{"id":39466,"date":"2023-03-06T07:39:56","date_gmt":"2023-03-06T15:39:56","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=39466"},"modified":"2023-03-07T06:36:09","modified_gmt":"2023-03-07T14:36:09","slug":"should-user-experience-designers-be-aware-of-psychology","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/should-user-experience-designers-be-aware-of-psychology\/","title":{"rendered":"Should User Experience Designers Be Aware of Psychology?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/Should-user-experience-designer-be-aware-of-human-psychology-1024x512.png\" alt=\"Should user experience designer be aware of human psychology\" class=\"wp-image-39467\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/Should-user-experience-designer-be-aware-of-human-psychology-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/Should-user-experience-designer-be-aware-of-human-psychology-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/Should-user-experience-designer-be-aware-of-human-psychology-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/Should-user-experience-designer-be-aware-of-human-psychology.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Products are built by people for people. To do it right, UX designers must have a genuine interest in human psychology \u2013 to understand the emotions and motivations behind users\u2019 actions. Only then you are able to create products, which perfectly resonate with the target audience. Without this knowledge, it\u2019s like shooting in the dark \u2013 high chances are, you\u2019ll miss your target.\u00a0<\/p>\n\n\n\n<p>In this piece, we\u2019re going to focus on the question \u2013 should user experience designers be aware of human psychology? We\u2019ll discuss the psychology principles you should be aware of and how you can apply them to your design process.<\/p>\n\n\n\n<p>Implement all UX psychology principles that we&#8217;re about to outline right away. Create advanced prototypes using UXPin, an end-to-end prototyping tool that supports product design and development teams on their journey to build the best apps, websites, and other digital products for their users. <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noreferrer noopener\">Try UXPin for free<\/a>.<\/p>\n\n\n\n<section class=\"try-uxpin-banner\">\n    <div class=\"try-uxpin__container\">\n        <div class=\"try-uxpin__left\">\n            <p class=\"try-uxpin__heading\">Build advanced prototypes<\/p>\n            <p class=\"try-uxpin__text\">Design better products with States, Variables, Auto Layout and more.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"try-uxpin__button\">Try UXPin<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-signup.png\" class=\"try-uxpin__image\" alt=\"Try UXPin\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.try-uxpin-banner {\n    margin: 40px 0px;\n}\n\n.try-uxpin__container {\n    display: flex;\n    max-width: 689px;\n    height: 210px;\n    padding: 20px;\n    padding-left: 24px;\n    border: 2px solid black;\n    border-radius: 4px;\n    align-items: center;\n    justify-content: space-between;\n    background-color: white;\n    box-shadow: 10px 10px black;\n}\n\n.try-uxpin__left {\n    width: 54%;\n}\n\n\n.try-uxpin__heading {\n    font-size: 28px !important;\n    font-weight: bold;\n}\n\n.try-uxpin__left p {\n    margin: 10px 0px !important;\n    color: black !important;\n}\n\n.try-uxpin__text {\n    margin: 0 !important;\n    font-size: 18px !important;\n    line-height: 22px !important;\n}\n\n.try-uxpin__button {\n    width: 135px;\n    height: 44px;\n    background: black;\n    margin: 10px 0px;\n    padding: 10px 20px;\n    border: none;\n    border-radius: 2px;\n    color: white;\n    font-size: 16px;\n    text-align: center;\n}\n\n.try-uxpin__button:hover {\n    cursor: pointer;\n}\n\n.try-uxpin__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -21px;\n    margin-bottom: -6px;\n}\n\n@media (max-width: 760px) {\n    .try-uxpin__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .try-uxpin__container {\n        flex-direction: column;\n    }\n\n    .try-uxpin__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-ux-design-related-to-psychology\">Is UX design related to psychology?<\/h2>\n\n\n\n<p>Psychology and user experience are inseparable. You cannot design products that will appeal to your target audience without diving into human psychology \u2013 at least on a basic level. Otherwise, how will you know how to influence their decisions and resolve their problems?<\/p>\n\n\n\n<p>If you\u2019re a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-team-structure\/\" target=\"_blank\" rel=\"noreferrer noopener\">designer<\/a>, then high chances are you\u2019ve heard the term \u201cdesign psychology\u201d. It\u2019s a combination of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neuroscience<\/li>\n\n\n\n<li>Cognitive psychology<\/li>\n\n\n\n<li>Social psychology<\/li>\n\n\n\n<li>And human-computer interaction.<\/li>\n<\/ul>\n\n\n\n<p>By wrapping your head around these branches of psychology dedicated to human thinking, you\u2019ll be able to view the design process through a more human lens.