Fixing the Enterprise UX Process

The Field Guide for Product Teams

Fixing the Enterprise UX Process by Joe Natoli does a great job of providing a common-sense framework to two distinct challenges:

  1. Getting back to the roots of the field as described by Don Norman.
  2. Thinking like a small company inside of a large organization.

Enterprise design and development teams know all too well the challenges of working in an environment where the urgent trumps the important. In this ebook you’ll find:

  1. Actionable advice and activities for improving the enterprise design process
  2. Information how to run better user research, generate requirements, collaborate, and create together
  3. Advice based on author Joe Natoli’s 25 years of enterprise UX experience
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