-design","category-web-design"],"yoast_title":"","yoast_metadesc":"Practice design by copying those website design ideas. 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