{"id":51891,"date":"2024-02-07T06:53:25","date_gmt":"2024-02-07T14:53:25","guid":{"rendered":"https:\/\/www.uxpin.com\/studio\/?p=51891"},"modified":"2024-02-22T07:25:40","modified_gmt":"2024-02-22T15:25:40","slug":"app-landing-page-examples","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/app-landing-page-examples\/","title":{"rendered":"Best App Landing Page Examples and Why They Work"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/Best-App-Landing-Page-Examples-1024x512.png\" alt=\"Best App Landing Page Examples\" class=\"wp-image-51946\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/Best-App-Landing-Page-Examples-1024x512.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/Best-App-Landing-Page-Examples-600x300.png 600w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/Best-App-Landing-Page-Examples-768x384.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/Best-App-Landing-Page-Examples.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An app landing page is a dedicated web page designed to showcase and promote a specific application. Its primary purpose is to provide information about the app, highlight its key features and benefits, and encourage target audience to download and install the app.<\/p>\n\n\n\n<p>App landing pages are an essential part of the marketing strategy for apps, serving as a central point for potential users to learn more about the app and decide to download it.<\/p>\n\n\n\n<p>Are you an app developer? Create a beautiful and interactive app landing page design with UXPin Merge\u2019s drag-and-drop features. Use React components that you can then copy to build a React-based app landing page. <a href=\"https:\/\/www.uxpin.com\/merge\/developers\">Try UXPin Merge for free<\/a>.<\/p>\n\n\n\n<section class=\"discover-merge\">\n    <div class=\"discover-merge__container\">\n        <div class=\"discover-merge__left\">\n            <h3 class=\"discover-merge__heading\">Design UI with code-backed components.<\/h3>\n            <p class=\"discover-merge__text\">Use the same components in design as in development. Keep UI consistency at scale.<\/p>\n            <a href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noopener\">\n                <button class=\"discover-merge__button\">Try UXPin Merge<\/button>\n            <\/a>\n        <\/div>\n        <div>\n            <img decoding=\"async\" src=\"https:\/\/uxpin.com\/studio\/wp-content\/themes\/uxpin-juggernaut\/img\/cta-banner-merge.png\" class=\"discover-merge__image\" alt=\"\">\n        <\/div>\n    <\/div>\n<\/section>\n\n<style>\n.discover-merge {\n    margin: 40px 8px;\n}\n\n.discover-merge__container {\n    display: flex;\n    max-width: 690px;\n    height: 200px;\n    padding: 20px;\n    padding-left: 24px;\n    border-radius: 4px;\n    background-color: black;\n    box-shadow: 10px 10px #9999ff;\n    align-items: center;\n    justify-content: space-between;\n}\n\n.discover-merge__left {\n    width: 50%;\n}\n\n.discover-merge__left p {\n    margin: 10px 0px !important;\n    color: white !important;\n    font-size: 18px !important;\n}\n\n.discover-merge__heading {\n    font-weight: bold !important;\n    color: white !important;\n    font-size: 18px !important;\n}\n\n.discover-merge__text {\n    margin: 0 !important;\n    line-height: 22px !important;\n}\n\n.discover-merge__button {\n    width: 174px;\n    height: 44px;\n    margin: 10px 0px;\n    border: none;\n    border-radius: 2px;\n    background: white;\n    color: black;\n    font-size: 16px;\n    text-align: center;\n}\n\n.discover-merge__button:hover {\n    cursor: pointer;\n}\n\n.discover-merge__image {\n    max-width: 320px !important;\n    height: 200px;\n    margin-right: -19px;\n}\n\n@media (max-width: 760px) {\n    .discover-merge__container {\n        height: auto;\n        margin: 10px;\n        align-items: left;\n    }\n}\n\n@media (max-width: 500px) {\n    .discover-merge__container {\n        flex-direction: column;\n    }\n\n    .discover-merge__left {\n        width: 100%;\n        align-items: normal;\n    }\n}\n\n<\/style>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-app-landing-page\">What is an app landing page?<\/h2>\n\n\n\n<p>An app landing page is a special web page made to show off and promote a specific app. It&#8217;s like a virtual brochure that tells you all about the app \u2013 what it does, its cool features, and why you should get it. The main goal is to help people decide to download and install the app.<\/p>\n\n\n\n<p>These pages are crucial for marketing mobile apps. They act as a central spot where potential customers can get all the details they need before deciding if they want to download the app to their mobile devices or computers. Essentially, it&#8217;s like a one-stop-shop to learn how the app works and make an informed choice.