<\/p>\n\n\n\n<p>In other words, you\u2019ll be capable of implementing mechanisms that will drive specific responses and actions from your users into your products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-ux-psychology-factors-designers-need-to-know\">4 UX Psychology Factors Designers Need to Know<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-bad-good-review-satisfaction-opinion.png\" alt=\"user bad good review satisfaction opinion\" class=\"wp-image-35479\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-bad-good-review-satisfaction-opinion.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/05\/user-bad-good-review-satisfaction-opinion-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>At UXPin, we\u2019ve noticed that plenty of sources online reduce the role of psychology in design to \u2018studying behavior\u2019. However, it\u2019s far beyond that. It\u2019s a complex process, which circles around analyzing the user\u2019s emotions, attention, cognition, and perception levels. Of these four criteria, the last two should be studied particularly well by designers.<\/p>\n\n\n\n<p>In this section, we\u2019re going to discuss all four UX psychology factors and how you can make them play out in your digital product\u2019s favor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cognition<\/h3>\n\n\n\n<p>Have you ever stepped into a store to buy yogurt, only to stare blankly at the fridge, overwhelmed with the choice? This is a prime example of Miller\u2019s law. In a nutshell, people struggle to compare multiple options against one another due to cognitive limitations.<\/p>\n\n\n\n<p>The average person can simultaneously process anywhere between <a href=\"https:\/\/alonbraun.com\/an-introduction-to-cognitive-load-and-millers-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">five to nine<\/a> options. Anything above this threshold either makes us pause our actions or withdraw from them altogether. The same is likely to happen to your users if you clutter <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-content-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">too much information on your website or app<\/a>.<\/p>\n\n\n\n<p>To tackle this UX psychology challenge, it\u2019s best to distribute information over multiple, progressive screens. For example, if you operate an online store, show no more than nine products per page. If it isn\u2019t possible, then try to group them into categories to ease <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/navigation-ui\/\" target=\"_blank\" rel=\"noreferrer noopener\">navigation<\/a>.<\/p>\n\n\n\n<p>The same rules apply when designing entire user journeys. If you\u2019re creating, say, an <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-onboarding-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-app onboarding sequence<\/a>, break it down into smaller chunks, and show a progress bar at the top.<\/p>\n\n\n\n<p>Here\u2019s a great example from WordPress:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/image2-min.png\" alt=\"cognition ux psychology\" class=\"wp-image-39475\" width=\"417\" height=\"525\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/image2-min.png 556w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2023\/03\/image2-min-238x300.png 238w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.useronboard.com\/how-wordpress-onboards-new-users\/?slide=51\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Useronboard<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Perception<\/h3>\n\n\n\n<p>Perception kicks in as soon as a person comes across your brand name or logo for the first time, and stays with them in all interactions with your website and services. It\u2019s a mixture of opinions and emotions that your product triggers in them, and is subject to change over time.<\/p>\n\n\n\n<p>So, what contributes to how users perceive digital products? The Interaction Design Foundation points to several <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/gestalt-principles\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gestalt principles<\/a>. While discussing all of them in depth would be beyond the scope of this piece, designers should particularly consider the following:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proximity<\/strong> \u2013 users tend to think that elements placed close to one another in an interface are part of a group, i.e., there\u2019s a relation among them.<\/li>\n\n\n\n<li><strong>Similarity <\/strong>\u2013 people believe that similar elements are related to one another, even if they\u2019re dispersed on a screen miscellaneously. What we see as \u2018similar\u2019 can be based on shape, color, or size.<\/li>\n\n\n\n<li><strong>Closure<\/strong> \u2013 the human brain tends to imagine lines and links between shapes if it helps us see a pattern. Look at the famous Champions League logo below. Even though the stars aren\u2019t linked on the outer edges, we clearly see a star-shaped football.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/d-0T_5JtrbGSK1Bli_GVwk1sje_TDwtNUvI3ujpAlCpbMOaXb0-UrZB47jRRVdrHXwvX1A3TOXEqDlBHiUG12cdUpZS26hdcSO2uGiiMiggV2cfD35ayFlEqwgFl8KDLsLNEs6OOPq2GAp3BiUbrfbA\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/en.wikipedia.org\/wiki\/UEFA_Champions_League\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/figcaption><\/figure>\n\n\n\n<p>To learn more about the role of perception in design, grab our free eBook on <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/visual-web-ui-design-colors-space-contrast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web UI design for the Human eye<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Attention<\/h3>\n\n\n\n<p>There is a statistic circling the internet that the average human\u2019s attention span is just 8.25 seconds, which would put us behind goldfish (9 seconds). This number has rung alarm bells among psychology scholars. While the goldfish analogy <a href=\"https:\/\/phys.org\/news\/2022-02-attention-spans-collapsing-uk-technology.