{"id":975,"date":"2012-07-23T16:16:37","date_gmt":"2012-07-23T16:16:37","guid":{"rendered":"http:\/\/proxystudio.uxpin.com\/?p=975"},"modified":"2020-04-22T06:39:40","modified_gmt":"2020-04-22T13:39:40","slug":"designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter","status":"publish","type":"post","link":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/","title":{"rendered":"Designers solve problems by building interfaces. Polemics with Joshua Porter."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-985\" title=\"UXPin collaboration\" src=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2012\/07\/fbtw9tw-600x150.jpg\" alt=\"Philosophy of design with UXPin\" width=\"600\" height=\"150\"><\/p>\n<h2 style=\"font-size: 20px;\">Philosophy of Design<\/h2>\n<p><strong>The Design industry is a kingdom of philosophers.<\/strong> Our meta discussions are endless. We constantly try to define and re-define our own field. Decisive response to environmental change (like Agile and Lean) takes us literally years.<\/p>\n<p><em>And I love it.<\/em><\/p>\n<p>Meta discussions show that we deeply care about our jobs and give us an in-depth insight into the nature of our field. Philosophical disposition helps us better understand what we are and what we are not doing right. It\u2019s absolutely great&#8230; unless it detains us in our ivory towers.<\/p>\n<h2 style=\"font-size: 20px; margin-top: -1px;\">Futile Crusade<\/h2>\n<p>Joshua Porter, author of unforgettable <a href=\"http:\/\/www.amazon.com\/Designing-Social-Web-Joshua-Porter\/dp\/0321534921\/\">Designing Social Interfaces<\/a>, one of my favorite UX bloggers, asks in <a href=\"http:\/\/bokardo.com\/archives\/is-design-building-interfaces-or-solving-problems\/\">his latest blog post<\/a>: \u201eIs design building interfaces or solving problems?\u201d and starts his crusade against closing up design in sprints.<\/p>\n<p><strong>I\u2019m afraid that the question itself is misleading and the crusade is rather futile.<br \/>\n<\/strong><\/p>\n<p>Is there really a dichotomy between building interfaces and solving problems? No, and I wouldn\u2019t assume that Joshua really thinks there is. As I understand, Josh is not trying to conflict both definitions, but rather to emphasize the power of building interfaces anchored in a problem-solving approach to design. Fair enough. This is a statement that I can wholeheartedly agree with.<\/p>\n<ul>I\u2019d say that design as a work field consists of two crucial ingredients:<\/p>\n<li>problems solving<\/li>\n<li>communication<\/li>\n<\/ul>\n<p>Only mixing up these two ingredients give us proper, tasty design. If we stop at the \u201eingredient 1\u201d step, the design would be just an academic field.<\/p>\n<p>Let me put it straight: <strong>design must be actionable<\/strong>. We\u2019re not paid to plan solving problems, but to solve problems.<\/p>\n<p><strong>Designers solve problems by building interfaces.<\/strong><\/p>\n<p>This simple, almost trivial statement implies actual building the thing. If the product we carefully designed won\u2019t be built or the final result will be far from expectations, the problem of users remains unsolved. It means that design has failed and in fact, that designer has failed.<\/p>\n<p><strong>Designer should always be judged by the final result of his work &#8211; the product.<\/strong><\/p>\n<p>I\u2019m sorry to say so, but nobody cares about our pretty deliverables and amazing research if they won\u2019t lead to a stunning product.<\/p>\n<h2 style=\"font-size: 20px; margin-top: -1px;\">One sprint ahead<\/h2>\n<p>Joshua argues that <em>\u201eif you view design as problem-solving then it\u2019s probably better to have a separate design process out in front of your development sprints that allows designers to adapt to the problem at hand.\u201d<\/em> and I must protest.<\/p>\n<p>In some methodologies (yes, Agile) it might be a good idea to do initial UX activities in, so-called, sprint zero, but does it implies a separation of the design process? For the sake of the final product, I\u2019d rather suggest including the rest of the team in the \u201edesign sprint zero\u201d.<\/p>\n<p>The team will be much better motivated if it\u2019ll actually understand what the designer had in mind and how the design works.<\/p>\n<p>We\u2019re not paid to enlighten people around us out of our ivory towers. We\u2019re paid to cooperate with team and create amazing products that solve real problems.<\/p>\n<h2 style=\"font-size: 20px; margin-top: -1px;\">Estimations<\/h2>\n<p>And finally Joshua suggest that design if perceived as a problem solving activity doesn\u2019t fit the <em>\u201efixed-time sprints\u201d<\/em>.