<\/p>\n\n\n\n<p>In simpler terms, an app landing page is like a friendly guide that introduces you to an app, explains what it can do, and invites you to give it a try by downloading it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-elements-of-an-app-landing-page\">Key elements of an app landing page<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"301\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/01\/pixel-bitmap-raster.png\" alt=\"pixel bitmap raster\" class=\"wp-image-51845\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/01\/pixel-bitmap-raster.png 750w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/01\/pixel-bitmap-raster-700x281.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Most app landing page examples use similar elements. These elements matter because they contribute to a positive user experience and makes the target audience understand what the landing page is for.<\/p>\n\n\n\n<p>Standard UI elements are commonly used across various websites and apps. When users encounter familiar elements, they feel more comfortable and can quickly grasp how to interact with the content.<\/p>\n\n\n\n<p>Certain UI elements have become industry standards. For example, having a prominent and clear CTA button aligns with users&#8217; expectations. Meeting these expectations helps target audience find what they&#8217;re looking for without unnecessary confusion.<\/p>\n\n\n\n<p>What are they? Let\u2019s explore key elements of app landing pages in layman\u2019s terms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>App logo: <\/strong>Placing the logo in the top left corner of the landing page is a common and effective practice. This aligns with the standard layout of many websites.<\/li>\n\n\n\n<li><strong>Hero image or video in the header:<\/strong> Eye-catching visuals at the top of the page help to introduce the app and draw the users in to scroll down for more information.<\/li>\n\n\n\n<li><strong>App description text:<\/strong> A concise and compelling overview of the app, including its value proposition, main functionalities, and high-converting benefits.<\/li>\n\n\n\n<li><strong>Feature highlights:<\/strong> Sections showcasing the key app features and functionalities of the app, often presented with screenshots of the app or icons to enhance scannability of text and boost messaging.<\/li>\n\n\n\n<li><strong>Call-to-Action (CTA) buttons:<\/strong> Prominent buttons encouraging users to download the app with a download link or take specific actions.<\/li>\n\n\n\n<li><strong>User testimonials:<\/strong> User reviews or any other form of social proof that describe typical use cases and opionions. Believe it or not, testimonials truly boost your conversion goals. Sometimes a great social proof is just showing the number of app downloads.<\/li>\n\n\n\n<li><strong>Social media integration:<\/strong> Links or feeds to the app&#8217;s social media profiles to encourage visitors to follow for updates and engage with the app community.<\/li>\n\n\n\n<li><strong>Compatibility information:<\/strong> Information about the platforms and devices supported by the app, such as iOS, Android, smartphones, tablets, etc.<\/li>\n\n\n\n<li><strong>Contact or support information:<\/strong> Providing ways for users to get in touch with the app&#8217;s developers or support team for inquiries or assistance.<\/li>\n<\/ul>\n\n\n\n<p>By incorporating these elements, app landing pages create a user-friendly environment that aligns with user expectations, enhances usability, and encourages visitors to engage with the content and ultimately get the app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-app-landing-page-examples\">Best app landing page examples<\/h2>\n\n\n\n<p>We prepared a list of high-converting <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/landing-page-ui\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing pages<\/a> for mobile apps that you can find at Google Play Store, Apple App Store, or web apps sold by popular SaaS companies. Let\u2019s analyze what makes those landing pages effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-headspace\">Headspace<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/headspace-app-1024x579.png\" alt=\"headspace app\" class=\"wp-image-51899\" style=\"width:750px\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/headspace-app-1024x579.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/headspace-app-531x300.png 531w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/headspace-app-768x434.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/headspace-app-1536x869.png 1536w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/headspace-app-2048x1158.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Headspace is a meditation app and a great mobile app landing page example. It has a logo in the top-left corner, colorful app screenshots, and a value proposition as a H1. Its CTA button and pricing tiers are above the fold which definitely impacts conversion rates. What is above the fold? It is any content that is immediately visible on a webpage without requiring the user to scroll down.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-in-it-for-you\">What\u2019s in it for you?