{"id":6579,"date":"2015-06-02T18:52:34","date_gmt":"2015-06-03T01:52:34","guid":{"rendered":"http:\/\/proxystudio.uxpin.com\/?p=6579"},"modified":"2024-09-09T07:47:54","modified_gmt":"2024-09-09T14:47:54","slug":"enterprise-ux-design-3-problems-and-solutions","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/","title":{"rendered":"3 Problems Killing Enterprise UX Design (And How to Fix Them)"},"content":{"rendered":"<p>Enterprise UX design\u00a0is a whole different animal.<\/p>\n<p>If you&#8217;re designing\u00a0<em>in<\/em> an enterprise, you need to navigate the organizational\u00a0complexities inherent to large companies (not to mention any annoying legacy processes).<\/p>\n<p>If you&#8217;re designing\u00a0<em>for<\/em> the enterprise, your company is probably at least mid-sized\u00a0and distributed across multiple offices (perhaps even continents). You&#8217;re not just facing organizational complexity, but also designing products whose users aren&#8217;t the buyers.<\/p>\n<p>In either case, enterprise UX carries its own set of risks and opportunities.<\/p>\n<p>With insights from some of the top UX practitioners today, we\u2019ll explain the three most common problems with enterprise UX design\u00a0\u2013 and how the experts solve them.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Larger teams do offer more brainpower and perspectives, but they also introduce more opinions, politics, and roadblocks. Design by committee can always reduce great ideas into nothing but a pile of compromises.<\/p>\n<p>These were the problems that the Enterprise UX 2015 conference addressed. Organized by <a href=\"http:\/\/rosenfeldmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rosenfeld Media<\/a>, this expo collected the top UX practitioners in the world from companies like IBM, Rackspace, and Citrix, and allowed them to share their experiences, grievances, and their advice.\u00a0From feature obsession to conflicting priorities, let&#8217;s explore some practical solutions to these recurring problems.<\/p>\n<p><em>If you&#8217;d like more detail, check out our free e-book <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-collaboration-enterprises-planning-kickoff\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design Collaboration in the Enterprise<\/a>.<\/em><\/p>\n<h2>Problem #1: Obsessing Over Features Instead of Crafting Experiences<\/h2>\n<p>Features are concrete. The user\u2019s experience, on the other hand, is intangible.<\/p>\n<p>Products are just a vessel for the experience. However, as Bill Scott, VP of Business Engineering at Paypal <a href=\"http:\/\/www.slideshare.net\/RosenfeldMedia\/lean-engineering-engineering-for-learning-experimentation-in-the-enterprise-bill-scott-at-enterprise-ux-2015\" target=\"_blank\" rel=\"noopener noreferrer\">explained<\/a>, delivery is much easier to measure than experience. As a result, product teams feel incentivized to release as much as possible as quickly as possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6580\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.35.23-PM.png\" alt=\"Screen Shot 2015-06-02 at 6.35.23 PM\" width=\"628\" height=\"470\" \/><\/p>\n<p><em>Photo credits: <a href=\"https:\/\/www.flickr.com\/photos\/capcase\/2735500813\/in\/photolist-5aJa68-8zbSjQ-8KvBjm-8KsBRg-8z8JWc-3EmeGw-8zbQMW-mYMug-7uxvfb-nJMHCr-qakMpi-5NeCtK-7XwwD4-fgf8HF-8Ksoe2-8KvneW-8KssnD-8KvM99-8KvR73-8KviGG-8KvJ2E-9DS6jY-8zbSx9-6mLR6-eH6Jq7-haBiqp-hw32WB-hR7BWj-9iJP31-dLNTqk-9tnda9-haDicT-3JP82j-iZniap-oWr5e5-dMLK1V-otU81-byigx7-8rKcVM-55DKCY-7uxJie-6115ba-dUNzjR-eervLD-4wnymj-7uZsNo-3JP5VS-bdi4cv-4g1Bp2-33bbGX\">James Case<\/a>. <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">Creative Commons<\/a>.<\/em><\/p>\n<p>As design author and serial entrepreneur Nathan Shedroff described in his presentation, you can outline functionalities in spec documents and easily hand them off to the next link in the chain. Once the product releases, you can easily measure the sales. No single metric, however, can actually measure the emotional value of the product (how it connects with users) contributed to product sales. Consequently, we have no real choice but to assume that feature value equals financial value.<\/p>\n<p>Emotional value, however, must be recognized as a part of every product\u2019s success. Just look at how Facebook bought Instagram for $1.1B even though Instagram was only worth $86M on paper. Clearly, the image sharing company understood the importance of their emotional value, and so did the people willing to pay their price.<\/p>\n<h3><b>Solutions<\/b><\/h3>\n<p>The solution isn\u2019t as simple as just \u201chire more designers and make people listen to them\u201d.<\/p>\n<p>Even if you do hire a bunch of designers, you still need to ease the culture of complexity towards a more problem-focused (rather than solution-obsessed) method of thinking. \u00a0In fact, Catherine Courage (SVP of Customer Experience at Citrix) says you can\u2019t reverse the culture of complexity overnight \u2013 especially if the company\u2019s entrenched in the waterfall process.