{"id":5447,"date":"2014-10-10T00:44:08","date_gmt":"2014-10-10T00:44:08","guid":{"rendered":"http:\/\/proxystudio.uxpin.com\/?p=5447"},"modified":"2024-05-13T23:15:55","modified_gmt":"2024-05-14T06:15:55","slug":"ux-design-action-redesigning-yelp-upcoming-free-e-book","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/","title":{"rendered":"UX Design in Action: Testing & Redesigning Yelp (free e-book)"},"content":{"rendered":"

When it comes to the UX design process, we all know that theory and practice can be two totally different things. That’s exactly why we decided to show the design process in action by partnering up with UserTesting<\/a> and Optimal Workshop<\/a>. Once they completed their original user research, we handled the Yelp redesign.\u00a0Our goal is to show\u00a0that user research\u00a0leads to better design decisions.<\/p>\n

The entire process and screenshots of the new Yelp site will all be included in our upcoming e-book<\/a>, but you can get a glimpse of the overall process below.<\/p>\n

<\/p>\n

1. Defining Yelp<\/h2>\n

The first step was analyzing Yelp’s business model. Who is their audience? How have they succeeded? Where can they improve? We needed to make sure our design was driven by business insights.<\/p>\n

2. Conducting User Tests<\/h2>\n

Once we knew the overall objectives, we decided the right testing methods for our user groups. UserTesting and Optimum Workshop\u00a0conducted primary research\u00a0through user testing, tree testing, card sorting, and click testing to understand how users interact with the current website and how they categorize information. These testing methods would tell us which features were vital, which features were ignored, and which features actually confused people.<\/p>\n

3. Analyzing the Data<\/h2>\n

We consolidated the data from all 4 testing methods to decide where the site needed to change. Considering that Yelp is basically a business search engine, our goal was to translate user insights into design changes that could deliver more relevant content.<\/p>\n

4. Redesigning Yelp<\/h2>\n

Now that we knew what needed to change, it was time to put our ideas onto the screen. We\u00a0created sketches, wireframes, and finally prototypes.<\/p>\n

5. Iterating Tirelessly<\/h2>\n

Because we followed the design sprint methodology, our goal was improvement rather than perfection. Iteration\u00a0helped to connect every step of the UX design process. All team members\u00a0used UXPin to comment,\u00a0collaborate, and question our work.<\/p>\n

That’s just the sneak peek. We’re excited to release the full e-book in the next couple of weeks. To be one of the first to see the new Yelp, sign up below.<\/p>\n

\"UX<\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

When it comes to the UX design process, we all know that theory and practice can be two totally different things. That’s exactly why we decided to show the design process in action by partnering up with UserTesting and Optimal Workshop. Once they completed their original user research, we handled the Yelp redesign.\u00a0Our goal is<\/p>\n","protected":false},"author":9,"featured_media":5463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-5447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ux-design"],"yoast_title":"UX Design in Action: Testing & Redesigning Yelp (Free eBook) | UXPin","yoast_metadesc":"See a live example of the UX process as three companies redesign the Yelp website based on user research. Learn how to turn theory into practice.","acf":[],"yoast_head":"\nUX Design in Action: Testing & Redesigning Yelp (Free eBook) | UXPin<\/title>\n<meta name=\"description\" content=\"See a live example of the UX process as three companies redesign the Yelp website based on user research. Learn how to turn theory into practice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX Design in Action: Testing & Redesigning Yelp (free e-book)\" \/>\n<meta property=\"og:description\" content=\"See a live example of the UX process as three companies redesign the Yelp website based on user research. Learn how to turn theory into practice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-10T00:44:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-14T06:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"247\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jerry Cao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jerry Cao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/\"},\"author\":{\"name\":\"Jerry Cao\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\"},\"headline\":\"UX Design in Action: Testing & Redesigning Yelp (free e-book)\",\"datePublished\":\"2014-10-10T00:44:08+00:00\",\"dateModified\":\"2024-05-14T06:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/\"},\"wordCount\":355,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png\",\"articleSection\":[\"Blog\",\"UX Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/\",\"name\":\"UX Design in Action: Testing & Redesigning Yelp (Free eBook) | UXPin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png\",\"datePublished\":\"2014-10-10T00:44:08+00:00\",\"dateModified\":\"2024-05-14T06:15:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\"},\"description\":\"See a live example of the UX process as three companies redesign the Yelp website based on user research. Learn how to turn theory into practice.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png\",\"contentUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png\",\"width\":500,\"height\":247,\"caption\":\"Screen Shot 2014 10 07 at 2.38.28 PM e1412901244426\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/ux-design-action-redesigning-yelp-upcoming-free-e-book\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UX Design in Action: Testing & Redesigning Yelp (free e-book)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\",\"name\":\"Jerry Cao\",\"description\":\"Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.\",\"sameAs\":[\"http:\\\/\\\/uxpin.com\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/jerrycao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"UX Design in Action: Testing & Redesigning Yelp (Free eBook) | UXPin","description":"See a live example of the UX process as three companies redesign the Yelp website based on user research. Learn how to turn theory into practice.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/","og_locale":"en_US","og_type":"article","og_title":"UX Design in Action: Testing & Redesigning Yelp (free e-book)","og_description":"See a live example of the UX process as three companies redesign the Yelp website based on user research. Learn how to turn theory into practice.","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/","og_site_name":"Studio by UXPin","article_published_time":"2014-10-10T00:44:08+00:00","article_modified_time":"2024-05-14T06:15:55+00:00","og_image":[{"width":500,"height":247,"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png","type":"image\/png"}],"author":"Jerry Cao","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jerry Cao","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/"},"author":{"name":"Jerry Cao","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18"},"headline":"UX Design in Action: Testing & Redesigning Yelp (free e-book)","datePublished":"2014-10-10T00:44:08+00:00","dateModified":"2024-05-14T06:15:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/"},"wordCount":355,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png","articleSection":["Blog","UX Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/","name":"UX Design in Action: Testing & Redesigning Yelp (Free eBook) | UXPin","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png","datePublished":"2014-10-10T00:44:08+00:00","dateModified":"2024-05-14T06:15:55+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18"},"description":"See a live example of the UX process as three companies redesign the Yelp website based on user research. Learn how to turn theory into practice.","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/#primaryimage","url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png","contentUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2014\/10\/Screen-Shot-2014-10-07-at-2.38.28-PM-e1412901244426.png","width":500,"height":247,"caption":"Screen Shot 2014 10 07 at 2.38.28 PM e1412901244426"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/ux-design-action-redesigning-yelp-upcoming-free-e-book\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"UX Design in Action: Testing & Redesigning Yelp (free e-book)"}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18","name":"Jerry Cao","description":"Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.","sameAs":["http:\/\/uxpin.com"],"url":"https:\/\/www.uxpin.com\/studio\/author\/jerrycao\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/5447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=5447"}],"version-history":[{"count":1,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/5447\/revisions"}],"predecessor-version":[{"id":53001,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/5447\/revisions\/53001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media\/5463"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=5447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=5447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=5447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}