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t fear bold colors <\/strong>\u2014 Minimalist design is <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ui-ux-design-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">still on trend<\/a>, but it doesn\u2019t mean that your website should be black and white. Experiment with colors to make your site a delightful user experience.<\/li>\n\n\n\n<li><strong>Test if pricing is something that converts <\/strong>\u2014SaaS websites usually highlight pricing on a dedicated landing page, but why not to try it above the fold. Run an <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ab-testing-in-ux-design-when-and-why\/\" target=\"_blank\" rel=\"noreferrer noopener\">a\/b test<\/a> to see if it works for your target audience.<\/li>\n\n\n\n<li><strong>Give users a sample of what they can expect <\/strong>\u2014 A <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/4-types-creative-website-scrolling-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\">couple of scrolls<\/a> down and you can actually hear the recording of one of the meditations. It\u2019s a great hook that draws people in.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-monopolygo\">MonopolyGo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"995\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/monopoly-go-landing-page-example-1024x995.png\" alt=\"monopoly go landing page example\" class=\"wp-image-51902\" style=\"width:750px\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/monopoly-go-landing-page-example-1024x995.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/monopoly-go-landing-page-example-309x300.png 309w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/monopoly-go-landing-page-example-768x746.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/monopoly-go-landing-page-example.png 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>MonopolyGo is one of the best selling mobile apps. It\u2019s landing page is simple and to the point. Even though it\u2019s downloaded by millions of people, the landing page creators decided to feature only three testimonials. It seems that it\u2019s not a lot, but each review has a candid photo of a smiling person and a high energy description. Way to go, isn\u2019t it?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-in-it-for-you-1\"><strong>What\u2019s in it for you?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Boost excitement with an energetic animation <\/strong>\u2014 No header? It\u2019s not necessary! Most people know what Monopoly is, but they don\u2019t know how fun it is to play it. Encourage more interest with a high-energy animation of your product.<\/li>\n\n\n\n<li><strong>Put links to social media <\/strong>\u2014 If social media marketing is important to you and your potential customers, feature the links to it in a visible spot. Notice that for MonopolyGo, it\u2019s not the <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/footer-design-basics\/\" target=\"_blank\" rel=\"noreferrer noopener\">footer<\/a>, it\u2019s a left-hand side of their site.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.uxpin.com\/studio\/blog\/chat-user-interface-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chat option<\/a> in the right corner <\/strong>\u2014Give your target audience a possibility to reach out to your customer service. This way you\u2019ll know what issues they have and what they expected to get from your site. Feedback matters!<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-whatsapp\">WhatsApp<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"863\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/whatsapp-app-landing-page-1024x863.png\" alt=\"whatsapp app landing page\" class=\"wp-image-51905\" style=\"width:750px\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/whatsapp-app-landing-page-1024x863.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/whatsapp-app-landing-page-356x300.png 356w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/whatsapp-app-landing-page-768x647.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/whatsapp-app-landing-page.png 1402w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>WhatsApp is a great example of website design that sells. It pairs great copy with heart-warming visuals to make you click the \u201cDownload\u201d CTA. This is why aside from great <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-user-interface\/\" target=\"_blank\" rel=\"noreferrer noopener\">UI design<\/a>, you need to work with a copywriter who knows how to compose a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">high-converting copy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-in-it-for-you-2\"><strong>What\u2019s in it for you?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focus on your value proposition <\/strong>\u2014WhatsApp differentiates itself from other communicators by telling their potential customers that they\u2019re a <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-security-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">secure<\/a> app. What is your value proposition and why should it be important to your users?