Color Theory in Web UI Design

A Practical Approach To The Principles
  • Get a practical overview of color theory: the emotions conveyed by each color, the art of combining colors, best practices for mixing colors, ensuring color consistency, different color schemes, and more,
  • Straightforward writing style distills theory into practice with 24 visually rich examples including Mozilla, Squarespace, Cadbury, and others,
  • Learn how the 6 main color schemes apply to modern web design,
  • Get a list of 7 of our favorite color tools.
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  • Jerry Cao

    Jerry Cao

    Jerry Cao is a UX Content Strategist at UXPin. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.

  • Kamil Zieba

    Kamil Zieba

    Co-founder and head of product at UXPin, Kamil previously worked as a UX/UI Designer at Grupa Nokaut. He studied software engineering in university, but design and psychology have always been his greatest passions. Follow me on Twitter @ziebak.

  • Krzysztof Stryjewski

    Krzysztof Stryjewski

    Krzysztof is a graphic designer at UXPin. He is also a typography enthusiast and a founder of the global Typeseeing Project. Since 2014, he has been an instructor at the Academy of Fine Arts in Gdansk, where he teaches his students about design theory and design software. In his free time, he enjoys playing and inventing board games. Follow me on Behance.

  • Matt Ellis

    Matt Ellis

    With a passion for writing and an interest in everything anything related to design or technology, Matt Ellis found freelance writing best suited his skills and allowed him to be paid for his curiosity. Having worked with various design and tech companies in the past, he feels quite at home at UXPin as the go-to writer, researcher, and editor. When he’s not writing, Matt loves to travel, another byproduct of curiosity.