Almost four years ago, designer Aaron Nickulas was a pioneer in rapid prototyping, using an emerging technology to speed and simplify the design process. Today, he is a manager of Experience Design for SapientNitro, one of the biggest marketing consultancies worldwide. He still relies on this same tool to usher in the age of multi-channel UX, where designers don’t work on one project but an ecosystem of interlocking experiences.
Nickulas’ must-have tool is UXPin, a design platform created for designers and non-designers alike that makes it easy to go from static design to fully animated prototypes — without any code. UXPin makes wireframing and prototyping accessible to everyone involved in the design process, meaning there is no more wasted translation time moving from a product manager’s thoughts to a designer’s vision. As a result, the user experience — no matter what the vehicle might be — can be created quickly and integrated into product development from the very first step.
SapientNitro’s Stand, “Breaking Boundaries where Technology and Story Meet”, is to engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. Its Global 1000 clients include Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone. Nickulas’ Boston-based team is using UXPin across two offices and 20 seats in the first phase of its roll-out.
Nickulas also notes that the ramp-up time for UXPin is basically non-existent, a welcome change from the training needed for the Adobe product suites of the past.
Indeed, a cornerstone of SapientNitro’s corporate philosophy is that “technology doesn’t just increase the speed at which we move, it creases the speed at which change moves.” Using innovative solutions, such as UXPin, to transform the omni-channel experience is allowing user experience experts like Aaron Nickulas to take his craft to new heights, bringing us all the kind of immersive, meaningful experiences that highlight the best in what technology can offer us.
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