<\/li>\n\n\n\n<li><strong>Use negative space to make copy sink in <\/strong>\u2014 WhatsApp makes a great use of <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/what-is-negative-space-in-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">whitespace<\/a> and we think it\u2019s because they want to make the text and visuals stand out. Let your copy breathe, so it can create the impact that you want.<\/li>\n\n\n\n<li><strong>Doodles<\/strong> \u2014Headspace used <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/color-schemes-for-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">bold colors<\/a>, MonopolyGo <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-of-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a>, and WhatsApp uses doodles to make their landing page more unique.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vinted\">Vinted<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"994\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/vinted-landing-page-of-app-example-1024x994.png\" alt=\"vinted landing page of app example\" class=\"wp-image-51908\" style=\"width:750px\" srcset=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/vinted-landing-page-of-app-example-1024x994.png 1024w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/vinted-landing-page-of-app-example-309x300.png 309w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/vinted-landing-page-of-app-example-768x745.png 768w, https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2024\/02\/vinted-landing-page-of-app-example.png 1412w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vinted is a platform for selling and buying clothes from people. It took ecommerce space by storm. It works on a premise that when you\u2019re using the platform you are giving clothes a new life, and it plays well with a sustainability trend so popular in 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-in-it-for-you-3\"><strong>What\u2019s in it for you?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Candid photos <\/strong>\u2014 it uses photos from the platform on its landing page. Be careful with this one, because you need user consent to do it.<\/li>\n\n\n\n<li><strong>Navigation with categories<\/strong> \u2014Vinted is in ecommerce category and it features <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/navigation-ui\/\" target=\"_blank\" rel=\"noreferrer noopener\">navigation<\/a> to communicate what you can expect from the platform.<\/li>\n\n\n\n<li><strong>Search bar <\/strong>\u2014 what happens when you type in what you\u2019re looking for and click search? You get search results, and from this point you are one step away from buying an item and becoming a user. Since items are indexed, it boosts Vinted\u2019s <a href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-seo-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO rankings<\/a>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-an-app-landing-page-design-with-uxpin-merge\">Create an app landing page design with UXPin Merge<\/h2>\n\n\n\n<p>You are one step away from creating a high-converting app landing page? Use our tips and log in to UXPin in order to use your knowledge in practice. Design a beautiful layout of your app landing page. Soon you\u2019ll find optimized landing page templates in our app.<\/p>\n\n\n\n<p>And if you are new to our site, we\u2019re creating UXPin Merge, a drag-and-drop UI builder that helps non-designers assemble landing pages, apps, websites, and more 10x faster. <a href=\"https:\/\/www.uxpin.com\/merge\/developers\">Try UXPin Merge<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><center><a class=\"btn btn-flat btn-large btn-content-width\" href=\"https:\/\/www.uxpin.com\/merge\" target=\"_blank\" rel=\"noopener\">Try UXPin Merge<\/a><\/center><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An app landing page is a dedicated web page designed to showcase and promote a specific application. Its primary purpose is to provide information about the app, highlight its key features and benefits, and encourage target audience to download and install the app. App landing pages are an essential part of the marketing strategy for<\/p>\n","protected":false},"author":3,"featured_media":51946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-51891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-web-design"],"yoast_title":"","yoast_metadesc":"Discover best App Landing Page Examples and find out what makes them work. The tips include UI, UX, and copy advise to steal.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best App Landing Page Examples and Why They Work | UXPin<\/title>\n<meta name=\"description\" content=\"Discover best App Landing Page Examples and find out what makes them work. 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