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6581\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.02.33-PM.png\" alt=\"Screen Shot 2015-06-02 at 6.02.33 PM\" width=\"640\" height=\"402\" \/><\/p>\n<p><em>Photo credit: <a href=\"https:\/\/www.flickr.com\/photos\/gi\/361143108\/\">Gisela Giardino<\/a>. <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">Creative Commons<\/a>. Edited from original.<\/em><\/p>\n<p>The best way to shift the company mindset towards the more abstract, but rewarding, goals is to take a slow-and-steady approach. This seemed to work well for Catherine Courage, who only a couple years ago started at Citrix as a lone UX designer, and now reports directly to the CEO as SVP of Customer Experience.<\/p>\n<p>Let\u2019s explore a <a href=\"http:\/\/www.slideshare.net\/RosenfeldMedia\/the-enterprise-ux-journey-lessons-from-the-voyage-the-opportunity-ahead-catherine-courage-at-enterprise-ux-2015\" target=\"_blank\" rel=\"noopener noreferrer\">few of the strategies<\/a> that worked for her<strong>:<br \/>\n<\/strong><\/p>\n<ul>\n<li><b>Find inspiration from everyday products. <\/b>If the product team has difficulty understanding how to improve the UX of complex products, encourage them to think about why they love simpler products from everyday life. Deconstruct the magic of simple experiences, then build them back into your own product. For example, Catherine used Tesla, Virgin, Apple, and Disney to explain to her team the power of experience-centric design over feature-centric.<\/li>\n<\/ul>\n<ul>\n<li><b>Redefine problem-solving. <\/b>Many non-designers (like developers and product managers) tend to prefer solutions that take the shortest route between problem and solution, but the scenic route oftentimes uncovers even more pressing problems. Use techniques like rapid prototyping and design studios (discussed in our free e-book <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-collaboration-enterprises-planning-kickoff\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design Collaboration in the Enterprise<\/a>) to teach them how to \u201cthink broad to get narrow.\u201d<\/li>\n<\/ul>\n<ul>\n<li><b>Get out of the office \u2013 <\/b>Usability tests such as contextual interviews and field studies are the best way to see how products exist in the world outside of the design studios. The more team-members understand this environment, the more they learn to approach product development from the user\u2019s perspective. Even better is pairing designers and developers together to accomplish these tests \u2013 this also reduces the understanding gap between the two practices.<\/li>\n<\/ul>\n<ul>\n<li><b>Focus on small victories. <\/b>Change in enterprises takes time. Start by evaluating the inconsistencies in a single product and address those one-by-one. Don\u2019t immediately tackle an entire product suite. Earn some quick wins, then use those as leverage to gain stakeholder trust for larger projects.<\/li>\n<\/ul>\n<p>You may face resistance and skepticism at first, but it\u2019s your role as a designer to help people understand that what\u2019s good for users is also good for business.<\/p>\n<h2>Problem #2: Fear of Risk<\/h2>\n<p>Large companies don\u2019t survive on recklessness. Enterprise environments foster stability and security, which means most employees don\u2019t like to rock the boat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6582\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/5325381287_60d3ed1f09_z.jpg\" alt=\"5325381287_60d3ed1f09_z\" width=\"640\" height=\"480\" \/><\/p>\n<p><em>Photo credit: <a href=\"https:\/\/www.flickr.com\/photos\/90899524@N00\/5325381287\/\">remove<\/a>. <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">Creative Commons<\/a>.<\/em><\/p>\n<p>Just like you empathize with user, let\u2019s empathize with coworkers for a second. They have families, mortgages, dreams of promotions. If the status quo helps to satisfy those needs, why would they risk any of that for your \u201cdesign vision\u201d? You\u2019ll probably find that middle managers are especially risk-averse given the pressure from above and responsibility to those below.<\/p>\n<p>Never underestimate the fear of getting fired.<\/p>\n<h3><b>Solutions<\/b><\/h3>\n<p>The way to pave the way for experimentation lies in small steps toward creative thinking. Introduce design thinking in a way that makes others look good as they get better at their jobs.<\/p>\n<p>For example, Catherine Courage sent some of middle managers to the <a href=\"http:\/\/dschool.stanford.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford D-School<\/a> for a design boot camp and called attention as to why those employees had earned the coveted spots. Of course, not every company can afford such programs.