Color Theory in Web UI Design

Color Theory in Web UI Design

A Practical Approach To The Principles

The Essential Guide to Color Theory for Web Design

For designers, product managers and anyone who wants to design better websites

Picking colors for a website can be such an intricate process. You can quickly get lost in the hundreds of hues that are out there. How do you decide what color your CTA button should be? What factors should you consider when choosing a color palette for a website? The guide to color theory in web design answers those and a lot more questions, illustrated with real-world examples. You will learn how some of the most well-known brands, such as Shopify, use color to grab readers’ attention to a specific part of the page.

Trends come and go. This ebook gets you familiar with the basic principles of color theory and how to apply them to real-life projects. These concepts are frequently used by some of the best web designers out there. Unlock the secrets of color theory in web design. They can mean the difference between a good and a great website.

What the Color Theory for Web Design Guide Will Teach You

  • Chapter 1 [The Emotional Impact of Each Color] – Colors have a physiological and psychological effect on visitors. Learn about the common emotions elicited by main color groups, illustrated by a case study of a real business
  • Chapter 2 [Contrast and Complements: The Art of Combining Colors] – Color combinations can be used to influence what visitors see more of on a website. Learn about the principles of combining colors to make elements stand out on your website
  • Chapter 3 [Color Schemes: Best Practices for Mixing Colors] – Complementary? Triadic? Split complementary? Get to know the most common color structures and what kind of websites they work best with
  • Chapter 4 [ Style Guides: Ensuring Color Consistency] – Examples of our favorite style guides that communicate the hues for consistency without overloading the reader
  • Chapter 5 [Our Favorite Color Tools] – A list of must-have color tools for any designer that make web designing so much easier

Other Resources Related to Web Design Color Theory

Color is an essential part of any web design project. However, there are other elements that need to come together to design highly effective websites. Here is a list of resources that have proven helpful for beginners as well as expert designers to design websites that convert visitors.


8 Typography Tips for Designers

The Complete Playlist of Design Trends for 2020

How to Design Your Website For Higher Conversions

3 Psychology Principles Web Designers Must Know

4 Types of Creative Website Scrolling Patterns

Website Navigation Patterns: UI Patterns Deconstructed

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  • Jerry Cao

    Jerry Cao

    Jerry Cao is a UX Content Strategist at UXPin. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts. Follow him on Twitter.

  • Kamil Zieba

    Kamil Zieba

    Co-founder and head of product at UXPin, Kamil previously worked as a UX/UI Designer at Grupa Nokaut. He studied software engineering in university, but design and psychology have always been his greatest passions. Follow me on Twitter @ziebak.

  • Krzysztof Stryjewski

    Krzysztof Stryjewski

    Krzysztof is a graphic designer at UXPin. He is also a typography enthusiast and a founder of the global Typeseeing Project. Since 2014, he has been an instructor at the Academy of Fine Arts in Gdansk, where he teaches his students about design theory and design software. In his free time, he enjoys playing and inventing board games. Follow me on Behance.

  • Matt Ellis

    Matt Ellis

    With a passion for writing and an interest in everything anything related to design or technology, Matt Ellis found freelance writing best suited his skills and allowed him to be paid for his curiosity. Having worked with various design and tech companies in the past, he feels quite at home at UXPin as the go-to writer, researcher, and editor. When he’s not writing, Matt loves to travel, another byproduct of curiosity.