<\/p>\n<p>Josh, the design is not a magical, unpredictable craft. Design is a blend of science and art. The art part gives us less certainty in time estimations than engineers have, but still, I\u2019d argue that it\u2019s absolutely possible to assess the time of design tasks.<\/p>\n<p>In my \u201eUX manager\u201d times I was always encouraging my team to break every project into sets of small activities and write down a probable amount of time that they need to finish a certain task.<\/p>\n<p>Guess what. After a couple of sprints, their estimates were much more accurate than at the beginning. It resulted with much more reasonable deadlines that were based on facts (passed sprints), not on mere manager\u2019s wishful thinking.<\/p>\n<p>And this whole play with estimations gave us additional superpower &#8211; insight into our own practice. It lets us eliminate steps in the process that are not contributing to the final result and focus on key activities. From my experience, the first design hardly wins. So the quicker we can get to test of conception and start iterating &#8211; the better.<\/p>\n<p>The actual measurement of users behavior and iterative improvement of the design are the safest path to success.<\/p>\n<p><em>Joshua &#8211; to engage in meta-design discussion with one of my UX heroes, is a real pleasure. Thank you for thinking-stimulating blog post.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Philosophy of Design The Design industry is a kingdom of philosophers. Our meta discussions are endless. We constantly try to define and re-define our own field. Decisive response to environmental change (like Agile and Lean) takes us literally years. And I love it. Meta discussions show that we deeply care about our jobs and give<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-975","post","type-post","status-publish","format-standard","hentry","category-blog","category-ux-design"],"yoast_title":"Designers solve problems by building interfaces","yoast_metadesc":"The Design industry is a kingdom of philosophers. Our meta discussions are endless.","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Designers solve problems by building interfaces<\/title>\n<meta name=\"description\" content=\"The Design industry is a kingdom of philosophers. Our meta discussions are endless.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designers solve problems by building interfaces. Polemics with Joshua Porter.\" \/>\n<meta property=\"og:description\" content=\"The Design industry is a kingdom of philosophers. Our meta discussions are endless.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio by UXPin\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-23T16:16:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-22T13:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2012\/07\/fbtw9tw-600x150.jpg\" \/>\n<meta name=\"author\" content=\"Marcin Treder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@marcintreder\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcin Treder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/\"},\"author\":{\"name\":\"Marcin Treder\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\"},\"headline\":\"Designers solve problems by building interfaces. Polemics with Joshua Porter.\",\"datePublished\":\"2012-07-23T16:16:37+00:00\",\"dateModified\":\"2020-04-22T13:39:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/\"},\"wordCount\":768,\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/fbtw9tw-600x150.jpg\",\"articleSection\":[\"Blog\",\"UX Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/\",\"name\":\"Designers solve problems by building interfaces\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/fbtw9tw-600x150.jpg\",\"datePublished\":\"2012-07-23T16:16:37+00:00\",\"dateModified\":\"2020-04-22T13:39:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\"},\"description\":\"The Design industry is a kingdom of philosophers. Our meta discussions are endless.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/fbtw9tw-600x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/fbtw9tw-600x150.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/blog\\\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Designers solve problems by building interfaces. Polemics with Joshua Porter.