<\/p>\n<p>Below we\u2019ve listed some everyday tactics that you can slowly implement with your team:<\/p>\n<ul>\n<li><b>Workshops, not meetings \u2013 <\/b>While meetings are difficult to schedule and often favor talking over doing (which requires more follow up), design workshops are naturally collaborative and productive. For more detailed explanation of the different types of workshops and how to best conduct them, download our free ebook <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/ux-design-collaboration-enterprises-planning-kickoff\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design Collaboration in the Enterprise<\/a>.<\/li>\n<\/ul>\n<ul>\n<li><b>Experiment grid \u2013 <\/b>Alissa Briggs, the Head of UX at Brigade, created the experiment grid to consolidate Intuit\u2019s multi-tiered enterprise accounting software. The exercise was so successful that she created an <a href=\"https:\/\/www.dropbox.com\/s\/o2x0s5fyvusyjbu\/ExperimentGrid.sketch?dl=0\" target=\"_blank\" rel=\"noopener noreferrer\">editable Sketch App version<\/a> for any project.\u00a0As Briggs explains, this activity forces the team to question their assumptions instead of simply validating ideas. Presenting experiments with real customer data (quantitative and qualitative feedback) in a visually digestible format helps convince decisions-makers that some risks aren\u2019t really that risky. By describing the results from a small sample size in the below\u00a0grid, Briggs was able to get over initial objections and roll out feature simplifications that lead to the best-selling product at the company. If you can swing it, try designating someone on your team as the \u201cexperiment owner\u201d by dedicating 10-15% of their time on small experiments.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6583\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.39.22-PM.png\" alt=\"Screen Shot 2015-06-02 at 6.39.22 PM\" width=\"640\" height=\"499\" \/><\/p>\n<p><i>Photo credit: <\/i><a href=\"https:\/\/www.linkedin.com\/in\/alissabriggs\"><i>Alissa Briggs<\/i><\/a><i> via <\/i><i>Enterprise UX Conference<\/i><\/p>\n<ul>\n<li><b>Encourage prototyping as a developer skill \u2013 <\/b>Prototyping can be done without code, but getting developers on board ASAP strengthens the case for your riskier ideas (as Bill Scott explains). If developers are comfortable prototyping in code, they\u2019re better able to validate your rapid prototypes (which reduces everyone\u2019s risk). Never forget that design and development do not live in silos.<\/li>\n<\/ul>\n<p>You\u2019ll notice these solutions all take advantage of departmental collaboration, which brings us to our last problem&#8230;.<\/p>\n<h2>Problem #3: No Common Language<\/h2>\n<p>Executives don\u2019t always understand the creative and intuitive decisions proposed by designers, but it\u2019s really a two-way street.<\/p>\n<p>Designers themselves don\u2019t always know every business reason for a project, or the implications of their ideas on development. It takes time and effort to build that multidisciplinary fluency. Each role comes with its own perspectives: marketers worry about differentiation, developers think in terms of system feasibility, and designers thrive on ambiguity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6584\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.42.58-PM.png\" alt=\"Screen Shot 2015-06-02 at 6.42.58 PM\" width=\"640\" height=\"639\" \/><br \/>\n<em>Photo credits: <a href=\"https:\/\/www.flickr.com\/photos\/seeminglee\/8629610363\/in\/photolist-e9z1vz-dRuMzt-dGNUyL-e4GUBS-r9Dtz7-dHVRHu-dMiD4u-dSWKhN-dL8cys-dP28nE-dDBfUP-dQNeee-6CzZN-dNjmAn-6dHXwD-dCYqbw-dJxR1L-9GP7NR-fgkSue-dKBghC-dH6Tcr-f7o5if-hHShJ2-efwVNK-dMMkhJ-6P1g3r-sxQvd-4A2qTa-nEbpXk-dW8cYu-dErKR5-fKvrUJ-dKfUDv-9nKTLb-dZMbgg-4p2pAS-amkewP-7aVmXH-PiNz6-6gkRtP-dEBQ1Z-e28vp2-9ERh4j-dMchmr-dS2KMn-dNFgcE-dDcSPA-e7MU6Y-eNZABc-dRgYNr\">See-ming Lee<\/a>. <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">Creative Commons<\/a>. <\/em><\/p>\n<p>In theory everyone\u2019s working towards the same goal, but in practice everyone can just as easily stray in different directions.<\/p>\n<p>While collaboration is a great advantage for any project, in large enterprises it\u2019s downright essential \u2013 the only other alternative a lockdown limbo.<\/p>\n<h3><b>Solutions<\/b><\/h3>\n<p>Let\u2019s go beyond basic team-building activities and explore a few solutions specifically for UX design:<\/p>\n<ul>\n<li><b>Lunch &amp; Learn sessions \u2013 I<\/b>f the problem is no one knows about others\u2019 fields, why not teach each other? Try \u201cbrown-bag-lunch sessions\u201d in which each department has the opportunity to teach others about their speciality. Not only will this give all employees a crash course in a number of subjects, it\u2019ll also build natural rapport. You might be surprised by how much people appreciate a designer\u2019s interest in their job.<\/li>\n<\/ul>\n<ul>\n<li><b>Internal ethnography \u2013 <\/b>Applying <a href=\"http:\/\/uxmag.com\/articles\/making-the-most-of-ethnographic-research\" target=\"_blank\" rel=\"noopener noreferrer\">the principles of ethnography<\/a> inwardly will bring to light the deep-rooted problem areas. Study your company\u2019s processes, artifacts, and culture so you know how to embed (rather than push) design thinking.