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">has luckily been debunked<\/a>, it\u2019s true that our attention has worsened when compared to the pre-personal tech era.<\/p>\n\n\n\n<p>There are two things that can disrupt your user\u2019s journey. Firstly, they can get distracted by their own thoughts or physical surroundings. Secondly, they can be deliberately interrupted by other apps competing for their time \u2013 for example, via <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/app-engagement-7-ways-ux-design-can-increase-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">push notifications<\/a>.<\/p>\n\n\n\n<p>Here\u2019s how to tackle this while designing your website or product:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Refrain from any strong stimuli<\/strong> that could interfere with the user\u2019s goals. For example, if they visited your product page, showing them random pop-up surveys or colorful banners could keep them from converting (i.e., draw their attention away from the \u201cBuy now\u201d button).&nbsp;<\/li>\n\n\n\n<li><strong>Inform your users about where they are in the process.<\/strong> Imagine they were setting up your tool, but were interrupted by a phone call. Will they know where they\u2019ve left off once they return to your app or site? A good idea is to create breadcrumbs or even a progress bar, so they can see how many steps are left in the process.<\/li>\n\n\n\n<li>Finally, <strong>try to make your product stand out<\/strong>. People are attracted to and interested in new experiences. That being said, don\u2019t break any UX design conventions. Simple actions like moving between categories or finalizing a purchase need to be easy to complete.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Emotion<\/h3>\n\n\n\n<p>The age-old rule says that you become who you surround yourself with. But it\u2019s also strongly about <em>what <\/em>we surround ourselves with. If we dedicate, say, 80% of our leisure time to watching sad movies, it will be easy for us to pick up the gloomy mood. This is a subconscious reaction, which can luckily also be used to evoke positive feelings.<\/p>\n\n\n\n<p>How does this relate to digital product design? Don Norman, UX design guru and co-founder of the NN Group, says that aesthetics play a key role. One of his research papers circles around the claim that \u201c<a href=\"https:\/\/www.researchgate.net\/publication\/202165712_Emotion_Design_Attractive_Things_Work_Better\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">attractive things work better<\/a>\u201d.<\/p>\n\n\n\n<p>What Norman has noticed throughout decades of UX design work is that people tend to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/aesthetic-usability-effect\/\" target=\"_blank\" rel=\"noreferrer noopener\">forgive usability glitches if they like the design<\/a>. They will also feel that aesthetically pleasing interfaces are more functional. So, when it comes to <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/how-to-create-emotion-with-color-in-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">emotion in UX<\/a>, it\u2019s not only about your company\u2019s message. It\u2019s also about how you present it through visual and functional design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-a-psychology-degree-necessary-for-ux-designer\">Is a Psychology Degree Necessary for UX Designer?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/designops-efficiency-arrow.png\" alt=\"designops efficiency arrow\" class=\"wp-image-37777\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/designops-efficiency-arrow.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2022\/12\/designops-efficiency-arrow-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Both psychology and UX revolve around people. So while a user experience designer should be aware of human psychology, they don\u2019t necessarily need to be a psychologist.<\/p>\n\n\n\n<p>Most psychology principles are easy to understand but can have a tremendous impact on your <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-process-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">design process<\/a> if applied correctly. Let\u2019s take a look at what UX design and psychology have in common:\u00a0<\/p>\n\n\n\n<p><strong>Research<\/strong> \u2013 humans are complicated creatures, and figuring out their motivations and needs can be hard, especially when they can\u2019t verbalize them. Having basic psychological knowledge will help you apply specific techniques to gather information and derive insights from them.<\/p>\n\n\n\n<p><strong>Empathy<\/strong> \u2013 a lot of us think that empathy is something we\u2019re born with. However, the truth is that it can be trained, and psychologists spend years trying to become more empathetic. Being able to step into your users\u2019 shoes, which is what empathy is about, will become handy in UX design.