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#website\",\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/\",\"name\":\"Studio by UXPin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/#\\\/schema\\\/person\\\/cc841401f06463c92d633bed6dfd84bc\",\"name\":\"Marcin Treder\",\"description\":\"Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley offices. Previously, he worked on projects for two companies that IPOed and managed the design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been given numerous awards, including MIT 30 under 35 for his accomplishments in design and business.\",\"sameAs\":[\"http:\\\/\\\/uxpin.com\",\"https:\\\/\\\/x.com\\\/marcintreder\"],\"url\":\"https:\\\/\\\/www.uxpin.com\\\/studio\\\/author\\\/marcintreder\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Designers solve problems by building interfaces","description":"The Design industry is a kingdom of philosophers. Our meta discussions are endless.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/","og_locale":"en_US","og_type":"article","og_title":"Designers solve problems by building interfaces. Polemics with Joshua Porter.","og_description":"The Design industry is a kingdom of philosophers. Our meta discussions are endless.","og_url":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/","og_site_name":"Studio by UXPin","article_published_time":"2012-07-23T16:16:37+00:00","article_modified_time":"2020-04-22T13:39:40+00:00","og_image":[{"url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2012\/07\/fbtw9tw-600x150.jpg","type":"","width":"","height":""}],"author":"Marcin Treder","twitter_card":"summary_large_image","twitter_creator":"@marcintreder","twitter_misc":{"Written by":"Marcin Treder","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/#article","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/"},"author":{"name":"Marcin Treder","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc"},"headline":"Designers solve problems by building interfaces. Polemics with Joshua Porter.","datePublished":"2012-07-23T16:16:37+00:00","dateModified":"2020-04-22T13:39:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/"},"wordCount":768,"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2012\/07\/fbtw9tw-600x150.jpg","articleSection":["Blog","UX Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/","url":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/","name":"Designers solve problems by building interfaces","isPartOf":{"@id":"https:\/\/www.uxpin.com\/studio\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/#primaryimage"},"image":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2012\/07\/fbtw9tw-600x150.jpg","datePublished":"2012-07-23T16:16:37+00:00","dateModified":"2020-04-22T13:39:40+00:00","author":{"@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc"},"description":"The Design industry is a kingdom of philosophers. Our meta discussions are endless.","breadcrumb":{"@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/#primaryimage","url":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2012\/07\/fbtw9tw-600x150.jpg","contentUrl":"https:\/\/www.uxpin.com\/studio\/wp-content\/uploads\/2012\/07\/fbtw9tw-600x150.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxpin.com\/studio\/blog\/designers-solve-problems-by-building-interfaces-polemics-with-joshua-porter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxpin.com\/studio\/"},{"@type":"ListItem","position":2,"name":"Designers solve problems by building interfaces. Polemics with Joshua Porter."}]},{"@type":"WebSite","@id":"https:\/\/www.uxpin.com\/studio\/#website","url":"https:\/\/www.uxpin.com\/studio\/","name":"Studio by UXPin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxpin.com\/studio\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.uxpin.com\/studio\/#\/schema\/person\/cc841401f06463c92d633bed6dfd84bc","name":"Marcin Treder","description":"Marcin Treder is the CEO and co-founder of UXPin, a product design platform. Since co-founding UXPin in 2010, he has helped build and lead product teams in the Poland and Silicon Valley offices. Previously, he worked on projects for two companies that IPOed and managed the design team for one of the biggest eCommerce companies in Eastern Europe. He holds an M.A. in Cognitive Psychology. Marcin has been given numerous awards, including MIT 30 under 35 for his accomplishments in design and business.","sameAs":["http:\/\/uxpin.com","https:\/\/x.com\/marcintreder"],"url":"https:\/\/www.uxpin.com\/studio\/author\/marcintreder\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":0,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/posts\/975\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/categories?post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxpin.com\/studio\/wp-json\/wp\/v2\/tags?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}