<\/li>\n<\/ul>\n<ul>\n<li><b>Business-savvy design <\/b>\u2013 The more designers understand that design is not art, the better they are at their jobs. Framing a design concern in terms of a business need conveys your point more powerfully. Instead of saying that a minimalist layout creates a better impression, explain that it emphasizes the content and calls-to-action, which helps to persuade and convert users better.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6585\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.44.04-PM.png\" alt=\"Screen Shot 2015-06-02 at 6.44.04 PM\" width=\"600\" height=\"442\" \/><\/p>\n<p><i>Photo credit:<\/i><a href=\"https:\/\/www.flickr.com\/photos\/rosenfeldmedia\/4459977926\/\"> <i>\u201cST010: Figure 52.\u201d Rosenfeld Media.<\/i><\/a><a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\"> <i>Creative Commons<\/i><\/a><i>.<\/i><\/p>\n<ul>\n<li><b>Collaborative design process \u2013 <\/b>The waterfall method of design \u2013 in which every phase is done in isolation and then handed off \u2013 is outdated. Like we described in <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/web-ui-design-best-practices\/\">Web UI Best Practices<\/a>, bringing everyone together throughout the process ensures that everyone\u2019s voice is heard while it\u2019s still relevant. The cornerstone to this strategy, though, is that the core product team has the final say. Give everyone a chance to speak up, but know that you don\u2019t have to build all their recommendations.<\/li>\n<\/ul>\n<ul>\n<li><strong><b>Common design language<\/b><\/strong><i><strong><b> \u2013<\/b><\/strong> <\/i>If your company has the resources, invest in creating a style guide that reflects a consistent design philosophy. These list concretely the company\u2019s goals, strategies, and styles with no room for misunderstanding. Google\u2019s <a href=\"http:\/\/www.google.com\/design\/spec\" target=\"_blank\" rel=\"noopener noreferrer\">Material Design<\/a> and IBM\u2019s <a href=\"https:\/\/www.ibm.com\/design\/language\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design Language<\/a> are best practices to follow.<\/li>\n<\/ul>\n<p>The shortcoming of large companies, more than anything, really boils down to lack of communication. If your company can manage this, the design process won\u2019t be the only area to run more smoothly.<\/p>\n<h2>Conclusion<\/h2>\n<p>The goal of all these activities is to show that \u201cUX design processes\u201d are really just good business processes. Demystify the design process, and you\u2019ll see that people will see design as less of a visual art and more as a problem-solving discipline.<\/p>\n<p>If you found this post useful, get more advice from Amanda Linden (Head of Design at Asana) in the free e-book <a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/future-of-enterprise-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Future of Enterprise UX<\/a>.<\/p>\n<p><a href=\"https:\/\/www.uxpin.com\/studio\/ebooks\/future-of-enterprise-ux\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14498\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/18832473._SX540_.jpg\" alt=\"18832473._SX540_\" width=\"540\" height=\"283\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise UX design\u00a0is a whole different animal. If you&#8217;re designing\u00a0in an enterprise, you need to navigate the organizational\u00a0complexities inherent to large companies (not to mention any annoying legacy processes). If you&#8217;re designing\u00a0for the enterprise, your company is probably at least mid-sized\u00a0and distributed across multiple offices (perhaps even continents). You&#8217;re not just facing organizational complexity, but<\/p>\n","protected":false},"author":9,"featured_media":6587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,17,174,18,6],"tags":[],"class_list":["post-6579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-collaboration-2","category-enterprise-ux","category-process","category-ux-design"],"yoast_title":"3 Problems Killing Enterprise UX Design (And Solutions)","yoast_metadesc":"Learn about the most pressing issues with design in the enterprise, then get practical solutions from top UX experts.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Problems Killing Enterprise UX Design (And Solutions)<\/title>\n<meta name=\"description\" content=\"Learn about the most pressing issues with design in the enterprise, then get practical solutions from top UX experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Problems Killing Enterprise UX Design (And How to Fix Them)\" \/>\n<meta property=\"og:description\" content=\"Learn about the most pressing issues with design in the enterprise, then get practical solutions from top UX experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-03T01:52:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T14:47:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.51.10-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jerry Cao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jerry Cao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/\"},\"author\":{\"name\":\"Jerry