\u00a0<\/p>\n\n\n\n<p><strong>Emotional design<\/strong> \u2013 successful products and services are built around users\u2019 emotional journeys. When you run user interviews and usability testing, you\u2019ll be able to apply your basic psychological knowledge to figure out how people feel while using your product.\u00a0<\/p>\n\n\n\n<p>Check out: <em><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-degrees\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX Design Degrees and Courses that Are Worth it<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-psychology-in-design-how-can-it-help-you\">Psychology in Design \u2013 How Can it Help You?\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/direction-process-path-way.png\" alt=\"direction process path way\" class=\"wp-image-32636\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/direction-process-path-way.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2021\/12\/direction-process-path-way-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Applying psychology to your designs will help you <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/design-decisions\/\" target=\"_blank\" rel=\"noreferrer noopener\">make better design decisions<\/a>.<\/p>\n\n\n\n<p>Here is how:<\/p>\n\n\n\n<p><strong>Decision making <\/strong>\u2013 giving users more options to choose from isn\u2019t always the right thing to do as it can lead to a <a href=\"https:\/\/thedecisionlab.com\/reference-guide\/economics\/the-paradox-of-choice\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">paradox of choice.<\/a> The more choice they have, the harder it is to make a decision. Offering your users guidance, and simplifying their entire journey will improve their experience.\u00a0<\/p>\n\n\n\n<p><strong>Motivation <\/strong>\u2013 UX designers have to understand their <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/user-pain-points-in-ux-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience&#8217;s pain points<\/a> and needs. In short, they have to know what <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/app-engagement-7-ways-ux-design-can-increase-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">motivates them to use a product<\/a>. Without this knowledge, they won\u2019t be able to retain a user for long.\u00a0<\/p>\n\n\n\n<p><strong>Influence <\/strong>\u2013 as humans we\u2019re often indecisive; we don\u2019t know what action to take until we actually take it. This is a very important piece of information, as it shows that people need guidance. Psychologists are aware of mechanisms that can be applied to \u201cpush\u201d individuals towards a certain action. The same principles can be <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/6-persuasive-ui-design-patterns-to-hook-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">used while designing products<\/a>. However, there is a thin line between manipulation and influence. Trust and credibility are the basis for building a lasting relationship with customers.\u00a0<\/p>\n\n\n\n<p><strong>Interactions<\/strong> \u2013 the more complex the product the harder it is to interact with it. And this is worth taking into consideration as people have different levels of tech savviness. If you want people to use your product or service then you have to adapt it to your users, not the other way around.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-psychology-principles-in-ux-design\">Use Psychology Principles in UX Design\u00a0<\/h2>\n\n\n\n<p>An understanding of psychology principles is a must-have in any UX designer\u2019s skill set. Humans are complex beings, and our reactions aren\u2019t always the most \u2018rational\u2019 ones on the table. Knowing how people create visual connections and what triggers their positive and negative emotions will help you do more than just build more enjoyable experiences. It will also support your business goals and have users return for more.&nbsp;<\/p>\n\n\n\n<p>The best part is that, since we\u2019re all humans, you can test your concepts well before you put out a design. By using UXPin, you can create interactive prototypes, from start to finish. Have an idea for a functionality or an assumption you\u2019d like to build and test out? <a href=\"https:\/\/www.uxpin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with UXPin<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/sign-up\" target=\"_blank\" rel=\"noopener\">Try UXPin for free<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Products are built by people for people. To do it right, UX designers must have a genuine interest in human psychology \u2013 to understand the emotions and motivations behind users\u2019 actions. Only then you are able to create products, which perfectly resonate with the target audience. Without this knowledge, it\u2019s like shooting in the dark<\/p>\n","protected":false},"author":3,"featured_media":39467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-39466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ux-design"],"yoast_title":"","yoast_metadesc":"UX design is one of this roles that merges a lot of different fields. Is psychology an important discipline for UX designers? Let's find out!","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Should User Experience Designers Be Aware of Psychology? | UXPin<\/title>\n<meta name=\"description\" content=\"UX design is one of this roles that merges a lot of different fields. 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