Cao\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\"},\"headline\":\"3 Problems Killing Enterprise UX Design (And How to Fix Them)\",\"datePublished\":\"2015-06-03T01:52:34+00:00\",\"dateModified\":\"2024-09-09T14:47:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/\"},\"wordCount\":1888,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Screen-Shot-2015-06-02-at-6.51.10-PM.png\",\"articleSection\":[\"Blog\",\"Collaboration\",\"Enterprise UX\",\"Process\",\"UX Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/\",\"name\":\"3 Problems Killing Enterprise UX Design (And Solutions)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Screen-Shot-2015-06-02-at-6.51.10-PM.png\",\"datePublished\":\"2015-06-03T01:52:34+00:00\",\"dateModified\":\"2024-09-09T14:47:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\"},\"description\":\"Learn about the most pressing issues with design in the enterprise, then get practical solutions from top UX experts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Screen-Shot-2015-06-02-at-6.51.10-PM.png\",\"contentUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Screen-Shot-2015-06-02-at-6.51.10-PM.png\",\"width\":643,\"height\":336,\"caption\":\"Screen Shot 2015 06 02 at 6.51.10 PM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/enterprise-ux-design-3-problems-and-solutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Problems Killing Enterprise UX Design (And How to Fix Them)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/e58da1b4c401eb288436977eb9810a18\",\"name\":\"Jerry Cao\",\"description\":\"Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.\",\"sameAs\":[\"http:\\\/\\\/uxpin.com\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/jerrycao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Problems Killing Enterprise UX Design (And Solutions)","description":"Learn about the most pressing issues with design in the enterprise, then get practical solutions from top UX experts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/","og_locale":"en_US","og_type":"article","og_title":"3 Problems Killing Enterprise UX Design (And How to Fix Them)","og_description":"Learn about the most pressing issues with design in the enterprise, then get practical solutions from top UX experts.","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/","og_site_name":"Studio by UXPin","article_published_time":"2015-06-03T01:52:34+00:00","article_modified_time":"2024-09-09T14:47:54+00:00","og_image":[{"width":643,"height":336,"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.51.10-PM.png","type":"image\/png"}],"author":"Jerry Cao","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jerry Cao","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/"},"author":{"name":"Jerry Cao","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18"},"headline":"3 Problems Killing Enterprise UX Design (And How to Fix Them)","datePublished":"2015-06-03T01:52:34+00:00","dateModified":"2024-09-09T14:47:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/"},"wordCount":1888,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.51.10-PM.png","articleSection":["Blog","Collaboration","Enterprise UX","Process","UX Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/","name":"3 Problems Killing Enterprise UX Design (And Solutions)","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.51.10-PM.png","datePublished":"2015-06-03T01:52:34+00:00","dateModified":"2024-09-09T14:47:54+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18"},"description":"Learn about the most pressing issues with design in the enterprise, then get practical solutions from top UX experts.","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/#primaryimage","url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.51.10-PM.png","contentUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2015\/06\/Screen-Shot-2015-06-02-at-6.51.10-PM.png","width":643,"height":336,"caption":"Screen Shot 2015 06 02 at 6.51.10 PM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/enterprise-ux-design-3-problems-and-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"3 Problems Killing Enterprise UX Design (And How to Fix Them)"}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/e58da1b4c401eb288436977eb9810a18","name":"Jerry Cao","description":"Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.","sameAs":["http:\/\/uxpin.com"],"url":"https:\/\/www.uxpin.com\/studio\/author\/jerrycao\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/6579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=6579"}],"version-history":[{"count":1,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/6579\/revisions"}],"predecessor-version":[{"id":54450,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/6579\/revisions\/54450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media\/6587"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=6579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=6579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=6579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}